To display the most relevant entries to you in priority,
vote for the stories you are interested in
()
and reject those that you are not interested in
()
I guess we’ll have scrunching or modular cars in the year 2030. It wasn’t too long
ago that we showed you this French car concept for the year 2030, and now here’s Mihai
Stamati of Chisinau, Moldova with a design simply titled 2030.
American Bedu asks why the Saudi government doesn't control extreme sports, and shows
two videos of racing as an example: “The Japanese version is done on proper tracks design
to minimize injuries, the spectators are out of harm’s way, cars with cages to protect the
driver, and most importantly the drivers wear their seat belt and helmet. The Saudi version none
of these safety precaution are taken. The result is fatality accidents in
Saudi.”
Believe it or not the water powered car exists today. There have been several cases where cars have
been manufactured or converted so they use water as fuel as opposed to gasoline.
http://troybid.biz ***** SUBSCRIBE TO MY CHANNEL***** HOw TO REGISTER ON TROYBID
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Unique Auction - Your Online Auction Place for Free Electronics
... UniqueAuction.com large online auction portal. An ebay alternative offering Buy or sell in
thousands of internet auction categories like electronics, cars, ...UniqueAuction House For Sale
Welcome to Unique Auctions Welcome to Unique Auctions, one of Lincoln, Lincolnshires leading
auction houses. Here you will find out online catalogue, auction dates, directions to the ...
lowBIDS: Reverse auctions - Lowest unique bid wins. Reverse ... reverse auctions, lowest unique
bid wins! xbox 360 for 18c? iPod’s for 8c? psp for 12c? get the latest gaming, mp3 and home
entertainment for mere pocket ...Unique bid auction - Wikipedia, the free encyclopedia A Unique
bid auction is a type of strategy game related to traditional auctions where the winner is
usually the individual with the lowest unique bid, ... Reverse Auctions: The Lowest Unique Bid
Wins! BidJam is a reverse auction website where the lowest unique bid wins. It's a brilliant and
exciting new way to win brand new products for a fraction of ... Guernsey's - the unique at
auction Home Auctions Participate Acquisitions About Guernsey's Order a Catalogue. Unique Bid
Auctions: 80-90% off brand new, name brand products ... Unique bid auctions suporting charity:
brand-new cheap iPods, HDTVs, discounts on Xbox 360/PS3/Wii-bargain digital cameras-great deals
and sale prices on ... PaylessBid.com Electronics Wholesale - Highest Unique Bid Auctions
PaylessBid is a unique bid auction site that offers consumer electronics wholesale prices. The
highest unique bidder wins the auction. Simply Unique Auctions - Auction Services Alberta Click
to see pictures of select items in the sale. To submit pictures of entries contact Simply Unique
Auctions Ltd. Fall Sale Date: TBA ... NP Times / Unique Adventures Energize Nonprofit Auction
Lots GoldenPalace.com is no stranger to ...
Automakers and car dealerships have used the old "Free Gas" promotion to good effect, so it's not
surprising that companies outside the industry might try it, too. Electronic Arts gave it a go
recently to promote its new Mercenaries 2 video game in the UK by taking over a gas
station in North London and giving away £20,000 ($35,000) worth of free gas. The free fuel
was pumped by actors wearing military garb (with bandoliers!) in £40 increments to any who
drove up. While those receiving the priceless petrol were thrilled, area residents and motorists
just trying to drive by called the PR stunt "irresponsible and dangerous". Locals had their
driveways blocked for hours and were forced to listen to a symphony of horns from exasperated
drivers trying to negotiate the giant queue of cars. Beginning at 6:30 in the morning, the promo
was supposed to go on until all £20,000 worth of gas had been pumped, but authorities shut it
down just four hours later. While EA may have peeved the locals, news of its blunder has spread
across the web like wildfire and given Mercs 2 more free exposure than it would've gotten
otherwise.
1998 Honda Civic EX-G.
172,000 kms
4 speed automatic transmission, with FWD
1.6l , 4 cyl AMAZING GAS MILEAGE !!!!!!!!!!!
