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Advertising Age - Digital -
10 hours ago
a href="http://adage.com/digital/article.php?article_id=133626"/a MySpace wants users to update
their status while watching TV -- literally. While social networking addicts often watch TV and
surf the Web simultaneously, the News Corp.-owned service has partnered with Yahoo and Intel to
create a quot;MySpace Widget for TV,quot; which will allow users to interact with MySpace on a new
generation of web-connected TVs. pa
href="http://feedads.googleadservices.com/~a/B0PixFZRtKF4pqonxahySFMx1Mc/a"img
src="http://feedads.googleadservices.com/~a/B0PixFZRtKF4pqonxahySFMx1Mc/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/RMW3cujP7Mw"
height="1" width="1"/
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Advertising Age - Digital -
10 hours and 2 minutes ago
a href="http://adage.com/digital/article.php?article_id=133625"/aSAN FRANCISCO (AdAge.com) --
Microsoft has elbowed out the much larger competition to become the default search engine on
Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is
expected to be the largest U.S. cellular subscriber base. pa
href="http://feedads.googleadservices.com/~a/Z4gqlQuIrrsbiaxb6JXyF4Otjb4/a"img
src="http://feedads.googleadservices.com/~a/Z4gqlQuIrrsbiaxb6JXyF4Otjb4/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/pucL_iWWsvM"
height="1" width="1"/
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Advertising Age - Digital -
13 hours and 16 minutes ago
a href="http://adage.com/mediaworks/article.php?article_id=133620"/aWASHINGTON (AdAge.com) --
Consumers Union, the nonprofit organization behind Consumer Reports, is asking Congress and the
White House to delay the digital-TV transition scheduled for Feb. 17, pointing to problems with the
government coupon program and lack of consumer support as sufficient reasons for a delay. pa
href="http://feedads.googleadservices.com/~a/x0EhM8UEfP1LwhYIpjCaWFhEA20/a"img
src="http://feedads.googleadservices.com/~a/x0EhM8UEfP1LwhYIpjCaWFhEA20/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/lpVdu8Yz6q8"
height="1" width="1"/
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Advertising Age - Digital -
13 hours and 31 minutes ago
a href="http://adage.com/mediaworks/article.php?article_id=133619"img
src="http://adage.com/images/bin/image/rightrail/biggestloser010709.jpg?1231368386" width="255"
height="191" alt="" /br //aMINNEAPOLIS (AdAge.com) -- New Year#039;s is a time for resolutions --
particularly regarding weight loss. Whether quot;The Biggest Loser#039;squot; viewers and
contestants will keep their resolutions remains to be seen. But NBC, which is hoping to gain
audience after losing viewers in 2008, was off to a good start Tuesday night. The seventh-season
premiere of quot;Loserquot; packed on 41% more adults 18 to 49 than the show#039;s fall premiere,
delivering a 4.5/11 rating and share, big enough to win a two-hour time slot from 8 to 10 p.m. pa
href="http://feedads.googleadservices.com/~a/R1qO37F8q2sL6DExkSSj4xuSJiU/a"img
src="http://feedads.googleadservices.com/~a/R1qO37F8q2sL6DExkSSj4xuSJiU/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/VFmclZgbREU"
height="1" width="1"/

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Advertising Age - Digital -
14 hours and 40 minutes ago
a href="http://adage.com/songsforsoap/post.php?article_id=133616"/aThe recession finally hits home:
GM has canceled production of 50 Cent#039;s Pontiac G8 truck. pa
href="http://feedads.googleadservices.com/~a/qM5tn8_Ihyhy11xgXjAoO_KnnOY/a"img
src="http://feedads.googleadservices.com/~a/qM5tn8_Ihyhy11xgXjAoO_KnnOY/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/lxzAmBGCFt8"
height="1" width="1"/
