Nokia C6 is actually a 5230-ish landscape slider? originally appeared on Engadget on Fri, 12 Mar 2010 18:38:00 EST. Please see our terms for use of feeds.

How much do you know about video marketing? The chances are very little, unless it’s your business to know. Which is where EyeView comes in. And the company has created a quiz which both tests and educates on the subject.

The Web offers a whole new platform for advertisers to sell their wares. But as with every other medium, there are ways of increasing the success of campaigns.

EyeView offers video solutions for advertisers, having spent the last three years working for and with big names such as Google, YouTube, Yahoo!, HP, and eBay.

EyeView wants to know how much you know about works and what doesn’t in the realm of video advertising, and has created a Video Marketing Quiz which everyone can take.

EyeView’s 2010 Video Marketing Quiz contains eight questions pertaining to the way video advertising can be used on the Web.

The questions cover the following elements, as well as many more:

• Whether auto-playing a video advert is more effective than letting the viewer decide when to start the promo.
• Whether video adverts are more effective than static banner ads.
• Whether the gender of the video voiceover person affects engagement.
• Whether the way the video advert is presented really affects click-through rates.
• Whether a lengthy video – more than two minutes – is a big no-no.

I took the quiz myself and only scored four out of a possible eight points. Mainly because as a consumer rather than marketer myself, I answered intuitively, and not all the answers proved to be so.

EyeView’s Video Marketing Quiz offers an intriguing glimpse at a world which most consumers and Web users will know little about. Which is why companies such as EyeView exist in the first place: to help companies and brands maximize their use of video advertising.

There was an interesting debate on today’s Ron and Fez that speaks to a subject we’ve been whinging about for some time now: digital delivery of content, specifically of music. Pink Floyd has won a court ruling that will put an end to places like iTunes selling its songs individually. The band feels that their music can only truly be appreciated in the album format, from start to finish, and it never liked people being able to pick and choose what songs they wanted to download.

I will say this right now: I’m not a Pink Floyd fan. I have nothing against them, but when kids were starting to get into bands like Pink Floyd, say around age 13 or 14, I was busy playing Final Fantasy. It’s a case of not being exposed to their music, and at this point, I’m not going to bother. My loss, I suppose. But don’t cry for me, because that’s makes me especially suited to write this story—I have no emotional attachment to the band in question.

The gist of the ruling—The High Court in the UK, to be exact—is that EMI, the band’s record label, won’t be allowed to sell individual songs from its catalog online. That means, from now on, you’ll only be able to buy The Wall as a full album online, and not merely “In The Flesh?” and “The Thin Ice.”

Yes, I had to Wiki that. Again, I wouldn’t know a Pink Floyd song if [insert cliché here].

That’s the debate: should consumers be allowed to buy whatever song they want without having to buy an entire album?

One side says, “Yes, consumers should be able to pick and choose whatever song they want without worrying about what any band says. Just because a band ’says’ its music can only be appreciated in album form doesn’t make it so. Is There Will Be Blood any less valuable when you’re watching the Blu-ray on your 60-inch plasma instead of at an actual movie theater?” (I’d say no, it’s not any less valuable, especially since I can control the viewing environment when I’m watching the Blu-ray—no having to worry about loud idiots texting back and forth with their mates.)

The other side says, “Well, Pink Floyd made the music, and only they know how it can be appreciated. If they intended for the songs to be listened to as an album, we as consumers should appreciate their artistic wishes.”

While I side with the first opinion, the fact is I really don’t care too passionately one way or the other. The band wants you to buy albums? Fine, whatever.

But surely Pink Floyd understands how music is consumed in the year 2010: people put their iPhone or iPod or Zune HD or whatever on shuffle mode, run on the treadmill at the gym for 20 minutes, and hear “Poker Face,” “Run This Town,” and “Lay in a Shimmer” all in a row. Young people ask, “What’s an album? I only listen to my Spotify playlist when I’m writing about what I did on my summer vacation.”

