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Social networking has finally become something valuable
for brick-and-mortar businesses. Smartphones and location-based social networks allow users to
interact, share, meet up, and recommend places based on their physical coordinates. This
real-world connection to social media can mean more foot traffic and profits for business owners.
So-called “lo-so” networks like Foursquare, Loopt, and Gowalla enable any business with a physical location to not
only communicate with customers online, but actually get more of them to walk in the door —
and that’s exciting.
The question any brick-and-mortar business owner should be asking him or herself is no longer
“Should I use lo-so networks?” It’s “How do I do it?” The following
tips are essential to getting started.
1. Learn the Platforms
First of all, you need to understand how the technology works. Generally, people use lo-so apps
on their phones to “check in” whenever they go places. Global Positioning Satellites
(GPS) locate the users and determine what “venue” they might be at, giving them
options to select a location or create a new listing. These “check ins” allow their
friends to know where they are now, or where they frequently go. Some services allow users to
leave location-based tips for friends to discover later, and several involve social competitions,
or the ability to unlock digital badges, stickers, and prizes. Businesses can announce specials
or promotions through these apps, so when users “check in,” they receive
notifications of nearby deals.
Item one on your to-do list should be to become familiar with the prevailing platforms.
Foursquare, Gowalla, Loopt, Brightkite, and
Google Latitude are the most talked about
in general, though others exist, and popularity varies by geography (e.g. Foursquare reigns
supreme in New York City, and Loopt has a lot of clout in Silicon Valley). Other platforms to be
aware of include Yelp and Facebook, which are just now dabbling in lo-so.
Sign up for all of these, and download the apps to your phone if you can, so you can become
familiar with how someone would use each one. Most of the networks have iPhone, Android, and BlackBerry apps, and all of them allow you to “check
in” via desktop and mobile web browsers.
2. Determine Your Goals
Before you can optimize your business for lo-social networking, you need to step back and
determine what you want to accomplish.
Are you hoping to increase foot traffic to your store?
Do you want to sell more of a particular item?
Do you want more patrons at certain times of day?
Do you want to promote a specific product?
Are you looking for new customer acquisition?
Repeat customers?
You may say, “I want all of those,” but to be effective, you need to set specific
objectives. These will determine your approach to the entire process. Luckily, if you need to
change things around to fit new objectives in the future, the cost of doing so is very small.
One goal that should be on every business’s list is to be easily findable on every network,
which brings us to number three:
3. Establish Your Presence
Make sure that your business is listed on each network. Then make sure the address, phone, and
details are correct and current. Don’t assume that users have added everything correctly.
On some networks, once a venue is there, it’s stuck. Others let you edit. Don’t be
afraid to contact the network itself to ask them for help if you can’t fix your venue
listing. Gowalla’s Jonathan Carroll says, “We receive dozens of e-mails a day from
businesses around the world asking for additions or tweaks to their Gowalla locations, and
we’re happy to help out with them.”
It’s also a good idea to put up notices or stickers (on the door, order counter, or table
centerpieces, for example) announcing “We’re on Foursquare” or “Find us
on Yelp.” This will remind people to “check in” and spread the word about you.
4. Customize
Different networks have different options for customization, but it’s important that you do
as much as you can to build out your listing. Add your website. Integrate with your other social
networking accounts, like Twitter.
Features are constantly being added to each network, but great customizations you can try right
now include the following:
On Foursquare: Create to-do lists for users to explore around your area. And if
possible, work with Foursquare to create a custom badge for your venue or event.
Lo-social networks allow you to run promos to increase engagement and get people into your store.
Foursquare’s Tristan Walker says, “Any type of in-store promotion you can conceive we
want to make it so Foursquare can run it.” Many businesses offer specials like “check
in 10 times and get a free appetizer” on all the major lo-so networks. Establish
well-conceived promotions based on your goals, then evaluate the results. The biggest mistake you
can make is to do this sloppily or half-heartedly.
