Vous aurez certainement remarqué à quel point l'iPad - la tablette tactile d'Apple - semble tourné vers la presse en ligne... Que ce soit des annonces, des vidéos ou des développements de nouveaux magazines ou livres électroniques avec surcouches multimédia, la presse et l'édition en version électronique semblent se préparer à l'arrivée de l'iPad dans quelques semaines...

L'éditeur anglais Penguin nous a récemment fait une démonstration de différents concepts de livres électroniques pour iPad (que je qualifierais personnellement plus d'applications multimédias avec du texte...).

Cette semaine, c'est au tour du magazine VIV mag de nous faire une autre démonstration de sa dernière édition dans un format multimédia pour iPad.

Voici pour commencer la couverture de ce magazine électronique pour iPad:

Puis la demonstration du magazine sur l'iPad avec des interractions appréciables:

=> Lire la suite!

Ne soyez pas ivre de la fin et ne sautez pas de passage de cette étonnante vidéo, sinon vous en rateriez le meilleur. Si l’impressionnante démo iPad de l’éditeur Penguin n’a pas suffi à vous convaincre, cette vidéo très bien pensée (et initialement conçue pour des besoins internes) devrait le faire. Le [...]

[youtube]http://www.youtube.com/watch?v=Weq_sHxghcg&feature=player_embedded[/youtube] Ne soyez pas ivre de la fin et ne sautez pas de passage de cette étonnante vidéo, sinon vous en rateriez le meilleur. Si l'impressionnante démo iPad de l'éditeur Penguin n'a pas suffi à vous convaincre, cette vidéo très bien pensée (et initialement conçue pour des besoins internes) devrait le faire. Le ...

Penguin books was kind enough to send me a copy of Michael "Liar's Poker" Lewis's The Big Short: Inside the Doomsday Machine yesterday, and I've just finished it, having stuffed it up my eyeballs as fast as I could. Lewis is a gifted chronicler and debunker and demystifier of the world of finance. Twenty-odd years ago, in Liar's Poker, he revealed the crucial story behind the junk bond debacle, turning it into something human-scale for those of us who don't live and die by the pink sheets. Now he's done it again, with The Big Short, looking at the econopocalypse with its unimaginable sums and (literally) incomprehensible financial instruments, and unravelling it into a story that, for the first time, really made sense to me. The Big Short follows a handful of prescient contrarian investors who doubted the subprime bubble and sought out ways to bet against it (called "going short" on Wall Street). Contrarian investment is an old institution, but these people aren't just contrarian in their views on the market -- they're genuinely a little odd. Most of them are proudly obnoxious, one realizes halfway through that he has Asperger's, all are tough as nails, some still manage to be sweet, and all are, ultimately, likeable (if only slightly, in the case of the bond salesman who set out to find people willing to bet against the bubble that his employer had created). In Lewis's book, these individual investors -- many of whom never come into contact with one another -- are financial detectives, each with his own specialization. One is convinced that it's all a fraud because he knows the people involved, personally, and thinks that they're crooks. Another has read the impenetrable prospectuses that accompany the exotic derivatives and realized that people are investing in garbage. Others are investigating the bond-rating agencies and coming to understand the institutional failures that lead them to be criminally negligent when it comes to rating these investments. As each detective investigates his corner of the puzzle, Lewis pulls together the whole story, explaining how a combination of genuine fraud, negligence and dereliction (of the firms and their regulators), greed and groupthink turned the economy into a socialized casino where profits always ended up in the hands of a few institutions and their cronies, and the losses were absorbed by the rest of us. Lewis is an extraordinary writer, and the people and stories he brings to life here had me as engrossed as I would be by a top-notch novel (I shocked someone on the plane this morning by doubling over with laughter at one particularly wild scene). But he's also a great explainer, and the story that he spins here turns the opaque markets into something that make a certain twisted sense -- something that's helped by his clear delineation of the parts that simply didn't make sense, the parts that were just bullshit, and designed to make you feel stupid. The Big Short: Inside the Doomsday Machine Previously:Liar's Poker: a timely moment to revisit 20-year-old memoir of the ... NYT Op-Eds: End of the Financial World As We Know It / How to ... What the hell is a Credit Default Swap? Max Keiser's curmudgeonly TV economics show: the Oracle Predictably Irrational: subjecting the "rational consumer ... Off the Books: The Underground Economy of the Urban Poor Depression 2.0: Creative Strategies for Tough Economic Times ... Underground economics in the USA Free: a great book, but it's missing the truly free Life Inc: a book against corporatism, published by a corporation ......

PUBLISHING IS DEAD (NOT): Internal video made public by Penguin Books.

TEA PARTIERS: Mock and scorn Parkinson's victim.

FOX NEWS: The network's contentious interview with President Obama on health care last night.

For recent Guides to the Tube, click HERE.

Newspaper Club Launches (BBC) -- the uses it has been put to make for good reading: Among the Newspaper Club's first clients were the BBC, Wired UK and Last.fm. Penguin used it to debut a preview of the fifth chapter of The Hitchhiker's Guide to the Galaxy, written by Eoin Colfer. Machine Learning Algorithm with a Capital A --...

Pour la toute première fois de leur histoire, les représentants du New Jersey balaient leur série de six matchs contre leurs rivaux de la Division atlantique.

There’s a new viral video making the rounds that challenges the normal order of the written word. The vid was (somewhat appropriately) created for a publishing company.

Created in the UK for a Penguin subsidiary, “The End of Publishing” offers viewers a very different narrative dependent on whether the text is read forwards or backwards.

Those with a keen memory for virals of the past will instantly recognize it as a tribute to first Jonathan Reed’s “The Lost Generation,” created for AARP’s U@50 Challenge back in 2007, that was in turn based on the Cannes Silver Lion-winning Argentinian political TV advert written by Ricardo Lopez for RECREAR back in ‘06.

We think it works, both as an interesting video and a positive PR message for the publishing industry. Let us know your thoughts in the comments box below.

Tags: MARKETING, penguin, video, viral video, viral videos