Google has partnered with Sony, Intel and Logitech to develop a yet-unannounced product called Google TV, according to an article by New York Times technology writer Nick Bilton. Google TV will be based on Android, according to Bilton, and could come in the form of a dedicated set-top box or a software platform that could be deployed on Internet-connected TVs and similar devices, directly competing with solutions from Vudu, DivX and Boxee.

Details about Google TV are still scarce, as Bilton dind’t get any of the companies involved to go on the record. However, it looks like Google TV will be open to third-party app developers in much the same way the company’s Android operating system is today. From the article:

Google TV will apparently be based on Intel’s Atom processor, and the interface will essentially be based on a version of Chrome, which should open the door for web app developers as well as content platforms to get a foothold on the product. In fact, Bilton reports that a prototype set-top box built by Google is capable of playing back content from Hulu.com — a feature that could cause for some tension within the industry, as Hulu’s owners in the past have tried to block similar technology from Boxee.

Speculations about an Android-based TV product most recently surfaced when the Wall Street Journal reported that Google teamed up with DISH to test a new, Android-like software on the satellite provider’s set-top box. It’s unclear, however, if the two products are related.

Still, given the fact that many indicators point to Google gearing up for a TV platform launch, we’re interested to hear from you: What would you like to see on Google TV? Are there any specific Android apps that you’d think would work really well on the big screen? Anything missing from the Boxee Box that only Google could deliver? Or do you want to keep Google out of your living room altogether? Let us know in the comments!

Related content on GigaOm Pro: With TV Apps, Over-the-Top Video Gets New Backers (subscription required)

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For the past couple of years now, when talking about the Apple TV product, Apple likes to throw out the word “hobby.” It’s as if they’re ashamed of the device. And considering sales are anemic next to Macs, iPods, and iPhones, it’s no big surprise that they talk this way.

But there’s actually nothing to be ashamed of. The Apple TV is a good product. Apple just needs to put some proper time and energy into it, to expand it to its full potential. And news today about the so-called “Google TV” should do just the trick.

Apple and Google are on the verge of war. The formerly close allies are increasingly competing in key spaces for both, and the living room is likely to be a new battleground because it’s still very much up in air. As the New York Times reported yesterday, Google is working with partners including Intel, Sony, and Logitech to bring a Google TV experience into the living room. This is, of course, where the Apple TV resides. And Apple would be foolish to simply cede any ground it does have to its new favorite rival just because it’s focused on other things (*cough* iPad *cough*).

That’s a Microsoft move.

As Nick Bilton points out, this Google TV would be based around the Android platform. This means that the key idea is likely to have third-party developers work on it to make applications built for a television set. That’s easier said than done, but Android’s open nature should yield some interesting results rather quickly.

Apple, meanwhile, is of course anything but open with regard to their devices. In fact, the Apple TV is entirely closed right now, as only Apple is able to modify its software (without hacking it, of course). I suspect that will change, following this revelation.

The idea of running iPhone-style applications on the Apple TV has long been a sexy one. Hell, people have even ported apps over to a TV screen to show how well it could work. The main problem with developing iPhone apps for the Apple TV seems to be resolution. With the iPhone (and iPod touch), Apple offers only one screen size/resolution, ensuring developers have an easy time making great-looking apps — while at the same time, making sure end users have a great experience.

But the iPad has already changed everything. With their new device, Apple has kept things as simple as possible by making iPhone apps scale up two times to work on the bigger display, but it’s still shows a willingness to move beyond the one screen size. Unfortunately, with the Apple TV, it can be attached to a screen that could be a huge variety of sizes, so it would be hard to control that.

Google doesn’t care about that because Android already runs on dozens of phones with different screen sizes. But Apple clearly cares about how apps look on its devices (so much so that the iPad itself was likely designed at a strange ratio simply to make scaling apps look as good as possible). So does that mean they start offering an actual Apple TV (as in a screen)? Rumors of that have been around for a long time. Or maybe they black-box apps to a certain resolution — similar to what they’re doing on the iPad when an app isn’t scaled up?

Who knows. But what I do know is that upon hearing this Google TV news, the Apple TV became a little less of a “hobby” yesterday.