Carroll cites Lift Cafe as a good
example. “They offer 10% off every purchase when you check in on Gowalla, which they
include in their description and also as a reminder in the success screen after check-in.”
“[What] we’ve seen across all channels again and again is that what works is a good
local offer,” says Loopt CEO Sam Altman. Businesses with offers that cater to people
“making that gametime decision” when they’re out and about do the best.
“Offer value to the customer so it doesn’t feel like an ad,” he advises.
Shelley Bernstein, Chief of Technology for the Brooklyn Museum, talks about how the institution uses Foursquare to create a
multi-faceted campaign and experience for museum goers.
“We knew that many people coming here wanted to know more about the local neighborhood,
which is something Foursquare does well. We asked our staff for their opinion of the best stuff
in the neighborhood … and left tips at all these venues for Foursquare users to find.
Second, we added a promo for our mayor to reward the people who are consistently identifying
themselves with us. Third, Foursquare has given us a badge which unlocks after three visits, and
this helps reward our community for coming in the doors.
“All of these things together help create a total presence on the platform that works well
for the Foursquare community, the Brooklyn Museum visitor, and the local merchants in our
neighborhood.”"
Common promotions across various networks include the following:
Raffles (e.g. “Every person who checks in gets a chance to win an iPod.”)
Specials for the user who checks in most often. This is a staple of Foursquare promos for a
lot of venues (e.g. “Top user/mayor gets the first drink free every time he/she comes
in.”)
First check in specials (e.g. “Get 30% off your order when you check in for the first
time.”)
Digital punch cards (e.g. “Check in 5 times, get a free coffee.”)
Tips for developing effective promotions:
Advertise particular incentives, rather than your business in general (“20% off between
2 and 4pm;” “Buy one burger, get one free;” etc.).
On platforms that allow you create your own banner ads (such as Loopt), include your address
and opening hours in the ad itself, when possible.
Be creative. For example, Incase, the
bag and protective case maker, recently ran a promo with Gowalla to put virtual versions of its
products into the app to be collected and traded. Carroll remarks, “The result has been
phenomenal: Thousands upon thousands of their virtual items have been distributed in Gowalla to
an audience who could benefit from their products, but many of whom had not previously heard of
Incase.”
6. Engage With Your Customers
It would be a mistake to use Twitter as a one-way corporate megaphone, never interacting with
your audience. That’s a quick route to an audience of zero. One of the most effective uses
of social media is personal engagement and relationship building with your audience. The same
goes for lo-so networks.
7. Track Everything
Foursquare just released a slick analytics dashboard for
venues to track their stats. Other networks have metrics you can view as well, and they’ll
certainly be releasing better and better tools. From data you can study online to qualitative
observations at your own store, it’s important to keep track of everything so you can learn
what promotions work with your audience. Be aware, though, that your ROI may not be directly
measurable, and aside from increased sales, you’re working for brand exposure and increased
awareness of your business.
8. Be Prepared to Adapt
Location-based social network technology may be the newest and grooviest incarnation of social
media, but it certainly won’t be the last. And in a year it won’t look exactly like
it does today. Be prepared to adapt your methods when features change, as new tools emerge, and
as you review your own promotional results. Again, keep your objectives in mind, and be ready to
keep up with new technology.
9. Avoid Common Pitfalls
In talking with representatives from the major lo-so networks, several common mistakes came up.
Here are a few things you should try to avoid:
Don’t leave fake reviews or tips. They’re easy to spot, and you’ll lose all
on- and off-line credibility immediately when people catch on.
Don’t throw up poorly designed ads. “A badly designed banner ad performs so much
worse than … a good one,” Altman says. “It’s an insane
difference.”
Don’t forget to monitor activity. Carroll points out, “Chances are if someone has
a gripe or praise with their check-in, it’s a real-time thing: The patron is probably still
there … so the business has a chance to make the experience even better.”
