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Google Kills Lively Quickly

Techdirt

- 27 minutes ago

Just a few months ago, when Google launched its "Lively" 3D chat offering, I a href="http://www.techdirt.com/articles/20080708/1747161625.shtml"questioned Google's strategy/a, as it didn't seem to offer anything different or compelling. Some people here a href="http://www.techdirt.com/articles/20080708/1819441626.shtml"disagreed/a, and believed Google would be able to turn the service into something compelling, but that appears not to be. Since the launch, to be honest, I can't recall ever hearing about Lively again -- and had pretty much forgotten it existed. And, indeed, less than six months after launching it, a href="http://googleblog.blogspot.com/2008/11/lively-no-more.html" target="_new"Google has killed off Lively/a, admitting that the experiment was something of a failure. br /br / There seems to be a growing pattern in figuring out which Google projects are a success and which will fail. When it merely copies something others are doing, as with Lively, it tends not to do very well. When it ichanges the game/i, as it did originally with things like Google Maps (the first real AJAXy mapping solution) and Gmail (huge storage and AJAXy front end), then it gets usage. Google's success has always been in reimagining products that people seem to believe are mature, and completely reshaping how people think about those products. That was true with maps (which had been dominated by MapQuest and Yahoo Maps for years) and email... and it was even true in search. People thought the search market was too crowded when Google showed up, but its solution was so different and so much more compelling it got attention. Lively, on the other hand, was a pure me-too play. There are half-a-dozen other offerings that effectively do the same thing. Google didn't give anyone a real ireason/i to use Lively... and, so it shouldn't be too surprising that Lively is now dead.br /br /a href="http://techdirt.com/articles/20081119/2246282892.shtml"Permalink/a | a href="http://techdirt.com/articles/20081119/2246282892.shtml#comments"Comments/a | a href="http://techdirt.com/article.php?sid=20081119/2246282892op=sharethis"Email This Story/abr / br style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=6515b9f52a168e80ed93f13eced04ecap=1"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=6515b9f52a168e80ed93f13eced04ecap=1"//a img src="http://www.pheedo.com/feeds/tracker.php?i=6515b9f52a168e80ed93f13eced04eca" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.techdirt.com/~f/techdirt/feed?a=J5Xcn"img src="http://feeds.techdirt.com/~f/techdirt/feed?i=J5Xcn" border="0"/img/a /divimg src="http://feeds.techdirt.com/~r/techdirt/feed/~4/459434043" height="1" width="1"/

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Goojet: the Social Mobile Widgets

Ubergizmo

- 45 minutes ago

div style="float:right;"img border=0 title="Goojet: the Social Mobile Widgets" alt="Goojet: the Social Mobile Widgets" src="http://www.ubergizmo.com/photos/2008/11/goojet-234.jpg" hspace="5" vspace="5" //div p[DowJones VentureWire Technology Showcase - EuroTech] I met with Goojet co-founder Marc Rougier at the conference and he gave me a detailed demo of its product. a href="http://www.goojet.com"Goojet/a allows users to easily get various Widgets on their phone and manage them with a user friendly interface from the desktop website.It gives access to a lot of Internet content without having to struggle (for the majority who do not own an iPhone) with the mobile browser... that's cool. Nokia does the same with Widsets, Plusmo and Zumobi offer a similar service; I did not test any of them. /p pAccording to Marc Rougier, Goojet has a social component that the competition does not have. In the picture you see that in one click, you can send a widget to a friend via Goojet, email or sms. other specific features include the widget viewer in the desktop website and the suggested content pushed by the profiling engine. I tried it on my BlackBerry and it is pretty cool, I lovethe quick access to all kinds of content, it is available in English and French, and later in other languages. /p pYesterday, Goojet became accessible from the Bouygues' mobile portal i-mode. The service was launched in private beta in December 2007 and won the start-ups competition at a href="http://www.lewebparis.com/"LeWeb3/a in Paris (click on the banner in the side bar, we have a discounted price for this conference)./p pa href="http://www.ubergizmo.com/15/archives/2008/11/goojet_the_social_mobile_widgets.html#comments"Add a comment/a | From: a href="http://www.ubergizmo.com/15/archives/2008/11/goojet_the_social_mobile_widgets.html"Goojet: the Social Mobile Widgets/a | Visit a href="http://www.ubergizmo.com"Ubergizmo/a | a href="http://www.uberbargain.com/"Good deals/a/p pmap name="google_ad_map_081120022420" area shape="rect" href="http://imageads.googleadservices.com/pagead/imgclick/081120022420?pos=0" coords="1,2,367,28"/ area shape="rect" href="http://services.google.com/feedback/abg" coords="384,10,453,23"//map img usemap="#google_ad_map_081120022420" border="0" src="http://imageads.googleadservices.com/pagead/ads?format=468x30_aff_imgamp;client=ca-pub-7335032025195922amp;channel=9684588219amp;output=pngamp;cuid=081120022420amp;url=http%3A%2F%2Fwww.ubergizmo.com%2F15%2Farchives%2F2008%2F11%2Fgoojet_the_social_mobile_widgets.html"//p pa href="http://feedads.googleadservices.com/~a/yyW4XxWCO8oQ7EioiEwInTSBKZA/a"img src="http://feedads.googleadservices.com/~a/yyW4XxWCO8oQ7EioiEwInTSBKZA/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feedproxy.google.com/~f/ubergizmo?a=H1iN5C6r"img src="http://feedproxy.google.com/~f/ubergizmo?d=41" border="0"/img/a a href="http://feedproxy.google.com/~f/ubergizmo?a=DwNfhq7B"img src="http://feedproxy.google.com/~f/ubergizmo?i=DwNfhq7B" border="0"/img/a a href="http://feedproxy.google.com/~f/ubergizmo?a=AG7TewdZ"img src="http://feedproxy.google.com/~f/ubergizmo?d=52" border="0"/img/a a href="http://feedproxy.google.com/~f/ubergizmo?a=IUSeM2fE"img src="http://feedproxy.google.com/~f/ubergizmo?i=IUSeM2fE" border="0"/img/a a href="http://feedproxy.google.com/~f/ubergizmo?a=pjMU7igV"img src="http://feedproxy.google.com/~f/ubergizmo?i=pjMU7igV" border="0"/img/a /div

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