Silver exterior with Grey leather interior.
Car is one of only 3 sold in 1998 with the Acura EL package- leather seats and rear spoiler
wing.
It has been maintained meticulously by owner.
Brand new tires, new brakes, new timing belt, new waterpump, transmission service recently done
with synthetic fluid, coolant service done with extended life coolant. All work is always done with
original Honda parts only.
Options in car are p/w, p/drs, p/mirrors, a/c, heat,am/fm cassette,keyless entry, remote starter
with antitheft alarm.
Have to sell car because we already bought a newer car.
If interested please call (416) 829-1359 or (905) 495-7788 or email at hdhanoa@rogers.com
Priced right to sell fast ( based on AutoTrader, similar cars listed at $6000)
Most people rarely read manuals when I buy a piece of equipment (who does?), so very often,
manuals just get tossed aside and forgotten.
That of course is usually the point in time when you suddenly discover that you need to refer to
the manual - and of course you can’t find it.
SafeManuals/Diplodocs is a
huge resource of authorized manuals with more than 1.2 million manuals uploaded for almost
everything you can think of with a manual - from domestic appliances, TV & Audio equipment,
phones, to computers, cars, watches and digital cameras.
What I really liked aside from the huge choice manuals:
The ability to preview the 1st 3 pages of any manual before downloading to confirm it’s
the manual you want
Multi-language manuals (English manuals are of course predominant within the site)
Links to manuals related to the product automatically displayed - Some products have more
than one manual insert in the box (For example: Full manual & quick start guides), so you can
pick what you need
Never fret about lost manuals again!
Do you read manuals? Tell us in the poll and comments!
Instead of painting cars and trucks, the climate controlled paint booths at Patterson Body Shop,
2121 Jacksboro Hwy., recently were filled with newly painted horses receiving a clearcoat finish.
Times Ends Solo Metro, Sports Sections [Newspapers] ...
Daniel Simon is an automotive futurist. He's interned with Lamborghini and worked on concept cars
for VW. But the auto industry -- indeed, the galaxy -- could not contain his imagination.
Most artist renderings of futuristic vehicles are so outlandish they verge on cartoonish. Simon
avoids that trap by incorporating automotive and industrial touchstones -- steering wheels,
rivets, turbines -- everyone can recognize. It feels like you could reach out and touch them.
Click through the gallery to check out these amazing vehicles and the stories behind them.
Left: Simon hasn't just created cool vehicles, he's created an elaborate back
story for them. Most are built by Cosmic
Motors, which could be called the General Motors of Nembi, a planet in the distant galaxy
Galaxion.
The Camarudo is CoMo's first vehicle, built from parts salvaged from wrecked cargo ships. Its
small size and nimble handling made it the perfect vehicle for hunting, and CoMo adapted them to
racing. Many famous pilots started their careers flying them on Oosfera.
:
Image: Daniel Simon
"A 'real' futuristic ship does not need anything but a seat and a plug," says Simon, who worked
in the auto industry before launching Daniel
Simon Studios two years ago. "The pilot steers via mind and feels the input via brain
injections. Design-wise, that's dead boring. Without all these real-world details, my fantasy
vehicles would be less desirable because they're less recognizable."
Left: Here's a different Camarudo, shot from above. The first Camarudos were
assembled by farmers, a heritage reflected in its simple design. A turbine provides thrust, and
forward visibility is by means of a virtual 3-D display, rendering a windscreen unnecessary.
Despite its humble beginnings, Camarudos often are customized to reflect the personalities of its
pilots.
:
Image: Daniel Simon
Simon, now 33 and living in Germany, is a lifelong gearhead who's been drawing since he was 4. He
got serious about it when he was 17 and earned a degree in transportation design from the
University of Applied Science in Pforzheim. He kicked around the auto industry for six years
before launching his own design studio because, "I have to experience much more than car design."
