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Voici la fameuse publicité où Jerry Seinfeld et Bill Gates font la promotion de Windows
Vista:
Pour les non anglophones, le site Koreus.
En résumé, la publicité ne fait pas l'article sur Vista, mais dans la
métaphore. Seinfeld explique à Gates qu'il faut un peu de temps pour qu'une chaussure
neuve ne devienne confortable et qu'on se sente bien avec, ceci étant assimilé aux
difficultés rencontrées lors des premiers contacts avec Vista.
Nous avons eu beau chercher sur la toile, nous n'avons trouve que des commentaires critiques, ou au
mieux surpris par cette publicité qui a coûté une somme colossale. Remarquez, elle
fait au moins parler d'elle, ce qui était peut-être le but principal.
Voici la fameuse publicité où Jerry Seinfeld et Bill Gates font la promotion de Windows
Vista:
Pour les non anglophones, le site Koreus.
En résumé, la publicité ne fait pas l'article sur Vista, mais dans la
métaphore. Seinfeld explique à Gates qu'il faut un peu de temps pour qu'une chaussure
neuve ne devienne confortable et qu'on se sente bien avec, ceci étant assimilé aux
difficultés rencontrées lors des premiers contacts avec Vista.
Nous avons eu beau chercher sur la toile, nous n'avons trouve que des commentaires critiques, ou au
mieux surpris par cette publicité qui a coûté une somme colossale. Remarquez, elle
fait au moins parler d'elle, ce qui était peut-être le but principal.
This should get you guys fired up. Newsweek has an article about how Apple is the big bully that
Microsoft was ten years ago. Interesting stuff.
A former lieutenant of Steve Jobs's once told me something surprising about his ex-boss. "Steve is
a monopolist at heart," he said. "He's just like Bill Gates. He just hasn't been as
successful."
Un an après avoir joué dans le film le plus rentable (Benjamin Gates et le Livre des
Secrets) de son étrange carrière, Nicolas Cage reprend les hauteurs du box office
américain avec le film Bangkok Dangerous mais avec une petite recette.
We know that most of you had some fairly important decisions to make this morning -- for instance,
the mind-plaguing decision between coffee or tea, or the equally perplexing choice of cereal or
pancakes. Perhaps you spent an hour in front of your dresser, trying to decide between boxers or
briefs -- or, for our Alaskan friends, which color long johns best suited your mood. However, a
select few of you will be making an even more complex decision today, likely in the next few hours:
High Elves or
Greenskins?
This race-rolling dilemma will be cordially presented to you by Mythic's Warhammer Online -- the open beta for
which launched
earlier this morning. Members of the previous stages of the closed beta and those who have
pre-ordered the title at "select
retail partners" can now download the client and
let loose the dogs of WAR (though we've heard a number of complaints from frenzied
pre-orderers who have had trouble accessing the beta). Fear not, unwashed masses -- your Age of Reckoning will begin in a
little over a week.
Filed under: PC, MMO
We know that most of you had some fairly important decisions to make this morning -- for instance,
the mind-plaguing decision between coffee or tea, or the equally perplexing choice of cereal or
pancakes. Perhaps you spent an hour in front of your dresser, trying to decide between boxers or
briefs -- or, for our Alaskan friends, which color long johns best suited your mood.
However, a select few of you will be making an even more complex decision today, likely in the next
few hours: High
Elves or Greenskins?
Yesterday, Loren
Heiny responded to a post by Microsoft’s Steven
Sinofsky about customizing Windows and the many responses that they have received from users,
some of whom think that allowing users to turn features on or off based on how they plan to use
their computers. In the post he listed the Tablet PC bits as an example that could be turned off.
Some examples are quite easy to see and you should expect us to do more along these lines,
such as the TabletPC components. I have a PC that is a very small laptop and while
it has full tablet functionality it isn’t the best size for doing good ink work for me (I
prefer a 12.1” or greater and this PC is a 10” screen). The tablet code
does have a footprint in memory and on the 1GB machine if I go and remove the tablet components
the machine does perform better. This is something I can do today.Â
Folks have asked about Photo Gallery, Movie Maker, Windows Mail, Windows Calendar...this is good
feedback and good things for us to consider for Windows 7.Â
Loren’s response was similar to mine:
Yes, he’s saying that even on a Tablet PC, the Tablet bits don’t have
enough value for him.
