Read/WriteWeb  -
1 days and 3 hours ago
pimg src="http://www.readwriteweb.com/imgYouTube.jpg"YouTube is announcing today that video
publishers will now have more than 25,000 new songs to choose between for their video soundtracks.
The songs are provided by independent music licensing firm a
href="http://www.musiclicensingstore.com"Rumblefish/a and are available using a
href="http://www.youtube.com/audioswap_main"YouTube's AudioSwap feature/a./p pRumblefish is a
Portland, Oregon based company that provides music for film makers, marketing firms and others. Is
it just a lot of elevator music? Searching through the company's own online catalog, a
href="http://www.musiclicensingstore.com"MusicLicensingStore.com/a, our first impression was
relatively positive. You can even search for well-known band names and get suggestions for similar
sounding unknown groups. /p p align="right"emSponsor/embr /a
href='http://d.openx.org/ck.php?n=12800amp;cb=12800' target='_blank'img
src='http://d.openx.org/avw.php?zoneid=861amp;cb=12800amp;n=12800' border='0' alt='' align="right"
//a/p h2How It Works/h2 pAudioSwap was launched as an experimental feature a
href="http://mashable.com/2007/02/23/youtube-audioswap/"in February of 2007/a, with a fairly
limited selection of songs separated by genre. If YouTube gives AudioSwap more prominent placement
on the site, we suspect this could be a very big hit. The feature replaces the entire audio track
of a video with the selected tune, an approach that will admittedly suit some people better than
others./p pWe hope that YouTube will add a search function similar to the one on the Rumblefish
site; the project would get a lot more traction if users could search for big names in music and
get recommendations of similar bands they haven't heard of before./p pMusic licensing is an active
if complicated market online, with major labels doing deals over the past year with both YouTube
and MySpace. Video publishers interested in getting off the beaten path of mainstream music
emand/em doing so legally at no cost to themselves could find the newly expanded AudioSwap of great
interest./p pFollowing on the heals of YouTube's a
href="http://www.readwriteweb.com/archives/youtube_global_symphony_carnegie_hall.php"Global
Symphony project/a, the Rumblefish announcement is another example of how much room for innovation
still exists in online video./p stronga
href="http://www.readwriteweb.com/archives/youtube_adds_25k_new_songs.php#comments-open"Discuss/a/strong
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