Read/WriteWeb -
7 hours and 31 minutes ago
pimg alt="yahoo_logo_purple_nov08.png"
src="http://www.readwriteweb.com/images/yahoo_logo_purple_nov08.png" /Yahoo just announced the a
href="http://mobile.yahoo.com/top10mobilesearches2008"top 10 search terms/a on its a
href="http://m.yahoo.com"mobile search engine/a. The top mobile searches are either for social
networks (MySpace, Facebook), or searches for local information (Craigslist, movies, weather). A
lot of of mobile searchers were also looking for auctions on eBay. The top 10 is rounded out by
searches for more time sensitive topics like the Olympics, AIG, and The Dark Knight. The only
celebrity to appear in Yahoo's top 10 mobile searches is Kim Kardashian./p pInterestingly, not a
single one of the top mobile search terms appears on Yahoo's a
href="http://buzz.yahoo.com/yearinreview2008/"top 10 list/a of searches on its regular search
engine./p p align="right"emSponsor/embr /a href='http://d.openx.org/ck.php?n=12769amp;cb=12769'
target='_blank'img src='http://d.openx.org/avw.php?zoneid=861amp;cb=12769amp;n=12769' border='0'
alt='' align="right" //a/p pHere are both top 10 lists in order:/p ol table border="1"
cellspacing="0" cellpadding="2" width="357"tbody tr td valign="top" width="19"#160;/td td
valign="top" width="177"strongMobile Searches/strong/td td valign="top" width="159"strongRegular
Searches/strong/td /tr tr td valign="top" width="23"1/td td valign="top" width="175"MySpace/td td
valign="top" width="158"Britney Spears/td /tr tr td valign="top" width="26"2/td td valign="top"
width="173"Facebook/td td valign="top" width="157"WWE/td /tr tr td valign="top" width="29"3/td td
valign="top" width="172"Craigslist/td td valign="top" width="155"Barack Obama/td /tr tr td
valign="top" width="32"4/td td valign="top" width="171"Movies/td td valign="top" width="154"Miley
Cyrus/td /tr tr td valign="top" width="34"5/td td valign="top" width="170"Weather/td td
valign="top" width="153"RuneScape/td /tr tr td valign="top" width="36"6/td td valign="top"
width="169"Olympics/td td valign="top" width="152"Jessica Alba/td /tr tr td valign="top"
width="38"7/td td valign="top" width="168"The Dark Knight/td td valign="top" width="151"Naruto/td
/tr tr td valign="top" width="40"8/td td valign="top" width="168"Kim Kardashian/td td valign="top"
width="151"Lindsay Lohan/td /tr tr td valign="top" width="40"9/td td valign="top"
width="168"eBay/td td valign="top" width="151"Angeline Jolie/td /tr tr td valign="top"
width="40"10/td td valign="top" width="168"AIG/td td valign="top" width="151"American Idol/td /tr
/tbody/table /ol pThere are no real surprises here, but these results definitely stress the
difference between what mobile users are looking for when they do searches compared to regular
Internet users. /p pGetting to relevant information quickly is definitely the most important aspect
of mobile search for mobile Internet users, who don't seem to be very interested in browsing the
web for the sake of it. Hence, mobile users are obviously more interested in local and timely
information like movie showtimes and weather than female celebrities. Social networks, which give
users a quick dose of updates from friends, also fit in well with this style of Internet use. /p
pMobile users also seem to rely on a
href="http://www.readwriteweb.com/archives/will_mainstream_users_ever_learn.php"search as a
substitute for bookmarks/a more than regular Internet users./p pStrangely, none of the top mobile
search terms were related to the recent U.S. elections./p stronga
href="http://www.readwriteweb.com/archives/yahoos_top_10_mobile_searches_2008.php#comments-open"Discuss/a/strong
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