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Band t-shirts have traditionally been strictly a way to promote your love for a favorite band or
concert series, now an exclusive design of music fashion tees give you access to artists' music
for free.
1 stars. Everyones favorite bounty hunter is at it again and this time hes after
the ever elusive aftican criminal Tiki Tiki Suburu..can he catch him??? watch and see...
The founding of a nation is pretty significant and well worth getting excited about. The
best way to display said excitement is, of course, with massive, colorful airborne explosions,
a.k.a. fireworks. Tomorrow night, towns across the USA will be putting on fireworks displays, big
and small -- but why should you have to wait for it to get dark? The games you'll find after the
break will let you get all explode-y from the comfort of your living room, without the charred mess
and frantic 911 call. So, put on your favorite patriotic tune (it's "The
Stars & Stripes Forever" for us) and make with the clicking! [Image]
The founding of a nation is pretty significant and well worth getting excited about. The
best way to display said excitement is, of course, with massive, colorful airborne explosions,
a.k.a. fireworks. Tomorrow night, towns across the USA will be putting on fireworks displays, big
and small -- but why should you have to wait for it to get dark? The games you'll find after the
break will let you get all explode-y from the comfort of your living room, without the charred mess
and frantic 911 call. So, put on your favorite patriotic tune (it's "The
Stars & Stripes Forever" for us) and make with the clicking! [Image]
My good friend Mark Mason
twisted my arm once again and talked me into doing a recorded call with him for his new PodCast
he’ll be publishing soon (July 15th) on his “Late-Night Internet Marketing Podcast.” In that
call we talk about 3 Steps to Internet Marketing Success and I liked the idea so much I wanted to
write a blog post expanding on what we talked about in the call.
(Go to that URL and sign up for the PodCast though! Mark may not be a full-time Internet
Marketer, but he makes nearly as much money as I do online just with his Internet Marketing
Business. I won’t disclose his income from his offline job, but his offline income is about
twice as much as my online income, so that may tell you why he is a part-time Internet Marketer
It didn’t take me long at all to come up with the 3 most important things you must realize
in order to find success online, but once we were done with the call I realized I could have gone
on and on and on about those things and I could have added to them.
As obvious as some of these may seem and as often as you may have heard others state the same
thing, the following are EXTREMELY important points to understand if you want to find success
online!
1. Pick an
Internet Marketing Business Model and stick with it - Ask any “newbie”
to Internet Marketing what his or her biggest problem is and 9 out of 10 of them will say
“Information Overload.” The root of this problem almost always comes from one thing:
The person not knowing which business model to adopt and/or trying to do too much at once. It is
GOOD to diversify (which I talk about below) but NOT in the beginning.
You need to start out with one business model! It doesn’t matter if that model isn’t
the most profitable. You don’t have to do that one model for the rest of your life. But
someone who is just getting started is going to have a VERY hard time being successful if he or
she is getting confused by trying to figure out multiple models at once, which WILL happen 99% of
the time!
Instead, pick one model that seems “doable” and DO NOT even think about another model
until you have figured that one out and had at least moderate success with it!
2. Don’t be afraid to invest in knowledge and tools, but be selective -
I’ll be the first to recommend a good product. As Andy
Beard once stated, Information Products are kind of like outsourcing research and the more
knowledge you have the better, but if I’m learning I’m not going to buy every product
that is presented to me whether it’s good or not. I WILL however buy every product
recommended to me from reputable sources if it is focusing on the business model I have adopted!
The problem is that there are alot of savvy, veteran marketers out there who know exactly what is
going through the minds of “newbies” and they leverage that and talk alot of people
into buying xyz product when they don’t really need it!
Bottom line: If your business model is Niche Marketing (for example) and a reputable source
recommends a good niche marketing product, buy it if you can. BUT if your business model is Niche
Marketing and someone recommends a product on PPC, DON’T buy it, you don’t need it!
There are alot of good products out there and you should be investing in your business by
purchasing solid products that will help you improve your skills in the business model
you’ve adopted, but don’t let smooth talkers get any money from you in exchange for a
product that is simply going to confuse you and put you off track!
3. Outsource as soon as you can afford to! - You may be surprised how much work
is outsourced by successful business owners, both online and offline. Using myself as an example,
I outsource ALL of the design work in my business, most of the technical/coding and writing work
and paid services do much of my other work. I’m basically left with writing blog posts like
this one, writing emails to my lists and working on future sites and products.
If you do all of your own graphics, coding, writing, product development etc. success is going to
take a LOOOOOOOOOOONG time to find you!
I know you may not have much, if any, money to outsource. That’s fine, I didn’t when
I started either. But there will come a time when you can! For the first year or two you should
be reinvesting every dollar you make back into your business. This will speed up it’s
growth dramatically. If you and/or your family is relying on the money you make online and
it’s very little, get a job! I know it’s hard to hear that and accept it, but
it’s what should be done.
