You might have seen solar-powered planes before, but few of them come with as much world-changing ambition as the Solar Impulse. Launched in 2003, the project aims to demonstrate the viability of renewable energy sources by being the first to perform a manned flight around the globe using only solar power. The technology is nothing to scoff at, as the 200-feet wingspan features 12,000 photovoltaic solar cells bringing power to four electric motors. Captain Bertrand Piccard, one of the key men behind this project, is best known as one half of the first team to circumnavigate the world in a balloon in 1999. He hopes, together with partner André Borschberg, to repeat that achievement in Solar Impulse's next iteration, the HB-SIB, in 2012. Make it so, guys.

[Via Gizmag]

Filed under: Transportation

Captain Piccard unveils Solar Impulse HB-SIA solar-powered plane originally appeared on Engadget on Fri, 03 Jul 2009 22:06:00 EST. Please see our terms for use of feeds.

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You might have seen solar-powered planes before, but few of them come with as much world-changing ambition as the Solar Impulse. Launched in 2003, the project aims to demonstrate the viability of renewable energy sources by being the first to perform a manned flight around the globe using only solar power. The technology is nothing to scoff at, as the 200-feet wingspan features 12,000 photovoltaic solar cells bringing power to four electric motors. Captain Bertrand Piccard, one of the key men behind this project, is best known as one half of the first team to circumnavigate the world in a balloon in 1999. He hopes, together with partner André Borschberg, to repeat that achievement in Solar Impulse's next iteration, the HB-SIB, in 2012. Make it so, guys.

[Via Gizmag]

Filed under: Transportation

Captain Piccard unveils Solar Impulse HB-SIA solar-powered plane originally appeared on Engadget on Fri, 03 Jul 2009 22:06:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

The beta testing stage can be the cornerstone to the successful development of a new site. And many startups have to conduct and implement beta testing of sites, surveys and analytics internally, which can be an daunting task when you are launching a site. Prefinery lets startups outsource the whole beta invite process, from start to finish. Prefinery is offering 100 TechCrunch readers with beta invites to test the site. You can sign up here. Use the invitation code "TECHCRUNCH" when signing up for the service. Prefinery's ambition is to create a valuable first experience for beta testers and to help startups in collecting and organizing information that will result in a better product. Prefinery will do anything and everything when it comes to the beta testing process. The service will create a splash page for your product, generate an HTML sign-up form with fields and survey questions, create an automatic welcome e-mail/message, take signups into a queue, approve users, and trigger invite e-mail. The service will also generate invite codes and assign quantities.

Les deux anciens vainqueurs du Tour partagent la même tunique Astana et une ambition semblable. Gagner. Pour l'Américain et l'Espagnol, la guerre des nerfs a débuté dans l'intimité du groupe.

This has to be a viral campaign of some sort, but seeing as though we’re on the cusp of a three-day weekend I’ll bite. GameStop is selling three unusual Nintendo Wii bundles that, I don’t know, belie all logic. There’s the “Take a Bath With a Buddy” bundle, the “Pirate Tattoo” bundle, and the “Summer Fun” bundle. Yeah.

Each bundle is $250, and includes a Wii, plus each bundle’s specific bonus item. The “Take a Bath With a Buddy” bundle includes a rubber duck; the “Pirate Tattoo” bundle includes pirate sleeve (for the Wii controller); and the “Summer Fun” bundle includes a water gun.

Why GameStop has, all of a sudden, a warehouse filled with rubber ducks and water guns, I don’t know.

If I had any ambition to speak of, these crazy bundles would spark a “Fun Console Bundles Throughout History” feature. But, you know, we’re about to start up the grill, so…

via Kotaku

Actor, singer and Broadway star Harve Presnell died July 1, 2009 at the age of 75. Born September 14, 1933, Presnell started his career on stage, playing prominent roles on Broadway in shows such as The Unsinkable Molly Brown, before moving into film work in the late 1960s. Perhaps best known as the domineering father-in-law to William H. Macy's sheepish wannabe kidnapper in Fargo, Presnell enjoyed a career resurgence in the 1990s and became one of the more recognizable character actors of the last two decades.