Working in the auto industry "is a boy's dream come true," he says, "but there is much other cool
stuff, like jets, rockets, boats or movies." He's done some consulting and design work and he's
currently in Los Angeles working on an undisclosed movie.
Left: The Detonator was a styling exercise never meant for production, but it
proved so popular at CoMo's annual party that the brass approved a limited run of 10. Each has a
6-liter V8 engine good for 155 mph. Most are owned by collectors who display them on the show-car
circuit, but the fate of No. 5 remains a mystery after it vanished without a trace.
:
Image: Daniel Simon
The 700-foot-long Incisalis is the centerpiece of the Djado fleet that carries the princess of
Pangha-Ipoh, a desert planet of simple technology. The Incisalis travels with an identical decoy
ship and is always accompanied by a fleet of smaller, lighter-than-air ships and ground caravans
that carry servants, cooks, mechanics and others in service of the princess.
:
Image: Daniel Simon
This drop-dead gorgeous coupe is the Galaxion 5000, the most technologically advanced vehicle in
the CoMo lineup. A xenoramium fusion reactor provides blinding acceleration to 330 mph. Available
only in translucent white, unauthorized "Black Edition" models with mile-deep black paint and
extensive weaponry have surfaced in the underworld of Tarra 1.
:
Image: Daniel Simon
The Gravion was built to dominate the Gravion Cup races of Glancory. The asymmetrical design
accommodates the massive engine used in the Sexy Magrela aerial racers, creating a vehicle
capable of 1,300 mph. Taking turns at that speed generates huge G-forces, so the off-center
cockpit rotates to keep the driver from snapping his neck. Heated coils in the rear tires keep
the rubber hot for optimal adhesion.
:
Image: Daniel Simon
Patrolling the trade routes of the ice planet Nala is nasty work best done in an Ice Train Series
3. The huge vehicles -- the entry door is 24 feet above the ground -- feature giant heated wheels
that cut through the ice and snow to solid ground. Much of the space inside the vehicle is
reserved for the massive turbine engines, leaving just enough room for the captain, the navigator
and a crew of 12 dwarfs.
:
Image: Daniel Simon
The ultra-luxurious Nembiquarer started out as a military vehicle developed by CoMo's main
competitor, Astrocon, but the project was abandoned when peace came to Tarra III. CoMo bought the
blueprints and created a go-anywhere, do-anything vehicle favored by the obscenely wealthy. Two
versions of the 45-foot-long truck compete in the Trans Terra Rally.
:
Image: Daniel Simon
The Sexy Magarella is an aerial racer based on Astrocon's Railton Bomber military ship. The
powerful bombers are popular among racers who strip them down and trick them out for the daring
-- and dangerous -- Railton Cup races on Oosfera. This particular model is flown by Roketa
Fleetza and Lagata Donner, the daughters of CoMo founder Osni Redooa and two of the cup's
most-successful pilots.
:
Image: Daniel Simon
Of all the planets of Galaxion, only Mujofa remains wracked by war. Taooa are powerful laser
gunships that feature two 505-mm light rays capable of destroying anything that might give it
trouble. The warships often sport nosecone art similar to those that graced warplanes on a
distant planet called Earth.
Who you are is what you listen to:
Prof. Adrian North of Edinburgh's Heriot-Watt University recently published results of what the
Beeb calls "the largest study of its kind" linking music listening habits to personality
characteristics. His breakthrough conclusions? Heavy metal listeners, contrary to public
perception, are not a "suicidally depressed" or a "danger to themselves and society in general. But
they are quite delicate things."
Ok, the personality descriptions read like a newspaper daily horoscope personality profile, but
while I'm a jazz fan (outgoing, creative, high self-esteem), you Indie fans are "Low self-esteem,
creative, not hard working, not gentle" and in other news, "drivers who listen to blues music in their
cars are the most likely to be caught speeding." And from the MeFi archives, Wanna come up to my place &
see my record collection?
Apparently, Professor North thinks this will help the Music Industry figure out how to market to us
based on our personalities to stem declining CD sales. Good luck with that.