4. Diversify once you’ve mastered that business model - Diversification is
job security as an Internet Marketer! If you rely on one mailing list, one adsense account, one
Adwords account etc. what happens to your income if that account is suspended or something else
happens? It ceases to exist, that’s what happens!
It’s very important to stick to one business model AT FIRST! But once you have at least
moderate success with one business model you should move on and learn another! EVEN IF you make
MILLIONS with the first business model you adopt, which is unlikely, but possible. I STILL
recommend adopting a 2nd and eventually a 3rd and more. You NEVER know what might happen!
I’ve heard of more than one situation where smart businessmen lost 6 and even 7 figure
businesses do to their business not being diverse!
5. NEVER give up! - This doesn’t really qualify as step 5. It’s
something that you need to understand at ALL times! From day 1 you need to realize and accept one
thing. You WILL fail! It’s inevitable. No highly successful person succeeded all the way to
the top.
Failure is part of success just like a cough is part of a cold. When you fail you shouldn’t
be surprised. You should be happy that you’ve reached one more step toward success.
I’ll say it again: You will fail! You will fail again. You will fail again and you will
probably fail again after you failed the first 2, 3, 4, or 5 times.
EVERYONE FAILS! The difference between those who succeed in the end and those who don’t is
those who succeed in the end didn’t quit when they failed the 1st time, the 2nd time, the
3rd time or any other time!
In closing I’ll leave you with one of my all time favorite quotes:
“Brick walls are there for a reason. The brick walls aren’t there to keep us out. The
brick walls are there to show us how badly we want things...the brick walls are there to
stop the people who don’t want it badly enough!”
–- Randy Pausch
Those brick walls are the failure we all come across!
... forte récurrence de son activité et de capacités de développement
dans les pays émergents.Enfin, Google est un leader incontesté
à la tête d’un très beau bilan. A 19,5 fois le bénéfice
escompté en 2009, le titre est historiquement bon marché.Propos recueillis par
Gabriel Edenia
I found this article saying that Atari has released the source code for some 7800 games like Ms.
Pac Man, Dig Dug, Centipede, and Joust. So if your bored this weekend you might find some
enjoyment going threw the source code of your favorite Atari game.
Those lovable scamps from Mega64 are at it again,
bringing their own brand of humor to everyone's favorite river-fording, axle-busting game, Oregon Trail. We won't try to break down the
comedy of this latest vignette, but will instead offer that everyone in this video is crazy for
not trading bacon. Seriously, who doesn't like bacon? Robots?
Those lovable scamps from Mega64 are at it again,
bringing their own brand of humor to everyone's favorite river-fording, axle-busting game, Oregon Trail. We won't try to break down the
comedy of this latest vignette, but will instead offer that everyone in this video is crazy for
not trading bacon. Seriously, who doesn't like bacon? Robots?
Remember the Dig Dug or Centipede or Robotron? They used to be favorites when Atari’s 7800
series was still around. Now since the era of those consoles is over and a different world of
interactive reality gaming has taken over, Atari has unofficially released source code of over 15
games for the coders and enthusiasts to admire the state-of-the-art (because this is what it was
back then).
I don’t recall how the YouTube user Pruane2Forever, aka
“Sexman”, came on my radar, but I definitely remember a few of his videos from a
couple years ago. (Here’s a old favorite
— Not Safe For Work.) Basically, it’s this kid who does movie and
new media reviews that are (or at least used to be) unintentionally hilarious. These days, he
apparently has quite the following on YouTube, as he has over 150 videos that range in popularity
from tens of thousands of views to over a million.
One of his most popular ones was a video from 4 months ago in which he calls out rapper 50
Cent. Sexman wonders how 50 still has “street cred” after doing endorsements for
Vitamin Water, makeup and dildos (I’m not kidding). “What else is he gonna do? 50
Cent diapers for your little gangsta?,” Sexman wonders at one point. He concludes that 50
Cent is “just a media whore!”
Well, 50 Cent has responded.
Yesterday, the rapper posted a video
alongside Sexman, who apparently flew from Canada to New York to meet up at the rapper’s
request.
Pure. YouTube. Gold.
Here’s another old classic. Sexman’s review of the latest Rambo review.
[thanks Corentin]
Crunch Network: CrunchGear
drool over the sexiest new gadgets and hardware.
Richard Metzger pointed me to the Don Martin Dictionary. Martin was one of my favorite Mad
cartoonists. His sophisticated absurdism was the opposite of Dave Berg's middlebrow sitcom humor
(but I liked him, too). The Don Martin Dictionary...
Richard Metzger pointed me to the Don Martin Dictionary. Martin was one of my favorite Mad
cartoonists. His sophisticated absurdism was the opposite of Dave Berg's middlebrow sitcom humor
(but I liked him, too). The Don Martin Dictionary...
