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Afin de jauger la performance des navigateurs du marché, ZDNet.fr a soumis Opera 10.50,
Firefox 3.6, Chrome 4.1, Internet Explorer 8 et Safari 4 à une batterie de tests
(PeaceKeeper, SunSpider, Acid3) et mesuré le temps d'affichage des pages. Tous les
résultats.
Afin de jauger la performance des navigateurs du marché, ZDNet.fr a soumis Opera 10.50,
Firefox 3.6, Chrome 4.1, Internet Explorer 8 et Safari 4 à une batterie de tests
(PeaceKeeper, SunSpider, Acid3) et mesuré le temps d'affichage des pages. Tous les
résultats.
Canon EOS Rebel available at AbeÂ’s of Maine for $599.00. Not all cameras are created
equal and this one stands apart with EF-S 18-55mm IS Lens. The Zoom Lens is 75-300mm f/ 4-5.6 III
EF. These features allow for great picture taking from greater distan...
Most forecasters have expected broadcast ad revenues to experience a nice recovery as the
recession eases, but BernsteinResearch analyst Michael Nathanson expects a TV advertising to see
a rebound that could bring stations back to their healthier 2007 levels. While the major station
owners took a big hit on revenue declines last year, margins remained fairly strong. For example,
while Gannett’s broadcast revs fell by almost 20 percent in ‘09, it was still able to
post EBITDA margins of 42.6 percent. Belo’s TV station ad revs dropped 23 percent between
‘07 and ‘09, but it still managed to produce respectable a 26.7 percent EBITDA
margin. And although CBS’ and Scripps’ margins have gone from the 30 percent
neighborhood down to the mid-teens, Nathanson expects a large wave of political ad spending this
year to boost those levels back up—though on a smaller revenue base.
Most forecasters have expected broadcast ad revenues to experience a nice recovery as the
recession eases, but BernsteinResearch analyst Michael Nathanson expects a TV advertising to see
a rebound that could bring stations back to their healthier 2007 levels. While the major station
owners took a big hit on revenue declines last year, margins remained fairly strong. For example,
while Gannett’s broadcast revs fell by almost 20 percent in ‘09, it was still able to
post EBITDA margins of 42.6 percent. Belo’s TV station ad revs dropped 23 percent between
‘07 and ‘09, but it still managed to produce respectable a 26.7 percent EBITDA
margin. And although CBS’ and Scripps’ margins have gone from the 30 percent
neighborhood down to the mid-teens, Nathanson expects a large wave of political ad spending this
year to boost those levels back up—though on a smaller revenue base.
In
continuing to look at the way that Facebook has become a driving force behind online news
consumption, Heather Hopkins of Hitwise has dove into the numbers again, this time examing
how Facebook users compare with others in return visits.
According to her article,
Facebook not only drives a high amount of traffic, higher than Google News, but its users are far
more loyal, as well.
Sponsor
Hopkins took a look at the data earlier this month, noting that Facebook drives
three times as much traffic to broadcast than Google News, and now we find that these users
are also repeat offenders. That is, they don't just visit once, they come back for more. From the
Hitwise
blog:
Hitwise data indicate that visitors from Facebook are more loyal to News and Media websites
than are visitors from Google News. In particular, among the top 5 Print Media websites in the week
ending March 6, 2010, 78% of Facebook users were returning visitors compared to 67% from Google
News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook
compared to 64% for Google News.
Why do we care about this metric? Because "visitors aren't as valuable if they don't come back.
Advertisers and retailers need some assurance that visitors will return again and again." Hopkins
notes that even visitors from Google.com, often the leading source of traffic to these sites, are
outpaced by those from Facebook when it comes to return visits. But why is this?
Hopkins doesn't get into the "why" behind the numbers, but we'd be willing to wager that it has
something to do with a few reasons. First, content posted by peers is more likely to be
compatible with an individual's world view. Second, their trust in friends as sources might lead
them to return for more.