Aside from calling it a hobby, Steve Jobs has referred to the Apple TV as being a potential “fourth leg” of a chair Apple is building. Leg one is the Mac, leg two is the iPod, leg three is the iPhone, and Jobs had hoped the Apple TV would complete the chair one day. But it seems clear now that he thinks the iPad could be the fourth leg instead.

Screw that. I think it’s time for Apple to build a whole dining room set of furniture. We, as consumers, need a living room arms race between Apple and Google (and Microsoft, TiVo, Roku, Boxee, and the rest) to kick the cable companies’ shitty television user experience to the curb.

Ad serving technology firm Videoplaza announced today that it has raised a €3.5 million ($5 million) financing round led by Nordic venture capital firms Creandum and Northzone. The company, which focuses on helping major media companies in Europe to monetize content on their web sites with video ads, has developed a platform called Monetizer, enabling publishers to manage, track, and set rules around how ads are served across different media properties.

Videoplaza already claims customers in eight European countries, having just brought on a publisher in Russia to expand into that market. Its business is particularly strong in the Nordic states, where the company serves ads for five of the top eight broadcasters, CEO Sorosh Tavakoli said in a phone interview. It also has a presence in the U.K. and France, and is looking to expand further into Western Europe, including Germany, Spain and Italy.

Videoplaza is allowing its customers to set rules for different video properties so that they can serve the maximum number of ads without turning users off. “We help their in-house sales staff sell more effectively,” Tavakoli said. “We do that by helping publishers to achieve a balance between the user experience and the value that their advertisers get, so that they can show as many ads as possible and charge as much as possible for every ad.”

Videoplaza, which was founded about two and a half years ago in Sweden, now has about 20 employees, with its headquarters and R&D center in Stockholm and additional sales offices in London and Paris. The latest funding comes on top of a €420,000 ($667,802) round of financing from Creandum and angel investors that Videoplaza raised in mid-2008. With the latest round, Tavakoli says the company expects to double its headcount by the end of the year, adding more sales people throughout Europe and continuing to invest in its ad serving technology.

Related content on GigaOM Pro: (subscription required)

Are Sponsored Apps the Key for Traditional Media in Mobile?

According to
The New York Times, Google TV project concerns delivering web content onto TVs and set-top boxes that will be running on Android-based OS. Once the project can be successfully realized, it will make it possible for you to reach popular web apps such as Twitter, Picasa, YouTube just by changing the channels.

As to Logitec’s part of the project, they will be working on building keyboard-equipped remote control.

SXSW Interactive is now over. While a clear winner in the “Location War” has yet to be determined, the truth is that many of the location-based services won, as all of them got a huge amount of exposure over the past week. And look for that trend to continue in a big way, as Apple is now highlighting several of them in the App Store.

As you can see in the images in this post, Apple is highlighting five of the key location players both in the App Store on iTunes, as well as on the App Store on the iPhone itself. On the iTunes version, the apps have their own area right below the “New & Noteworthy” area. On the iPhone, the five apps takes up the top five slots of the “What’s Hot” area. Simply put: This promotion is huge.

So what are the five apps? The names should be familiar to you because we’ve covered each very recently. Foursquare (our coverage), Gowalla (our coverage), Loopt (our coverage), Whrrl 3 (our coverage), and MyTown (our coverage). I’d like to think Apple picked these guys to feature after reading TechCrunch, but who knows what goes on behind the doors of the secretive company.

As any app developer will tell you, having your app featured can make or break it. Even the two most-hyped players, Foursquare and Gowalla (the two key players in the most recent Location War), stand to benefit from Apple’s ability to reach all kinds of different audiences with the App Store. Foursquare announced earlier that it had gained 100,000 new users in just the past 10 days — that type of growth may actually continue as long as Apple keeps featuring the app.

The other three, have all benefited in the past from previous Apple promotions. Notably, this helped MyTown surpass both Foursquare and Gowalla in size in under a month after its launch.

Game on, says Apple.

I love all of the instructional videos that are now available online. At this point, there are probably very few trades where you couldn't get a decent starter education in the subject just by studying videos (and other materials) at trade association websites, online trade mags, and YouTube channels.