This week we ran a special Summer of Social Good
charity promotion and many of you got involved. Mashable and the whole Summer of Social Good
team would like to thank everyone who donated, tweeted, retweeted and showed their support. While
the promotion might be over now, because of the great response we will be doing this every week
rolled into our Monday announcement posts for donors over $20 and $100. Just make sure to read
the rules and forward your receipt to SocialGood at Mashable.
On Monday we have a special fun week planned involving video and prizes, so make sure to stay
tuned to @Mashable and @SocialGood for details.
Thanks to Zappos and MailChimp for sponsoring the Summer of Social Good. Their generous
sponsorship covers the campaign and event costs, so that 100% of your donations and ticket sales
go to the fund.
“Visit Zappos.com and outfit your life with a new head-to-toe wardrobe for
men, women, and kids! Step into all the clothes, bags, shoes and more from all your favorite brand names! Plus, enjoy
our 365-day return policy, fast & free shipping, free return shipping & 24-hour customer
service!”
“MailChimp is a powerful, easy-to-use email marketing service. You
design, me deliver.
We make it easy to send email newsletters to your customers, manage your subscriber lists, and
track campaign performance. Unlike some of our competitors, we don’t ‘dumb things
down.’ We take extremely powerful tools that sophisticated marketers use (like
segmentation, a/b testing, and ROI tracking), and we make them accessible to anyone.”
Thanks to our Summer of Social Good Partners
Thanks to the following partners for lending their generous support to the Summer of Social
Good.
What would you think about having
your favorite artist not only autograph memorabilia for you but also personalize a video message
with words that you compose? This is the first time major sports figures and artists have signed
memorabilia and provided personalized video messages that are delivered directly to fans via the
Internet.
I stumbled upon Gregory Higley’s Blog on Stackoverflow. He makes his living writing C#,
Ruby, and occasionally Objective C but one of his two personal favorite languages is REBOL. He
wrote a surprising article on Rebol / Javascript similarities. "It’s not lexical similarity
that concerns me here, but functional similarity. For instance, both languages are scripting
languages in the sense that they are not (usually) compiled. No big deal there. That’s true
of a long list of languages. However, both languages are prototype languages, and that’s
certainly not true of a lot of languages."
During my time in management I have had the opportunity to hire many people which means I’ve
interviewed over 50 people both for my positions and for fellow managers. It was one of my favorite
parts of the job getting to meet new people, learn their motivations and in many cases learn what
not to do. I guess you could call this of a collection of non job interview tips. Frankly
it’s much easier to identify those things that are going to keep you from your dream job. For
background my current company follows a rigorous interview process that involves no less than 5
different interviewers over the course of the day including a high level manager we call the As
Appropriate. So without further adieu 12 sure fire ways to fail your job interview.
jadoon88 writes to share a series of old Atari 7800 games that have been unofficially open sourced.
"Remember Dig Dug or Centipede or Robotron? They used to be favorites when Atari"s 7800 series was
still around. Since the era of those consoles is over, and a different world of interactive reality
gaming has taken over, Atari has unofficially released source code of over 15 games for the coders
and enthusiasts to admire the state-of-the-art (because this is what it was back then). During
those times, nobody would have imagined in their wildest dreams the games that Atari"s developers
floated into the gaming thirsty market and instantly swept across continental boundaries. But
things changed soon after that and a company once regarded as one of the most successful gaming
console manufacturers and developers faded away in the pages of our technology"s hall-of-fame."
Right, so bear with me here: this week our apps are all about
learning new things, understanding the world around you, meeting new people, playing extremely
silly games in large groups. Sort of like being a kid again! No? Ok.
Pocket
Universe: It's a pinchy, zoomy, 3D star map for the iPhone and iPod Touch. For the iPhone
3GS, for which the new Pocket Universe is designed, you get full-on astronomical augmented
reality. Using location services, accelerometer data and the 3GS's compass, Pocket Universe
pseudo-overlays information about your stars, planets, constellations and general space things
according to whatever you're pointing at. Three dollars.
Loopt for
iPod Touch: The Loopt iPhone app has been around as long as, well, iPhone apps. Since 2008, it's earned its keep as one of
the only useful friend-locating apps. Just about every mobile platform has a client, with one
notable exception: the iPod Touch. That, along with Of course, Loopt isn't quite the same without
GPS, but Wi-Fi location will get you by in a bind. Still waiting for a proper 3.0 version though.
Free.
Seek 'n
Spell: iPhone games tend to be a lot like games for any other portable device, and rarely
leverage some of the traditionally non-gaming capabilities of the handset. Part of this is
because, until recently, the developer SDK was sort of limited. Most of it, I think, is because
developers just haven't been thinking hard enough.
Take this clever, if obvious, idea for a game: A map of wherever you are is overlaid with
letters, which you and you teammates can collect by physically running to their icons. Your goal
is to come up with words for points, Scrabble-style. It's a very, very cool idea, and decidedly
sweatier than your typical iPhone game. A buck.
