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Silicon Alley Insider -
19 hours and 29 minutes ago
Steve Myers at Poynter gathers
some thoughts from journalists about the most important lessons they learned at SXSW.
We narrowed down the results to the most important points:
-
Use gamelike features to keep users engaged and refreshing your Web site.
- Work with city citizens and dig deeper into the data that is all around us.
-
Manor Labs in Manor, Texas "turned the town of 6,500 people
into a virtual R&D lab to tackle major civic innovations via crowdsourcing and game-driven
mechanics." Amazing.
- Learn how to support different Web fonts with each browser and
create rich graphics on the iPhone without Flash.
-
The Deck, an all-sponsorship ad network teaches us to
stop selling CPMs and only use sponsorships, so advertisers will "pay for time
in front of your audience rather than impressions."
-
Infuse creativity into every aspect of your work.
- Learn that vision is our strongest sense, and humans are wired to process
images quickly. Move beyond text.
- Social media is exciting. But sites "like Facebook give us a limited set of
choices for our participation, and we shouldn't be lulled into a false sense of
control."
- "Geeks care about journalism."
-
Measure reader engagement in hours, not minutes like online. "That allows for
higher ad rates; it's another reason publishers should move faster in developing for tablet
devices."
- Don't just shuffle content onto an iPad and add videos and graphics. Really think
about reinventing content. And add social media.
-
Web applications will probably win out over installed apps. "That may be
unpopular to the folks who think iPhone/iPad apps will save journalism or make them rich, but
developers are growing weary of developing for three to seven different platforms."
- The Web is accessible everywhere, especially on mobile devices.
-
Social gaming is going to be huge. Use it in all aspects of your site,
including comments.
- "Those who can't or won't reinvent themselves don't really have a place in a culture that
places such a high value on innovation."
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the rest of this story »
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Silicon Alley Insider -
19 hours and 56 minutes ago
Apple's iPhone App Store is still crushing its peers, especially in the number of applications
available to consumers.
Mobile apps have been around for years, but Apple was the first to make them popular with normal
people. Now everyone else in the mobile industry is struggling to catch up, and it's been a big
advantage for Apple's iPhone and iPod touch. (And, coming soon, the
iPad.)
Apple currently has about 170,000 apps available, according to AppShopper.com. Its next closest competitor, Google
Android, has about 30,000 apps available, a company exec recently
said. Research In Motion has more than 5,000 apps available, according to the company. And Palm has "over 2,000
apps" in its app catalog, CEO Jon Rubinstein
said yesterday on his company's earnings call.
Read the rest of this story »
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