We’d love to hear about your own lo-so experiences. Let us know how location-based
services have benefited your business in the comments!
Augmented Reality is a pretty hot topic currently, but it
seems to me that
the
Japanesein
particular have really embraced the concept of mixing the real world with computer-generated
imagery and data. One case in point is the Crimsonfox
project [JP], an “Alternative Reality” scavenger hunt game event that took place
over the weekend in Tokyo, Japan.
The main idea here was to use a tailor-made augmented reality app on the iPhone (which is only
available in the Japanese App Store) in a mass-player game in the real world, namely the central
district of Shibuya.
And over 200 players showed up in flesh and blood on the day of the event, all equipped with
iPhones. Using said app, GPS and the built-in compass of the 3GS, players ran around in the city
looking for hidden (physical) hints to find the real-world hideout of a “secret society
called Moonlights”.
On the screenshot below, you can see those hints in red and an interim goal in blue.
Players were able to “scan” hints they found with their iPhones, for example a
graphic printed on a piece of paper somewhere. The app would then verify the hint by
superimposing an emblem (see below) over the image on the iPhone camera, give away points for
finding the right hint and then lead players to the next part of the game.
Very cool concept, so it wasn’t too surprising that the Crimsonfox project was watched by a
total of 7,000 people live online. Tokyo-based Ubiquitous
Entertainment, the main organizer of the event, was even able to win the support of
Japan’s Ministry of Economy, Trade and
Industry.
While this is probably possible in Japan only, I wouldn’t be surprised to see this kind of
event copied for marketing or other purposes outside this country in the future (hit
this link for more information on the game in English).
Kontshaprod, Kontshasso et New Track présentent en exclusivité les 3 formations
représentatives de la scène ethno-trance !
Le temps d'une soirée, voyagez entre le passé et le futur grâce à une
subtile alliance
de sonorités ancestrales et rythmiques électros.
Les changements de plateaux et l'ouverture de la soirée seront assurés par la
prestation de SCIENTYFREAKS (ex Dr A), le batteur des HILIGHT TRIBE passe aux machines pour un doux
moment d'Electro ambiant. En parlant d'ambiance, la décoration sera au rendez-vous
grâce au collectif de la GOACHE FAMILY qui, le temps de la soirée, transformera le
Cabaret Sauvage en club tout droit sorti d'Ibiza.
www.myspace.com/scientyfreaks
http://www.facebook.com/group.php?gid=38933104284&ref=ts
CABARET SAUVAGE - Parc de la Villette
Accès piéton par le 59 bd Mac Donald / Métro : Porte de la Villette (Ligne
7)
Ouverture des portes : 19H30
20 E + frais de loc. en prévente / 25 E sur place
Locations : Fnac - Carrefour - Géant - Magasins U - Intermarché - francebillet.com -
fnac.com
+ points de vente habituels & Studios Kontshasso
HILIGHT TRIBE (Natural Trance)
Avec leur style unique, auto-baptisé “Natural Trance”, mélange subtil de
techniques ancestrales et avant-gardistes, HILIGHT TRIBE s'est imposé sur la scène
internationale depuis ces 10 dernières années avec ses 6 albums (5 studios + 1 live).
Armés de djembés, congas, didgeridoo, guitare, chants, basse, batterie ... La Tribe
nous transmet ses sonorités ethniques venues de contrées lointaines, qui inspirent
voyage, évasion, dans un réel esprit de communion électrique.
http://www.hilight-tribe.com
KAOPHONIC TRIBU (Ethno Trance Tribal)
Rock, Trance, Tribal, Electro, World... Tous ces styles définissent le son unique de
KAOPHONIC TRIBU. Avec la sortie de leur 4ème opus « Métamorphose », ce
groupe réputé pour ses prestations live dantesques réussit l'exploit de
transformer n'importe quel appartement en une jungle moite et primitive.