MSNBC:
Hey, look, another news organization has a content app! Let's talk about it! This one's less
about news than about catering to fans of the network, with an emphasis on video content as well
as Twitter feeds from MSNBC personalities. It's a bit hard on the eyes, and occasionally goes
stuttery on you, but it works fine. Fun fact: according to the iTunes description, this iPhone
app, being an MSNBC product, uses "Microsoft's Advanced Technologies." What this means, I have no
idea. Free.
Fluent
News: If you could sense a lack of excitement about that MSNBC app, that was because of apps
like Fluent. It's far from the first multi-source news aggregator, but it's one of the better
ones. It behave like Google News, more or less, collecting important news from lots of sources
and grouping it in a sensible way Why not just use Google News then, you might rudely interject?
Well, for one, Fluent can cache news for offline reading, for plans, subways, caves, or wherever.
It also prefetches longer articles, though I couldn't really tell in my brief testing. Anyway,
it's free, so why not?
Skype:
Another incremental update to another extremely popular app. This one gets an interface lift, but
most importantly, two useful features for people who use Skype's pay services: text messaging
with SkypeOut credit (good for cheap international texts; bad for having no reply function), and
Skype Voicemail support. Voicemail support is a bigger deal than it sounds: since receiving calls
when you're out is still pretty much out of the question, the voicemail access makes being out of
touch a little less irritating. Still free.
Air
Sharing Pro: We've always been impressed with Air Sharing—it's a solid file
storage/viewing solution in its basic form. The Pro version, though, is a different animal
entirely. First of all, it's expensive: $10, to be exact. It's also got expanded support for file
storage services like, MobileMe, MyDisk, and Drop.io.
The main draw is that there are tons of new file functions: emailing, which is a huge help;
direct printing, via OS X printer sharing; archiving abilities, including viewing archive
contents without extracting. It's a bit like a walled-in version of Finder, and the closest to a
proper file browser you're going to get on a non-jailbroken iPhone.
This list is in no way definitive. If you've spotted a great app that hit the store this
week, give us a heads up or, better yet, your firsthand impressions in the comments. And for even
more apps: see our previous weekly
roundups here, and check out our Favorite iPhone Apps Directory and our
original iPhone App
Review Marathon. Have a good weekend everybody.
Comme l’App Store contient environ 50 000 applications, la recherche de nouveautés
intéressantes est assez ardue. Personnellement, je télécharge souvent de
nouvelles applications à la suite d’une recommandation. Un nouvel outil qui se nomme
AppsFire
pourrait bien devenir une référence dans le partage des applications que vous
possédez sur votre iPhone.
Le principe d’ AppsFire est simple. Vous installez cette application qui pour le moment
n’est disponible qu’en version Mac. Une fois, démarrée, elle
vérifiera les applications que vous possédez sur votre iPhone. L’image
d’un iPhone contenant les icônes des applications que vous possédez
apparaîtra. Il ne vous reste plus qu’à sélectionner les applications
que vous désirez partager à vos amis et contacts. Une fois votre sélection
terminée, vous pourrez diffuser cette liste sur des réseaux sociaux, par mail, en
utilisant le widget ou en envoyant le lien URL de la liste.
Vos contacts pourront ainsi découvrir les icônes de vos applications favorites qui
s’afficheront dans un widget qui ressemble à un iPhone. Lorsque vous cliquez sur
l’une des icônes, vous serez redirigé automatiquement sur la page de
l’application dans iTunes. AppsFire ne nécessite pas d’inscription pour
être utilisé. C’est un moyen rapide de suggérer les applications que
vous utilisez sur votre iPhone. Qu’en pensez-vous?
Benoit Descary
Comme l’App Store contient environ 50 000 applications, la recherche de nouveautés
intéressantes est assez ardue. Personnellement, je télécharge souvent de
nouvelles applications à la suite d’une recommandation. Un nouvel outil qui se nomme
AppsFire
pourrait bien devenir une référence dans le partage des applications que vous
possédez sur votre iPhone.
Le principe d’ AppsFire est simple. Vous installez cette application qui pour le moment
n’est disponible qu’en version Mac. Une fois, démarrée, elle
vérifiera les applications que vous possédez sur votre iPhone. L’image
d’un iPhone contenant les icônes des applications que vous possédez
apparaîtra. Il ne vous reste plus qu’à sélectionner les applications
que vous désirez partager à vos amis et contacts. Une fois votre sélection
terminée, vous pourrez diffuser cette liste sur des réseaux sociaux, par mail, en
utilisant le widget ou en envoyant le lien URL de la liste.
Vos contacts pourront ainsi découvrir les icônes de vos applications favorites qui
s’afficheront dans un widget qui ressemble à un iPhone. Lorsque vous cliquez sur
l’une des icônes, vous serez redirigé automatiquement sur la page de
l’application dans iTunes. AppsFire ne nécessite pas d’inscription pour
être utilisé. C’est un moyen rapide de suggérer les applications que
vous utilisez sur votre iPhone. Qu’en pensez-vous?
