
Sophos/Burlington, MATo be the lead in project planning and execution for implementation of
new technologies as well as streamlining existing internal processes for lead generation
purposes.
This role will collaborate with internal and external teams to maximize efficiencies within the
marketing programs by owning the marketing processes and systems for the goal of lead generation
optimization.
This position is based at our office in Burlington, MA.
Main duties
- Partner with global and regional marketing teams to implement new marketing automation tools.
- Document existing and implement new processes and systems in the creation and implementation of
global and local lead generation programs.
- Develop and outline workflow processes to increase the efficiency of the marketing
organization
- Assess future project needs and design data-related process flows
- Identify areas of improvement and create solutions to address these needs
- Collaborate with internal and external teams to maximize efficiencies within the marketing
programs.
- Analyze overall processes in order to drive the implementation of future lead generation
enhancements
- Ensure successful use of the CRM application
Skills
You will need to demonstrate experience of the following:
- Demonstrated aptitude in database management
- Knowledge and experience with development of lead generation programs
- Operating in a competitive and developing technology market
- Measuring ROI and adjusting activities to improve ROI
- Defining reporting requirements, managing their implementation and analysing results
To be successful in this role, you will need to:
- Have an understanding of sales process, lead generation activities and CRM systems
- Possess proven analytical ability to build infrastructure that will accommodate scalable
growth
- Have prior project management experience
- Be able to work well in a cross functional team
- Have the ability to work with remote and global team members
Company Description
Sophos is a leader in IT security and control. Trusted by 100 million users and endorsed by
industry analysts, we provide the best defense against today's blended threats.
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