Presnell's performance in Fargo was one of those that made even cinephiles wonder, who is this guy? Playing Wade Gunderson, the gruff and obstinate father of the film's kidnap victim, he complemented the desperate ambition of Macy's Jerry Lundegaard and the smalltown sensibleness of Frances McDormand's Marge Gunderson. That same year, he appeared in several other movies, including The Whole Wide World, Larger Than Life and The Chamber, rekindling a film career that stagnated in 1976.

Filed under: Obits

Continue reading In Memoriam: Harve Presnell (1933-2009)

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Vivaldi: The Four Seasons; Piazzolla: The Four Seasons of Buenos Aires
Lara St. John, violin; Eduardo Marturet, Simón Bolívar Youth Orchestra of Venezuela
Violinist Lara St. John also serves as chief executive of her own Ancalagon label, and she takes an interest in unusual and challenging couplings. It seems every violin player has to come to terms with Antonio Vivaldi’s The Four Seasons at one time or another, but rather than mate it with other Vivaldi concertos or similar Baroque fare, here she combines Vivaldi’s oft-recorded cycle with Astor Piazzolla’s The Four Seasons of Buenos Aires in a shimmering arrangement for violin and strings by Leonid Desyatnikov. She is not the first to do so — that may have been I Solisti Italiani back in the 1990s — but it remains a striking combination in the face of the usual fare that comes along for the ride with most issues of The Four Seasons.
Read the rest of the review by Uncle Dave Lewis
 
Lara St. John, violin; - Vivaldi: The Four Seasons, Op. 8

Lara St. John, violin - Piazzolla: The Four Seasons of Buenos Aires

 
 
Marc Blitzstein: First Life
Sarah Cahill, piano; Del Sol String Quartet
Marc Blitzstein makes a significant impression from first contact, whether through his songs, the Airborne Symphony, his theatrical work The Cradle Will Rock, or the opera Regina; a composer who is “in the American grain” — to borrow a phrase from William Carlos Williams — yet who is not of the hay bales, prairie lands, and rodeos of Aaron Copland, but of cities, sophistication, and late nights spent in conversation, cigarettes, and a glass or two of whiskey on the rocks. The Cradle Will Rock — the earliest Blitzstein piece longer than a song that has previously circulated — comes to us so complete and fully formed that one might wonder if the back story is genuinely necessary. But if one is as passionate about Blitzstein as other trailblazing American composers of his generation, who wouldn’t be curious as to what went before; after all, Blitzstein never suppressed his early works, he just couldn’t find a publisher for them, and ultimately fell out of sympathy with their style and baggage. San Francisco’s Other Minds has worked with Blitzstein’s estate to raise First Life: Marc Blitzstein, the first substantial peek into Blitzstein’s pre-1937 output that recordings have provided to the general public.
Read the rest of the review by Uncle Dave Lewis
 
Sarah Cahill, piano - Scherzo “Bourgeois at Play”

Del Sol String Quartet - Serenade for String Quartet

 
 
Source Records 1-6, 1968-1971
Various Artists
In the late ’60s, a fair amount of avant-garde and electronic music was being recorded in the United States, even on major labels; in addition to the old standbys like CRI, which had represented some measure of experimental music in addition to the straight, modernist orchestral stuff that had been its main bread and butter. However, there was a stratum of experimental music beyond that which even CRI wouldn’t touch, owing to its heightened political rhetoric, seeming artlessness or perceived sense of experimentation for the sake of experimentation. Enter Source Magazine, a spiral-bound periodical featuring music scores, photographs, and articles on experimental music, and, from Vol. 2/2, 10″ LPs. Despite their somewhat smaller size, the 10″ LPs could hold a lot of music and — in addition to adding a lot of value to the periodical itself — delivered works drawn from that substrate of experimental musicianship, introducing to records composers like Robert Ashley, Alvin Lucier, Lowell Cross, Alvin Curran, and Allan Bryant to records for the first time. The main compilers at Source were composers Larry Austin — the only artist represented twice on Source — and Stanley Lunetta, and both have cooperated with this Pogus Productions retrospective of the label.
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Robert Ashley: The Wolfman

