p —bImagine shutters N-Revolution gaming mag/b : UK-based magazine publisher a href="http://www.imagine-publishing.co.uk/" title="Imagine"Imagine/a is pulling the plug on N-Revolution, its Nintendo-focused title. But don't blame this one on the economy—Imagine is folding the mag because its core gamer target doesn't seem to be Nintendo's focus anymore. "[It] has become increasingly obvious that Nintendo's strategy for Wii and DS ... has moved increasingly away from the hardcore gaming community that is our specialty," said Damian Butts, Imagine's managing director, in an a href="http://www.mcvuk.com/news/32563/Imagine-confirms-NRevolution-closure" title="interview with MCV"interview with MCV/a. /p p —bRed Bull sets up shop in PlayStation Home/b : Red Bull is developing an island inside iHome/i, Sony's long-awaited virtual world for the PS3. Gamers will be able to race planes on the island in competitions modeled after the real world a href="http://www.redbullairrace.com/" title="Red Bull Air Race World Series"Red Bull Air Race World Series/a. Red Bull is the first company to set up shop in Home. a href="http://www.brandrepublic.com/News/MostRead/866365/Red-Bull-becomes-first-brand-PlayStation-Home/" title="Brand Republic says"Brand Republic says/a Sony (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=SNE" class="ticker" title="SNE"NYSE: SNE/a) execs kept mum on additional brand partners, but said they'd announce them in the coming months. iHome/i's public beta is slated for the end of this year. /p p —bThe Army invades Second Life/b : Not content with using in-game ads to recruit gamers, the U.S. Army is going virtual, setting up operations in a href="http://www.secondlife.com/" title="Second Life"Second Life/a. The Army is building two islands in the world: one will serve as a welcome center with an info kiosk and the means to contact a recruiter, and the other will let residents test out various Army experiences, including jumping out of a plane and using a weapon. Residents that do well in the simulations can earn Lindens (virtual currency) that can be used to buy branded Army merchandise. It's a notable effort, though a href="http://blog.wired.com/defense/2008/12/the-armys-new-f.html" title="Wired says"Wired says/a Army brass has realistic expectations for just how effective a recruitment tool Second Life will be. Still, no word on how they'll deal with the inevitable protesters ... or the escorts. /p p iMore after the jump./i /pp—bGiant Realm bows social media platform/b : Gamer-centric ad and media network Giant Realm has launched the Giant Realm Platform, a tool that gives online publishers (particularly in the gaming and young men's entertainment space) a way to add social media capabilities to their sites. Joining the Platform also nets publishers ad sales support, an advanced CMS and a unified portal at a href="http://www.gameriot.com/" title="GameRiot.com"GameRiot.com/a. Current participants include a href="http://guitarheronews.gameriot.com/" title="GuitarHeroNews"GuitarHeroNews/a and a href="http://starfeeder.gameriot.com/blogs/The-Starfeed" title="Starfeeder"Starfeeder/a, among others. a href="http://corp.giantrealm.com/press/" title="Release"Release/a. /p p —bKnowledge Adventure debuts kid-friendly virtual world/b : Educational game developer a href="http://knowledgeadventure.com/" title="Knowledge Adventure"Knowledge Adventure/a has launched a href="http://www.jumpstart.com/" title="JumpStart World"JumpStart World/a, a virtual world based on its JumpStart brand. Geared toward school-aged kids (and their parents) the world lets them create avatars, play learning games and socialize. JumpStart World runs on a $7.99 subscription, a href="http://www.worldsinmotion.biz/2008/12/knowledge_adventure.php" title="per Worlds In Motion"per Worlds In Motion/a.nbsp; /p p —bActivision (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=ATVI" class="ticker" title="ATVI"NSDQ: ATVI/a) working on iGuitar Hero 5/i/b : Activision Blizzard revealed plans for a host of new advertiser-friendly games during a href="Massive Installs New Leader, Seals Extended Ad Deals With Activision Blizzard" title="Massive's gaming upfront"Massive's gaming upfront/a in NYC, including iGuitar Hero 5 /i and a iTony Hawk/i game that will likely come with a skateboard-style controller. a href="http://multiplayerblog.mtv.com/2008/12/03/activision-announces-guitar-hero-5-new-tony-hawk-call-of-duty-modern-warfare-2-more-at-in-game-ad-conference/"title="Via MTV Multiplayer"Via MTV Multiplayer/a. /p p!