Didgeridoo ténébreux, chants envoûtants de peuples anciens, rythmes sorciers,
basse futuriste, envolées de flûtes, Accompagné de deux nouveaux membres venus
enrichir la force de frappe de la Tribu - dont le très « pulsatile » SALIF
SANON, un des meilleurs percussionnistes du Burkina - KAOPHONIC TRIBU prend un souffle nouveau qui
balaie les aprioris, attise violemment l'imaginaire et exalte sans limite toute l'ivresse d'un
monde livré aux sens.
www.kaophonictribu.com
GOAYANDI (Ethno Natural Trance)
Formé en 2000, GOAYANDI distille depuis 10 ans une musique atypique et novatrice.
Composé de 5 musiciens d'inspirations diverses. Ils fusionnent des instruments traditionnels
tels que le djembé, le didgeridoo, la guimbarde et les tablas dans des compositions
actuelles. Ce métissage donne naissance à un style de musique baptisé «
Trance Naturelle ou techno-acoustique », un cocktail bien dosé de musiques du monde
parfumées de sonorités psychés et électro. GOAYANDI nous invite pour un
voyage festif et dansant, accompagné de mélodies hypnotiques et de rythmes tribaux,
le tout servi en acoustique ! Alchimie garantie. L'occasion pour ce groupe qui incarne la nouvelle
génération de présenter leur tout nouveau et second, album : Time.
http://www.goayandi.com
-//- agenda Concert Electro - Paris, Paris (75) - le 10-04-2010 -//-
Here’s uber sexy Pussycat Doll and one of the new contestants on
Dancing With the Stars, Nicole Scherzinger, leaving her gym
workout and looking freaking hot while doing so. I’ve said it before and I’ll say it
again; Nicole has one of the tightest and hottest bodies in showbiz, and these shots are perfect
proof of that. C’mon, just look at her showing off her shwingtastic tummy and prancing
around in that tanktop, and try to tell me that she wouldn’t be the hottest babe at your
gym. And by the way, it will be a travesty if she doesn’t win on Dancing With the Stars
this season. Enjoy!
It’s a brand new week, which means
it’s time for Mashable’s guide to upcoming social media and web events, parties, and
conferences. For more upcoming event listings, check out Mashable’s Events section.
Is your event not on this list? Contact us at least one month before your event
and let’s establish a media partnership.
Mashable’s Weekly Social Media and Marketing Event Guide is proudly supported by
Eventbrite, the Web’s
Event Marketplace.
March 15-16, 2010, London, UK: At Social Media World Forum, learn from social networks, brands, advertisers and
analysts. Hear from leading social networks on their strategy, revenue models and how they are
approaching the future. Worldwide case studies from global brands and corporations on their use
of social media. Examine the current market conditions, future forecasts and predictions from
leading analysts. Mention you are a Mashable reader to receive 15% discount.
March 17, 2010, San Francisco, CA: Join SF New Tech, the Bay Area’s largest and longest running monthly tech event,
to get an early look at of some of the hottest new tech around. Famous for its sold out events
where executives (and the occasional hacker or two) take to the stage to strut their stuff, SF
New Tech is *the* place where early adaptors, developers, influnencers, venture capitalists,
journalists, bloggers, and regular every-day folks converge to see the latest and greatest
technology. Visit sfnewtech.com for
details.
March 19, 2010, London, UK: Justmeans’Social
Media and Stakeholder Engagement Conference will bring together the top minds in
sustainability, marketing, innovation and technology. This executive forum will explore how
technology can enable sustainable business by involving stakeholders in the value creation
process and will showcase examples of success and failure in this rapidly evolving market. Use
this link for a
10% registration discount.
March 22-23, 2010, Paris, France: At Marketing 2.0 Conference, learn from
brands’ social media initiatives, advertisers, researchers and analyst. Hear from leading
people in the Social Media business on their strategy, revenue models and how they are
approaching the upcoming trends in the Social Mediasphere. Worldwide case studies from global
brands and corporations on their use of social media. Examine the current market conditions,
future forecasts and predictions from leading researchers. The socialmash2010
discount code gives you €200 off.