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Advertising Age - Digital -
16 hours and 36 minutes ago
a href="http://adage.com/digital/article.php?article_id=133614"img
src="http://adage.com/images/bin/image/rightrail/elderlycellphone010709thm.jpg?1231363011"
width="180" height="135" alt="" /br //aSAN FRANCISCO (AdAge.com) -- Anyone who thinks grandma and
grandpa are out of the loop when it comes to consumer electronics is in for a surprise. Fifty-, 60-
and 70-somethings use many technologies at rates comparable to those among younger consumers,
according to a study by the Consumer Electronics Association and TNS Compete of 3,135 adults in
November 2008. pa href="http://feedads.googleadservices.com/~a/WFveq7VbVrKMOZyApy2k1jXhT_4/a"img
src="http://feedads.googleadservices.com/~a/WFveq7VbVrKMOZyApy2k1jXhT_4/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/lWNZp3dWlPU"
height="1" width="1"/
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Advertising Age - Digital -
17 hours and 22 minutes ago
a href="http://adage.com/mediaworks/article.php?article_id=133613"img
src="http://adage.com/images/bin/image/rightrail/bachelor010709.jpg?1231357276" width="255"
height="191" alt="" /br //aMINNEAPOLIS (AdAge.com) -- It was brawn over beauty in Monday#039;s
Nielsen ratings race, as Fox#039;s Fiesta Bowl scored a first place 5.5/13 rating and share in the
ad-centric adult 18-49 demographic, well above the 3.1/8 average for ABC#039;s season premiere of
quot;The Bachelorquot; (3.1/7) and program premiere of quot;True Beautyquot; (3.1/8). (All data
based on Nielsen fast affiliate ratings.) pa
href="http://feedads.googleadservices.com/~a/1n9-uIyDSC8Qsa_YQRHb4Psyf-w/a"img
src="http://feedads.googleadservices.com/~a/1n9-uIyDSC8Qsa_YQRHb4Psyf-w/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/M8NWSbLPuKI"
height="1" width="1"/
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Advertising Age - Digital -
17 hours and 46 minutes ago
a href="http://adage.com/adages/post.php?article_id=133612"/aAccording to The Onion, Apple can get
its fans to buy just about anything. pa
href="http://feedads.googleadservices.com/~a/DOrZN0F4Rn7ze4LvDcEb_nuBoAc/a"img
src="http://feedads.googleadservices.com/~a/DOrZN0F4Rn7ze4LvDcEb_nuBoAc/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/xDSo3Rnukhw"
height="1" width="1"/
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Advertising Age - Digital -
19 hours and 11 minutes ago
a href="http://adage.com/mediaworks/article.php?article_id=133610"img
src="http://adage.com/images/bin/image/rightrail/cuomo010709.jpg?1231354381" width="180"
height="135" alt="" /br //aThe legal battle surrounding Arbitron#039;s much-contested electronic
radio measurement system in New York reached a truce today, as the company reached an agreement
with the attorney general#039;s office. pa
href="http://feedads.googleadservices.com/~a/28ecuev7sRAW9BLkoAMWWA5qTFE/a"img
src="http://feedads.googleadservices.com/~a/28ecuev7sRAW9BLkoAMWWA5qTFE/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/Er7zbo8DejM"
height="1" width="1"/
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Advertising Age - Digital -
19 hours and 54 minutes ago
a href="http://adage.com/bigtent/post.php?article_id=133608"/aMehri amp; Skalet#039;s quot;Madison
Avenue Projectquot; promises to expose a quot;dramatic level of racial discrimination at executive
levels in the American advertising industry in terms of pay and advancement.quot; pa
href="http://feedads.googleadservices.com/~a/sw0FwdUawwM0sFzZnIfY92FrH0A/a"img
src="http://feedads.googleadservices.com/~a/sw0FwdUawwM0sFzZnIfY92FrH0A/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/Jkhe0boexYA"
height="1" width="1"/