-- iMark Logic Digital Publishing Summit, Thursday November 6, Westin Times Square. Insight and perspective from Outsell, Gilbane, Simon Schuster, BusinessWeek.com, more. Evening cocktail reception. Cost is complimentary. a href="http://content.adbureau.net/accipiter/adclick/CID=000010cb0000000000000000/SITE=PC_US/AAMSZ=PREMB_NEWS/relocate=http://marklogicdps.eventbrite.com/"Register now!/a/i --/p pa href="http://feeds.feedburner.com/~a/pcorg?a=H5QZSM"img src="http://feeds.feedburner.com/~a/pcorg?i=H5QZSM" border="0"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/pcorg?a=oSYOO"img src="http://feeds.feedburner.com/~f/pcorg?i=oSYOO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=TxOgO"img src="http://feeds.feedburner.com/~f/pcorg?i=TxOgO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=ss3jo"img src="http://feeds.feedburner.com/~f/pcorg?i=ss3jo" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=Irr5O"img src="http://feeds.feedburner.com/~f/pcorg?i=Irr5O" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=7CBbO"img src="http://feeds.feedburner.com/~f/pcorg?i=7CBbO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/pcorg/~4/475470084" height="1" width="1"/

a href="http://neuronspark.com/blog/online-servicing/"Online Servicing/ABRBR I'm pleased that Microsoft has gone back to it's roots and hired a Technologist to head the Online Services Group, now we just have to figure out what online services are. MSN wanted to be AOL and Live tried to be Google, so they sign a free agent from Yahoo to find their way on the Web. BRBR Microsoft has a credibility gap, the company has no voice just PR speak that no one will listen to. BRBRI With the successful integration of aQuantive now complete, Brian McAndrews, former CEO of aQuantive and senior vice president of Microsoft’s Advertiser Publisher Solutions Group, has decided to transition out of Microsoft, and will do so over the next several months, serving in a consultative capacity to Steve Ballmer and Qi Lu during that time./I BRBR MSFT shareholders paid 6 billion dollars for aQuantive and Brian McAndrews, who was named the 2008 Executive of the Year on Advertising Age's Digital A-List. BRBR I've talked to Brian at the Web 2.0 Summit last year and at Search Engine Strategies where I also met his predecessor Steve Berkowitz. I asked them to seek out members of the Web community and learn to communicate in a natural voice, but the Lawyers and their lame PR always got the final word. Who want's to listen to Lawyers?img src="http://www.dotnetjunkies.com/WebLog/aggbug.aspx?PostID=557591" width="1" height="1"

pimg src="http://paidcontent.org/images/uploads/McAndrewsB_web.jpg" alt="image" align="right" width="140" height="148" /Buried in the release that a href="http://www.paidcontent.org/entry/419-microsoft-digital-head-exists-or-will-by-next-week-qi-lu-likely-to-be-n/" title="Yahoo's Qi Lu is joining Microsoft "Yahoo's Qi Lu is joining Microsoft /a as president of its Online Services Group was the news that Brian McAndrews is resigning his post as SVP, Microsoft's Advertiser Publisher Solutions Group. McAndrews, the former CEO of aQuantive, relinquished his title when Microsoft (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=MSFT" class="ticker" title="MSFT"NSDQ: MSFT/a) bought his company for $6 billion in August 2007. /p p -- bA losing battle/b: McAndrews was often mentioned for the role that Qi Lu is taking on, which became open when Kevin Johnson a href="http://www.paidcontent.org/entry/419-industry-moves-microsofts-kevin-johnson-out-unit-reorg-coming/" title="exited the post"exited the post/a at Microsoft and joined Juniper in July. He had been given high marks