Benoit Descary
This week there was a
good post by Michael Kolowich of ChannelOne Marketing titled,
“Ten Ways Marketers Drop the Ball in Video Marketing.” Â Michael
offers some good advice as far as what not to do upon deploying a web video marketing project.
 I thought it would be a good idea to summarize and elaborate a bit.
You’ve either made these mistakes in the past or seen others make them. Let hope that if
you are a reader of ReelSEO, you aren’t making too many of these web video marketing
mistakes
Common Web Video Marketing Mistakes Marketers Make
Here is a my summary of the 10 common mistakes that marketers make deploying an online video or
web video project:
1.) Video Deployment as an Afterthought
As Kolowich writes, ”Very often, the production of a video is driven by a big
live event, a trade show, a product launch, or a live presentation… Only after the event
is over does the attention shift to distributing the video on the Internet. That’s too
late.”
Ill add here that another common mistake I see related to this is what I call, deploying video
for video sake. Â Yes, online video is HOT… Â But don’t just
produce and deploy videos online without a video marketing and video deployment strategy.
 Not only will this not work, but this just adds to all the crap video content that
is out there these days, and I, for one, am sick of seeing it…
2.) Using Outdated Video File Formats
All too often folks deploy web video by merely posting a video file up on their site such as a
WMV, MOV, or even a RealMedia file format. Â I’ve seen many times folks save a
video as an SWF by itself rather than using an SWF player to play a video file. Â That
is better for usability vs. posting a WMV since flash swf’s are basically ubiquitous and
can be played everywhere. Â However, the better method is to use Flash swf as a video
file container for playback. Â FLVs, MP4 (M4V), etc.. Â are all great
formats and can showcase video in excellent quality (assuming you don’t make mistake #3).
 If you want to get even more advanced and take a look at what some folks think will
be the future of web video deployment, check out our article on Ogg Theora and HTML5
3.) Failure to Have Videos Properly Encoded
As stated above, FLVs and MPEG4 .H264 can help to showcase your video online in excellent quality
– IF the video file has been encoded properly. Â The right combination of
resolution, bit rate, frame rate, keyframe frequency, and deinterlacing methods are required to
encode your video properly for the web. Add to that the fact that there are various applications
available for video encoding with many different settings and the fact that users are watching
your video with different connection speeds, and it is crucial that you encode your video
properly.
4.) Not Using a Video Host or CDN
Most web servers are just not optimized for video playback. Â Additionally, the
bandwidth required to play a video, especially one that is popular, can cause issues with sites
run on that web server. Â There are many different solutions available to host videos
these days. Â I wont go into all the solutions here as we tend to cover these on a
daily basis at ReelSEO. Â However, your best bet is to leverage a CDN or a video
hosting provider for deploying video on your site. Â Depending on your budget, CMS,
and strategy, some solutions may be better than others.
5.)Â Failing to Optimize Videos for Search
Do we really need to go into this one? Â Well, this is the reason that I started
ReelSEO. Â I cant tell you how many times I spoken with companies and individuals that
have spend tremendous effort and resources deploying online video only to ask one of the most
important questions in terms of strategy, last. Â Namely, “How do I
get users that would be interested in watching my videos to
find them.” Â Oops. Â That’s one reason why we are here.
 If you want some tips to start, we’ve collected a ton of Video SEO tips
here.
6.) Using YouTube the Wrong Way
We all know that YouTube in many cases is an excellent vehicle for increasing reach with your
videos. Â That being said, there are many best practices to keep in mind when
distributing your videos to YouTube, especially if you expect to drive traffic back to your own
website (see mistake #7). We’ll be featuring some tips in the near future from
our friend and expert, Greg Jarboe of
SEO-PR, who is currently finishing up a powerful book on the subject of YouTube Marketing.
Additionally, using YouTube as your video host has all sorts of implications even though it is
“free.” Â We will talk about this another time but one potentially
negative implication that immediately comes to mind is with regard to ranking. Â If
you put the video up on YouTube (owned by Google, with a PR of 9), guess who will outrank your
site in Google for that video?
7.) Not Leveraging Calls to Action
Calls to action are an effective way to leverage your video when your purpose extends beyond
branding alone. Â As Michael puts it
“Once you’ve engaged and touched a viewer with your message, they often are left
asking, ‘So what do I do next?’”
What purpose do you have with your video marketing if it isn’t to have entice viewers to
follow up with you in some way? Issuing a call to action is extremely important, especially if
you are posting your video to video sharing sites like YouTube. Â Even when you do
post to video sharing sites, there are effective ways to issue calls to action within your video
and in the case of YouTube, within your Youtube user channel.
Consider creating creative calls to action within your video. Â How you do this will
of course depend on the goal that you have in mind as well as the type of business that you might
be promoting. Â If you are selling a product or service, try including a unique promo
code in your video that you can track when users make a purchase. Â This is not only
an incentive to get the viewer to inquire more, but is a good way to track and measure the ROI of
your video marketing effort. Â Other ideas include teasers, contests, etc…
 Even a call tracking number within the video sometimes works.