Don’t expect to see this trend—going back to album-based music sales—continue beyond Pink Floyd. The music industry knows people are already used to buying this or that song from iTunes, and it’s in no position to say, “Actually, we want album sales now. Sorry.” It’s grateful that people are buying music at all, let alone expecting people to buy entire albums.

This is where I throw it to y’all: is Pink Floyd in the right here? Should a band be allowed to dictate how its fans listen its music? Or is this a giant “who cares?” debate?

Once upon a time, smartphones were mostly about connecting busy professionals with their email accounts while on the go. Now that smartphones have reached the mainstream consumer market, however, people are looking for more than just email access - and a surprisingly large number of smartphones hardly ever leave their owners' homes.

According to a new study from Web analytics firm Compete, 74% of smartphone owners now primarily use their devices for personal reasons, and they often spent the most amount of time with the device at home.

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As we noted last October, when they leave their homes, a lot of consumers with iPhones and phones that use Google's Android operating system are now also using their devices to compare prices and look up reviews while they are out shopping. Compete looked a bit further into this market and found that more than 35% of consumers with smartphones would be interested in receiving coupons on their devices. Another 29% would like to be able to scan barcodes with their phones and get more information about the product as well as access to coupons and other promotions.

While it doesn't come as a surprise that a lot of consumers would like to receive coupons, one surprising result from Competes report is that 21% of respondents would like to get SMS alerts with promotions when they walk by a store. Another 15% also would like to receive ads via SMS. Chances are that a lot of marketers would like to offer these kinds of location-aware ads and coupons that catch a consumer while they are already out shopping and close to a retailer. At the same time, though, most modern smartphones don't allow developers to create these kind of applications. The iPhone, for example, doesn't (yet) allow developers to run application in the background, which would be necessary if a developer wanted to create a service that could send out ads via SMS based on your location.

Everyone has been talking about how this year's SXSW will be the "year of location" as Foursquare and Austin-based Gowalla go head-to-head in a location-based battle royale. Location, however, is not the only emerging technology that will be on display in Austin; American auto maker Chevrolet announced it will be debuting new augmented reality promotions at SXSW this year.

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Festival attendees can download the Chevy iReveal application on the iPhone which will allow them to participate in a scavenger hunt-like game that blends augmented reality with location-based functions. A map in the application shows the location of Chevy vehicle promotions around Austin where users can "unlock" the ability to view 360-degree 3D models of the cars in an AR view using the phone's camera.

Using AR to promote vehicles with 3D models is nothing new, but this is one of the first versions to reach consumers on their phones. The automotive industry has been one of the leading areas pushing desktop webcam-based AR experiences that have allowed users to interact with 3D models of cars from their homes. This new promotion from Chevy is unique in that it allows customers to have the same experience on their iPhones.

According to the App Store, AR iPhone application developer acrossair has produced the application for Chevrolet. The interesting thing about this experience is the way it blends the dichotomous features of mobile and webcam-based AR. The 3D model manipulation we are used to seeing on the desktop is wisely mixed with the location-based map info seen in most mobile AR applications. By taking the best of both worlds, acrossair and Chevrolet have opened the door to a new breed of mobile AR advertisements.

Augmented reality isn't the only emerging technology Chevrolet is experimenting with at SXSW; quick response (QR) codes, which are like a technological cousin of AR, are a large part of the company's promotions as well. When investigating Chevrolet's latest cars, users can photograph QR codes placed strategically on the cars to learn more about specific parts of the car. A QR code placed on the hood, for example, will launch information about the car's engine. Christopher Barger, Director of Global Communications and Technology for General Motors, is excited about the future of QR codes and AR for the automotive industry.

"Imagine using Quick Response Codes to download the price and options for a vehicle on a dealer lot right to your cell phone. Or, imagine using augmented reality to virtually preview different colors of the Camaro in your own driveway," Barger says. "We are just scratching the surface of what's possible with mobile technologies and social media applications."

