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Listening Post -
21 hours and 5 minutes ago
On Sunday, Guns 'N' Roses fans finally get to collect earnings on Dr Pepper's bet that the
tumultuous band would never finish Chinese Democracy -- for 24 hours. After that, the
freebies revert to huge traffic for the soft-drink manufacturer's servers.
"We never thought this day would come," Dr Pepper's vice president of marketing Tony Jacobs told
Variety,
speaking no doubt of November 23, which also happens to be Chinese Democracy's release
date. "But now that it's here, all we can say is: The Dr Pepper's on us."
Clever.
Dr Pepper's marketing stunt may be over as soon as it starts, but the band already offered its
blessing back in March on its
website. And Guns 'N' Roses wasn't even in on it. So it says.
After the hype settles, what matters is how Chinese Democracy tastes, not Dr Pepper. Axl
Rose played the waiting game. Did he win it?
Photo: GNR @ MySpace


|
DCEmu Forums:: The Homebrew & Gaming Network :: PSP Dreamcast Nintendo DS Wii GP2X Xbox 360 GBA Gamecube PS2 Forums - Dreamcast News Forum -
23 hours and 24 minutes ago
By now you’ve all seen Peter’s post from yesterday that introduced the new PS3 ad campaign. I wanted to
give you some details on the two PSP ad campaigns that also kicked off recently. One campaign
focuses on the new PSP-3000 and the other on the big games that are available this holiday season (or
coming soon after), including Resistance:
Retribution, God of
War: Chains of Olympus, Madden NFL ’09 and more favorites.
This campaign is one of my favorites because not only does it gives a nod to the awesome
‘POV’ TV spot that we aired when the
PSP first launched back in March 2005, but it places the PSP within a colorful and diverse blur of
urban activity. As someone who spends a lot of time in San Francisco and travels the country often,
I see the way that people in different cities use their PSPs and I think we’ve captured that
in a fun and interesting way. The TV spots are fast-moving, 15-second snapshots of the PSP within
several large cities, with local or regional musicians contributing their tracks to the spots. With
the PSP, everywhere really does get better. Here are three of the spots, including a sneak peak
into the TV spot for Chicago, which will start airing next week.
Taking the urban theme even further, we were able to work with local artists in 11 different cities
and have them design unique PSP skins. It’s an awesome way of working with local talent to
discover the ways that they love their cities and communities and how they use their PSP. Starting
next week, be sure to visit the PSP module on PlayStation.com to check the PSP skins out. Of course I’m inclined to love the
San Francisco skin, but think that they all offer unique flavors. Would love to hear which one you
like best in the comments section.
Be sure to keep an eye out for the TV spots which are airing now, as well as the print, online and
transit ads. For those of you lucky enough to live in or visit one of the five cities that
we’ve focused on, you’ll see PSP ads all over buses, subways and trains.
Let us know what you think, and have a great weekend!
More...

|
Read/WriteWeb -
23 hours and 44 minutes ago
pimg src="http://www.readwriteweb.com/images/strangelovelive.jpg" /Every now and again some of us
at ReadWriteWeb pop up in video or podcast recordings. Our VP Content Dev Marshall Kirkpatrick
moreso than me, as he is based in the US. And Marshall is appearing on an interesting live video
show tonight, called a href="http://strangelovelive.com/"Strange Love Live/a. It will be broadcast
a href="http://www.ustream.tv/channel/strange-love-live"live on Ustream/a at 10pm PST tonight
(Friday). Hosted by Cami Kaos and Dr. Normal, Strange Love Live focuses on the latest happenings in
online tech - calling on techies around the Portland, Oregon area to provide insight into their
areas of expertise. Interesting without being dull, recent topics have ranged from OpenID to
WordPress to iPhone apps. We're looking forward to seeing Marshall live tonight! a
href="http://www.ustream.tv/channel/strange-love-live"Tune in at 10pm PST/a./p p
align="right"emSponsor/embr /a href='http://d.openx.org/ck.php?n=12682amp;cb=12682'
target='_blank'img src='http://d.openx.org/avw.php?zoneid=861amp;cb=12682amp;n=12682' border='0'
alt='' align="right" //a/p h2Recent RWW Appearances on The Interwebs/h2 pYours truly (RWW editor
Richard MacManus) was interviewed at Web 2.0 Summit in San Francisco a
href="http://bub.blicio.us/web-20-summit-richard-macmanus-of-readwriteweb/"by Alison McNeill of
bub.blicio.us/a:/p pobject classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="540"
height="410"
codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"param
name="src" value="http://blip.tv/play/AduRJgA" /embed type="application/x-shockwave-flash"
width="540" height="410" src="http://blip.tv/play/AduRJgA"/embed/object/p pimg
src="http://www.readwriteweb.com/images/netanight.jpg" align="right" /Marshall Kirkpatrick was a
href="http://twit.tv/natn73"recently on the popular TWiT.tv show/a net@night with Amber and Leo.