If you have control over the video player, consider including interactive features within the
video player. Â For example, the ability to fill out a quick email inquiry from within
the video, hyperlink overlays, etc…
Beyond calls to action, dint forget the importance of showing your brand within the video.
 This can be done with watermarks or even just showing your website URL in a
lower-third.
8.) Failing to Take Advantage of Social Media
How you seed a video is important and using social media is one great way to kick start your
video marketing effort, especially your video appeals to a special-interest community.
 Even YouTube sees the importance of this and recently launched the ability for users
to notify twitter and facebook accounts when a new video is uploaded to their account (see
YouTwitFace).
” Tweeters, bloggers, and Facebookers love to be the first to talk about new video programs
in their area of intere.st” – states Kolowich
In addition to proactively notifying social communities, don’t forget to allow viewers of
your video to do the same (see mistake #10)
9.) Failing to Leverage Email Marketing in Conjunction
Michael includes this as a common mistake for web video marketing and I hate to say it,
but… Â Ive made this mistake. Â I suppose it is time for me to take
the time to dive into this…. Â There are even options available these days to
directly include a video within your email
marketing message.
Video messages can inherently lift click-through rates for email campaigns. And email campaigns
can have a profound effect on the distribution of a video. There is a growing body
of knowledge about what to put in your email message to encourage click through.Â
Hint: plain text links saying “watch our video” are not the answer.
10.) Failing to Enable Interaction & Sharing
Just as it is important to seed your video using social networking, it is just as important to
allow users to spread your video to their social network. Â The easiest way to do this
is to allow users to share your video using viral sharing widgets and tools that are embedded
within the video player. Â Again, you can look at the way some of the major video
player and video sharing sites already do this. Â There is a reason why they have
included this functionality. Â They know that it helps to increase views, which then
helps to increase their own visibility, pages views, monetization, etc… Â Let
users email, digg, tweet, share on facebook, etc…
As we’ve covered before, allowing sharing and interactivity is also a best practice when it
comes to search engine optimization of video content.
Additionally, unless you have a really good reason not to allow users to embed your video
(perhaps there are legal restrictions on the content)Â let users embed the video..
Lastly, let users comment on your videos. Â There are many reasons that this is
important. Â One reason in particular is the fact that it can help to add additional
relevant on-page text to your video landing page which will assist with search engine indexing.
Conclusion – Don’t be Afraid to Ask for Help
“With the web video landscape changing literally month by month, it’s nearly
impossible for any marketer to keep up with the options and optimal choices for video
preparation, hosting, and promotion,” Kolowich said in an interview. “Increasingly,
it’s important for marketers to work with production partners who not only are great visual
storytellers but also have mastered the process of creating and distributing highly effective
video-based interactive web experiences.”
And here is my favorite quote from:
“And the next time your webmaster says “I’ve got it covered” with respect
to web video, make sure he knows what he’s talking about.”
Let’s take it one step further. You are better off at this point in assuming
that your webmaster doesn’t have it covered. Â Not that I have anything against
webmasters, I’m one myself. Â But keep in mind what Kolowich states above in
that it is next to impossible to stay up to date completely with all that is going on in the web
video marketing space. Â Get yourself an expert or partner who specializes in this
quickly growing field, and more than anything, try to avoid the common mistakes covered in this
post. Â Good luck!
When the fireworks stop and the smoke
clears, it would be a great weekend to look at our beautiful summer skies. Pocket
Universe [App Store] is a US$2.99 app that has been updated to make star finding easier for
those that have a new iPhone 3GS.
The app uses the position sensors and the compass to orient your phone to match the real sky. As
you turn or tilt the phone, the sky map changes to give you a very accurate picture of where you
are pointing, with lots of labels and links to more information. This is one of the first examples
of an augmented
reality app to hit the platform since the introduction of the 3GS.
If you have an older iPhone or iPod touch running OS 3.0, you can tilt the phone to match where the
real sky is, but you'll have to manually set the direction you're facing.
This changes everything for the novice astronomer. I tried the feature and it worked really well,
even though I was near a large metal building. As I turned my phone the display of the sky changed
very rapidly to keep up with my movement.
Other nice features from the last version are intact. You can tap the 'locate' button to find any
object that is above the horizon. Select it and it centers on the map. Tap a pop-up for more info
and you get a quick summary of the object. In the new version of the app a further tap gets you a
Wikipedia entry.
You also get a list of meteor showers, lunar phases and a very nice 'tonight's sky' feature that
tells you right away what's up and worth seeing.
Some things I'd like to see improved: The app could support finger-pointing to an object to
identify it in addition to going to the locate menu, and the Virtual Sky feature is buried in an
options menu. I'd like to see an onscreen button to turn it on and off.