Chevrolet is also teaming up with Gowalla to provide location-based advertisements to people checking in at SXSW. One promotion they are offering is a shuttle ride from the airport in one of their new cars to select users that check in at the airport, so don't forget to fire up Gowalla when you land in Austin. For more information about mobile and desktop AR advertising, be sure to check out our report on the subject coming soon!

All the Applemarks are excited about the iPad. Not me, but whatever. What I am excited about, though, is seeing consumers use the items they’ve bought in the manner of their choosing. Say you’ve bought a bunch of books from the Amazon Kindle store. (Don’t tell Devin!) Those books are only “supposed” to work with the Kindle and the various Kindle readers, but with a bit of work you can read them wherever you want—yes, including on your iPad.

It’s really not too hard. All you need is the book you want to read on your iPad, unswindle, mobiledrm, and Stanza, which is a program that reads ePub files. It runs on the iPhone and iPod touch—presumably one day it will run on the iPad. If not, well, sorry for wasting your time.

OK!

1. Buy your book. I recommend “The Death of WCW” by Bryan Alvarez.

2. Download the required software. This includes unswindle, mobiledrm, and maybe the Kindle reader for Windows.

3. Put everything in the same directory, then run unswindle. The Kindle DRM is now gone~!

4. Fire up Stanza, then convert and read away~!

That’s it. Enjoy being able to read Kindle books on your iPhone (and maybe iPad one day).

Please be aware that Amazon will likely be updating the DRM it uses pretty much every hour on the hour, so don’t get mad when this method suddenly stops working. It’s a cat-and-mouse game because publishers don’t know hot to get on with each other or release books in open standards.

Filed under: Government/Legal, Earnings/Financials

Report: Congressional panel doubts GMAC business case, suggests breakup originally appeared on Autoblog on Fri, 12 Mar 2010 13:58:00 EST. Please see our terms for use of feeds.

FCC comes through with a Consumer Broadband Test app for iPhone, Android and the home originally appeared on Engadget on Fri, 12 Mar 2010 13:43:00 EST. Please see our terms for use of feeds.

It seems as though the iPad support page has revealed more than Apple might have liked to, where we now know that iPad 3G owners who choose the limited 250MB data plan will be greeted with a data limit warning once you approach the 250MB limit, popping up at intervals of 20%, 10% and no data remaining. These data alerts are meant to earn the mobile carrier more money - wait a minute, we meant giving you the option to top up your data plan for more portable surfing. Well, at least there is some degree of corporate responsibility without robbing consumers blindly!

Permalink: iPad comes with data limit warning from Ubergizmo | RSS Sponsor: Win a Fellowes Microshred Paper Shredder!

Smartphone owners are more interested in receiving coupons on their handsets than getting other kinds of mobile come-ons, according to figures released today by Compete.com. It’s just the latest evidence that while mobile advertising as a whole is slowly gaining traction, mobile coupons may be about to take off in a big way.

Compete found that grocery coupons were the most attractive of 10 types of mobile marketing ploys, with 36 percent of U.S. smartphone owners saying there were interested in receiving the discount offers on their handsets. Twenty-nine percent said they wanted to scan barcodes with their phones, while only 15 percent were interested in receiving text message ads.

Interestingly, Compete’s findings come just days after the launch of what may be the nation’s biggest mobile-coupon campaign: Target this week began delivering mobile coupons that can be scanned at the retail counter. Consumers can visit the retailer’s mobile web site or text the word COUPONS to the short code 827438 (TARGET) to opt in and receive a link to a mobile web page containing multiple offers accessible through a single barcode.

Mobile coupons have been around for the better part of a decade but have failed to really take off thanks to a lack of widespread retail support and a user experience that is often intolerable. The market is positioned to pick up some serious momentum in the next few years, though, according to a recent report from Juniper Research, which expects it to exceed 300 million people worldwide by 2014. That forecast might look modest if Target’s campaign gets legs and other nationwide retailers follow suit.

