Unfortunately, I can't find who first sent this in, but the site Inieoma recently had an
interesting multi-part "discussion"
on
how independent artists are dealing with the issue of "piracy." Some of the parts are quite
interesting. Simon Indelicate has a bit of a bipolar post that does a
fantastic job laying out the economic issues of music production and
consumption. He notes that the technology has flipped scarcity and abundance on its head --
entirely separate from the file sharing issue. He is pessimistic about new business models working
for most musicians (about the only point I disagree with him on), but thinks that the overall world
is a better place with the internet and cheaper production of music. Quite a good read.
Then there's an
interview of Dan Bull, known around these parts for his musically brilliant open
letters to
Lily Allen and
Peter Mandelson. In the
interview, he discusses his views on the music business and things like file sharing. He notes that
he's mainly "against... enforcing backwards laws in order to cling onto an obsolete business
model."
Next up, is an
interview with Matt Stockman who is starting up a new record label, called
Sharabang, which plans to give away its music for free to "open up other revenue streams."
No
matter what industry you're in, to thrive you must firstly listen to your customers. For Sharabang
Music it's about listening to music lovers, how music is now consumed and adapting to this to offer
genuine choices. What we're actually doing by offering music fans a choice is trying to put the
value back into recorded music by diversifying the product range and offering far more than can
simply be sent over the internet. The whole interview is interesting, as Sharabang is working
hard to come up with interesting scarcities. One cool idea is that every concert of a band on the
label will be filmed with audience participation encouraged. And there will also be limited edition
t-shirts that are tied to a specific event or group, to encourage people to buy more and "wear them
with pride." We keep hearing more and more about companies stepping up to help artists embrace new
business models, so it's great to hear of one more that appears to understand the best way to face
the modern era.
There are some other parts to the discussion as well -- some I agree with and others I disagree
with, but overall there are some great viewpoints and thoughts on this general issue of how
musicians can adapt to a changing world. Perhaps none of it's really all that different from what
we usually discuss around here, but it's still great to see how different people are expressing
their opinions on the issue.
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