First identified by journalist Jeff Howe in a June 2006 Wired magazine article,
"crowdsourcing" describes the process by which the power of the many can be leveraged to
accomplish feats that were once the province of the specialized few.
Howe reveals that the crowd is more than wise -- it's talented, creative and stunningly
productive. Crowdsourcing activates the transformative power of today's technology, liberating
the latent potential within us all. It's a perfect meritocracy, where age, gender, race,
education and job history no longer matter, where the quality of work is all that counts and
every field is open to people of every imaginable background. If you can perform the service,
design the product or solve the problem, you've got the job. But crowdsourcing has also triggered
a dramatic shift in the way work is organized, talent employed, research conducted and products
made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption
are inevitable.
When the original article was published, crowdsourcing still constituted a nascent business
model. A few small companies had achieved limited successes with it, and large companies had only
begun to test the waters. In this excerpt, Howe argues that in just two years crowdsourcing has
revolutionized an entire industry -- stock photography -- and may well be poised to create
disruption in other fields as well.
There's a story people like to tell about Bruce Livingstone. In late 2005, Getty Images, the
world's largest photo agency, was looking to acquire Livingstone's company, iStockphoto, the
world's most successful crowdsourcing company. Long before the contracts were drawn up,
Livingstone, to show his commitment to the deal, tattooed the word "Getty" in cursive across the
tender flesh on his inner wrist. Then he e-mailed Getty CEO Jonathan Klein photos of the tattoo
under the message: "Don't make me write another word after this!" It's just the kind of tale --
emblematic of determination and just the right amount of quirky eccentricity -- that tends to
burnish the reputation of its subject. In Livingstone's case, it has the added benefit of being
demonstrably true.
With his penchant for muscle cars, rockabilly haircuts and, yes, tattoos, it's tempting to call
Livingstone an unlikely CEO. But I prefer to think of Livingstone as a perfectly reasonable chief
for some corporation from, say, the year 2020. A company not unlike iStockphoto. Located in a
single, cavernous room inside a former factory in downtown Calgary (Alberta, Canada), iStockphoto
houses a tiny fraction of its actual workforce. And Livingstone, dressed in T-shirt and jeans,
occupies a desk -- chosen, it would seem, at random -- in the middle of the floor. The corner
office clearly loses significance in a company that thrives on decentralization.
Jeff Howe explains crowdsourcing, which activates the transformative power of today's technology,
liberating the latent potential within us all.
Video: Courtesy of Jeff Howe
Westeel Rosco built the factory in 1925 to manufacture nails, screws and other bits of hardware.
Unlike Westeel Rosco, iStock's products -- stock photos, illustrations and videos -- aren't
manufactured on-site. They're created by a global, fluid workforce of 60,000 part-time
photographers and artists, only a fraction of whom make a living from the work they sell on
iStock. Yet they have a devotion to the company matched by few traditional firms. The full-time
staffers who spend their days in the old Westeel Rosco plant play a support role for the
community -- and community is the only applicable word -- that is making the product iStock
brings to market every day. And that community has been very, very good to Livingstone and his
investors. In the course of several years iStock has grown from a hobby to the third-largest
purveyor of stock images in the world. When Getty purchased iStock in early 2006, Livingstone
took home more than half of the $50 million Getty paid for the company.
The first stock photo agency was founded in 1920, and for most of the 20th century the industry
was an afterthought, trafficking in the outtakes from commercial magazine assignments. Very few
photographers tried to make a living off the market in preexisting images alone. This changed
after the desktop publishing revolution of the mid-1980s led to a rapid growth in the publishing
industry, and to a commensurate demand for images. Suddenly photographers were making six figures
a year selling photos they'd already been paid to shoot. It was like minting money. Stock
photography is, in relative terms, a tiny industry. The annual global gross for the entire
business is estimated to be around $2 billion, which makes it a bit bigger than the market for
gift baskets, but a little smaller than the annual sales of orchids. But this little industry has
undergone big changes, and could well be a case study in how the crowd will impact much larger
businesses.