Google, on the other hand, can give great results just the same as it can lead you to the most
worthless pages you've imagined. It doesn't offer that one thing we can all trust - the valued
opinion of a friend. It's also possible that the friend making the recommendation in the first
place is a return visitor who repeatedly recommends the articles they read.
Whatever the reason, the numbers tell us one thing for sure - news outlets need to focus on
making sure it is as easy as possible for readers and viewers to share content on Facebook. Or,
as Hopkins so succinctly puts it, "with recent Pew
Research showing that Newspapers have seen ad revenue fall 26% during the year and 43% over
the past three years, understanding where to find loyal readers is becoming increasingly
important."
I caught up with Kieran Hannon the other day. He was in the Bay Area for a meeting with the Irish
prime minister (he's on the board of Enterprise Ireland) and I realized it had been a good few
years since I had last seen him.
He used to be co-managing director of Grey Advertising, then had gone off to Texas to work as VP
of Marketing for Radio Shack, and then moved to Santa Monica, in Southern California. He's now
working as COO at a promising startup called Sidebar, which has
an interesting mobile technology that recommends content based on what people like, very useful
for online retailers and others.
Kieran and his family had spent 18 years living in San Francisco, and I was curious what life in
Southern California (SoCal) was like.
He said life was good, and that the startup scene was healthy and that there are a lot of
media/technology centers there. I often write about how Silicon Valley has become Media Valley,
because of all the media companies here (Google, Facebook, Yahoo, Twitter, etc) so it makes sense
that SoCal, with its rich media history, would be a fertile breeding ground for media technology
startups.
...LA [is] the second largest city in the country with a population if 16 million. We have
universities like Caltech, UCLA, USC and many more. We have many seasoned entrepreneurs who have
built successful companies here and made a lot of money for investors and themselves. But LA is
not Silicon Valley and we don't need to aspire to be so. We will never be Silicon Valley in the
way that Toronto will never be Hollywood. But we have a great city for building technology
companies.
He goes into details about how LA is not like Silicon Valley.
- Funding is different, there are smaller "A" rounds of around $3m rather than $10m here.
- Recruiting is different. There aren't huge pools of engineers, but it is possible to build 100+
sized teams.
- Commuting isn't as bad as people think it is, most people live close to where they work. And
hey, commuting isn't that easy here.
- Lots of content creation skills. This is an interesting point to make because software
engineers can be found almost anywhere in the world today, but content creation skills are very
culture specific, you can't outsource this work.
- There are now larger numbers of successful entrepreneurs, many are on the their second and
third successful company.
Here are a few success stories:
There is a lot of innovation happening in LA from places like Eqal, Deca.TV, DemandMedia's
studios, Clicker, Filmaka and other initiatives.
. . .
The whole category of "sponsored search" came from a successful LA company, Overture. (my firm,
GRP Partners, was an investor). LA produced Applied Semantics that created AdSense and was bought
by Google. We were also an investor in the early local listing company, CitySearch - an LA
company. LA was a leader in lead generation (LowerMyBills), comparison shopping (PriceGrabber,
Shopzilla), social networking (MySpace ... I know, I know - Facebook won - but it was still a big
business). If we extend a bit North up the coast line we have many affiliate marketing innovators
including ValueClick, Commission Junction and FastClick. They also produced GoToMeeting and
CallWave.
. . .
A great team from MySpace has created Gravity. Gil Elbaz from Applied Semantics has now created
Factual. Zorik Gordon is tearing it up at ReachLocal. TechCoast Angels backed GreenDot should be
a major IPO this year. Frank Addante has created Rubicon Project. Douglas Merrill, the former CIO
of Google, is building his next company in LA. Scott Painter, founder of
CarsDirect has created two new generation LA startups (Zag and TrueCar, both backed by GRP
Partners). Brett Brewer (ex MySpace) has AdKnowledge, there is Adconian, Legal Zoom and many
more. Hautelook, Gogii, Magento - all very high potential companies building in LA.