Related content from GigaOM Pro (sub req’d):

Why Google’s Favorite Places Will Push QR Codes Into the Mainstream

Image courtesy Flickr user Joe Pemberton.

Despite doubts about Clearwire’s ability to compete against the coming rival 4G network of Verizon and AT&T, its users are apparently pleased with the service. Mike Sievert, chief commercial officer at Clearwire, said the company’s mobile users (those on laptops and dongles outside the home) consume more than an average of 7GB per month of data. That’s a shocking amount of mobile data consumption, especially when all we’re hearing is how scarce spectrum is and how operators can’t keep up with the mobile demand.

But slaking that thirst for mobile data, and doing it cheaply, underlies Clearwire’s overall strategy. For now, that’s why it’s bet on WiMAX, but WiMAX plays only a small role in Clearwire’s cost benefits, which means that it’s not beholden to the technology after 2011, when an agreement with Intel that kept Clearwire and WiMAX together will expire. Sievert was coy when asked directly about the Long Term Evolution standard that the two largest U.S. carriers are experimenting with, but rather than obsess about the radio access technology, let’s look closer at the real disruption Clearwire offers.

Sievert said it cost Clearwire “somewhere in the mid-$20 range” per person to build out its WiMAX network, an estimate that relies on several things, from the cost of the spectrum to the number of the towers Clearwire needs to deploy. In contrast, analyst Chris King at investment bank Stifel Nicholas, has put the per-person cost near $20 for Verizon’s rival LTE network build.

But it’s once the network gets humming when Sievert believes Clearwire starts looking good, both because it will be cheaper to send bits across and enable the company to provide more capacity to data-hungry users, something that may play a larger role as rivals introduce tiered pricing plans, as both Verizon and AT&T have talked about doing.

Sievert credits the all-IP architecture of the Clearwire network for its ability to deliver bits cheaply, pointing out that Verizon and AT&T both will have more expensive legacy networks to run that include equipment for dealing with circuit-switched voice. In the short term this is an advantage for the LTE crew, because they can offer data across their 4G networks and keep voice on 3G — ensuring a consistent level of quality.

But long term, Sievert thinks the advantage is Clearwire’s, especially after it introduces handsets in 2011 that will use Sprint’s 3G network for voice (see video) and will then transition to VoIP. Sievert did not give a time frame for the all-4G phone. Eventually, however the LTE providers will also move to VoIP but aren’t likely to abandon their older networks for decades.

• Verizon Whittles Down Date for LTE Phones Tech Insider
• Cisco’s New Router Is All About Video Tech Insider
• Carriers Are Playing the Field When It Comes to Search Tech Insider
• What’s Slowing Down Verizon’s LTE Speeds? Tech Insider

But the biggest advantage is Clearwire’s deep spectrum resources. If nothing else, the last few months has focused the tech world’s attention on the scarcity of available mobile spectrum. Well, Clearwire has a lot of it — about 150 MHz in many markets, while the other major carriers claim just two-thirds or less of that amount.

It also has 30 MHz chunks of spectrum that it can use for WiMAX, while Verizon, for example, has 20 MHz for LTE. Spectrum can be used to increase both speed and capacity, so while Clearwire’s current speeds of 3-6 Mbps down aren’t going to compare to Verizon’s 5-12 Mbps for LTE, Sievert says Clearwire could allocate another 10 MHz to match speeds and still have another 10 to spare to boost capacity.

So Sievert is content that he can profitably meet the needs of mobile broadband customers with his existing resources without having to resort to pricing gimmicks that may anger customers. And since, as I’ve argued, the average consumer isn’t too worried if their mobile wireless is LTE or WiMAX, Clearwire does have a chance. Add to that a relationship with the cable providers and Sprint, and Sievert claims he has access to 100 million customer relationships through his partners. In other words, if consumers decide they want unlimited wireless broadband from their existing cable provider, rather than a constrained offering from their wireless provider, Clearwire may succeed.