for the making aQuantive fit fairly nicely into Microsoft's different culture and structure. Clearly, the choice of Qi Lu over McAndrews means he lost the battle to replace Johnson. Despite his good work, in many ways, McAndrews was considered a longshot. The Microsoft purchase made him very rich, and therefore unlikely to want to work for someone else—especially someone like the hard-to-please Microsoft CEO Steve Ballmer. McAndrews isn't going anywhere at the moment and will take the next few months to "transition out" of his job. So while he ponders his next move, he would be an interesting—and ironic—candidate for Yahoo's open CEO role. a href="http://www.microsoft.com/Presspass/press/2008/dec08/12-04CorpDec4PR.mspx" title="Release"Release/a /p pstrongRelated/strong/p ul class="related" lia href="http://www.paidcontent.org/entry/419-microsoft-digital-head-exists-or-will-by-next-week-qi-lu-likely-to-be-n" title="Updated: Microsoft Has Decided On A New Head Of Digital; Names Qi Lu"Updated: Microsoft Has Decided On A New Head Of Digital; Names Qi Lu/a/li lia href="http://www.paidcontent.org/entry/419-msft-exec-yusuf-mehdi-upped-to-lead-online-services-but-not-as-presiden"Industry Moves: MSFT's Mehdi Upped To Lead Much Of Online Services—But Not As President: Report/a/li lia href="http://www.paidcontent.org/entry/419-microsofts-help-wanted-head-of-advertising-needed-possibly-a-palin"Microsoft's Help Wanted: Head Of Advertising Needed, Possibly A 'Palin'/a/li lia href="http://www.paidcontent.org/entry/419-microsoft-shakes-up-online-team-mcandrews-upped-will-he-be-heading-yaho"Microsoft Shakes up Online Team; McAndrews Upped; Will He Be Heading Yahoo?/a/li lia href="http://www.paidcontent.org/entry/419-more-changes-coming-at-microsoft-steve-berkowitz-brian-mcandrews-kevin-"More Changes Coming At Microsoft: Steve Berkowitz, Brian McAndrews, Kevin Johnson/a/li /ul p!-- iMark Logic Digital Publishing Summit, Thursday November 6, Westin Times Square. Insight and perspective from Outsell, Gilbane, Simon Schuster, BusinessWeek.com, more. Evening cocktail reception. Cost is complimentary. a href="http://content.adbureau.net/accipiter/adclick/CID=000010cb0000000000000000/SITE=PC_US/AAMSZ=PREMB_NEWS/relocate=http://marklogicdps.eventbrite.com/"Register now!/a/i --/p pa href="http://feeds.feedburner.com/~a/pcorg?a=BXQCTX"img src="http://feeds.feedburner.com/~a/pcorg?i=BXQCTX" border="0"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/pcorg?a=MJZnO"img src="http://feeds.feedburner.com/~f/pcorg?i=MJZnO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=2pcWO"img src="http://feeds.feedburner.com/~f/pcorg?i=2pcWO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=nXO8o"img src="http://feeds.feedburner.com/~f/pcorg?i=nXO8o" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=UeBpO"img src="http://feeds.feedburner.com/~f/pcorg?i=UeBpO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=2I7dO"img src="http://feeds.feedburner.com/~f/pcorg?i=2I7dO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/pcorg/~4/475145288" height="1" width="1"/

pimg class="float_right" src="/~~/f?id=493851f7796c7a3400e7ad29maxX=224maxY=315" border="0" alt="qilu.jpg" title="qilu.jpg" width="224" height="315" /It's official: Former Yahoo (YHOO) tech star Qi Lu has been named to head up Microsoft's (MSFT) Online Services Group. The job puts Lu in charge of web search and online advertising for Microsoft and Windows Live./p pRumors Lu was a contender for the job have been circulating since a report on a href="http://kara.allthingsd.com/20081204/former-yahoo-tech-star-qi-lu-likely-to-be-named-microsofts-digital-head-by-next-week/"AllThingsD/a this morning. /p pA big day of change for Microsoft. The company also said Brian McAndrews, SVP of Microsoft's Advertiser Publisher Solutions Group, would be leaving the company. McAndrews was said to be vying for the job that went to Lu./p pThe full release:/p p style="padding-left: 30px;"Microsoft Corp. today announced that Dr. Qi Lu will join the company as president of the Online Services Group. Dr. Lu will lead Microsoft's efforts in search and online advertising and all the company's online information and communications services. Dr. Lu will report to Microsoft Chief Executive Officer Steve Ballmer.br /br /Lu most recently served as executive vice president of Engineering for the Search and Advertising Technology Group at Yahoo!, where he was responsible for development efforts around Yahoo!'s Web search and monetization platforms. Dr. Lu left Yahoo! in August 2008 after 10 years of service.br /br /'I am tremendously excited to welcome Qi to Microsoft,' Ballmer said. 