Mr Suster is one of the organizers of Launchpad LA V2, which was announced today. This is a project aimed at helping
first-time entrepreneurs and helping to educate them and guide them in building successful
companies.
We will be selecting 10 startup companies to participate. There is no cost but you must
physically be based in or move to Los Angeles for the 6 months of the program. Applications are
due April 6th, 2010, the form is on the website and the Twitter address is@launchpadlad
A West Coast corridor of innovation...
It won't be long before we have a West Coast corridor of innovation stretching from Silicon
Valley to Southern California, and beyond.
In fact, if you fly from San Diego heading north along the coast you pass over tons of innovation
centers:
- The communications and biotech industries of San Diego;
- The electronics industries of Orange County;
- The media centers of Hollywood and Santa Monica;
- Then you reach San Francisco/Silicon Valley with its electronics, software, media tech,
biotech, cleantech industries;
- Then Portland with its thriving startup scene plus Intel's big presence there;
- Seattle with a thriving tech scene mostly spun out of Microsoft, and Amazon;
- Vancouver and its software industry.
Wow. 1400 miles of innovation. There's no other region like it, hundreds of
miles of world-class, industry leading, innovation and creativity.
Interestingly, it's all built on top of one of the most unstable fault lines in the world. A
disruptive reality. Is there a connection?
I've always said that innovation has to be disruptive otherwise it's not innovation.
New York - Activist investor
Carl Icahn, who recently made a bid to increase his stake in film studio Lionsgate (NYSE:Â LGF) from 18.9% to 30%, on Friday expanded his bid to include all
outstanding shares he does not already own. The offer price remains $6 per share in cash for
Lionsgate shares that would increase Icahn's stake to at least 50.1%. Icahn has previously used his
wealth in part to look to acquire large enough stakes in companies, such as Yahoo, Take-Two and
Blockbuster, so as to control board seats, and effect some form of change at these companies.
Lionel Letizi et Grégory Paisley, deux des 6 anciens parisiens qui font partie de l'effectif
niçois se sont confiés au site officiel du club PSG.fr pour donner leurs sentiments
sur le match qui verra s'opposer demain l'OGC Nice au Paris Saint-Germain.
Palm’s woes continue to balloon after the handset maker announced its earnings for Q3 2010.
As a recap, Palm reported $349 million in revenue with a $22 million net loss for Q3 2010 which
looks rosy when compared to the $90.6 million revenue and $98 million net loss reported in Q3
2009. Though revenue has increased and net loss has narrowed year over year, Palm continues its
downward slide with net loss increasing from $13.7 million in Q2 2010 to the $22 million quoted
above. Palm shipped 960,000 handsets in Q3 2010 which represents a 23% increase from Q2 2010 and
a 300% increase year over year. This abundance of handsets is Palm’s downfall as the
handset maker revealed that it has only sold a mere 408,000 units in Q3 2010, leading to a
standing inventory that some estimate to be a staggering 1.15 million. Palm has put handset
production on hold (told
you so) while carriers sell through the current inventory which is equal to six months worth
of retail sales at last year’s rate. As a result, Palm’s Q4 2010 outlook is dire with
the company projecting revenue of only $150 million, a figure that falls far short of the $305
million that was expected. Read on after the jump.
Palm’s stock has plummeted a staggering 18% to under $5 since its poor Q3 2010 earnings and
its dire Q4 projections were announced. Like a pack wolves, analysts are jumping all over the
Sunnyvale, California company, issuing stock price targets as low as $0. Peter Misek of Canaccord
Adams, who issued the $0 value, defends his pessimistic view of Palm by writing,
“We believe Palm’s troubles will only accelerate as carriers and suppliers
increasingly question the company’s solvency and withdraw their support.With what appears
to be roughly 12 months of cash on hand, an accelerating burn rate, a complete lack of earnings
visibility, and substantial debt and preferred equity, we no longer see any value in the
company’s common equity.”