In just the last few years the influx of talented amateurs armed with inexpensive,
high-resolution digital cameras has upended the economics of stock photography. Five years ago, a
professional-quality image was still a scarce resource. No more. This isn't to say the market for
high-end photographs has disappeared. A gifted photographer will always find work. But the
professional no longer has a lock on the middle and lower ends of the stock photo business. With
a modicum of training, just about anyone can take a decent shot. Sophisticated cameras and
photo-editing software do the rest. iStock exploits this fact. Design firms and other small
companies working on a budget quickly embraced what became known as the "microstock" model. One
graphic designer told me he went from paying hundreds of dollars an image to less than $10. "I
pass on some of the savings to my clients and keep the rest. We're both delighted."
iStock might be great for buyers, but it's caused all sorts of headaches for professional stock
photographers. In my original Wired article about crowdsourcing I quoted a Los Angeles-based
photographer, Mark Harmel, saying that this influx of cheap images had caused a slight decline in
his income from stock photo sales, which had dropped to $60,000. But in the two years since that
decline has fallen off a cliff, to $35,000 in 2007. "If I look at the trend line, it just keeps
going down. I'm really concentrating on getting assignments now," says Harmel. "I recently came
back from London with 70 really wonderful shots. I'll probably use them on my website, but it's
not worth my time to bother submitting them to a stock agency. They won't sell."
Harmel's far from alone. In fact, Getty's other businesses have struggled in the crowdsourced
era. In the year I spent writing this book the company's stock slid 60 percent, falling to just
under $22 by February 2008. That month Getty was acquired by the private equity firm Hellman
Friedman for $2.4 billion, a considerably lower figure than the company had originally sought.
According to a report released at the time of the sale, Goldman Sachs estimates that Getty's core
business -- the sale of rights-managed, professionally produced images -- will continue to suffer
an irreversible decline, falling to just 29 percent of its revenues by 2012. In the same period
the investment bank projects iStock to continue its rapid rate of growth. iStock sold $72 million
worth of images in 2007, a figure expected to jump to $262 million by 2012.
In this light, paying $50 million for a crowdsourced photo company looks like the smartest
decision Getty ever made. The company is in the midst of transforming its business, from one
reliant exclusively on professionals to one that is at least equally reliant on amateurs. As the
Goliath of the industry, where Getty goes its competitors are sure to follow, which is to say,
stock photography itself has been utterly transformed through crowdsourcing, in which a
once-scarce commodity has become abundant. The question to ask is whether the upheaval roiling
stock photography is only a leading indicator, like the minor volcanic eruptions that can precede
a catastrophic earthquake.
Already the trend is migrating to other fields. Most immediately, the same dynamics that made the
stock photo ubiquitous -- affordable digital SLR cameras and burgeoning communities of
enthusiastic amateurs -- are affecting other markets for visual images. So-called "citizen
paparazzi" use cellphone cameras to snap impromptu shots of stars and then sell them to new photo
agencies such as Scoopt, which specialize in buying up and marketing their work. Amateurs can
beat professional paparazzi for the simple reason that they vastly outnumber them. It's a
question of probability: The throng of pedestrians in Greenwich Village, for instance, have a
much better chance of catching an unkempt Gwyneth Paltrow than a single paparazzo.
And photography may well be just the beginning. iStock itself is doing a burgeoning business in
the sale of stock video footage, and the crowd is also making commercials, collaborating on TV
scripts, and recording and distributing their own music. They're writing political analysis,
creating their own video games, and making feature-length movies. For the time being, all this
activity has taken place in something of a parallel universe, without causing any of the economic
upheaval visited on the stock photo or pornography industries. But those universes are beginning
to collide as more companies attempt to package all this outpouring of creativity into a
marketable product.