The Copper Development Association is producing an excellent video series called Do It Proper With Copper which illustrates proper techniques for joining and using copper in different architectural and plumbing apps. Dig those giant 8lb "soldering coppers" (irons) in the above "Copper Sheet Fabrication" video (which, as the vid points out, actually only weigh four pounds -- they're rated in pairs). [Thanks, Dale!]

DIY: Do It Proper With Copper Video Series

Every few weeks (and sometimes even more often than that), dozens of techies gather together for regional Startup Weekends —  fast-paced code writing frenzies where entrepreneurs and developers conceive of and build a new application in less than 60 hours (and lose quite a bit of sleep in the process). Many of the apps die off soon thereafter, but some of them live on. And now they’re becoming acquisition targets: Learn That Name, a game that uses your LinkedIn contacts to help you remember the names of your business acquaintances, has been acquired by Gist. Terms of the deal aren’t being disclosed, but the LTN guys say they’re “very, very happy” with the result.

Learn That Name was built last August at a Microsoft-sponsored Startup Weekend and won top prize (which was amusing, because it was built for the decidedly non-Microsoft iPhone). The app’s idea came from layer Eric Koester, who was inspired to create it after he failed to remember someone’s name earlier during the event. A team of 14 people came together to build the app that weekend, and since then, a subset of the original LTN team has continued working on it, releasing an updated iPhone version, Palm WebOS app, and Flash app.

The deal is for LTN’s tech assets, and the proceeds are being split among the 14 original team members. Going forward, the standalone iPhone and Palm applications will still be available, and the game is also integrated into Gist’s own iPhone application, which you can find here.  The Gist version will tap into Gist’s database of contacts (the original uses LinkedIn).

For those that haven’t used it, Gist offers services that help you keep tabs on the people in your professional network. The service’s web interface allows you to see past messages and attachments from each contact, news about their company, and their recent messages on services like Twitter. Gist also offers an Outlook plugin that shares similarities with Xobni. Given the business oriented nature of Learn That Name, this seems like a good (and fun) fit.

Given the success of the Learn That Name team, it will be interesting to see if more Startup Weekend teams continue working together following the conclusion of their events.

Google is reaching out to mobile companies for help in getting their proposed Admob acquisition cleared by the FTC. Specifically, they’re asking select companies to write letters in support of the deal, which Google will then forward to the FTC.

We spoke with one mobile advertising company this afternoon that received the request from Google. The company was asked to write their thoughts on “Do you think mobile advertising is going to keep growing, and that Google’s acquisition of Admob won’t hurt your business or decrease competition in the mobile market?”

Last week Bloomberg reported that the FTC had reached out to Admob competitors about the deal. Our source that was contacted by Google says they were also contacted by the FTC months ago about the deal. Since then, silence.

Oddly enough, we had also heard recently that Google was actually looking for ways to back out of the Admob deal, which clearly isn’t the case based on this new information today. But there is speculation that Apple will change their SDK to require application developers to use Quattro Wireless if they want to include ads in their iPhone/iPad apps. That change would likely be paired with an argument that consumer safety requires Apple to filter these ads.

Microsoft on copy and paste in Windows Phone 7 Series: 'people don't do that' originally appeared on Engadget on Wed, 17 Mar 2010 21:56:00 EST. Please see our terms for use of feeds.

"With breaking news about the Windows 7 mobile apps from MIX10, Chris Hardwick talks to Engadget's Joshua Topolsky about what Microsoft is bringing to the table, from Xbox gaming on Windows 7 phones, a preview of their new apps and more."

Sure, there are more than a few things that some people aren't too happy about right now with Windows phone 7, but there's one very important thing that Microsoft has done with the announcement of this new version: they've put themselves on the map in a way that hasn't happened in a very long time. More from me later on this topic, but I think it's really important to acknowledge that fact.

Google looks set to venture into the living room with Google TV, an Android-based set-top box capable of delivering the best of the Web (and online video) to your television set. And it’s partnered with Sony and Intel to make Google TV happen.

Google is, without a shadow of a doubt, the biggest name on the Internet right now. The search giant controls the search sector, is making gains with its Chrome Web browser, has Maps, Street View, and all those other cool apps, and, of course, owns YouTube.