'Dr. Lu's deep technical expertise, leadership capabilities and hard-working mentality are well-known in the technology industry, and Microsoft will benefit from his addition to our executive management team.'br /br /'I am genuinely excited about the opportunities ahead for Microsoft to make an enormous impact on the online industry,' Dr. Lu said. 'Microsoft has built a great foundation for its search and advertising technologies and put an amazing team of researchers and engineers in place to drive the next wave of innovation in online services. I'm looking forward to working with them to help transform the way people and businesses use the Internet to find and share information.'br /Before his most recent role at Yahoo!, Lu was vice president of engineering responsible for the technology development of Yahoo!'s Search and Marketplace business unit, which includes the company's search, e-commerce, and local listings of businesses and products.br /Before joining Yahoo! in 1998, Dr. Lu was a Research Staff Member at IBM Almaden Research Center. Before IBM, Dr. Lu worked at Carnegie Mellon University as a Research Associate, and at Fudan University in China as a faculty member. Dr. Lu holds 20 U.S. patents, and received his bachelor of science and master of science in computer science from Fudan University and his Ph.D. in computer science from Carnegie Mellon University.br /br /Lu's first day at Microsoft will be Jan. 5, 2009. In his role running the Online Services Group, he will oversee several groups including the Advertiser Publisher Solutions business, managed by Scott Howe who was promoted to corporate vice president; the Online Audience business, managed by Senior Vice President Yusuf Mehdi; OSG Research Development, managed by Senior Vice President Satya Nadella; and OSG Finance, managed by Rik van der Kooi who was promoted to corporate vice president.br /br /With the successful integration of aQuantive now complete, Brian McAndrews, former CEO of aQuantive and senior vice president of Microsoft's Advertiser Publisher Solutions Group, has decided to transition out of Microsoft, and will do so over the next several months, serving in a consultative capacity to Steve Ballmer and Qi Lu during that time.br /br /'Brian McAndrews built a world-class business for advertisers and publishers and led the successful integration of aQuantive into Microsoft, setting the foundation for our next phase of growth,' Ballmer said. 'While I am sorry to see Brian leave the company, I respect and understand his decision and wish him nothing but the best in the future.'br /br /'I also want to congratulate Scott and Rik on their well-deserved promotions and look forward to their leadership in the Online Services Group alongside Qi, Yusuf and Satya,' Ballmer said.br /br /As part of today's announcement, several teams will move to further align resources. The field sales organizations in the Online Services Group will move to Microsoft's centralized Sales, Marketing and Services Group led by chief operating officer Kevin Turner. This group, called Consumer Online, will be led by Corporate Vice President Darren Huston and will include the Global Advertising Sales and Services organization, led by vice president Bill Shaughnessy./p p /p pa href="http://feedads.googleadservices.com/~at/YuP-xJtJ_ZcHQoExgwJdm6seqdE/a"img