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Advertising Age - Digital -
20 hours and 1 minutes ago
a href="http://adage.com/digital/article.php?article_id=133607"img
src="http://adage.com/images/bin/image/rightrail/kraft-iphoneapp010709.jpg?1231348722" width="255"
height="191" alt="" /br //aSAN FRANCISCO (AdAge.com) -- In lieu of banner ads, advertisers
increasingly are building mobile applications that provide contained brand experiences along with a
usefulness that keeps users interacting with the brand. pa
href="http://feedads.googleadservices.com/~a/nNCyYMIngqcR9NaogXxUjkG6krc/a"img
src="http://feedads.googleadservices.com/~a/nNCyYMIngqcR9NaogXxUjkG6krc/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/cs-mIcsJ2JQ"
height="1" width="1"/
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Advertising Age - Digital -
20 hours and 32 minutes ago
a href="http://adage.com/songsforsoap/post.php?article_id=133609"img
src="http://adage.com/images/bin/image/rightrail/1-07-09-IggySwiftcover.jpg?1231349952" width="255"
height="191" alt="" /br //aIggy Pop is selling insurance for Swiftcover in the UK. pa
href="http://feedads.googleadservices.com/~a/A8ncIFbvOoMW2q7TZ8SaPXDY18A/a"img
src="http://feedads.googleadservices.com/~a/A8ncIFbvOoMW2q7TZ8SaPXDY18A/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/YYq_fH4fgu0"
height="1" width="1"/
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Advertising Age - Digital -
20 hours and 45 minutes ago
a href="http://adage.com/mediaworks/article.php?article_id=133602"img
src="http://adage.com/images/bin/image/rightrail/moonves010709.jpg?1231345807" width="255"
height="191" alt="" /br //aNEW YORK (AdAge.com) -- CBS Corp. CEO Leslie Moonves boldly predicted
his company#039;s flagship network would be able to eke out increases in the cost of ad time sold
during this year#039;s coming upfront sales season. pa
href="http://feedads.googleadservices.com/~a/p14KfnUAzKIZa3ki3iDBGID7_7o/a"img
src="http://feedads.googleadservices.com/~a/p14KfnUAzKIZa3ki3iDBGID7_7o/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/zPQyGIxKPto"
height="1" width="1"/
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Advertising Age - Digital -
21 hours and 3 minutes ago
a href="http://adage.com/adages/post.php?article_id=133600"/aquot;I#039;m not going to cling to
print if it drags the brand into the grave.quot; James Lileks, discussing his love of print AND
progress.... pa href="http://feedads.googleadservices.com/~a/QC2qZKabqESDA7xli4_KiQJURRc/a"img
src="http://feedads.googleadservices.com/~a/QC2qZKabqESDA7xli4_KiQJURRc/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/k4jz7KXm2n8"
height="1" width="1"/
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Advertising Age - Digital -
21 hours and 46 minutes ago
a href="http://adage.com/songsforsoap/post.php?article_id=133599"img
src="http://adage.com/images/bin/image/rightrail/1-7-09-WKRadio.jpg?1231344640" width="180"
height="135" alt="" /br //aOn Jan. 5, Wieden amp; Kennedy launched WK Radio as a way to
quot;inspire creativity through provocative conversations, interviews and artistic expressions
relating to arts, culture, media, and music,quot; according to the agency#039;s blog. pa
href="http://feedads.googleadservices.com/~a/X0jbK6bdFC952Gh-ELYVIYE-coU/a"img
src="http://feedads.googleadservices.com/~a/X0jbK6bdFC952Gh-ELYVIYE-coU/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/rXL0m97e6OQ"
height="1" width="1"/
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Advertising Age - Digital -
22 hours and 19 minutes ago
a href="http://adage.com/bigtent/post.php?article_id=133598"/aThe Big Tent#039;s Tiffany R. Warren
shifts from Arnold to Omnicom Group. pa
href="http://feedads.googleadservices.com/~a/vmvOxkQLXtRJZxRMN_ClrjsaQKE/a"img