Loren took Steven to task for his comments on screen size and Inking as well, recalling the
Tableteers lament for the HP tc1100, which by most accounts was a great, if not the great Tablet
PC at a 10inch screen size.
Sinofsky responded in a comment to Loren’s post saying the following:
I think you read more than I wrote
I just said that for me, a 10 inch Prime screen is too small for inking. Maybe I just write
too big. When I use ink I mostly use OneNote and I just find that a 10 inch Prime screen at
1280×768 is not enough information density.
That’s all
Maybe, maybe not. Here’s my issue. Sinofsky has clamped down on communication about Windows
7 and now is using the blog, Engineering
Windows 7, to talk about the process behind assembling the next version. I applaud the effort
to talk about what’s happening behind the scenes. That said, I don’t think Sinofsky
is as naive about the impact of what he writes in that blog as he appears to be about Tablet PCs.
Maybe I should say I hope he isn’t. When you control information the way Microsoft now is
doing, and talk about that control, what you choose to share has powerful meaning, even if used
as “an example.” The same is true with what you choose not to share. This community
has been on pins and needles about the future of Tablet PC computing for some time now in the
wake of Microsoft’s poor marketing and implementation of what Tablet PCs can and do offer.
That only increased when the Tablet PC’s biggest advocate, Bill Gates, retired from the day
to day.
That point is driven home to me by Steven’s comment. He chose to focus on the screen size
issue rather than address Loren’s larger issue:
The performance fix for the Tablet bits is not to remove them. It’s to address the
lower level implementation details. I wish he was signaling that that’s on the Windows 7 to
do list.
So do I, Loren. So do I.
So, Steven, you’ve opened the door for dialogue now with the Tablet PC community, and at
the risk of making you feel like you need to say even less about Windows 7 in the future, what
you wrote “too big” in this instance, is an invitation we’d love to take you up
on. Let’s talk about the future of Tablet PC computing. I think you’ll be surprised
by what you hear.
Pocket Lint writes: "Microsoft's latest advert featuring Bill Gates and US comic Jerry Seinfeld has
been met with an overall negative response.
The 90-second commercial, made by Crispin Porter + Bogusky, that sees Seinfeld bumping into Gates
whilst the ex-Microsoft boss is shopping in a discount shoe store, has been panned by the industry
and public alike.
Comments on YouTube, where the ad has been posted several times, and watched hundreds of thousands
of times already, are primarily negative, with examples like: "That is just stupid", and "I don't
get it..." repeated a fair few times."
In this week's top Microsoft news on Ars, we cover the Gates-Seinfeld ad, The Ultimate Steal,
Internet Explorer 8, the Zune, a new non-laser mouse, SkyMarket, and OneCare. See inside for
details on what's new with these products.
In this week's top Microsoft news on Ars, we cover the Gates-Seinfeld ad, The Ultimate Steal,
Internet Explorer 8, the Zune, a new non-laser mouse, SkyMarket, and OneCare. See inside for
details on what's new with these products.
ok. this is just a rant. and i'm actually curious on what you think. Is my assumption true or
not?
Microsoft as you know has recently aired a new ad with seinfeld and gates.
and as i was reading the comments on the main page. everyone was bashing it, saying it wasn't
original, boring, stupid, wasted attempt. blah blah blah.
It's cool that you can say whatever you want. it's a free country that's cool.
But my question is it ALWAYS seems like the Apple users find it necessary to bash windows?
i used to work for apple as a rep and all the time i would get self righteous mac users telling me
how windows is soo crappy and blah blah blah.
I'm orig. a windows user and i have both mac and pc at home.
My biggest pet peeve is that alot of mac users bash windows and ALOT of them have never even used a
pc, or they havn't owned a pc to experience it. I have Vista, and it's not bad at all. i've had no
problems. sure it copied apple for alot of things, but for everyday things like surfing, gaming,
email, chatting, it is a great OS.
Do i even have to mention the mobile me disaster? That FAILED EPICALLY. so is apple all soo perfect
now? i mean, as a company grows, stuff like this happens. There is a reason why Microsoft is number
1. They must have did something right?
I'm just tired of all these apple people bashing windows because they feel that it is innate. i
love them both. and honestly can't live without either one. And i would really like to know if
anyone else thinks the same way as me or if i'm wayyyyyyyyyy off?