src="http://feedads.googleadservices.com/~at/YuP-xJtJ_ZcHQoExgwJdm6seqdE/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=rXQFlbWa"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?i=rXQFlbWa" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=p1Hmvooz"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=52" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=zWPnp8L3"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=80" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=pRiX0vW7"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=131" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=BDKSxZYb"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=336" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=BAYhUkos"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=41" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=UjKrJNIr"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=50" border="0"/img/a /divimg src="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~4/BWcjoMFR028" height="1" width="1"/

div class="rxbodyfield"p page="1" class="ArticleBody"Google called off its proposed search advertising a target="_blank" href="http://www.computerworld.com/action/article.do?command=viewArticleBasicamp;articleId=9097598"deal with Yahoo/a just three hours before the a target="_blank" href="http://www.computerworld.com/action/inform.do?command=searchamp;searchTerms=U.S.+Department+of+Justice"U.S. Department of Justice/a was to file an antitrust complaint on Nov. 5 aimed at blocking it, according to the lawyer that the government hired a target="_blank" href="http://www.computerworld.com/action/article.do?command=viewArticleBasicamp;articleId=9114360"to pursue the case/a./pp align="right"a href="http://ad.doubleclick.net/jump/idg.us.info.rss/news;pos=imu;tile=6;sz=336x280;skey=patch_management;pkey=security;ord=123456789?" target="_blank" /img src="http://ad.doubleclick.net/ad/idg.us.info.rss/news;pos=imu;tile=6;sz=336x280;skey=patch_management;pkey=security;ord=123456789?" width="336" height="280" border="0" alt="" align="right"//a/pp page="1" class="ArticleBody"a target="_blank" href="http://amlawdaily.typepad.com/amlawdaily/2008/12/hogans-litvack.html"In an interview/a with the legal blog AMLaw Daily published Dec. 2, a target="_blank" href="http://www.computerworld.com/action/inform.do?command=searchamp;searchTerms=Sanford+Litvack"Sanford Litvack/a -- the attorney who would have been the lead counsel on the antitrust case -- said that a target="_blank" href="http://www.computerworld.com/action/inform.do?command=searchamp;searchTerms=Google+Inc."Google/a and a target="_blank" href="http://www.computerworld.com/action/inform.do?command=searchamp;searchTerms=Yahoo!+Inc."Yahoo/a decided to abandon the proposed deal shortly after DOJ officials informed them of the agency#39;s plans to file the antitrust complaint./pp page="1" class="ArticleBody"b[ Keep up on the latest tech news headlines at a href="http://www.infoworld.com/news/?source=fssr"InfoWorld News/a, or subscribe to the a href="http://www.infoworld.com/newsletter/subscribe.html?source=fssr"Today#39;s Headlines newsletter/a. ]/b/pp page="1" class="ArticleBody"Shortly after the deal - which would have had Yahoo running Google advertisements alongside its own search results - was announced in June, a target="_blank" href="http://www.computerworld.com/action/article.do?command=viewArticleBasicamp;taxonomyName=internet_applicationsamp;articleId=326250"Google and Yahoo/a came under fire from large advertiser groups, which charged that the arrangement would diminish competition and raise online advertising prices./pp page="1" class="ArticleBody"And an antitrust think tank said the partnership could end up as a quot;black hole that a target="_blank" href="http://www.computerworld.com/action/article.do?command=viewArticleBasicamp;articleId=9115380"swallows up Yahoo/a,quot; thus justifying an antitrust investigation./pp page="1" class="ArticleBody"In addition, the chairman of the a target="_blank" href="http://www.computerworld.com/action/inform.do?command=searchamp;searchTerms=U.S.