March 22-23 & 25-26, 2010, Hong Kong & Singapore: Join us at the
Social Media & PR
conference. This comprehensive two-day event sees PR practitioners from leading global brands and
agencies come together to share about the best practices, pitfalls to avoid, case studies,
how-tos, measurement and ethics of social media in PR. See social media’s relevance to both
B2B & B2C, discuss how new & traditional PR avenues can be integrated. Register today.
Save 10% when you enter ‘Mashable‘ under ‘How did you know
about this event’.
March 22-25, 2010, Dallas, TX: Attend the Advanced Learning Institute’s
17th Forum on Social Media for Government: How To Engage Your Employees And Citizens By Using
The Latest Web 2.0 Technologies To Drive Communication Results, to learn how to capture the power
of social media in your organization, along with helpful tools, tips and techniques to get
started. Hear practical advice, firsthand, from leading government agencies and organizations
such as: Transportation Security Administration; NASA; Microsoft U.S. Public Sector, CDC;
GovLoop; Southwest Airlines; National Institutes of Health; U.S. Army Reserve; City of Sugar
Land, TX; Missouri River Regional Library; City of Reno, NV; Texas Parks & Wildlife
Department; Deloitte Services, LP; GolinHarris; 2ndSix; & Panetta Communications. Mention
Mashable when registering to save $200.
March 22-26, New York, NY: Go beyond search at the Search Engine Strategies. Learn the newest trends, strategic action plans, and
technology that industry leaders are employing today. Our experts will trace the natural
evolution of search exploring topics such as: digital asset optimization, mobile application
development, transition from search to discovery and more. SAVE 15% with code
MHNY15. Program will focus on cutting edge strategies, tips, and tactics that
will be driving search in 2010. Hear from the leading voices in search and digital like Avinash
Kaushik, David Meerman Scott, Tim Ash, Ray Comstock and more.
March 23, 2010, San Francisco, CA: Swagapalooza is an experiment in viral media. On March 23rd, the world’s
most-followed bloggers, tweeters, and digital influencers will gather to judge five-minute
auditions from the creators of the latest, greatest, and most unexpected new products. Are you
one of the world’s top bloggers or tweeters? If so you deserve to be begged for your
attention and your following. Your taste and discernment make you the perfect judge of these
marketers who will come to cajole, beg, and bribe you with more free stuff than you can
imagine... Tickets are free for those who qualify.
March 23, 2010, Sacramento, CA: Northern California Social Media Society Launch
Party. Join NCSMS in celebrating their launch. Celebrate with cocktails, appetizers and door
prizes; learn about the Society and network with other individuals and businesses. The NCSMS
provides an opportunity for their members to collaborate with other individuals and advocates as
well as continue to grow social media marketing skills and smarts. Whether you want to learn or
lead, this is a great opportunity to be part of an organization which is dedicated to the
advancement of social media. The event is free to those who register.
March 23-24, 2010, Berlin, Germany: Learn, discuss and explore the challenges
and commercial opportunities that exist within the mobile internet ecosystem and make the most of
best-practice perspectives over a two day period offering a programme packed with case studies,
roundtable discussions, industry snapshots, masterclasses and fishbowl sessions. Significant
discount for Mobile Operators, Online/Mobile Communities, and Content providers! Go to iir-mobileinternet.com/mashable
for more information.
March 24, 2010, New York, NY: Social Reputation Management: Protecting and Strengthening Your Brand Across the
Social Web is a conference that will share the best case studies on how communicators and
marketers listen to conversations, monitor and comprehend what is being said, and engage through
the social web. The case studies will be followed by moderated interactive roundtables. Use promo
code MASH for a discounted rate of $155.