In case you missed the completely baffling
Gates / Seinfeld ad, here's the skinny: Microsoft is getting
serious about polishing the tarnished
Vista brand (it's words, not ours). According to new reports, that aforementioned spot is just
the beginning of Redmond's costly push to "change consumers' perception of Windows," and soon
you'll be seeing Microsoft Gurus in your favorite B&M locations. These so-called experts will
be there to "explain the benefits of Windows," but we're not sure if they'll only be around to
answer inquiries or if they'll be actively approaching you in an uncomfortable attempt to talk
about Aero
and ReadyBoost.
We're hearing that some 155 representatives will be deployed before the year's end at stores like
Best Buy and Circuit City, so at least you now know where not to shop if you're terrified
of confrontation.
Filed under: Desktops,
Laptops
In case you missed the completely baffling Gates / Seinfeld ad, here's the skinny: Microsoft is getting serious about polishing the tarnished Vista brand (it's words, not ours). According to new reports, that
aforementioned spot is just the beginning of Redmond's costly push to "change consumers' perception
of Windows," and soon you'll be seeing Microsoft Gurus in your favorite B&M locations. These
so-called experts will be there to "explain the benefits of Windows," but we're not sure if they'll
only be around to answer inquiries or if they'll be actively approaching you in an uncomfortable
attempt to talk about Aero and ReadyBoost. We're hearing that some 155 representatives will be deployed before the
year's end at stores like Best Buy and Circuit City, so at least you now know where not to
shop if you're terrified of confrontation.
Michael Masnick / Techdirt: So Much Hate For
Microsoft's Seinfeld/Gates Buddy Ad — from the
what's-wrong-with-it? dept — I wasn't going to comment on Microsoft's new
ad campaign featuring Jerry Seinfeld and Bill Gates buddying around, but the response among the
press and bloggers is almost universally negative …
Microsoft's absurdist TV ad starring the odd couple of Bill Gates and Jerry Seinfeld is just the
first volley in what promises to be a shock and awe campaign aiming to improve the public image of
Windows Vista and position itself as a computing innovator.
Microsoft's absurdist TV ad starring the odd couple of Bill Gates and Jerry Seinfeld is just the
first volley in what promises to be a shock and awe campaign aiming to improve the public image of
Windows Vista and position itself as a computing innovator.
This article has been published at RLSLOG.net - visit our
site for full content.
Did you “get” the new Microsoft commercial? Apparently, some people
didn’t, so Microsoft officials were calling reporters Friday to explain it. The Redwood,
Wash., company started airing a commercial Thursday night in which comedian Jerry Seinfeld
encounters Bill Gates shopping for real leather shoes at Shoe Circus! - “quality shoes at
discount prices, why pay more?” - and helps Gates squeeze into a pair. As they walk out of
the store together eating churros, Seinfeld asks Gates if he and the other great brains at
Microsoft “are ever going to come out with something that will make our computers moist and
chewy like cake so we can just eat them while we’re working?” In response, Gates
wiggles his bottom.
The ad barely mentions the word “Microsoft” and never mentions Windows. Nevertheless,
the Microsoft officials who phoned reporters Friday said it is indeed a campaign to brand
Windows, “the start of a conversation … easily the largest marketing campaign
we’ve ever had.” Microsoft plans to hire 155 “gurus” by the end of the
year to work in Circuit City, Best Buy and other retailers to help customers pick out PCs, said
Eric Hollreiser of Microsoft - presumably the way Seinfeld helped Gates pick out shoes. Microsoft
is also working with PC manufacturers to deliver “a compelling Windows experience” -
to study how long it takes, for example, for Windows to start up and shut down. Mobile phones and
Microsoft’s Web site are also part of the plan. Hollreiser said Microsoft will do “a
terrific job of delivering consumer information.”
I didn't get it. It had Bill Gates and Jerry Seinfeld buying shoes, a Conquistador, an ass wiggle
in the end and some talk about moist cake. I had to ask myself the following: Is there a hidden
message somewhere that I failed to comprehend? Was I not paying attention? Or is this just the
first installment of a continuing story?
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Did you “get” the new Microsoft 