While crowdsourcing has already emerged as a potent force in the media and entertainment
industries, it's also profoundly influenced the way even Fortune 100 companies like Procter &
Gamble do business. Once famous for its insular culture, Procter & Gamble now crowdsources
much of its R&D process, using global networks of scientists such as InnoCentive and
NineSigma, which boast a combined membership of 2 million professional and amateur researchers.
Even companies operating in a conventional field such as mining have found crowdsourcing
applications. The Canadian gold-mining group Goldcorp put geological survey data online and
offered a $575,000 prize to anyone who could identify likely areas for exploration. Goldcorp says
the contest produced 110 targets that yielded $3 billion in gold. Following its lead, the mining
giant Barrick Gold Corporation recently offered $10 million to anyone who could improve its
silver-extraction process. The open call of crowdsourcing is also being used by companies such as
Google (to develop applications for its Android mobile platform) and Netflix (to improve its
recommendation system). The question is whether the iStock secret sauce can be applied to
industries like television and journalism and, possibly, even beyond to any business that
traffics in bits and bytes. To answer that question, it helps to know what's in the secret sauce.
The Community Is the Company
iStock has been compared to a cult, and the analogy isn't entirely unfair. It's no accident that
the most successful companies in the web's second coming -- most of whom traffic in the crowd's
creative output -- are led by outsize personalities. "Bruce is to iStock what Tom is to MySpace,"
notes Garth Johnson, iStock's VP of Business Development. (Johnson resigned his position after
this book went to press.) For those readers over the age of 30, Tom is Tom Anderson, the
president of the social networking behemoth MySpace and the first "friend" to greet any new user.
Under this new archetype of a company -- in which the community, as much as the customer, comes
first -- the cult of personality plays a crucial role in community building, and Livingstone has
been as essential to the growth of the iStock community as Anderson has been to MySpace's. "Bruce
has a really strong, extremely charismatic personality online," says Johnson. "And that's really
helped us build the community."
It's safe to say that iStock has left the community-building phase behind: Sixty-thousand people
have combined to create an enormous portfolio of over 3.5 million images and 100,000 videos. By
contrast, Getty's other divisions combined only use 2,500 photographers. The iStockers offer the
company their artwork, and in return iStock goes to extraordinary lengths to keep the iStockers
happy. The site offers the budding photographer all manner of free tutorials, and the forums buzz
-- at a rate of 38 posts per minute -- with questions about lens sizes, polarized filters and
F-stop settings. iStock doesn't offer a chance to get rich. It offers the chance to make friends
and become a better photographer.
"We don't own anything, the community does" says Johnson. "Everything we do affects these people,
whether they're just earning enough to pay for their equipment, or they're making mortgage
payments from their photo sales. They all want a voice, and we have to give it to them, because
really, the community is the company."
The upside to this state of affairs should be obvious -- a dedicated, efficient workforce with no
expectation of receiving a living wage -- but there are downsides as well: Even the smallest
changes can roil the fickle, passionate community of iStockers. In March 2006, iStock launched a
new feature on its web forums, a "forometer" which measured an iStocker's popularity through
"bafflingly complex scientific methods" including the date and number of posts to the forum. The
forometer displayed its results through a set of red, yellow or green bars. It did not go over
well. The community questioned the principles behind the feature, as well as its functionality.
Not long after its launch, the feature had been removed. Employees may be hell on overhead, but
they're paid to accept all but the most draconian policies with a polite nod. Communities, on the
other hand, aren't paid to stick around, and nothing stops them from selling their photos to one
of iStock's many competitors. "They don't work for us," Livingstone laughs. "We work for them."
If the iStocker feels a sense of ownership over the site, that's understandable: The iStock
community predates iStock the company.
Livingstone didn't set out to revolutionize an industry, he just wanted to fill a personal need
and help a few friends at the same time. In 2000 Livingstone was running a small graphic design
and web-hosting firm in Calgary. Bruce is an avid photographer himself, and over the years he had
developed an extensive network of photographers and designers. Early in the year he took 2,000 of
his images and put them online. Anyone could download his photos in exchange for giving him an
e-mail address. Livingstone's friends decided they wanted to share their images with the public,
too. That June the budding community instituted a credit system: A user could download one image
for every image of theirs that had been downloaded by someone else.