Lowell Cross: Video II (B)/(C)/(L)

 
 
Music for Violin & Piano by Ferruccio Busoni & George Enescu
Nurit Stark, violin; Cédric Pescia, piano
Claves’ Ferruccio Busoni/George Enescu, featuring Israeli violinist Nurit Stark and Franco-Swiss pianist Cédric Pescia visits two towering violin sonatas from the early end of modernism; Busoni’s Sonata No. 2, Op. 36a (1898) and George Enescu’s Sonata No. 3 “dans le caractère populaire roumain,” Op. 25 (1926). What these two works mainly have in common is that both are insanely difficult for both players; Enescu takes as his point of departure characteristics of Gypsy music, down to the cimbalom-like piano part, whereas Busoni draws inspiration from Johann Sebastian Bach, thought not exclusively so in this early work. These pieces have enjoyed a respectable number of recordings already, but Stark and Pescia manage to raise the bar on both in this wonderful Claves recording.
Read the rest of the review by Uncle Dave Lewis
 
Nurit Stark, violin; Cédric Pescia, piano - Busoni: Violin Sonata No. 2, Op. 36a

Nurit Stark, violin; Cédric Pescia, piano - Enescu: Violin Sonata No. 3 “dans le caractère populaire roumain”

 
 
Cyril Scott: Complete Piano Music, Vol. 5 “Lotus Land”
Leslie De’Ath, piano
With Cyril Scott: Lotus Land, Canadian pianist Leslie De’Ath reaches the fifth volume of his complete survey of the piano music of British composer Cyril Scott for Dutton’s Epoch series. The conventional wisdom about Scott is that he was a composer of light, insubstantial music for salon pianists and that his compositions are not worth the countless printed pages that they occupy. However, what has proven so impressive about De’Ath’s project thus far is that it makes clear that Scott’s music is serious, and it plays a significant role in the development of early modernism. De’Ath’s series also opens a window upon a composer who was a greatly imaginative musical thinker and a pictorialist on a par with Edward MacDowell.
Read the rest of the review by Uncle Dave Lewis
 
Leslie De’Ath, piano - Lotus Land

Leslie De’Ath, piano - Tarantula

 
 
Antonio Bertali: Prothimia Suavissima, Parte Seconda
Ars Antiqua Austria; Gunar Letzbor, cond.
Not too long ago, musicologists treated the 17th century as a period where instrumental music barely existed, as though there wasn’t anything really noteworthy in terms of instrumental music before Bach, Handel, and Vivaldi apart from early English keyboard music. The revival of interest in Heinrich von Biber beginning in the 1960s brought about a revolution in that regard, and by the opening of the 21st century the names of figures such as Johann Heinrich Schmelzer, Giovanni Felice Sances, and Johann Kasper Kerll are reasonably familiar ones to those who follow music of the early Baroque. Considerably less well known is that of Antonio Bertali, a musician in the Viennese royal chapel from the 1620s and, from 1649 until his death in 1669, served as kapellmeister in the Viennese court. In Arcana’s Antonio Bertali: Prothima Suavissima Parte Seconda, Gunar Letzbor leads the Ars Antiqua Austria though the posthumous 1672 print indicated in the title in its entirety.
Read the rest of the review by Uncle Dave Lewis
 
Gunar Letzbor, cond. - Sonata No. 5 á 3

Gunar Letzbor, cond. - Sonata No. 11 á 3

 
 