March 24, 2010, Rutherford, NJ: Learn about how you would grow your business,
talk to your customers, interact and engage. Social Media will help your business grow,
financially and in relation to your customers. Topics include Twitter, Facebook, YouTube,
Blogging, etc. This workshop is geared for small businesses that want to grow their fanbase and
reach potential customers and make your relationships better with by using the social web. Click
over to socialbiz324.eventbrite.com to purchase tickets to the event and use the code
mashable to save 50%.
March 24-25, 2010, San Francisco, CA: EyeforTravel’s Social Media Strategies for
Travel conference goes beyond the ‘what is social media?’ debates
(that were so 2008!) and examines the strategic importance of social media to travel brands. The
2 day conference will share leading case studies, hits, tips and advice from top travel companies
including JetBlue, Hilton, Virgin America and more. Use the discount MASHABLE to
save $100 on the registration fee!
March 25, 2010, Santa Monica, CA: Join us for more rock solid networking with
tech geeks, VCs, entrepreneurs and good folks just like you. Schmoozd is an exclusive social
mixer bringing together professionals in marketing, advertising, technology, social media and
startups. The event is designed to facilitate knowledge sharing, relationship building and deal
making. For more information, please visit www.schmoozd.com. Mashable readers get 50% off when registering via
this link.
March 25, 2010, Toronto, ON: Join Nick La, creator of the popular blog Web
Designer Wall, owner of N.Design Studio, IconDock, and Best Web Gallery for a one-day immersion
into WordPress, the world’s most popular publishing platform. If you want to learn how to
create your own WordPress themes, understand how to use template tags and conditional tags to
format and display the data you want, or how to use WordPress as a content management system,
Nick will take you from WordPress Zero to Hero
in 7 hours flat.
March 25-26 2010, Atlanta, GA: REtechSouth: The only event in the Southeast that ties cutting edge social media
concepts and practices, plus tips and tactics on existing technologies, to the unique challenges
of the current real estate market. It’s worth attending just to absorb all the expertise
that will be in the room, as real estate’s best and brightest direct their attention
towards your needs. Presented by Better Homes and Gardens Real Estate. Save $29 off registration
by using the code Mashable.
March 29, 2010, Portland OR: The social media conference for marketers, Social Fresh is not about concept, but
focused purely on case studies from the front lines. Learn what social media can really do for
business bottom lines. One day, 35 speakers from companies like Intel, Ford, Comcast, Nike and
many more. As well as keynote Peter Shankman. Register now and use coupon code mashable for 15% off.
March 30, 2010, London, UK: The upcoming Hit Me! Social Media and Search event is designed for business owners and
entrepreneurs who want to find out the latest practical business advice and information about
Social Media and Search. Freshbusinessthinking.com has partnered with Microsoft to deliver this
power-packed one day event featuring experts and leading practitioners from the world of social
media and search. Stats published by Nielsen show that social media usage has increased by 82% in
the last year. The challenge for organisations of all sizes is how to use social media to drive
business. Over 1500 delegates have attended our one-day events and the average rating is 8.5 out
of 10 – the next one is shaping up to be the best ever with a host of experts
on hand to give you the information and advice you need to grow your business online. Mashable
readers: get a discount entering promotional code MASHABLE.
March 30-April 1, 2010, San Jose, CA: Become Location Enabled at Where 2.0. Now
in its sixth year, Where 2.0 is one of the world’s foremost events dedicated to exploring
the emerging technologies in the geospatial industry. At Where 2.0, we expose the tools pushing
the boundaries of the location frontier. Join us and meet the people behind the mashups, the
people behind the platforms, and the people looking ahead to the future of geospatial. Find out
what’s viable now, what’s lurking just below the radar and how to gain a competitive
edge. Register now and save 15% at en.oreilly.com/where2010. Use code whr10mash.
April 5, 2010, New York, NY: You need to be a social media specialist.