Google has also made the move to smartphones with its Android operating system. But it’s yet to venture into the living room, at least until now.

There have been rumors of Google attempting to enter the living room by way of a set-top box for a while now, but nothing was really known about the efforts, and whether they would actually amount to anything.

But the New York Times is now reporting that Google TV is its name, it’s very real, and Google already has partners lined up.

Google, Intel, and Sony are alleged to be jointly developing the Google TV platform. Google TV would take the form of both hardware (set-top boxes) and software (built into TVs) and bring Google right into the living room.

Google TV would be based on the Android operating system and be open to software developers. The intention being to create a similar buzz and number of applications as experienced by the Apple App Store and other smartphone app platforms.

Google TV would allow users to browse and search the Web, watch online video via Web-based apps including YouTube and Hulu (although Boxee’s efforts to do the same thing have been shuttered), and play downloadable games.

Google isn’t doing this for nothing: it would allow the tech giant to place ads on the system and put it at the forefront of the move to connected TV platforms, of which there are an increasing number.

Google has enough clout to not only make this happen but to sweep away all the other connected TV platforms already out there or emerging from development. But it cannot afford any mistakes on this score, and there’s still no real evidence that people want these platforms in any great number.

More details, and an official announcement from Google and/or its partners are definitely needed before I’ll be getting too excited.

Windows Phone 7 Series multitasking: the real deal originally appeared on Engadget on Wed, 17 Mar 2010 20:34:00 EST. Please see our terms for use of feeds.

Google is continuing its quiet war on Microsoft Office by making it easier for users to switch from Exchange to Google Apps for e-mail. The company has launched a new server-side tool called Google Apps Migration for MicrosoftÂ@ Exchange, which not only migrates your company e-mail, but also moves your calendar and contact info into the cloud.

According to Google's Enterprise Blog, the migration is only four steps long and works quickly to bring in the information that you choose. There's even the option to import the data in phases, which makes life easier if there's too much to bring in at any one time. The tool works with both hosted and on-premise Microsoft Exchange 2003 or 2007 and is free to those who already subscribe to Google Apps Premier and Education edition.

The announcement comes less than two weeks after Google announced its acquisition of DocVerse, a company that allowed Microsoft Office users to edit their documents collaboratively on the Web. Both companies said that they had a "shared vision" for enabling Office users to edit documents online, and Google is undoubtedly planning to integrate DocVerse's features into Google Docs. With its Exchange migration tool and the acquisition of DocVerse, Google is definitely treading on Microsoft's territory and trying to make it even harder for small businesses to resist "going Google."

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Until recently, blogging clients for the BlackBerry have been pretty limited. But WordPress for BlackBerry was released last month, and today Tumblr released its official BlackBerry app, which lets you post photos, videos, audio, links and text directly from the BlackBerry to your microblog.

Mobelux, the guys behind the stellar Tumblr iPhone app are also the masterminds behind Tumblr BlackBerry. That means that the same attractive interface and robust feature support from the iPhone app is now available to CrackBerry addicts alike.

Tumblr is hosting the app so that you can download it directly to your device. BlackBerry Storm 2 owners might have some issues, but Mobelux developer Jason Emerick has the solution posted on his blog.

The app supports different post types, saving drafts, and publishing options including whether or not you want to also send out the post to Twitter. You can send images from your library directly to Tumblr (just like the Flickr for BlackBerry app) and select pre-existing videos or record new video directly from the app itself.

Kudos to Tumblr — who also tells us the app got 25,000 downloads in the first hour — for putting together a BlackBerry client that doesn’t make any compromises. What apps do you use for blogging from your Blackberry? Let us know!

Tags: blackberry, blogging, tumblr

To buy or to build? That’s the question that drove Yahoo’s decision to buy social sports startup Citizen Sports, which owns a series of sports-related apps on the iPhone and on Facebook, according to Yahoo (NSDQ: YHOO) media head James Pitaro. “When we really sat down and looked at what we were doing in the social space and where we were trying to get, we ultimately decided that what they already had is superior than what we would have been able to do in the short term,” he says.

Brands are increasingly prominent on the App Store and Apple tends to love featuring folks like Britney Spears and Coca-Cola on the App Store’s front page. But who’s actually succeeding and which brands have managed to maintain high download numbers?