Ravel: L’Enfant et les sortilèges; Shéhérazade
Nashville Symphony Orchestra, Alastair Willis, cond.
Given the number of very fine recordings of Ravel’s L’Enfant et les Sortilèges, it’s perhaps surprising that one of the very finest, most stylish, and idiomatic performances should have its roots firmly planted in the American heartland. Alastair Willis, leading the Nashville Symphony Orchestra, members of the Nashville Symphony Chorus, members of the Chicago Symphony Chorus, and the Chattanooga Boys Choir, conjures up a truly magical version of the opera. This is the result of a happy confluence of all the necessary elements: exceptional soloists who may not yet be international superstars, but who sing beautifully and are fully invested in bringing their roles to life, a thoroughly responsive chorus, exquisite orchestral playing, extraordinarily fine, nuanced engineering, and above all, Willis’ loving attention the details of the score and his ability to bring an exhilarating musical and dramatic coherence to an opera that in lesser hands can seem quaintly episodic.
Read the rest of the review by Stephen Eddins
 
Alastair Willis, cond. - L’Enfant et les sortilèges - Votre serviteur humble, Bergère
Alastair Willis, cond. - L’Enfant et les sortilèges - Il est bon, l’Enfant, il est sage
 
 
Brahms: Ein deutsches Requiem
Kölner Rundfunk-Sinfonie-Orchester, Sergiu Celibidache, cond.
Sergiu Celibidache’s 1957 recording of Brahms’ Ein deutsches Requiem easily ranks among the most thrilling and satisfying on disc, which is no small recommendation, given the multitude of outstanding versions. The conductor’s grasp of the work’s architecture, both as a whole and in each movement, makes this a riveting performance; the Requiem has rarely sounded so vividly dramatic. The opening movement, “Blessed Are They That Mourn,” seems slow at first compared to common performance practice. There is no slackness in Celibidache’s approach, though; the sense of ethereal equipoise that the stately tempo induces beautifully evokes the serenity that the text describes, and it doesn’t take long before this relaxed pace is entirely convincing, even revelatory.
Read the rest of the review by Stephen Eddins
 
Sergiu Celibidache, cond. - Ein deutsches Requiem, Op. 45 - Selig sind, die da tragen Leid
Sergiu Celibidache, cond. - Ein deutsches Requiem, Op. 45 - Wie lieblich sind deine Wohnungen
 
 
Adès: The Tempest
Royal Opera House Chorus and Orchestra, Covent Garden; Thomas Adès, cond.
Thomas Adès’ 2004 version of The Tempest has been acclaimed as one of the outstanding operas of the new century, so it’s a pleasure to have it available in such a fine recording, taken from the 2007 Covent Garden revival, featuring many of the principals from the premiere. Librettist Meredith Oakes has not only effectively distilled the play so that the opera lasts less than two hours without seeming overly-condensed, but she has rewritten and simplified the text. Something is lost when Shakespeare’s poetry is altered, but Oakes’ verse, if more mundane, is easily singable and easily comprehensible. The change in Shakespeare’s language may the biggest hurdle for purists, but for those who can make the leap and accept the libretto as an independent work of art, Oakes’ version makes strong and coherent dramatic sense.
Read the test of the review by Stephen Eddins
 
Thomas Adès, cond. - The Tempest - Act 1. Scene 3. Fear to the sinner…


Thomas Adès, cond. - The Tempest - Act 3. Scene 2. Murder!

 

Handel: Alcina
Il Complesso Barocco, Alan Curtis, cond.
It’s a pleasure to have such an abundance of excellent recordings of Handel operas that were long virtually unknown or available on CD in a single version, if at all. Alan Curtis’ stellar recording of Alcina, which joins a respectable number of very fine recordings of the opera, is remarkable for the supple liveliness of his conducting and the outstanding performances of the soloists. The elasticity of his performance, leading Il Complesso Barocco, should dispel any misconceptions about Baroque music being rigid and metronomic.
Read the test of the review by Stephen Eddins
 
Alan Curtis, cond. - Alcina - Act 1. Scene 4. No. 12. Aria. Di te mi rido
Alan Curtis, cond. - Alcina - Act 2. Scene 3. No. 23. Aria. Mi lusinga il dolce affetto
 
 
Bernstein: West Side Story
Patrick Vaccariello, cond.
The much-anticipated 2009 Broadway revival of West Side Story was notable for the decision of Arthur Laurents (the author of the show’s book and the director of this production) to make it bilingual; the sections where the Puerto Ricans would have naturally spoken Spanish, such as when they are interacting independently from English-speaking characters and when the gangs are facing off, are now in Spanish. It’s a bold, brilliant move and it makes complete sense for creating the most naturalistic dramatic experience. The impact is not as pronounced on the recording; only a few musical numbers, such as “I feel pretty” and “A boy like that,” and some of the Sharks’ scenes are changed. Those moments are genuinely effective, though, and tantalizingly suggest the production’s authentic flavor.
Read the test of the review by Stephen Eddins
 
Patrick Vaccariello, cond. - West Side Story - Act 1. Scene 8. Tonight (Quintet)

Patrick Vaccariello, cond. - West Side Story - Act 2. Scene 1. Me Siento Hermosa (I Feel Pretty)

 
 
Michael Jarrell: Cassandre
Ensemble InterContemporain; Susanna Mälkki, cond.
It’s stretching the conventional, technical definition of the term to call Swiss composer Michael Jarrell’s spoken monodrama Cassandre an opera, but that’s the composer’s description of it, and as such, it ought to be respected. It does consist of a musical narrative accompanying a verbal narrative, so even though it doesn’t involve singing, it comes closer to standard opera than some pieces that are so designated. Also, the fact that it is so compelling as a unified musical and dramatic entity makes its definition seem less consequential; it’s fully successful in using music and story to draw the listener into the protagonist’s world.
Read the test of the review by Stephen Eddins
 
Susanna Mälkki, cond. - Cassandre - Hécube, ma mère...

Susanna Mälkki, cond. - Cassandre - Oui, ce fut ainsi…

 
 
Hindemith: Klaviermusik mit Orchester; Dvorák: Symphony No. 9 “From the New World”
Leon Fleischer, piano: Curtis Symphony Orchestra; Christoph von Eschenbach, cond.
It’s not too often anymore that we get a world premiere recording of a work by a composer as well-known and widely performed as Hindemith. The circumstances surrounding the recording as well as the artist make this album a real find. Composed in 1921 for wealthy pianist

Fin de la saison. C'est le début d'un bilan intermédiaire pour les agences. 9 mois compliqués avec la crise qui a d'abord frappé fortement les agences puis le digital a repris confiance avec de nouveaux briefs, de nouvelles campagne. Le moral semble revenir. Doucement, mais surement. Tant mieux.

En attendant, voilà ce qui a été visible au mois de juin :

Montana and Co : Deux petites opérations la première pour Guy Degrenne. Un diner de blogueurs autour de la nouvelle ligne de la marque dans un restaurant laboratoire. La seconde pour Philips. A suivre.

Spintank : Toujours le même problème chez Spintank : pour savoir ce qui s'y passe il faut nier les équipes et regarder ce que fait le chef. Là, le chef est moins intervenu dans l'émission de BFM Human Network. Ce qui pose des questions... Souhaitons leur de bonnes vacances avec la caravane de l'UMP !

Tequila Rapido : Tequila Rapido, l'agence niçoise n'a pas beaucoup buzzé ce mois-ci, d'un autre coté, ils apprennent à communiquer sur eux même. Ils ont enfin acquit un peu de visibilité dans la presse. Message personnel : Continuez les gars.

Elan : Elan propulse plusieurs marques ce mois-ci et notamment Electrolux avec le sublimissime restaurant éphémère en haut du Palais de Tokyo. La presse, les blogs en parlent déjà alors qu'officiellement le lieu n'ouvre que le 8 juillet. Du bon buzz...

Tribeca : Tribeca vient d'être confirmé pour son travail digital pour Luminarc, marque pas simple à valoriser sur le net. Bravo à eux. Par ailleurs, il ont invité des blogueurs chez Courrier International pour développer une approche d'ambassadeurs. Pas con. Il devrai refaire la même chose pour Canalplay qu'ils viennent de gagner... Enfin, Facebook vient de démontrer sa puissance, puis que leur page fan Domino's Pizza comptabilise 13 000 fans. Du coup, ils vont faire un "Pique nique des Familles". Tribeca en continuant à progresser ainsi, devrait cartonner l'année prochaine...

Blogbang : Blogbang a poussé, notamment, Helmut Fritz ce mois-ci. De la chanson de l'été qui tâche avec des blogueurs invités chez Ladurée. Mais il semble que Blogbang ait à faire face dans les prochains mois à un terrible bad buzz : ils détournent l'audience des blogs qu'ils propulsent à leur avantage ce qui évidemment empêchent les blogs adhérents à leur régie de gagner de l'argent réellement...

Kassius : Kassius a poussé plusieurs de ces clients habituels comme Yoplait en street marketing et a tenté de faire buzzer Netixy sur la toile. Echec. Vivement les vacances !

Kingcom : Kingcom n'a pas adressé son flux d'actions du mois comme à son habitude... ce qui est logique, ce qu'ils font acquiert une visibilité dans ce buzzomètre... et ils en font des trucs. Parfois bien, même.

Heaven : Heaven a sorti une application iPhone plutôt bien foutue pour Van Cleef & Arpels. Elle a un peu buzzé ce qui a continué de poser cette agence dans le monde très fermé du luxe. Dans la même veine de choses bien faites, leur application Faceboo pour le Club Med est efficace. On attend les prochaines réalisations...

Vanksen : Culture Buzz / Buzz Paradise : Vanksen est devenu cette année un véritable groupe mondial. Non seulement ils ont des bureau dans de nombreux pays, mais ils viennent de faire deux choses : développer leur bureau new yorkais et être short listé pour un Lions à Cannes. Respect donc pour ce pure player. Leur actu du mois : Symantec, Passoa (invitation des bloggers à Paris, lille, Marseille pour participer à l’orangina Wake Jame Tour, rencontrer des rider pro et tester le wake board) et ils ont mis en oeuvre leur nouvelle régie avec des billets sponsorisés pour Evian ou Orangina. Pas de grand coup d'éclat ce mois-ci pour Vanksen, mais la certitude que Vanksen est en train d'imposer son nom, mondialement.

You to You : Comme chaque mois, You to You se bouge pour ses clients : Actimel (rencontre avec des blogueuses "maman" et des chercheurs, scientifiques et nutritionnistes de Danone), Géant vert (blogueurs invités à cuisiner avec Gontran Cherrier des recettes de légumes) et enfin le concours Gemey Maybelline. Par ailleurs, et c'est nouveau, You to You vient de lancer ce qu'ils nomment : des billets indépendants. Des billets sur des blogs rémunérés, mais indépendants ce qui donne la possibilité de critiquer le produit ou le service sans risqué d'être black listé. Nous sommes donc loin des comportements des agences comme Heaven ou RPCA en matière d'assumer les propos... 

Bonnie & Clyde : Bonnie & Clyde filiale de Nextedia vient d'annoncer que sa maison mère changait de direction. Ainsi, laissons lui l'été pour revenir en force à la rentrée. Bonnes vacances.

Modedemploi : Modedemploia fait beaucoup de chose ce mois. Ils ont révélé leur travail autour des avions Dassaults, ils ont montré tout les gens qu'ils avaient recrutés, ils ont fait une fête d'agence tendance concert... bref comme Vanksen, ils montrent qu'ils terminent très fortement l'année, même s'ils n'ont rien buzzé de très visibles.

TBWA : Le mois dernier, je vous indiquais que TBWA était vraiment moins visible sur le digital... ce mois-ci cela s'est confirmé par le départ de celle qui gérait tout en interne. TBWA vient de perdre un pro du web et risque de retomber au 1.0. Bonnes vacances...

Tribal DDB : Tribal DDB est la seule agence française à avoir pris un prix à Cannes. Du bronze. Du bronze pour leur catcheur fou : Chlorophyllo. Cela valait bien un mois calme du coté du buzz...

