I didn’t have the same problems at SXSW this year
that some people did. Was it too crowded at some events? Sure.
But there were plenty of alternative things to do. Did some of the keynotes bomb? Yes.
But there were plenty of other things to listen to. Did AT&T fail? No. Actually, they
did an awesome job keeping the
network up. Instead, I had a problem of a different kind: check-in fatigue.
Seeing as location was this
year’s Twitter at SXSW, and seeing as I write a lot about location, I wanted to try to
use as many of the services as I could during the actual conference. I drastically underestimated
how much work that would actually be.
At first, I was using all of the services I had on my phone to check-in when I arrived at a place
in Austin. This included: Foursquare, Gowalla, Loopt, Whrrl, Brightkite, Burbn, MyTown, CauseWorld, Hot
Potato, Plancast, and (at certain places) Foodspotting. Even with great AT&T service, this would take a
solid 10 minutes or more to check-in to all of them. And it took even longer when I’d have
to pause to explain to my friends what the hell I was doing on my phone all that time.
This was at every venue we stopped at. The situation simply wasn’t tenable.
By the second day, I had cut the services I would check-in to in half. It still wasn’t
close to being something I would consider doing on a regular basis. By the end of my
time in Austin, I was down to using only two services — yes, the two in the
midst of the
“war” — Foursquare and Gowalla.
Pretty much everyone I knew in Austin were also using both Foursquare and Gowalla to send out all
their check-ins. And all seemed to agree: it was still too tedious to use even just two services
to do the same thing. In the end, there should be only one.
And so it should be no surprise that a few companies are already working on a solution for this
problem. One is by the creators of Brightkite, who managed to obtain the killer check.in domain name. The team showed me a preview of the app at a party
one night, and I immediately knew it was exactly what I needed (see a
preview of it here).
But there’s a problem with this solution too. Currently, Gowalla’s API is read-only,
which means you actually can’t use another app to check-in to the service. I spoke with CEO
Josh Williams a bit about this just prior to SXSW, and he noted that the main thinking behind
this is to maintain the user experience Gowalla is looking for (a very Apple-like argument). But,
he did say that eventually he thinks they will open up a two-way API — maybe
once they have time to create some best practices documentation, he noted.
Another problem is that currently each of these check-in services has their own places database.
That means that a place on Foursquare may be slightly different than a place on Gowalla, even
though they’re technically the same place. Worse, there are plenty of duplicates for some
venues since people are allowed to create their own. Check.in works around this place problem by
doing a look-up on each service and letting you pick the correct check-in spot. But it’s a
bit slow, and still seems rather tedious.
A better solution would be for the various services to adopt a standard for places. The Activity Streams group is working
on such a concept. Yahoo may also be able to implement such a system on top of its WOEID system. Of course, any
service that adopts such a standard would be risking at least part of their business since these
place databases are one of the keys to each service.
Meanwhile, Facebook is thinking about aggregating data from
both Foursquare and Gowalla for its own upcoming location implementation. Might that be the
one location stop to rule them all (of course, the writing back to Gowalla would still likely be
an issue)? Not if Twitter has anything to say about it.
I love that all these startups are
emerging around location right now (at least a dozen more have emailed me just since
I’ve been back from SXSW). But I’m starting to worry that this is going to turn into
a repeat of the social wars, where we all have 15 different profiles we constantly have to
update across a range of networks.
During our Realtime Crunchup last year, I brought up this issue during our panel on
location. All the players on stage (including Twitter, Foursquare, Hot Potato, Google
Latitude, GeoAPI, and SimpleGeo) seemed to want to say that they could all get along and play
nicely together for the betterment of location as a whole. I didn’t buy it then, and
I’m definitely not buying it now.
From a business perspective, it doesn’t make sense for these guys to all play nicely with
one another and make it so you don’t have to use their services. The need to take steps to
ensure that you will use their
service, and will do so instead of a rival service. That’s the way it works, and
that’s the way it has always worked. And that’s why it’s a war. Right now,
it’s just the early stages where all sides are arming themselves. Soon, they’ll try
to kill one another. And that may not be such a bad thing.
[photo: flickr/intagiblearts]
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