+Senate"U.S. Senate/a#39;s antitrust subcommittee in October a target="_blank" href="http://www.computerworld.com/action/article.do?command=viewArticleBasicamp;articleId=9116181"urged the DOJ/a to closely examine the proposed partnership, noting that it could lead to higher advertising prices and create unfair market conditions. Sen. Herb Kohl (D-Wis.) said at the time that the subcommittee#39;s investigation found that many advertisers and competitors were concerned that Google would control a dominant share of the search advertising market. Under the deal, Yahoo would have less incentive to compete against Google and could opt to exit the market altogether, Kohl asserted./pp page="1" class="ArticleBody"Litvack went on to note that the complaint -- which was never filed -- would have charged that the deal would have violated antitrust regulations that bans agreements that restrain trade and prohibit companies from monopolizing or attempting to monopolize trade./pp page="1" class="ArticleBody"quot;It would have ended up also alleging that Google had a monopoly and that [the advertising pact] would have furthered their monopoly,quot; Litvack said in the blog. quot;The fact that we filed a lawsuit would not by itself have stopped them. We would have had to get an injunction from the court, and we would have sought that.quot;/pp page="1" class="ArticleBody"In the interview, Litvack went on to acknowledge that Microsoft Corp. and other companies lobbied the department to block the proposed deal, but said that the efforts had no influence on his decision to recommend that DOJ block the deal./pp page="1" class="ArticleBody"quot;[The department is] making it clear to the parties and to the world that this is how the division viewed these particular aspects of Google#39;s business,quot; Litvack added in the blog. In a statement after the deal was called off the DOJ said that under the agreement, Google and Yahoo would have become collaborators rather than competitors for a significant part of their search advertising business,quot; materially reducing important competitive rivalry between the two companies.quot;/pp page="1" class="ArticleBody"emComputerworld is an InfoWorld affiliate/em/p/divbr style=clear: both;/ a href=http://www.pheedo.com/click.phdo?s=21a2e032df089dfc1b521e39102951e6p=1img alt= style=border: 0; border=0 src=http://www.pheedo.com/img.phdo?s=21a2e032df089dfc1b521e39102951e6p=1//a img src=http://www.pheedo.com/feeds/tracker.php?i=21a2e032df089dfc1b521e39102951e6 style=display: none; border=0 height=1 width=1 alt=/

pThe home pages at a href="http://nytimes.com/" title="NYTimes.com"NYTimes.com/a and a href="http://online.wsj.com/public/us" title="WSJ.com"WSJ.com/a have a few new elements today. At NYTimes.com, the site is finally opening its Times Extra feature in beta. The feature includes links to other news sites and blogs alongside the newspaper site's own content.nbsp; NYTimes.com readers can choose to view the "regular" unaggregated page by hitting the "Switch Back" button if they don't want to mix outside content. The paper lined up Shell as the feature's launch sponsor. /p p What the NYT is doing with Times Extra is simply expanding the newspaper site's existing aggregation feature which is handled by a href="http://www.blogrunner.com/" title="Blogrunner"Blogrunner/a, out of its pen within the site's Technology section. Nevertheless, it's a big step for the NYT and represents the evolution of its approach to content. Similar ideas are catching on lately at other papers in the face of staffing reductions and other cuts, as evidenced with this week's a href="http://www.paidcontent.org/entry/419-after-layoffs-newspapers-embrace-content-sharing" title="agreement"agreement/a between McClatchy (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=MNI" class="ticker" title="MNI"NYSE: MNI/a) Company newspapers and the iChristian Science Monitor/i to share foreign news reports.a href="http://phx.corporate-ir.net/phoenix.zhtml?c=105317p=irol-pressArticleID=1232547highlight=" title="Release"Release/a /p p -- bAds make the front page at WSJ/b: Meanwhile, beginning today, the iWSJ/iprint version will offer "cover wraps" to advertisers. While tabloids like the iNY Post/i and iNY Daily News/i has sold these kinds of print ad overlays, this is the first time the WSJ has given its front