Ihr erinnert Euch an die gefakete New York Times-Ausgabe der Yes Men? Darin (und in der Online-Ausgabe der „Special Edition“) waren auch gefälschte Anzeigen echter Unternehmen, die in der öffentlichen Kritik stehen. Unter anderem nebenstehende Fake-Anzeige für das Unternehmen De Beers.

De Beers gilt als weltweit wichtigster Diamantenhändler und steht unter Verdacht, mit seinen Geschäften unter anderem einige Kriegsparteien, zum Beispiel in Sierra Leone , dem Kongo und früher in Angola die UNITA zu unterstützen. De Beers verdiene direkt an Kriegen und steht deswegen bei Menschenrechtsorganisationen in der Kritik. Da sie mit Abstand der weltweit größte Akteur am Markt sind, bestimmen sie die Preise für Diamanten nach Belieben: momentan halten sie Steine im Wert von 2,7 Milliarden Dollar zurück.

De Beers fand nun diese falsche Anzeige gar nicht so prickelnd, schließlich gehört sich es ja auch nicht, Kritik an einem Unternehmen zu üben, und dazu seine Corporate Identity ad absurdum zu führen. Nun gehen De Beers nicht vor Gericht, sondern wenden sich gleich an den Hoster der dazugehörigen Website. Die Electronic Frontier Foundation (via Laughing Squid) schreibt dazu:

Miffed by the criticism, De Beers responded not by confronting the authors (whose parody is protected by the First Amendment) but instead by threatening their Swiss-based domain name registrar, Joker.com. De Beers has demanded that Joker.com disable the spoof website’s domain name or face liability for trademark infringement.

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Envoyé : 01 décembre 2008
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divimg alt="" src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/31933?ns=guardianpageName=Technology%3A+Britney+Spears+pushes+Obama+aside+in+internet+search+tablech=Technologyc3=The+Guardianc4=Internet%2CYahoo+%28Technology%29%2CBritney+Spears%2CBarack+Obama+%28News%29%2CBig+Brother%2CReality+TV%2CTelevision+industry+%28Media%29%2CCulture+section%2CUS+news%2CWorld+news%2CTechnology%2CMusicc5=Pop+Music%2CNot+commercially+useful%2CUS+Elections%2CTechnology+Gadgets%2CCorporate+IT%2CTelevision+Mediac6=Sam+Jonesc7=2008_12_01c8=1126572c9=articlec10=GUc11=Technologyc12=Internetc13=c14=h2=GU%2FTechnology%2FInternet" width="1" height="1" //divpBarack Obama's epochal victory in the US presidential election may have transfixed and gladdened the world but the British public, it seems, is more preoccupied with the life and times of another American colossus - a 26-year-old singer by the name of Britney Jean Spears./ppDespite, or perhaps because, she has endured yet another turbulent year, Spears has topped a list of the UK's 10 most searched-for subjects on Yahoo./ppThe huge appetite for information on Big Brother and The X Factor pushed them into second and third place on the search list, while the US election had to make do with the seventh spot, sandwiched between High School Musical 3 and Amy Winehouse. Oasis, who released their seventh studio album, Dig Out Your Soul, last month, came in at number four. Kate Moss, whom the sculptor Marc Quinn immortalised in a pound;1.5m gold statue displayed in the British Museum, claimed ninth place, just ahead of EastEnders./ppAlso on the most-searched list was Heath Ledger, who died in New York in January. The Australian star of the latest Batman film was placed eighth. His performance as the psychopathic Joker in The Dark Knight generated speculation that he may win a posthumous Oscar next year./ppA spokesman for Yahoo Europe said: "It is fascinating to look back over the last year and see the stories, personalities and subjects that have captured our imagination ... some of which continue to be the hot topics of today."/ppSpears has crammed a remarkable amount into the past 12 months. As well as facing trial for driving without a valid Californian licence, having her father granted indefinite control of her assets and spending two days in a psychiatric ward, the singer has managed to confound many by launching a comeback. /ppLast week she was named best international pop star at an awards ceremony in Germany. On Saturday, the singer made her first UK television appearance for four years when she sang her new single, Womanizer, on The X Factor. Her performance brought in the highest ratings for the show, attracting a peak of 12.8 million viewers. Today sees the launch of her sixth studio album, Circus./pp"I've been through a lot and there's a lot that people don't know," she told MTV this year. "I look back and [think]: 'I'm a smart person. What the hell was I thinking?'"/ppDespite her impressive showing in the list, however, Spears' new record has not captivated all the critics. "Circus isn't bad as pop albums go," wrote the Guardian's Alexis Petridis. "But ... it's less edgy and exciting than its predecessor."/pdiv style="float: left; margin-right: 10px; margin-bottom: 10px;"ullia href="http://www.guardian.co.uk/technology/internet"Internet/a/lilia href="http://www.guardian.co.uk/technology/yahoo"Yahoo/a/lilia href="http://www.guardian.co.uk/music/britneyspears"Britney Spears/a/lilia href="http://www.guardian.co.uk/world/barackobama"Barack Obama/a/lilia href="http://www.guardian.co.uk/media/bigbrother"Big Brother/a/lilia href="http://www.guardian.co.uk/media/realitytv"Reality TV/a/lilia href="http://www.guardian.co.uk/media/television"Television/a/lilia href="http://www.guardian.co.uk/world/usa"United States/a/li/ul/diva href="http://www.guardian.co.uk"guardian.co.uk/a copy; Guardian News Media Limited 2008 | Use of this content is subject to our a href="http://users.guardian.co.uk/help/article/0,,933909,00.html"Terms Conditions/a | a href="http://www.guardian.co.uk/webfeeds/1,,1309488,00.html"More Feeds/a pa href="http://feedads.googleadservices.com/~at/VSGno8P-8b3WyoKLATQa3Gq8PkQ/a"img src="http://feedads.googleadservices.com/~at/VSGno8P-8b3WyoKLATQa3Gq8PkQ/i" border="0" ismap="true"/img/a/p