PositionApp, the app that lets you track how iPhone apps are doing on the App Store rankings, might have the answer. They track and record the top 300 apps across all demographics and have provided us with details on the top 15 apps in the US App Store. Hit the jump for the list.

Read the rest at MobileCrunch >>

To buy or to build? Yahoo media head James Pitaro tells us that’s the question that drove his company’s decision to buy social sports startup Citizen Sports, which owns a series of sports-related apps on the iPhone and on Facebook. “When we really sat down and looked at what we were doing in the social space and where we were trying to get, we ultimately decided that what they already had is superior than what we would have been able to do in the short term,” he says.

Now, he says, Yahoo Sports—which is “doing a very good job on the PC”—will be able to bolster its presence on the iPhone—and also build a presence on Facebook. “We haven’t been as active on Facebook as we should be,” he says. “It’s a top priority for our media businesses.” During a discussion with Pitaro and Citizen Sports CEO Mike Kerns, the two men also talked to us about the future of fantasy sports online, the overlap between Yahoo Sports and Citizen Sports and provided some details about the deal, which will see about 30 employees joining Yahoo (NSDQ: YHOO). Highlights, after the jump.

By Scott M. Fulton, III, Betanews

In the first series of comprehensive performance tests comparing Microsoft's Internet Explorer 9 technical preview, released yesterday, to stable Web browsers in current use today, Betanews confirmed superb speed gains by the IE9 chassis in specific categories. Not everything in the new IE9 was faster than IE8, but in the computational department, the development team's Chakra JavaScript engine shows much-needed gains.

In anticipation of IE9, Betanews has been developing a radically improved set of performance tests to complement (and, in a few categories, replace) those we've used in recent months. Our objective is to determine not just how much faster IE9 is, but how much better and more efficient it will be, in computing data, in rendering on-screen objects, and in adapting to varying workloads.

Betanews estimates that the IE9 chassis on Windows 7 offers 9.32 times better raw computational performance than IE8 on Windows 7, on the same machine. That's a welcome number due in large part to vastly improved scores in the widely respected SunSpider battery, as well as high scores in a new set of variable-workload computational tests produced by Betanews. Specifically on the SunSpider, the IE9 preview scored a 44.77 on Betanews' relative performance index, compared to 5.59 for IE8. Our index is based on cumulative relative performance in each category of the test battery, compared against the score posted by an old, slow Web browser: IE7 on Vista SP2. This means, yes, IE9 (thus far) offers almost 45 times the computational speed of IE7 on the older operating system -- easily the single largest surge we've seen between generations.

A recent dev build of Google Chrome 5 on Windows 7 scored a 69.83 on that same SunSpider index, followed closely by the first stable version of Opera 10.5 with 68.64.

As Microsoft embraces HTML 5, it's also managing to eke out some marginal speed gains in the rendering department, although it must be noted that the IE9 chassis is running in an almost feature-less window with very minimal overhead. As of now, the IE9 preview offers 23% better rendering performance (CSS, DHTML, support for the Canvas element in HTML 5) than IE8.

Looking for the good

What Microsoft did yesterday was give outside developers, for the first time, direct access to just the engine of its next-generation Web browser, long before the functionality and usability features are attached to it. The reason, the Internet Explorer 9 product team says, is to elicit real-world feedback so that the product can be fine-tuned.

That describes exactly what we intend to do. Over the last few weeks, Betanews has been compiling a suite of next-generation browser tests, having taken into account the feedback we've received from both our readers and browser manufacturers, Microsoft included. As rapidly as browsers have evolved in just the past year, it's become clear to us that when we compare brands, at one level, we truly are comparing apples to apple trees, or lawnmowers to bulldozers. When we concentrate on the prowess or power angle, with all the adrenaline-rushing metaphors and superlatives, we sometimes forget that sometimes, what the world really wants is an efficient lawnmower.

Last year, IE General Manager Dean Hachamovitch asked me to take a closer, fairer look at Internet Explorer. Specifically, he said that there were architectural efficiencies to be found in the product line, if only we took the time to look for them.