The hosts Amber MacArthur and Leo Laporte had a lot of fun trying to pronounce our name - hence the
episode title of strongWeadWiteWeb/strong!/p pAlso check out Marshall's a
href="http://www.therecruiterslounge.com/2008/10/28/readwriteweb-launches-jobwire/"podcast with The
Recruiters Lounge/a, talking about our new product a
href="http://www.readwriteweb.com/jobwire/"Jobwire/a, and a
href="http://www.capturetheconversation.com/read/a-social-media-discussion-with-marshall-kirkpatrick"Jason
Cormier's interview with Marshall/a on Capture The Conversation./p stronga
href="http://www.readwriteweb.com/archives/rww_on_strange_love_live.php#comments-open"Discuss/a/strong
pa href="http://feedads.googleadservices.com/~at/v3kZiA6JkStIqKWLSzOtHNxnSCA/a"img
src="http://feedads.googleadservices.com/~at/v3kZiA6JkStIqKWLSzOtHNxnSCA/i" border="0"
ismap="true"/img/a/pdiv class="feedflare" a
href="http://feedproxy.google.com/~f/readwriteweb?a=5n5sgMrv"img
src="http://feedproxy.google.com/~f/readwriteweb?d=1035" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=Z0V5ntqj"img
src="http://feedproxy.google.com/~f/readwriteweb?d=41" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=yeAaz7kk"img
src="http://feedproxy.google.com/~f/readwriteweb?i=yeAaz7kk" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=cqFG1uSy"img
src="http://feedproxy.google.com/~f/readwriteweb?i=cqFG1uSy" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=J4OUdZaH"img
src="http://feedproxy.google.com/~f/readwriteweb?i=J4OUdZaH" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=2cgUfy8N"img
src="http://feedproxy.google.com/~f/readwriteweb?d=52" border="0"/img/a a
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src="http://feedproxy.google.com/~r/readwriteweb/~4/UqlWZ-tdlNU" height="1" width="1"/

|
MaxConsole.net News -
23 hours and 56 minutes ago
Sony's director of hardware marketing, John Koller, has said announced the launch of the new urban
PSP ad campaign and uploaded a video showing three of the 15-second TV spots.
|
BetaNews.Com -
1 days and 1 hours ago
Today, Google launched its SearchWiki feature, which adds an aspect of personalization and
quasi-semantic enhancement.
|
Mashable! -
1 days and 1 hours ago
Jessica Smith is Chief Mom Advisor of
MomForce.com and Chief Mom Officer for
Wishpot.com. She chronicles her experiences
as a mom and virtual executive at JessicaKnows.com.
More and more moms are leaving the nine-to-five corporate grind and finding themselves working
virtually from home in order to spend more quality time with their children. These
balance-achieving moms need to stay productive, flexible, and as stress-free as possible what
with carpooling the kids, making dinner, and advancing their careers.
As a mom who works virtually myself, I’ve tried out my share of productivity and
communications tools. Now I’m going to share with you the five I can’t live without:
Google Apps
I use GMail to manage five different accounts related to the different projects I’m working
on. I use Google docs to collaborate with other moms
for event planning, project execution, and information capture. And Google calendar is a life saver when
scheduling meetings because it plays nice with just about any calendaring platform out there. The
bonus? Now that I have a T-Mobile G1, I cut out the step of a daily sync because Google’s
Android platform syncs “over the air.” Meaning, I can focus on my child, the dishes,
my clients, the mom communities, etc. instead of trying to remember the last time I synched my
BlackBerry.
Remember the Milk
As a busy mom, every second counts. Fleeting ideas and phone calls can happen unexpectedly and
sometimes at the most distracted part of my day (erm…that would be every part). Remember
the Milk is a task list tool that I also use to capture those ideas, jot a quick note, or write
down a few words to jog my memory later.
Using the Gmail Remember
the Milk Add-on, this nifty little tool now lives within my Gmail screen. Handy and
unintrusive, I don’t have to open any extra windows to get what’s in my head on that
list. Literally, within seconds, it’s captured and saved. And with my hectic life? Every
second counts. Alternatives to Remember the Milk include Jott and Evernote.
Twitter
Seems like more and more moms are on Twitter every day. So it was no surprise when the
moms’ twitter streams made headlines recently after a Motrin ad rubbed many moms the wrong way.
However, a lot of moms, like me, use Twitter as a way to keep up with current events, parenting
resources, and developing friendships. And more moms than you might think are using Twitter as a
professional networking tool. I’d even argue that I use Twitter stream as a blog reader
that sees more action than my Google Reader.
Want to find moms on Twitter?
- Use Twitter Search with the search
term mom, baby, or other keyword like baby sling, preschool, etc to find other like-minded moms
on Twitter.
- Sign up for the Twitter Moms Ning
group to connect and share with other Moms on Twitter and find new ones to follow.
- Look for a link to the mommy blogger’s Twitter profile on your mommy blogs.
Facebook
Sure, I’ve connected with childhood chums on Facebook as far back as elementary school on
this ever-popular (some might even say THE most popular) social networking site. However, I also
use it as an effective way to make important announcements about projects I’m working on,
sharing resources I’ve found helpful with other moms, and discovering new blogs and
websites to read and explore further.
The Notes application makes it easy to share my feed with those that might not be avid blog
readers and the Groups function lets me make new connections within various niches of interest.
I’ve even designed my own flair with the logos of the companies I work with. Facebook can
be a total time waster, but if used properly it can be a valuable tool.
Feeling overwhelmed? Start with these mom-friendly Facebook apps:
- Add your blog, support your favorites and discover new ones with Blog Network.
- Support your favorite charity or express your passion for a cause with the Facebook application
Causes.
- Escape from preschool TV show line-up and be entertained by taking your friends quizzes or
making up your own with the Quizzes
app.
YouMail
This is a neat application that works with your cell phone’s voicemail. A lot of people
will find this useful, but moms especially. I know there are some times when because of a yapping
puppy and a tired, cranky preschooler, I just can’t get to the phone. With YouMail, not
only can I set up different voicemails depending on who the caller is, I can also see who left a
voicemail in my email. This, with the ability to forward a voicemail by email to some else, helps
me prioritize and therefore makes me productive.
Plus, it takes Caller-ID to a whole different level, by showing me not just the number but the
location, too. Working virtually, I get calls from all over the country, so this feature is very
useful when taking time zones and the appropriate time to return a call into consideration.
Living a balanced life as a full-time mom and a virtual executive isn’t easy and it’s
certainly not without stress. But I’ve found that using a few key tools consistently, makes
for a more productive and therefore, more successful outcome both with my family and my career.
What are your must have tools?
Jessica Smith has successfully brought her 8 years of marketing and business development
experience home with her, literally. She is Chief Mom Advisor and the woman behind the idea for
MomForce.com, Chief Mom Officer for
Wishpot.com, and works with big brands
including Walmart and Ford. Jessica offers a personal glimpse into her life as a mom and virtual
executive at JessicaKnows.com. Her
specialties include creating buzz and community for companies that target moms through new media.
She has also been recently tapped as one of the 50 Most Influential and Powerful Women in Social
Media as #23. Jessica enjoys the best of both worlds, motherhood and career, at home in the DC
Metro area with her husband and young son. You can find her on Twitter as @jessicaknows.
Image courtesy of iStockPhoto, iofoto
---
Related Articles at Mashable | All That's New on the Web:
Windows Live Launching Niche for
Moms
CafeMom Gets $5M in Latest Round of
Funding
Mom Central Empowers Moms and Tests Products
for Companies
MomJunction, Another “MySpace for
Moms”, Raises $1.5 Million
MommyBuzz Launches
MySpace for Moms
MothersClick is Live
MothersClick to
Launch a Mommy-Based MySpace


|
CNET News.com -
1 days and 4 hours ago
Online gaming competition site, BringIt, has launched in open beta, but its gambling element may
cause some issues.
|
CNET News.com -
1 days and 4 hours ago
Online gaming competition site, BringIt, has launched in open beta, but its gambling element may
cause some issues.
|
Guardian Unlimited -
1 days and 4 hours ago
divimg alt=""
src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/95177?ns=guardianpageName=Science%3A+To+infinity+and+beyond%3A+University+of+Leicester+launches+astronaut+coursech=Sciencec3=guardian.co.ukc4=Science%2CSpace+exploration%2CEducation%2CUK+news%2CLeicester+University%2CEducation+degree+courses+%28Education+subject%29c5=Not+commercially+useful%2CEducation+Weekly+Education%2CHigher+Educationc6=Ian+Samplec7=2008_11_21c8=1122069c9=articlec10=GUc11=Sciencec12=Space+explorationc13=c14=h2=GU%2FScience%2FSpace+exploration"
width="1" height="1" //divpBritain may be scorned by other nations for steadfastly refusing to a
href="http://www.guardian.co.uk/science/spaceexploration"send humans into space/a, but from next
week it will have its own university course on how to be an astronaut./ppStaff at the a
href="http://www2.le.ac.uk/ebulletin/news/press-releases/2000-2009/2008/11/nparticle.2008-11-21.4852004914"University
of Leicester/a have called in former a
href="http://web.mit.edu/newsoffice/2002/hoffman-0313.html"Nasa astronaut Jeff Hoffman/a
– a veteran of five space shuttle missions – to teach the
course, which will offer instruction on how to survive in space, coping with the psychological
demands of long-term space travel and a
href="http://www.guardian.co.uk/technology/2008/nov/20/astronaut-space-repair-solar-panel"how to
conduct a spacewalk without dropping your toolbag/a./ppHoffman, who took part in crucial spacewalks
to fix cameras aboard the Hubble Space Telescope in 1993, will join Leicester as a visiting
professor but will maintain his position in the astronautics department at the Massachusetts
Institute of Technology./ppThe UK government is reviewing its long-held opposition to human
spaceflight and is due to announce its conclusions by the end of the year. The announcement is
expected weeks before the European Space Agency reveals at least four new recruits to its astronaut
corps. /ppA British astronaut has never trained through Esa because the UK's funding of space only
runs to robotic missions and ground-based astronomy./pp"There's a strong student interest in this
despite the fact that the British government has not supported human participation in spaceflight,"
Hoffman told the Guardian. "If Britain continues with that policy, these students will still be
able to work in other capacities at the European Space Agency."/ppHoffman will draw particular
attention to the future exploration of the solar system, which is likely to see humans working
alongside robotic rovers, which could be sent out from a manned moonbase to conduct experiments at
remote sites. /ppThe Leicester course begins as the UK prepares for a high-level meeting of
European science ministers at which human space exploration will be discussed./ppMartin Barstow,
head of physics and astronomy at Leicester, said: "I'm fed up with the way the UK keeps dodging the
issue of being involved in human spaceflight. Our students don't need to be loaded with that
baggage. They still have aspirations to be astronauts and they still want to get involved in the
space industry, so why should the UK government's attitude be a handicap?/pp"Only a very few people
are ever going to become astronauts, even if the UK was fully signed up to human space flight. Most
people won't get to do it, but they will become highly qualified physicists and engineers and will
get involved in the space industry in different roles. What we want them to come out with is a real
grasp of practicalities of living and working in space and what we need to do in the future."/pdiv
style="float: left; margin-right: 10px; margin-bottom: 10px;"ullia
href="http://www.guardian.co.uk/science/spaceexploration"Space exploration/a/lilia
href="http://www.guardian.co.uk/education/universityofleicester"University of Leicester/a/lilia
href="http://www.guardian.co.uk/education/educationdegreecourses"Education degree
courses/a/li/ul/divdiv class="guRssAdvert"a
href="http://ads.guardian.co.uk/click.ng/richmedia=yessite=Sciencecountry=(none)spacedesc=rsssystem=rsstransactionID=1227295035310112119280460919"img
src="http://ads.guardian.co.uk/image.ng/richmedia=yessite=Sciencecountry=(none)spacedesc=rsssystem=rsstransactionID=1227295035310112119280460919"
border="0" //a/diva href="http://www.guardian.co.uk"guardian.co.uk/a copy; Guardian News Media
Limited 2008 | Use of this content is subject to our a
href="http://users.guardian.co.uk/help/article/0,,933909,00.html"Terms Conditions/a | a
href="http://www.guardian.co.uk/webfeeds/1,,1309488,00.html"More Feeds/a

|
NewTeeVee -
1 days and 5 hours ago
Disney Fights Piracy on Site it Funded; 56.com, funded by Steamboat Ventures had
bootlegged Disney content like full-length copies of WALL-E up on the site. (The Wall Street Journal)
YouTube Testing HD Videos; video giant stealthily trying out the higher quality
720p format. (Epicenter
Blog) CNET teaches how to tweak your YouTube embeds for
HD playback.
BitGravity Launches Multi-View, Will Be Used on Diggnation; viewers can
choose from five different simultaneous video streams of the show. (emailed release)
BBC’s Local Video Plan Blocked; regulators say the the $100 million
project to add video bulletins to 65 local UK web sites would hurt video efforts of struggling
local newspapers. (paidContent)
DVD Sales Are Down; sales of the shiny discs off 9 percent during the third
quarter, Blu-Ray’s prospects even bleaker. (The New York Times)
Justin Timberlake’s SNL Skit Pulled Because of Music Clearances;
embeds of the Single Ladies sketch did disappear, but not because Timberlake wanted more
money. (LA
Times)
Mr. Internet Wants to Be the “Talk Soup” of Web Culture; created by
agency Crispin, Porter + Bogusky show will collect all manner of web-based stories and air on
Plum TV. (MediaWeek)


|
Journalism.co.uk -
1 days and 6 hours ago
A case of great minds think alike today. Two lovely Dipity timelines for you to enjoy. The Guardian
plots media job loss announcements here#8230; and the NW Media#8217;s Evening Leader does a good
job here, at plotting a North East Wales credit crunch line: Similar Posts:Evening Leader launches
online courtroom project Evening Leader plots UFO sightings with Dipity HTFP: [...]img width='1'
height='1' src='http://rss.feedsportal.com/c/367/f/5716/s/26a99e6/mf.gif' border='0'/div
class='mf-viral'table border='0'trtd valign='middle'a
href="http://res.feedsportal.com/viral/sendemail2.html?title=Recession timelines... Media job cuts
plotted / credit crunch in North East
Waleslink=http://blogs.journalism.co.uk/editors/2008/11/21/recession-timelines-media-job-cuts-plotted-credit-crunch-in-north-wales/"
target="_blank"img src="http://rss.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd
valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Recession timelines...
Media job cuts plotted / credit crunch in North East
Waleslink=http://blogs.journalism.co.uk/editors/2008/11/21/recession-timelines-media-job-cuts-plotted-credit-crunch-in-north-wales/"
target="_blank"img src="http://rss.feedsportal.com/images/bookmark.gif" border="0"
//a/td/tr/table/divbr/br/a
href="http://da.feedsportal.com/r/24192768910/u/49/f/5716/c/367/s/40540646/a2.htm"img
src="http://da.feedsportal.com/r/24192768910/u/49/f/5716/c/367/s/40540646/a2.img" border="0"//a

|
Journalism.co.uk -
1 days and 6 hours ago
A case of great minds think alike today. Two lovely Dipity timelines for you to enjoy. The Guardian
plots media job loss announcements here#8230; and the NWN Media#8217;s Evening Leader does a good
job here, at plotting a North East Wales credit crunch line: Similar Posts:Evening Leader launches
online courtroom project Evening Leader plots UFO sightings with Dipity HTFP: [...]img width='1'
height='1' src='http://rss.feedsportal.com/c/367/f/5716/s/26a99e6/mf.gif' border='0'/div
class='mf-viral'table border='0'trtd valign='middle'a
href="http://res.feedsportal.com/viral/sendemail2.html?title=Recession timelines... Media job cuts
plotted / credit crunch in North East Waleslink=http://blogs.journalism.co.uk/editors/?p=5363"
target="_blank"img src="http://rss.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd
valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Recession timelines...
Media job cuts plotted / credit crunch in North East
Waleslink=http://blogs.journalism.co.uk/editors/?p=5363" target="_blank"img
src="http://rss.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a
href="http://da.feedsportal.com/r/24192768910/u/49/f/5716/c/367/s/40540646/a2.htm"img
src="http://da.feedsportal.com/r/24192768910/u/49/f/5716/c/367/s/40540646/a2.img" border="0"//a

|
Mashable! -
1 days and 7 hours ago
LittleShoot is a new web-based p2p file sharing
site founded by one of the creators of Limewire that could live up to its pedigree and then some. While being web-based
naturally makes the service more attractive than downloadable file-sharing apps, LittleShoot has
a few other killer features that could make it the new model for p2p.
For one, LittleShoot is starting off by serving as a search index for services that already have
billions of files, like YouTube, Flickr, and yes, Limewire. Thus, searching for just about
anything will yield a plethora of results that you can download right to your computer.
LittleShoot includes its own player too, so as a video or song is downloading, you can view and
listen from the browser.