X-Prime : X-Prime vient de sortir une sur-couche à un site sur Toulouse.Il n'y a rien d'extraordinaire mais en matière de vidéo, ils montrent tout leur savoir faire. X-Prime serait-elle l'agence qui a compris l'intégration de l'audiovisuel dans le digital ?... Les Friday links le démontrent.

Ketchum : Ce mois-ci, Ketchum a annoncé qu'ils fusionnaient avec Pléon. Sinon, ils ont lancé le blog Ma RATP dans la poche pour appuyer la communication auprès des journalistes sur les services proposés par Ma RATP dans la poche. Un service pour les journalistes. L'approche est maline. Par ailleurs, ils continuent avec leur client Norton a animé la communauté de ceux qui aiment Norton avec le lancement d'un jeu-concours. Rien de bien excitant.

Passage piéton : Passage Piéton a mis en ligne un site de mise en avant de l’offre Cross média pour Lagadère Publicité, ils ont terminé la Grande Collecte Nationale de la halle (+ 300 tonnes de vêtements récoltés), un vrai succès grâce notamment à l'action de la blogosphère féminine. Par ailleurs, ce mois-ci il ont préparé l'événement de dimanche prochain et devrait remporter le prochain  Buzz d'Or !...

Isobar : L'agence digital de Isobar, Noyz, a, une fois de plus, fait du plus produit pour un de ses annonceurs. En l'espèce, Philips. Là, c'est à la limite de la caricature d'un événement blogueur. Un produit de marque, une campagne jouant sur le "cul" pour à l'arriver espérer générer de la note. Il serait bien que Noyz fasse du planning stratégique digital... il vont finir par perdre des clients...

RPCA : RPCA revient en force après plusieurs mois de silence pour leur client Chupa Chups. Quatre vidéo virales assez simplistes mais qui fonctionnent, des cadeaux blogueurs et une mécanique digitale qui a le mérite de faire du référencement. Par ailleurs, ils se sont appuyés sur Ebuzzing pour générer de la note - sponsorisées - sur les blogs. Encourageons les à percévérer et à monter le niveau de leurs concepts viraux pour éviter de passer par des billets sponsorisés.

Buzzman : Buzzman a monté deux opérations : un buzz assez énorme mais classique pour Axe et ses Muchas Maracas (belle efficacité en tout cas, nombreuses reprise) et un événement pour GDFSUEZ, Je fais pousser un arbre, ayant comme ambition d'inciter les gens à passer de la facture papier à la facture numérique. C'est propre et bien fait d'autant plus que la communication s'est avant tout orientée sur ceux qui ne sont pas forcément écolo...

Nouveau Jour : Nouveau Jour est une agence qui n'arrive pas à sortir des campagnes digitales construites alors de temps en temps ils buguent. Là, pour un de leur client, ils ont invité des streaptiseuses du meilleur goût autour d'un paperboard pour faire faire leur boulot à des blogueurs. Dommage, cela partait d'un bon sentiment cette soirée école de commerce.

Self Image : Self image sauve son mois par une micro opération pour Badoit dans les derniers jours du mois de juin. Un petit événement 360 avec un concours qui a fait écrire quelques lignes sur certains blogs. Ils ont besoin de souffler. La question est pourquoi ?...

Les Résidents : Les Résidents ont assuré la partie opérationnelle de l'événement de Buzzman pour GDFSUEZ, et réalisé le community management pour la campagne remarquable de Volkswagen qui est un buzz qui prend car des blogueurs comme des portails spécialisés relayent l'opération. Un belle fin de saison pour cette agence qui a vécu quelques départs comme celui de Cyril Montana.

Chainsaw : Chainsaw a poussé arrivant presqu'à spammer nos boites mails et compte twitter pour l'institut du Monoï. Si la méthode est indécente, l'idée créative d'un débarquement pour huiler des donzelle n'est pas aggressive. Le clip a été vu de nombreuses fois et auraient été servi davantage par des méthodes de communication moins "bourrins" pour éviter un goût finalement amer dans la bouche pour cette opération de buzz.

Absence de présence buzzique des annonceurs des agences suivantes :

 

   

 

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