src="http://feedads.googleadservices.com/~a/vmvOxkQLXtRJZxRMN_ClrjsaQKE/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/dWgxZxe-1Zo"
height="1" width="1"/
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Advertising Age - Digital -
1 days ago
a href="http://adage.com/video/article.php?article_id=133597"img
src="http://adage.com/images/bin/image/rightrail/3min010709.jpg?1231292491" width="180"
height="135" alt="" /br //aNEW YORK (AdAge.com) -- Mark Gambill, chief marketing officer of CDW,
warned big marketers to resist the knee-jerk inclination to slash marketing budgets. In Manhattan
to accept a top marketer award, Mr. Gambill offered his observations and advice for the coming
year. CDW is the 34th-largest private corporation in the U.S. with $8.1 billion in annual sales. pa
href="http://feedads.googleadservices.com/~a/QTfiCV722qTJ1wgbMqWhXpoev1M/a"img
src="http://feedads.googleadservices.com/~a/QTfiCV722qTJ1wgbMqWhXpoev1M/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/iYLJiDFRRvs"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 11 hours ago
a href="http://adage.com/adages/post.php?article_id=133596"img
src="http://adage.com/images/bin/image/rightrail/people-loseweight010609.jpg?1231282278"
width="255" height="162" alt="" /br //aPeople magazine#039;s two-page spread features Alex
Bogusky#039;s quot;9-Inch Dietquot; but fails to mention his agency represents fast-feeders
including Burger King and Domino#039;s. pa
href="http://feedads.googleadservices.com/~a/JWMjwFec2hcomZL4E7TOsmYjWfk/a"img
src="http://feedads.googleadservices.com/~a/JWMjwFec2hcomZL4E7TOsmYjWfk/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/tuSIw3BMnPw"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 13 hours ago
a href="http://adage.com/hispanic/article.php?article_id=133595"img
src="http://adage.com/images/bin/image/rightrail/azcarraga010609thm.jpg?1231284882" width="150"
height="112" alt="" /br //aNEW YORK (AdAge.com) -- Univision Communications and Grupo Televisa, the
Mexican media giant that supplies most of the U.S. Spanish-language TV network#039;s highest-rated
programming, went to trial today in U.S. District Court in Los Angeles after years of feuds and
legal skirmishes. pa href="http://feedads.googleadservices.com/~a/ocybWk3FwkjZGIKlw2j6yQ8QHdA/a"img
src="http://feedads.googleadservices.com/~a/ocybWk3FwkjZGIKlw2j6yQ8QHdA/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/NJJCDwkDzf4"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 13 hours ago
a href="http://adage.com/digital/article.php?article_id=133593"img
src="http://adage.com/images/bin/image/rightrail/babycenter010609.jpg?1231283379" width="180"
height="135" alt="" /br //aBATAVIA, Ohio (AdAge.com) -- Johnson amp; Johnson#039;s BabyCenter.com
is closing its online store today in an effort, the company says, to concentrate solely on digital
media, including by going after more retail marketers as clients. pa
href="http://feedads.googleadservices.com/~a/TaZTCawvADgF067EF1Ruex1HUR4/a"img
src="http://feedads.googleadservices.com/~a/TaZTCawvADgF067EF1Ruex1HUR4/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/SnR4ruARF3k"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 14 hours ago
a href="http://adage.com/agencynews/article.php?article_id=133592"img
src="http://adage.com/images/bin/image/rightrail/vitale010609.jpg?1231261749" width="255"
height="191" alt="" /br //aNEW YORK (AdAge.com) -- Domenico Vitale, who last month left his post as
chief strategy officer at Lowe, New York, has launched a start-up agency called People Ideas amp;
Culture. pa href="http://feedads.googleadservices.com/~a/8wVkyE2xgNx420Um6C0ygG6YtDw/a"img
src="http://feedads.googleadservices.com/~a/8wVkyE2xgNx420Um6C0ygG6YtDw/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/uIxET61HmME"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 14 hours ago
a href="http://adage.com/mediaworks/article.php?article_id=133591"img
src="http://adage.com/images/bin/image/rightrail/forbes010609thm.jpg?1231281393" width="180"
height="135" alt="" /br //aNEW YORK (AdAge.com) -- Forbes laid off 19 employees from its editorial
operations today. The company cited the poor economic conditions for media in general as the cause
of the layoffs, and just two months ago laid off 43 sales, marketing and administrative employees
for the same reasons. Today#039;s job eliminations in each case coincided with the integration, at
long last, of print and digital operations. pa
href="http://feedads.googleadservices.com/~a/Xn-3oqMb2dUcDDNoDROZCcbixQU/a"img
src="http://feedads.googleadservices.com/~a/Xn-3oqMb2dUcDDNoDROZCcbixQU/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/0qFa3QYz0X0"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 15 hours ago
a href="http://adage.com/digital/article.php?article_id=133590"img
src="http://adage.com/images/bin/image/rightrail/itunes010609.jpg?1231279815" width="255"
height="178" alt="" /br //aNEW YORK (AdAge.com) -- In a huge win for the major record labels, Apple
said iTunes would offer songs for as little as 69 cents. Under a new three-tiered pricing
structure, iTunes songs will cost 69 cents, 99 cents or $1.69. How much a song costs will be
determined by its popularity, allowing labels to charge more for songs that are most sought-after
at the time of purchase. pa
href="http://feedads.googleadservices.com/~a/S0f8Y330o4obVrU7M4yDtQY3VDQ/a"img
src="http://feedads.googleadservices.com/~a/S0f8Y330o4obVrU7M4yDtQY3VDQ/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/CaNjG0W32js"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 17 hours ago
a href="http://adage.com/globalideanetwork/post.php?article_id=133587"/aAustralia#039;s ad
regulators have released a list of the ads that brought in the most consumer complaints in 2008. At
its top was a spot from the tampon brand Kotex that featured an snimated beaver. pa
href="http://feedads.googleadservices.com/~a/ugo3LgJWE1QsebpX_y6S0uHFlbk/a"img
src="http://feedads.googleadservices.com/~a/ugo3LgJWE1QsebpX_y6S0uHFlbk/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/oC1fc8rG1rw"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 18 hours ago
a href="http://adage.com/agencynews/article.php?article_id=133586"img
src="http://adage.com/images/bin/image/rightrail/edwardjones010609.jpg?1231265670" width="180"
height="135" alt="" /br //aNEW YORK (AdAge.com) -- St. Louis-based brokerage Edward Jones amp; Co.
has named independent Cramer-Krasselt, Chicago, its advertising agency of record, following a
review. pa href="http://feedads.googleadservices.com/~a/IgC2Uynm9izW1w11IIwDp_BRW8c/a"img
src="http://feedads.googleadservices.com/~a/IgC2Uynm9izW1w11IIwDp_BRW8c/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/zZkRpuMyXiU"
height="1" width="1"/
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Advertising Age - Digital -
1 days and 19 hours ago
a href="http://adage.com/agencynews/article.php?article_id=133584"/aNEW YORK (AdAge.com) --
Carmichael-Lynch CEO John Colasanti is leaving the Minneapolis ad agency after 15 years. He departs
the Interpublic Group of Cos.-owned agency after a solid new-business run in the past year. pa
href="http://feedads.googleadservices.com/~a/w6LNvZ3Oji3ifYC4QYIQ9_i3y8k/a"img
src="http://feedads.googleadservices.com/~a/w6LNvZ3Oji3ifYC4QYIQ9_i3y8k/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/XRCq3r2lSe0"
height="1" width="1"/
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