How I opted to respond to that challenge was to focus on one under-appreciated aspect of the Web browser that will become more important as its components are transported to six-core desktop systems on one end, and Snapdragon handsets and netbooks on the other: scalability. Specifically, I started exploring whether there was a way to effectively measure how well a browser handles increasing workloads, of ever higher orders of magnitude.

Mozilla helped to begin making scalability an issue with its introduction of the TraceMonkey JavaScript engine in Firefox. Tracers make problems that appear complex in coding simpler for their processing engines to execute, by pre-processing instructions ahead of time, converting and optimizing long sequences into easily digestible, assembly language-like instructions. Theoretically, the simpler and longer the sequences, the easier the digestive process should become.

So in this new era, it becomes necessary to test the efficiency of a browser's capability to digest those long sequences, to make harder problems simpler for themselves. This is the scalability element which will represent 30% of the score in our revised Relative Performance Index.

Yesterday, Dean Hachamovitch played down the importance of just-in-time compiling as a factor in improving browser efficiency, promoting instead the option of moving the interpreter to a background process. But doing that alone, as we're discovering now, may not effectively combat what has historically been IE's biggest problem as a Web apps platform: the ability to fall off a cliff (see: "stack overflow") when problems get especially difficult. On new tests involving sorting algorithms, for instance, where recursion easily becomes thousands of layers deep, IE8 can spin off into a coma. So far, we have not seen the comatose effect in the IE9 tech preview, which could be the first sign of very good news for Web app developers.

What I was surprised to discover in crafting this new set of tests was that IE was not alone. Chrome can fall off a cliff too, just several orders of magnitude later (after 10 million iterations, for example, rather than 100,000). As the problem gets more and more complex, the gap between Chrome or Safari or the new Opera's performance and that of IE becomes wider and wider...and wider. And that's a problem because you could arbitrarily choose some point out in space, where Chrome is a thousand times faster than IE rather than, say, ten. Wait long enough and you might get 10,000.

And that, as IE proponents assert, would not be fair. It's actually the reason we chose not to include Google's V8 benchmark battery in our tests: because there does not appear to be a real-world correlation between the hundreds of times greater performance the V8 battery can report over IE, and the differences we see in ordinary use.

So the goal of our scalability tests is to recognize that smaller engines can still be efficient in what they do, even when they offer lesser horsepower. Maybe IE can't run a 10-million-iteration test. But the difference between its performance in 100,000 iterations and in 10,000 can be compared to Chrome's difference between 10 million iterations and 1 million. That factor may still be meaningful.

In the very first report of browsers' scalability compared to IE7 in Vista SP2, the IE9 tech preview in Windows 7 scored a 6.57 compared to IE8's score of 1.13. That means, we believe IE9's new "Chakra" interpreter offers 581.4% greater efficiency than IE8 at speeding up when workloads increase. Betanews is applying these new tests to the latest stable browsers from the other Top Five browser makers; and yes, Ross Perot fans, we'll have the charts ready when the numbers come in.

Today, RIM is opening up the BlackBerry Push Service to all BlackBerry developers.

Push notifications let applications notify users of an alert or new message in real-time. This feature has been available to some developers since October of 2008, but today, everyone can get in on the action.

This can be especially useful for breaking news, sports scores or for social networking apps like Twitter and Facebook. Push notifications also improve battery life, because the app doesn’t have to constantly poll a server looking for new data.

RIM has a new page dedicated to the BlackBerry Push Service for developers that gives an overview of how the system works, the different service options and links to resources in the SDK.

Developers have a choice of what type of Push Service they want to implement. BlackBerry Push Essentials support is free for all tiers of users. Developers that want to have more control over their push notifications and content delivery can opt for the BlackBerry Push Plus service, with an annual fee based on how many push notifications are sent per day.

Apps that already use the BlackBerry Push Service include WeatherBug Elite, CNNMoney, 7digital and Facebook for BlackBerry.

It’s nice to see RIM doing more developer outreach to cultivate more feature-rich applications. The BlackBerry is still the most popular smartphone in the United States, but competitors like the iPhone and Android are moving much faster in terms of application development and innovation.

Do you develop for the BlackBerry? Does open access to push notifications affect your development plans? Let us know!

Tags: blackberry, push notifications, RIM