page over to advertisers, a href="http://adage.com/mediaworks/article?article_id=133002" title="AdAge points out"AdAge points out/a. The inaugural advertiser is Dell Computers, whose promotion covers one-third of the front page and the paper's entire back. Michael Rooney, chief revenue officer at WSJ parent Dow Jones (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=NWS" class="ticker" title="NWS"NYSE: NWS/a), tried to suggest that the policy change wasn't just reflective of the new ethos since Rupert Murdoch took over this past year, comparing the introduction of cover wraps to the creation of new editions like the Weekend Journal and sections like Personal Journal. /p pstrongRelated/strong/p ul class="related" lia href="http://www.paidcontent.org/entry/419-wsj-targets-nyts-luxury-advertisers" title="WSJ Targets NYT's Luxury Advertisers; NYTCo Stock Hits New Low On Ad Worries"WSJ Targets NYT's Luxury Advertisers; NYTCo Stock Hits New Low On Ad Worries/a/li lia href="http://www.paidcontent.org/entry/419-moving-towards-each-others-more-on-nyt-vs-wsj" title="Moving Towards Each Other: More on NYT vs WSJ"Moving Towards Each Other: More on NYT vs WSJ/a/li /ul p!-- iMark Logic Digital Publishing Summit, Thursday November 6, Westin Times Square. Insight and perspective from Outsell, Gilbane, Simon Schuster, BusinessWeek.com, more. Evening cocktail reception. Cost is complimentary. a href="http://content.adbureau.net/accipiter/adclick/CID=000010cb0000000000000000/SITE=PC_US/AAMSZ=PREMB_NEWS/relocate=http://marklogicdps.eventbrite.com/"Register now!/a/i --/p pa href="http://feeds.feedburner.com/~a/pcorg?a=OhmW9I"img src="http://feeds.feedburner.com/~a/pcorg?i=OhmW9I" border="0"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/pcorg?a=ZORRO"img src="http://feeds.feedburner.com/~f/pcorg?i=ZORRO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=Z2ALO"img src="http://feeds.feedburner.com/~f/pcorg?i=Z2ALO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=Ni5zo"img src="http://feeds.feedburner.com/~f/pcorg?i=Ni5zo" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=UWLvO"img src="http://feeds.feedburner.com/~f/pcorg?i=UWLvO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=uBgfO"img src="http://feeds.feedburner.com/~f/pcorg?i=uBgfO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/pcorg/~4/474800984" height="1" width="1"/

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a href="http://adage.com/mediaworks/article.php?article_id=133002"/aNEW YORK (AdAge.com) -- The Wall Street Journal#039;s print edition and The New York Times Online will both introduce new elements Thursday morning as The Journal makes a play for new ad revenue and The Times tries to increase its allure to web surfers. The Journal is running an advertiser#039;s cover wrap on Thursday for the first time in its history, covering one-third of the front page and all of the back with an ad for Dell. The Times Online, meanwhile, is finally activating Times Extra, an alternate view of the home page that offers links to related coverage from other news sources and blogs. pa href="http://feedads.googleadservices.com/~a/2fSl3506rxBbT1H664AaYHIC1Zc/a"img src="http://feedads.googleadservices.com/~a/2fSl3506rxBbT1H664AaYHIC1Zc/i" border="0" ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/lq66tOyeEjo" height="1" width="1"/

img src="http://www.edge-online.com/files/imagecache/article_homepage_large_144x108/richards_jj_0.jpg" alt="Massive Inc. Lands New Boss" title="Massive Inc. Lands New Boss" class="imagecache imagecache-article_homepage_large_144x108" /br /pstrongMicrosoft-owned in-game ad firm Massive Inc. has appointed a new boss, at the same time announcing an ad partnership with Activision Blizzard./strong/p pJJ Richards (pictured) will now lead Massive while retaining his current role as general manager of platform services for the Advertiser and Publisher Solutions Group at Microsoft. During the course of his career with Microsoft, Richards had also served as general manager for Xbox Live./p pa href="http://www.edge-online.com/news/massive-inc-lands-new-boss"read more/a/p