Related content from GigaOM Pro (sub req’d):

Metered Mobile Data is Coming and Here’s How

Ad Age – “In India, thousands of consumers are going from tweeting to bubbling. Bollywood stars Kareena Kapoor and Aamir Khan began using Bubbly and talking about it ahead of the premiere of their hit film ‘Three Idiots.’ A hot new social networking service dubbed “Bubbly,” which is essentially a voice-based Twitter, is quickly gaining popularity among Indians. And thanks to Bollywood celebs being early adopters, Bubbly is growing virally and with virtually zero marketing spend.”

Vodafone has shuttered Wayfinder — just 16 months after spending $30 million to acquire the Swedish navigational software firm. The move underscores just how drastically the mobile navigation market has changed in the last year thanks to the emergence of free services from third-party developers. It’s also a sign that U.S. operators won’t be able to continue charging customers extra for navigation for much longer.

Navigation has been a lucrative space for carriers such as Verizon Wireless and Sprint, both of whom continue to offer GPS-based services for $3 a day or $10 a month. Vodafone had acquired Wayfinder in an effort to create a suite of new location-based services and keep pace with third-party developers such as Google and Nokia.

But both Google and Nokia have made their offerings free in the last few months, giving consumers turn-by-turn directions and other goodies for no charge beyond the cost of mobile data. So Vodafone will ditch its effort to develop its own products and look to partner with third parties for location services that it can offer for free. And that’s a clear indication that U.S. carriers looking to monetize their branded navigation services will have to find a way to do it without dinging their customers for additional monthly charges.

Image courtesy Flickr user KhE é¾™.

NBC-Comcast deal comes under Justice Department, FCC scrutiny originally appeared on Engadget on Fri, 12 Mar 2010 10:24:00 EST. Please see our terms for use of feeds.

Wait! Stop. Before you hand over Apple your credit card and pre-order the iPad, you may want to check out the other touchscreen options available now and in the near future. The iPad isn’t the only game in town. Sure, it might have a fancy-pants interface, but each of the follow seven tablets win the hardware fight, which is just as important to a lot of consumers.

Of course the hardware only tells part of the story. The iPad has a leg up on all of these options because of the user-friendly iPhone interface, but it’s not like you’re dropping $600+ on a tablet for your parents, right?

Read more…

The Film Distributors’ Association (FDA) is the trade body for UK theatrical film distributors. As a member of the UK’s Federation Against Copyright Theft (FACT), FDA is also engaged on-going initiatives to combat film piracy.

FDA president and Oscar-winning Chariots of Fire producer (Lord) David Puttnam recently gave a keynote speech where he called for new measures to be taken against Internet piracy.

One option is the increasingly common targeting of children, with Puttnam suggesting that the concept of intellectual property needs to be “embedded inextricably into the school curriculum.” Children need to be taught that if they want movies in new ways and formats they have to pay for them, he added.

Puttnam said that the FDA-sponsored project to get this information into schools is well underway, with one in five primary schools (that’s 5 to 11 year-olds) having been serviced by the charity set up to distribute pro-movie and pro-copyright information.

While it may be beneficial to educate young people about what copyright is, there are a problem areas. First and foremost is where this information is coming from, i.e interested parties. Since the focus of this information will be aimed at ‘protecting’ its members, in order to maintain a balance, who will tell the children about the drawbacks of restrictive copyright?

Second, we all know that children are like sponges, soaking up information at an amazing rate with an amazing capacity for learning, but should copyright really be taught to the detriment of other subjects in an already intensely crowded curriculum?