The 3GS features are similar to a Celestron product called the Sky Scout that is a dedicated astronomical instrument. The
Sky Scout has a lot more information, and audio tours of the skies, but it costs $200.00. If you're
really serious about the stars and planets I'd give it a look.
Meanwhile, another favorite astronomy app, Distant
Suns [App Store] has been updated recently, and is now on sale for US$3.99. It has added
features to the wonderful tour guides and now includes more information about the objects
displayed, including travel time at light speed to the planets. It also includes some breathtaking
images from the Hubble Space Telescope.
This is the International Year of Astronomy, so it's a
great time to get outdoors and look up. It's fun to do, and the iPhone apps really make it a more
compelling and educational experience.
Here are some screen shots of Pocket Universe in operation:
When the fireworks stop and the smoke
clears, it would be a great weekend to look at our beautiful summer skies. Pocket
Universe [App Store] is a US$2.99 app that has been updated to make star finding easier for
those that have a new iPhone 3GS.
The app uses the position sensors and the compass to orient your phone to match the real sky. As
you turn or tilt the phone, the sky map changes to give you a very accurate picture of where you
are pointing, with lots of labels and links to more information. This is one of the first examples
of an augmented
reality app to hit the platform since the introduction of the 3GS.
If you have an older iPhone or iPod touch running OS 3.0, you can tilt the phone to match where the
real sky is, but you'll have to manually set the direction you're facing.
This changes everything for the novice astronomer. I tried the feature and it worked really well,
even though I was near a large metal building. As I turned my phone the display of the sky changed
very rapidly to keep up with my movement.
Other nice features from the last version are intact. You can tap the 'locate' button to find any
object that is above the horizon. Select it and it centers on the map. Tap a pop-up for more info
and you get a quick summary of the object. In the new version of the app a further tap gets you a
Wikipedia entry.
You also get a list of meteor showers, lunar phases and a very nice 'tonight's sky' feature that
tells you right away what's up and worth seeing.
Some things I'd like to see improved: The app could support finger-pointing to an object to
identify it in addition to going to the locate menu, and the Virtual Sky feature is buried in an
options menu. I'd like to see an onscreen button to turn it on and off.
The 3GS features are similar to a Celestron product called the Sky Scout that is a dedicated astronomical instrument. The
Sky Scout has a lot more information, and audio tours of the skies, but it costs $200.00. If you're
really serious about the stars and planets I'd give it a look.
Meanwhile, another favorite astronomy app, Distant
Suns [App Store] has been updated recently, and is now on sale for US$3.99. It has added
features to the wonderful tour guides and now includes more information about the objects
displayed, including travel time at light speed to the planets. It also includes some breathtaking
images from the Hubble Space Telescope.
This is the International Year of Astronomy, so it's a
great time to get outdoors and look up. It's fun to do, and the iPhone apps really make it a more
compelling and educational experience.
Here are some screen shots of Pocket Universe in operation:
When McDonald’s introduces a new burger, it becomes a world event worth mentioning. But
when there are three versions of the new burger one has to say ‘WOW’! The three
versions of the new burgers are; deluxe with American cheese, lettuce and tomato, a Swiss and
mushroom burger and finally a bacon - cheese offering. Pricing for all of the new burgers is
$3.99.
But are these new burgers going to be enough to compete against the likes of Burger King’s
Steakhouse Burger or Carl Juniors Six Dollar Burger? I ate a bacon - cheese McDonald’s 1/3
pounder yesterday for lunch. I was not overly impressed. But before you start to throw rocks,
I’m not a big fan of either Burger Kings or Carl’s offerings either.
I have my own favorites that have taken years of testing, tasting and deciding.
Mind Mapping (carte heuristique) des logiciels liés à la 3D | Shadows.frtags: 3D,
logicielPosted from Diigo. The rest of my favorite links are here.No Tags Related posts:bookmark
from diigo 06/09/2009 Carte heuristique : les chemins de la connaissance |
Intelligence...bookmark from diigo 06/08/2009 rhétorique néolibérale et
cartographie : Serial Mappersignalé par serialmapper, cette...bookmark...
Yesterday I was musing that Time Warner Cable was passing the
cost of customer care off to other businesses, by requiring customers to take half-days or full
days off of work just to wait for a cable repairman. Today I think I stumbled upon another hidden
economic impact of bad customer service: it's responsible for
generating a lot of the "free" content online. The next time you're reading an IMDB entry about
"Damages" or "Big Love" for example, you can thank Verizon's collection of angry, confused, and
possibly insane employees, and all the idle time they create for a customer who has to deal with
them.
Hariette's story is long, but you'll alternately laugh and cringe as she shares what happened to her after her checkbook was stolen
this past December. Hariette worked with her bank to quickly patch up any security holes from
the theft, and soon she was set up with a new account.
Changing her billing info with Verizon was not so easy, however. Apparently Verizon's "e-center"
has never been seen by any humans working at Verizon, but it's where you have to go to get
anything done. Here's probably the most telling exchange Hariette has with any Verizon employee
in the whole story:
As the 20th minute approached, the rep fearfully told me, "Ms. Surovell, I am only allowed to
spend 20 minutes helping each customer. From this point on, you will have to hold for the
e-center yourself."
"So, what was the point of your being involved at all, if you can't do anything for me?" I asked.
"Ma'am, I'd like to help you, I would, but I'll get in trouble if I don't get off the line now."
He was becoming frantic.
I stayed on the line, holding for the e-center until I got the announcement. It was 6 p.m., and
the e-center was officially closed. I was welcome to phone back the next day between 8 a.m. and 6
p.m.
There you have it: a Verizon employee admitting that he has to not help solve your
problem or his job will be at stake.
Our favorite person at Verizon now is officialy "T," the relocated Texan who is some sort of
security agent for Verizon, and who used to work in Tampa, and who won't stop calling Harriette a
"ticket" whenever she amuses him. Oh, also he keeps calling her from his Verizon cell phone,
which goes in and out of range, and he suffers from road rage.
"Well, I gotta be honest here, Ma'am, and tell you that it's not looking good. Now, let me warn
you, we're going into a zone, and my cell may go out, so..."
"I didn't hear the last thing you said. You're fading out."
"What? What did you say?"
"I said I can't hear you! I'm hanging up."
"What was that, Ma'am?"
A few minutes later, he called back.
"'T', I can't stay on the phone with you like this every day. These calls are taking a lot of
time, and I need to use my time to be writing my articles. "
"Ma'am, you are a ticket! Hey, can you hold on there a minute, some people should not be allowed
on the road (screaming out the window...) 'Lady, you fucking idiot, you goddamned moron, who the
fuck taught you how to drive?!' (Without skipping a beat...) Pardon my language there, Ma'am, I
hope I didn't offend you, but some people driving out there can really rile you up."
"I'm a New Yorker, it takes more than the f-word to shock me." I lied. "T's" segues from extreme
formality (I was being "Ma'am'ed" more than Judge Judy) into gross obscenity unnerved me.
"Well you are a ticket, I tell you, that's what you are!"
Sure, that part of the story sounds like it's ready to be optioned for a movie, but
there's no happy ending when Verizon is involved. In fact, if customer service is a priority for
you, remember this response from Verizon when Hariette asked them to at least apologize for
wasting her time for six months on what was supposed to be a simple account edit: "No, we will
not."
jadoon88 writes to share a series of old Atari 7800 games that have been unofficially open sourced.
"Remember Dig Dug or Centipede or Robotron? They used to be favorites when Atari's 7800 series was
still around. Since the era of those consoles is over, and a different world of interactive reality
gaming has taken over, Atari has unofficially released source code of over 15 games for the coders
and enthusiasts to admire the state-of-the-art (because this is what it was back then). During
those times, nobody would have imagined in their wildest dreams the games that Atari's developers
floated into the gaming thirsty market and instantly swept across continental boundaries. But
things changed soon after that and a company once regarded as one of the most successful gaming
console manufacturers and developers faded away in the pages of our technology's hall-of-fame."
Garmin is a well known name when it comes to GPS navigation systems, and their latest foray into
the market includes expanding its relationship with BMW Motorrad, where both of them have joined
forces to develop the next generation BMW Motorrad Navigator known as the Navigator IV. This is a
motorcycle-friendly GPS navigator which will be based on Garmin’s zÅ«mo 660,
where it aims to bring out the level best of Garmin’s navigation technology, merging that
with exclusive, BMW specific features including a customized mount, preloaded BMW dealer
database, unique audio and Bluetooth handling capabilities, and more.
You can tell by the 4.3″ navigator’s screen size alone that this is one highly
portable device, boasting a bright touchscreen display which works even when you’re wearing
a pair of oh-so-cool leather gloves. Preloaded details include detailed street maps with millions
of points of interest, comprising of various locations such as restaurants, gas stations, ATMs,
hotels and specific street addresses. Once the rider selects a destination, the system will
automatically calculate the best route and spews out turn-by-turn, voice-prompted directions in
order to get you to the final destination within the fastest route. You can also listen to the
navigator through a compatible Bluetooth enabled helmet or headset thanks to the BMW Motorrad
Navigator IV’s stereo (A2DP) Bluetooth wireless technology.
While you’re zipping down the freeway on your favorite 2-wheel vehicle with this, you can
easily access trip information straight from the BMW Motorrad Navigator IV’s trip
information page, checking out a variety of information including speed, heading, altitude, and a
customizable fuel gauge that can be modified to accommodate the motorcycle’s maximum fuel
range. Other features include sophisticated routing capabilities that ensure you’re always
on the right lane for added safety, alongside arrows that point to the appropriate lane for
approaching turns or exits. There is no word on pricing, but the BMW Motorrad Navigator IV is
tipped to be out in North America and Europe sometime in Q3 this year.
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