Palm is at the edge of a precipice and needs either a miracle or a very wealthy suitor to save it
from what appears to be inevitable self destruction. Anyone with a Pre or Pixi in good condition
may want to box that puppy up and put it in a drawer as it may be a collector’s item
someday. We’re half kidding. Kind of.
Rebellion et Sega viennent de sortir le premier DLC payant pour Aliens VS Predator 3. C'est
disponible sur Steam, Xbox 360 et on imagine sur PS3 pour environ 6 euros. Le DLC contient : Quatre
maps multi qui auraient dû être dans le jeu de baseUn bon gros doigt d'honneur de la
part de Rebellion et Sega pour vous remercier d'avoir acheté le jeuSi vous faites partie de
ceux qui ont pris le jeu plein pot sur Steam, vous serez également ravis d'apprendre qu'AvP
3 est actuellement en promo à 33€. Une bonne affaire ?
peut-être, mais on peut surtout trouver le jeu à bien meilleur prix ailleurs : sur
Amazon.co.uk, par exemple, le jeu est actuellement à 25€ sur PC
et 40€ sur consoles, et vous avez la boîte en plus.
In all fairness I should also say that its not only IJ I wish had this feature. I dread fixing
eclipse configuration files because I have broken them by reimporting a maven project into an
existing eclipse project. Luckly, I only use eclipse every 6 months to do what IJ can't for unit
testing and a very few other things.
Le double champion olympique Simon Ammann a
pris les commandes de la Coupe du monde de saut à skis en réalisant la meilleure
performance à Planica (Slovénie), avec des sauts à 215,5 et 216,5 m sur le
plus grand tremplin du monde pour un total de 445,6 points.
WebYep 1.4.6WebYep is a compact Web Content Management System for extremely simple
creation of editable web pages. It is a low priced alternative for small to medium web sites.
WebYep focuses on web designers that concentrate on design and don't want to adopt PHP or deep
HTML skills to simply make some pages (of a maybe already existing website) editable.
WebYep uses reduced functionality on the user (editor) side, keeping the web designer in control
and removing the load of complex content administration from the user - editing web content with
WebYep can truly be done by everyone!
As it's very important to us that you can easily test the full feature set of WebYep, you can
download here and run the full version of WebYep including the WebYep Dreamweaver Extension
without a license code!
Until a valid license code is entered, you will only see a popup window (with a demo notice) when
accessing the website that uses WebYep. Beside that, the "demo" mode has no restrictions and
offers the full feature set.
WHAT'S NEWVersion 1.4.6:
Fixed: Problems with the recognition of an installed CKEditor when using the RapidWeaver
Plugin (the relevant pages must be re-exported after installing the new plugin).
Fixed: Problem with CKEditor and Internet Explorer (JavaScript errors).
Improved: URL format used by the Menu Element. Open menu trees are now remembered in the
cookies instead of the URL. The URL query key for the current document instance was changed to
"DOC_INST" (was "WEBYEP_DI").
New: Added ckeditor_styles.js to set up CKEditor's Styles popup menu (see Rich Text Element's
documentation for details).
Improved: Image detail window (when not using Lightbox) now better supports very large
images.
Have we moved one step closer to color eBook readers? PVI, the company who makes the e-ink
displays for Amazon’s Kindle, is now showing off its 6-inch and 9.7-inch color e-ink
displays for eBook readers at a trade show in Shenzhen, China. The displays on demo are able to
handle animated color clips, albeit the refresh rate of the display was far from good enough to
handle video. PVI has already shown the screens to Amazon and Barnes & Noble, though there
wasn’t any confirmation as to whether it will be used for future eBook readers. These color
screens obviously consume more energy than the monochrome e-ink displays, but it’s still
less than the energy consumption of LCD panels. PVI is predicting mass production of these
displays to begin in Q4 of 2010. Will the next generation of eBook readers sport color e-ink
displays?
This is far from confirmed, so take it with a pinch of salt. A picture of what is claimed to be
the upcoming BlackBerry OS 6 has been leaked. To be honest, it looks quite a bit like the
concierge app that was on show a while back, so this could be another Photoshop job. If it is
true, what do you think about it? It seems a tad cramped, but we’re sure some people like
the information overdose.
Au sommaire : les français seraient-ils les champions du monde des radins sur le web ?
Ecoutez 6 000 radios et 10 000 podcasts avec RadioMee, que penser de la semaine
héroïque de France 2, les drôles... [[ This is a content summary only. Visit my
website for full links, other content, and more! ]]
The fourth annual Pwn2Own contest—which takes place at
the CanSecWest security conference every year—kicks off next week. Like last year,
2010's contest will offer security experts and hackers the chance to "pwn" a number of mobile
platforms in addition to various browser/OS combinations. Though no mobile devices were
successfully hacked last year, expectations are high that the iPhone will go
down in this year's contest.
"With all the recent research on mobile phone security being presented worldwide, these devices
are quickly becoming a ripe target," wrote Aaron Portnoy, security researcher at TippingPoint and
Pwn2Own contest organizer. "First to fall: the iPhone."
Mac OS X security expert Charlie Miller, known for his past exploits
of Safari and discovery of a possible arbitrary code
execution exploit for the iPhone, is also confident that the iPhone will go down this year.
"Someone I know quite well says they have an exploit for it and plan on using it," he said recently
during a chat with Kapersky Labs' ThreatPost. "From an exploitation perspective, iPhone is no
harder than [Mac] OS X now that Snow Leopard has data execution protection," Miller explained.
However, Miller plans to stick to Safari, which he successfully attacked the last two years,
netting him thousands in cash and two MacBooks. "There isn't as much exposed code on the iPhone,"
he said. "The easy to exploit bugs I know about happen to live in the code that Safari has but
Mobile Safari doesn't," mostly due to Mobile Safari's lack of support for Java, Flash, and other
third-party plugins.
Also, Miller said, "in real life the iPhone is harder because you can't just execute a shell. You
have to write your return-oriented payload to do all your dirty work, which can be a pain."
Miller said that attacking Safari this year will be harder than last year, since Snow Leopard has
DEP and Safari sandboxes plug-ins in separate processes. However, he noted that Snow Leopard's
incomplete support for address space layout randomization still leaves the Safari and Mac OS X
combination open to vulnerabilities.
This year, contestants will have a chance to nab a laptop and a $10,000 cash prize for
demonstrating exploits for IE8, Firefox 3, and Google Chrome 4 running under Windows 7, or Safari
4 running on Mac OS X 10.6. Contestants that successfully hack an iPhone 3GS, BlackBerry Bold
9700, a Nokia E62, or a Motorola Droid will get to keep the device as well as $15,000 in cash.
The fourth annual Pwn2Own contest—which takes place at
the CanSecWest security conference every year—kicks off next week. Like last year,
2010's contest will offer security experts and hackers the chance to "pwn" a number of mobile
platforms in addition to various browser/OS combinations. Though no mobile devices were
successfully hacked last year, expectations are high that the iPhone will go
down in this year's contest.
"With all the recent research on mobile phone security being presented worldwide, these devices
are quickly becoming a ripe target," wrote Aaron Portnoy, security researcher at TippingPoint and
Pwn2Own contest organizer. "First to fall: the iPhone."
Mac OS X security expert Charlie Miller, known for his past exploits
of Safari and discovery of a possible arbitrary code
execution exploit for the iPhone, is also confident that the iPhone will go down this year.
"Someone I know quite well says they have an exploit for it and plan on using it," he said recently
during a chat with Kapersky Labs' ThreatPost. "From an exploitation perspective, iPhone is no
harder than [Mac] OS X now that Snow Leopard has data execution protection," Miller explained.
However, Miller plans to stick to Safari, which he successfully attacked the last two years,
netting him thousands in cash and two MacBooks. "There isn't as much exposed code on the iPhone,"
he said. "The easy to exploit bugs I know about happen to live in the code that Safari has but
Mobile Safari doesn't," mostly due to Mobile Safari's lack of support for Java, Flash, and other
third-party plugins.
Also, Miller said, "in real life the iPhone is harder because you can't just execute a shell. You
have to write your return-oriented payload to do all your dirty work, which can be a pain."
Miller said that attacking Safari this year will be harder than last year, since Snow Leopard has
DEP and Safari sandboxes plug-ins in separate processes. However, he noted that Snow Leopard's
incomplete support for address space layout randomization still leaves the Safari and Mac OS X
combination open to vulnerabilities.
This year, contestants will have a chance to nab a laptop and a $10,000 cash prize for
demonstrating exploits for IE8, Firefox 3, and Google Chrome 4 running under Windows 7, or Safari
4 running on Mac OS X 10.6. Contestants that successfully hack an iPhone 3GS, BlackBerry Bold
9700, a Nokia E62, or a Motorola Droid will get to keep the device as well as $15,000 in cash.
The fourth annual Pwn2Own contest—which takes place at
the CanSecWest security conference every year—kicks off next week. Like last year,
2010's contest will offer security experts and hackers the chance to "pwn" a number of mobile
platforms in addition to various browser/OS combinations. Though no mobile devices were
successfully hacked last year, expectations are high that the iPhone will go
down in this year's contest.
"With all the recent research on mobile phone security being presented worldwide, these devices
are quickly becoming a ripe target," wrote Aaron Portnoy, security researcher at TippingPoint and
Pwn2Own contest organizer. "First to fall: the iPhone."
Mac OS X security expert Charlie Miller, known for his past exploits
of Safari and discovery of a possible arbitrary code
execution exploit for the iPhone, is also confident that the iPhone will go down this year.
"Someone I know quite well says they have an exploit for it and plan on using it," he said recently
during a chat with Kapersky Labs' ThreatPost. "From an exploitation perspective, iPhone is no
harder than [Mac] OS X now that Snow Leopard has data execution protection," Miller explained.
However, Miller plans to stick to Safari, which he successfully attacked the last two years,
netting him thousands in cash and two MacBooks. "There isn't as much exposed code on the iPhone,"
he said. "The easy to exploit bugs I know about happen to live in the code that Safari has but
Mobile Safari doesn't," mostly due to Mobile Safari's lack of support for Java, Flash, and other
third-party plugins.
Also, Miller said, "in real life the iPhone is harder because you can't just execute a shell. You
have to write your return-oriented payload to do all your dirty work, which can be a pain."
Miller said that attacking Safari this year will be harder than last year, since Snow Leopard has
DEP and Safari sandboxes plug-ins in separate processes. However, he noted that Snow Leopard's
incomplete support for address space layout randomization still leaves the Safari and Mac OS X
combination open to vulnerabilities.
This year, contestants will have a chance to nab a laptop and a $10,000 cash prize for
demonstrating exploits for IE8, Firefox 3, and Google Chrome 4 running under Windows 7, or Safari
4 running on Mac OS X 10.6. Contestants that successfully hack an iPhone 3GS, BlackBerry Bold
9700, a Nokia E62, or a Motorola Droid will get to keep the device as well as $15,000 in cash.
Microsoft vient juste de proposer au téléchargement les kit de développement
et émulateur pour Windows Phone 7 Series. Il n’aura pas fallu longtemps pour
qu’un certain Dan Ardelean mette les mains dans le cambouis et réussisse à
débloquer le kit, pour permettre ainsi aux utilisateurs de bénéficier des
features de l’OS présentées par Microsoft lors des MWC 2010 et MIX10
(gestionnaire des tâches, agenda, et j’en passe...).
Pour plus d'informations : Forum xda-developers ...
Source de l'information : Denis via Le Journal du Geek ...
Alors heureux de pouvoir enfin profiter pleinement de Windows Phone 7 Series avant même que
celui ci ne soit proposé par son éditeur ? Une excellente chose qui espérons
le permettra au plus grand nombre mais surtout aux développeurs de découvrir un
système qui semble avoir tout pour plaire même si ces premières versions ne
sont pas exemptes de tous reproches. Si aujourd'hui tout n'est pas parfait, il ne faut pas oublier
tout de même que Windows Phone 7 Series ne devrait pas sortir avant 6 mois et que d'ici
là les choses peuvent plus que s'améliorer comme Microsoft le fait habituellement
avec les versions classiques de Windows.
Following a
disappointing earnings report, a Wall Street analyst has cut his price target on Palm to $0. In
other words, he believes the company’s shares will be worthless within 12 months.
The report comes from Canaccord Adams technology analyst Peter Misek, who wrote this
morning, “We believe Palm’s troubles will only accelerate as carriers and suppliers
increasingly question the company’s solvency and withdraw their support.”
Although Palm’s revenue tripled in its most recent quarter versus the prior year, less than
half of the smartphones it shipped to distributors actually sold. And for the coming quarter,
Palm offered a revenue estimate of less than half of what analysts were expecting.
Initial optimism about the Palm Pre and Pixi — which are now also available on Verizon — had
sent the company’s shares as high as $18/share last fall, but following today’s
report, the company sees its shares back under $5. As of December ’09, the company had an
estimated 6% share of the U.S. smartphone market.
Google’s obsession with speed is well-documented. One of
the primary design principles behind its search engine is to return results as fast as possible
and strip away anything extra. But its need for speed goes well beyond search. All of
Google’s apps are optimized for speed (well, except Gmail lately, but they promise to fix that). The Chrome browser is
extremely fast,
and the
upcoming Chrome OS is also expected to make Web browsing and other computing tasks zippier.
It almost doesn’t matter if Google’s Chrome browser and OS gain significant market
share or not, as long as they push other browsers and operating systems to keep up in the speed
race. Google’s need for speed boils down to one very simple thing: money. It realized long
ago that every millisecond improvement in pageload times on its search engine resulted in more
searches, and thus more search ads served and clicked on. The opposite is also true. Google once
did a study showing
that delays of 100 to 400 millisecond in showing search results translated into up to 0.6 percent
searches. Multiply that across the billions of searches done on Google and it starts to add up to
real money, perhaps tens of millions of dollars per quarter.
Google can keep trying to make search faster because that is under its control. But what about
the rest of the Web? The faster pages load, the more Web pages people will visit overall (this is
why broadband adoption is the single biggest driver of Internet traffic and e-commerce). And it
stands to reason that the more Web pages you visit, the more searches you will perform in any
given day. Because searches are driven by the other things you do on the Web. You go look for
information, surf around, and then go back to search when you want to find something new (at
least Google hopes you do). By helping to speed up the Web, Google can speed up that information
loop so that instead of waiting for Web pages to load you can get what you need and start another
search instead.
No wonder Google tries to do everything it can to make the Web faster. For instance, it is
supporting emerging standards such as HTML5 and
SPDY, and sharing
its best practices and speed-monitoring
tools with developers. It is also baking the PuSH
protocol into Google Reader and
other apps. In doing so, Google is helping to deliver news feeds faster (PuSH, aka
Pubsubhubbub, was created by two Google engineers, of course, and released as an open-source
project). The list goes on and on.
It is all about trying to get people to achieve a “flow state” where they are just
clicking from one link to the next and it all happens instantaneously. In order for humans not to
notice electronic delays, new information needs to appear in a matter of milliseconds. Get the
whole Web humming like that and we may never leave our monitors.
La Bourse de Francfort est retombée vendredi sous le seuil des 6.000 points,
l’indice Dax des trente valeurs vedettes accusant un recul de 0,50 % à
5.982,43 points en cl...lire la suite
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