Will a 7 year-old really be able to grasp the huge complexities of even basic copyright law? Will he or she be expected to know the difference between, let’s say, the BBC-provided iPlayer service and the dozens of unauthorized sites providing movies and TV shows at the click of a button? Even adults have difficulty telling the difference.

But in the main, will kids care? If an interview we conducted in 2007 is anything to go by, probably not.

Even now, more than 2 years later, although the kid we interviewed is much more aware of what is ‘right and ‘wrong’, she still has no problem with clicking a link and getting media for free. She told me recently that she doesn’t care about how it got there, only that it is. She strongly sees the back issues as not her problem. It’s difficult to blame her – how would we react if some guy in a suit tried to burden us with this stuff at 12 years old?

Along with the educational element to his organization’s work against piracy, Puttnam says he believes that the Digital Economy Bill lacks teeth and more pressure needs to be brought against ISPs.

“One of the mistakes made is allowing the ISPs to pretend they are not part of a retail chain,” said Puttnam. “If you or I wanted to open a chemist shop we would have to pay attention to health and safety and the nature of the products that we sold. We couldn’t just serve anyone, for instance.”

Of course, ISPs are responsible for the product they sell, but they sell bandwidth over which other companies sell products or provide services for which they are responsible.

Continuing the emotive ‘chemist’ analogy, although legally there is a requirement for them to sell safe products, they cannot be held responsible, say, if some pharmaceutical giant makes a huge error and packs poison inside a paracetamol package. Is the pharmacist really expected to open every packet of every medicine he sells checking for something dangerous inside? So why should ISPs be expected to do the same?

In his speech, Puttnam also called for a change in legislation to outlaw the use of camcorders in UK cinemas, something which is currently entirely legal. Despite this legal status, it didn’t stop the FDA from convincing UK charity CrimeStoppers last year to partner in a campaign to encourage the public to be vigilant and help prevent camcording.

Although Puttnam’s speech had its faults, he is absolutely, unequivocally right about one thing. Film content must be made available legally online “in ways consumers want, and at prices they can afford” in order to discourage the use of illicit file-sharing.

This should be the number one priority of the movie and music industries.

Article from: TorrentFreak, check out our new blog at FreakBits.

Recently, startup Cc: Betty, a nifty service that organized and managed group email threads, decided to rebrand and relaunch its service. The new product, Threadbox, was going to be streamlined and tweaked to appeal to workspace users.

Today, Threadbox is officially launching in private beta, as a more collaborative and user-friendly service. Essentially, the site aims to combine email, IM, and collaboration tools into one platform. Instead of focusing on email like Cc:Betty, Threadbox centers around collaboration in the workplace. The service organizes and logs every type of communications with clients, allows users to share documents and images, and record decisions and feedback. The new service also has the ability to serve as a project management tool, allowing users to share and track requirements and specs, then track and follow team members from start to finish.

Additionally, Threadbox aims to serve as a communications tool between employees, with the ability to gather comments, opinions, exchange feedback, share documents and media on the same page. You can add maps, files start conference calls from within the platform. And as the service’s name implies, all communications are threaded and organized according to client and subject. Threadbox still incorporates elements of Cc:Betty’s technology. You can received notifications of thread activity and reply to threads directly from your email client. It’s unclear if the service will integrate with social networks, like Twitter and Facebook.

The basic Threadbox service is free but the startup offers a premium product for $19.95 per year. Cc: Betty raised $500,000 in December of last year, and has $2 million in total funding now.

With Threadbox the startup is clearly making a play towards the work user; I’m doubt the average consumer will find the service as appealing as Cc:Betty was for personal use. But collaboration is the key word in enterprise-focused products at the moment, so Threadbox will certainly catch the wave of small to medium sized businesses which are looking to upgrade their communication platforms. However, this is a crowded space with many worthy players so the competition, which includes Yammer, Chatter, Jive, Socialtext, WizeHive, and many more products, will be tough.

Here’s a video from Threadbox that goes into more detail about the new service: