pa href="http://www.allisports.com/node/3368?type=sportid=341gid=4979"img src="http://paidcontent.org/images/uploads/1040-reid_charles_railjam_port_07_0.jpg" alt="image" align="right" width="170" height="196" //aSix months after announcing an action sports joint venture built on the Action Sports Tour, divisions of NBC Universal (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=GE" class="ticker" title="GE"NYSE: GE/a) and Viacom (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=VIA" class="ticker" title="VIA"NYSE: VIA/a) are already revamping the concept—name and all. Meet Alli, the a href="http://www.allisports.com" title="Alliance of Action Sports"Alliance of Action Sports/a, a combo of former AST events like The Dew Tour with the Maloof Money Cup, AMA Motocross Championship and King of Wake events. (Maybe they're planning a revenue stream from people searching for Alli, the diet drug.) The spin itself could be an action sport as NBC Sports and MTVN Music Group pitch the notion that "the groundbreaking" partnership is only getting bigger and better by adding skateboarding, wakeboarding and more motocross, and will be better positioned to extract money from the niche sports. But the move comes just weeks after Wasserman Media Group a href="http://www.paidcontent.org/entry/419-wasserman-cuts-41-percent-of-sportnet-staff-to-rationalize-business-cut/" title="slashed 41 percent of the staff of Sportnet"slashed 41 percent of the staff of Sportnet/a, with its intense action sports emphasis, to "rationalize" the business in the difficult environment. /p p The two media companies co-own the Alliance, airing the programming across their networks and other platforms. Allisports.com has been launched as the digital hub, with a social network "where fans can connect with the sports and athletes by joining the Alliance." Members of "Flux" communities automatically have an Alli account. Online sports vet Doug Kirk (NBA, SI, ESPN) will oversee the hub as digital VP, according to a href="http://http://www.sportsbusinessjournal.com/article/60718" title="SBJ"SBJ/a; Alli also plans to add several sales and digital staffers. a href="http://expn.go.com/expn/story?id=3736510" title="Release"Release/a. /p p bSBJ/b: The event deals are a mixed set ranging from revenue sharing for the Maloof Money Cup and AMA Motocross Championships in exchange for air time and production costs. King of Wake signed over digital rights to Alli; the event will be streamed on allisports.com. /p p iPhoto Credit: a href="http://www.allisports.com/node/3368?type=sportid=341gid=4979"Alli/a/i /p piOur streamlined mobile application for the BlackBerry and other smart devices brings you the latest headlines quickly on the go. a href="http://m.paid.mwap.at/"Click here to download/a./i /p pa href="http://feeds.feedburner.com/~a/pcorg?a=mFYq2k"img src="http://feeds.feedburner.com/~a/pcorg?i=mFYq2k" border="0"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/pcorg?a=Z0coO"img src="http://feeds.feedburner.com/~f/pcorg?i=Z0coO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=lFc7O"img src="http://feeds.feedburner.com/~f/pcorg?i=lFc7O" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=u0Beo"img src="http://feeds.feedburner.com/~f/pcorg?i=u0Beo" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=zFIkO"img src="http://feeds.feedburner.com/~f/pcorg?i=zFIkO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=DpXYO"img src="http://feeds.feedburner.com/~f/pcorg?i=DpXYO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/pcorg/~4/472080750" height="1" width="1"/

pCNBC, high on its viewership numbers as the markets continue to nosedive, is in for its own downturn possibly by Q1 of next, a href="http://www.broadcastingcable.com/CA6618023.html" title="a long cover story"a long cover story/a in the latest issue of BC says. "Despite the yuks and the huge numbers, the network is now in the process of slashing as much as 10% from its budget. People at the network, says one staffer, are 'scared s---less.'...As CNBC enjoys a new level of visibility and is babout to launch a massive new marketing campaign to capitalize on the momentum/b, it must do so while navigating through the same flailing economy that has sent the network's proverbial stock soaring." This far into Q4, the channel viewership is up 66 percent compared to the year-ago quarter. /p p CNBC execs are working to implement a href="http://www.paidcontent.org/entry/419-nbc-universal-caling-for-500-million-budget-cuts-next-year-layoffs-at-t/" title="next-year's $500 million cost-cut"next-year's $500 million cost-cut/a directives across parent NBC Universal (a href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=GE" class="ticker" title="GE"NYSE: GE/a), and CNBC's longform unit has already been downsized from 25 to about a dozen, the story says. And despite all that, today CNBC is brolling out four 30-second promotional spots each week/b featuring its more than 40 anchors and reporters, continuing on its "a href="iam.cnbc.com" title="I am CNBC"I am CNBC/a" campaign launched last year. /p p One of the video ads, below: /p p object width="300" height="202"param name="allowfullscreen" value="true" /param name="allowscriptaccess" value="always" /param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2391441server=vimeo.comshow_title=1show_byline=1show_portrait=0color=fullscreen=1" /embed src="http://vimeo.com/moogaloop.swf?clip_id=2391441server=vimeo.comshow_title=1show_byline=1show_portrait=0color=fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="300" height="202"/embed/objectbr /a href="http://vimeo.com/2391441"I Am CNBC: Maria Bartiromo/a from a href="http://vimeo.com/bandc"Broadcasting Cable/a on a href="http://vimeo.com"Vimeo/a. br / /p pstrongRelated/strong/p ul class="related" lia href="http://www.paidcontent.org/entry/419-nbc-universal-caling-for-500-million-budget-cuts-next-year-layoffs-at-t/" title="NBC Universal Calling For $500 Million Budget Cuts Next Year; Layoffs At Telemundo"NBC Universal Calling For $500 Million Budget Cuts Next Year; Layoffs At Telemundo/a/li /ul piOur streamlined mobile application for the BlackBerry and other smart devices brings you the latest headlines quickly on the go. a href="http://m.paid.mwap.at/"Click here to download/a./i /p pa href="http://feeds.feedburner.com/~a/pcorg?a=mr31h0"img src="http://feeds.feedburner.com/~a/pcorg?i=mr31h0" border="0"/img/a/pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/pcorg?a=MyuXO"img src="http://feeds.feedburner.com/~f/pcorg?i=MyuXO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=9ffcO"img src="http://feeds.feedburner.com/~f/pcorg?i=9ffcO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=BMRYo"img src="http://feeds.feedburner.com/~f/pcorg?i=BMRYo" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=OiMtO"img src="http://feeds.feedburner.com/~f/pcorg?i=OiMtO" border="0"/img/a a href="http://feeds.feedburner.com/~f/pcorg?a=wCBdO"img src="http://feeds.feedburner.com/~f/pcorg?i=wCBdO" border="0"/img/a /divimg src="http://feeds.feedburner.com/~r/pcorg/~4/471495318" height="1" width="1"/