Speedy Downloads
Once those files are downloaded, they become part of the p2p network that is LittleShoot. Like
other p2p services before it, LittleShoot works by downloading pieces of content from other users
that have a given file, in the most efficient way possible. The service is optimized not just to
find the most nearby computers with the file, but also defaulting (when possible) to users on the
same ISP to further pump up the download speeds.
Anonymous Publishing
Publishing files to LittleShoot is also exceptionally easy. You simply browse your hard drive and
select the files you’d like to upload. You can add tags to your files to help improve the
search index. You can access your files from a “Publish” tab on the site, where you
can edit, open, or delete them. LittleShoot requires no registration, which should give users
some sense of anonymity in uploading their files (of course, whether copyright holders demand IP
addresses at some point is another issue).
Turning Twitter into a p2p Platform
Although not live yet, another big feature LittleShoot has in the works will essentially turn
Twitter into a file sharing service. When you upload files, you’ll have the option to tweet
a link to them, which in turn will be tremendous viral marketing for LittleShoot while
significantly improving the performance of the p2p network, since files will be hosted on more
and more computers as they get downloaded.
For Developers
LittleShoot also plans to offer tools to external developers, so “any site can include our
javascript library and create a p2p YouTube, for example, but where flash files stream just as if
they weren’t p2p,” says co-founder Adam Fisk.
Why Are They Doing This?
There are already a ton of p2p download services, many of which are under constant attack by
copyright holders and industry groups. Essentially, Fisk and his team think file sharing has
evolved in the wrong direction in the Web 2.0 world.
“People flocked to put their videos and photos on sites like YouTube and Facebook, and
those sites now control an astonishing percentage of our digital content. Corporate ads are
slapped on personal videos. Privately shared content is taken down due to bogus copyright claims.
Sharing has become synonymous with forsaking one’s right to manage one’s own
content,” the company says.
LittleShoot could certainly shake things up, and given how long Limewire has managed to survive,
I wouldn’t bet against it being a new disruptive force in p2p file sharing with some
staying power.


|
Listening Post -
1 days and 8 hours ago
MySpace scored two high-profile album streams this
week: Chinese
Democracy by Guns N' Roses and Electric Arguments by The
Fireman (Paul McCartney and Youth). MySpace playcount indicators show that many listeners are
only sticking around on MySpace to play the first few tracks on both albums. On both pages,
playcounts generally decline from track to track over the courses of the albums.
Coolfer wonders
whether people have developed a case of "MySpace premiere fatigue" and can no longer be bothered
to listen to more than the first few tracks on either of these high-profile releases. You can
skip directly to any track on either album on the site, but the default setting is to play the
tracks in the same sequence in which they appear on the album, which the blog acknowledges is a
major reason for the drop-off. In these times of multitasking and short attention spans, we're
likely to find something else to do during the 45 minutes or so it takes to listen to an album,
especially with the whole internet sitting right there to distract us.
To be fair, neither album first appeared on MySpace (most of Chinese Democracy leaked through a blog and all of
Electric Arguments was first available on NPR). MySpace was the
first place the Guns N' Roses album was available, so the drop-off there does indicate that
people tend to stop listening as the album progresses, even if they are excited about a totally
new release.
But "MySpace preview fatigue" as a general phenomenon? Doubtful.
As the copy becomes worthless, the only thing of value is its original source, which draws
traffic, advertising revenue and opportunities to sell merchandise, tickets, related albums and
so on. Besides, the 'ground zero' location for any album has the potential to become the venue
for subsequent conversation about the album, creating more traffic and opportunities down the
line.
Premieres could be the sole aspect of recorded music that will grow in value as time goes on.
As an aside, Guns N' Roses' listens have already climbed into the hundreds of thousands, while
The Fireman's songs linger in the the four-digit range. There are many reasons for this,
including that fans have been awaiting Guns N' Roses' release for over a decade while
McCartney and Youth didn't even reveal that they were behind The Fireman project until after
their second album. Plus, much of McCartney's core audience already heard his album on-demand
since Tuesday on NPR (if they need to hear it online at all) where some of us maintain the
premiere actually
occurred.
Guns N' Roses, whose MySpace motto is "Chinese Democracy in stores Nov 23rd. Only at Best Buy," already had over
400,000 fans on MySpace before the premiere, as a MySpace spokeswoman told us. Apparently, not
even half of them have bothered to hear the album yet (the last track, "Prostitute," currently
clocks in with 159,712 plays).
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