It was a classic example of the gift economy, the non-monetary exchange that grew up alongside
the internet. During iStock's early years, everyone took something and gave something in turn.
"The feeders and the eaters were the same people," as Livingstone puts it. Everyone profited by
acquiring new images, though no one made (or spent) a dime. Soon friends of friends heard about
Bruce's nifty idea and started uploading their images, too. Then around 2002 a wider public got
wind of iStock, and the site began to hit critical mass. Soon Livingstone was paying $10,000 a
month for the bandwidth to support it. He could have taken advertising to cover the cost of
hosting, but he felt that would violate the spirit of the site. "The focus was on the community,
and good design. Advertising would have cluttered the site," says Livingstone.
Instead, he started charging a quarter for each image, and he opened the system up to the public.
This proved to be a momentous decision. Word quickly spread among publishers that there was a
site offering cheap, usable images, and photographers began flocking to iStock to upload their
portfolios. Traffic to the site skyrocketed, and soon Livingstone raised the price to $1 per
image. "I thought it might become a sideline business," he says. It quickly became much more than
that. The quality of the images wasn't always as high (or as consistent) as a traditional stock
agency's, but the differences were indiscernible to the general consumer, and after all, you
couldn't beat the price. By 2004 a host of other so-called "micro-stocks" had sprung up with
strategies similar to iStock's. The professionals panicked. Microstock photos, they charged, were
flooding the market with subpar images. At first, the industry aligned itself against iStockphoto
and other microstock agencies such as ShutterStock and Dreamstime.
Then in early 2006, Getty announced it would buy iStockphoto for $50 million. "If someone's going
to cannibalize your business, better it be one of your other businesses," Getty CEO Jonathan
Klein told me shortly after the sale. Smaller magazines, nonprofit organizations, and all manner
of websites have continued to flock to iStock's high-volume, low-cost model. As of February 2008,
iStockphoto had 2 million regular customers purchasing photographs, video footage, illustrations
and animations. "Bruce's brilliance," Jonathan Klein once told me, "is that he turned community
into commerce." Livingstone uses a slightly different formulation: "I turned commerce into
community,"
iStockphoto has perfected the Jedi Mind Trick that's at the heart of crowdsourcing. It's an
incredibly cost-effective strategy -- iStock boasts a 55 percent profit margin. And yet,
Livingstone stumbled into this business model by creating a context -- a community of like-minded
enthusiasts -- in which financial measures take a backseat to considerably less tangible
concerns. Ask someone in the office, and they'll tell you: It's not about the money. Ask an
iStocker and they'll tell you the same thing. In fact -- would-be crowdsources take note: If it
is about the money, it won't work. It will fizzle, not sizzle, as one of iStock's designers put
it. "What's funny is, the money people, they pretty quickly get pulled aside in the forums by the
core people. Or they just don't have a voice. People will ignore them, like 'Oh, that's just so
and so, they're just here to make money.'"
That doesn't mean the iStockers are unmotivated by self-interest. The more a photographer's
images are downloaded, the more recognition they receive in the community, and the more credits
they earn to download other people's photos to use in their own designs. And the additional
income is also welcome, of course. Unlike other cases in which large corporations have attempted
to monetize community, iStock does reward its contributors. It paid out $21 million in 2007. It's
significant that people in online communities like iStock's react with great hostility to the
idea that crowdsourcing is a form of cheap labor -- despite the fact it demonstrably is. After
all, no one wants to feel exploited. In the end, what iStock provides is an invaluable if
impossible-to-measure currency: meaning. The crowd will give away their time -- their excess
capacity -- enthusiastically, but not for free. It has to be a meaningful exchange.
Huddler’s tight-knit community of eco-minded consumers share their knowledge about
sustainable products and services ranging from electric cars to organic toothpaste. Click here to
participate. Sprouting seeds is a way of adding ... View original p...