Today’s marketplace demands it. Content, regardless of medium or platform, is regularly
created, curated, commented upon and shared by consumers. If you’re not strategizing to
maximize the social component, you’re missing prime opportunities. Register for the
IAB Social Media Marketplace to
gain insights from Federated Media’s John Battelle, MediaLink’s Wenda Harris Millard,
Del Monte’s Doug Chavez, Deep Focus’s Ian Schafer, GE’s Andrew Markowitz and
more. Use code mashable to save $100.
April 7, 2010, Cincinnati, OH: BlogWell: How Big Brands Use Social Media features 8 great case studies on the
best social media programs at large corporations. AT&T, Dell, Duke Energy, General Mills,
Hilton, Procter & Gamble, Rogers Communications, and Tyson Foods share case studies in
corporate social media. You’ll learn how to get started, get past roadblocks, and make your
social media program phenomenal. From GasPedal and the Social Media Business Council. Get $39 off
registration by using the code ILoveMashable.
April 7, 2010, New York, NY: Attend the Social Media Advertising
Consortium’s April NYC Salon. Join SMAC members for a lively discussion on how brands
are organized around social media. A panel of top brands including IBM and PepsiCo, and agencies
will share insights, look at best practices, campaign successes and discuss what’s next in
measurement and research. Discussion followed by networking, wine & light hors
d’oeuvres. The cost is free for SMAC members and $45 for non-members. Mention
Mashable when registering to save 10%. Space is limited so register early.
April 7-8, 2010, New York, NY: Strengthen your business with mobile marketing,
apps, video, and content at Think Mobile, a conference focused on mobile strategy, marketing, and
mobile apps. Learn how to get your brand in front of the right customers, how to handle mobile
content, and how to make money in mobile. The full day dedicated to mobile apps will cover
building an app team, designing user interfaces, marketing your app, and targeting development
for specific platforms. Speakers represent AdMob, Pandora, Nielsen, Bravo, PCMag.com, and more.
Register with promo
code TMMASH and save 20%!
April 7-9, 2010 Sydney, Australia: ConnectNow is a three day event focusing on the intersection of social media,
emerging technologies and enterprise. The first two days is conference, where you’ll learn
from international specialists how to leverage off new trends in marketing innovation such as
augmented reality, location based services, social search, the real-time web, mobile’s
growing dominance and the importance of ’social capital’. Day three is workshop day
specifically for non-profits, charities, Government and community groups. Attend ConnectNow and
leave equipped with actionable strategies to implement to your business. Register online and
email info@connectnow.net.au quoting: Mashablemates to get 10% discount!
April 8-10, 2010, Atlanta, GA: The 2010 Nonprofit Technology Conference will
bring together more than 1,000 nonprofit leaders, IT innovators, communications gurus,
fundraising superstars and nonprofit staffers from all over. You’ll learn the latest
trends, practical how-tos, and IT solutions that can optimize your organization’s use of
technology and help you meet your mission to create more social good in the world — and
you’ll have a good time, to boot. Select “Mashable” from the “How did you
hear?” field to receive an $100 discount.
April 9, 2010, London, UK: Natural SEO, a thupr
event, aims to resolve some of the myths around SEO. The event brings together people who blog
(for themselves or on behalf of others) with tools designed to help them, and experts prepared to
share their wisdom. There are discussion streams and the chance to try out some of the software
on site in a relaxed, conversational environment. The event is free, but limited to 100 places.
April 12-15, 2010, Santa Clara, CA: The 6th annual MySQL Conference & Expo,
presented by O’Reilly Media, brings over 2,000 open source and database enthusiasts
together to harness the power of MySQL and celebrate the huge MySQL ecosystem. The O’Reilly
MySQL Conference & Expo is a new event that builds on the tradition of past MySQL conferences
(previous events were co-presented with MySQL AB and with Sun). This inclusive, innovative event
will showcase the full spectrum of the MySQL ecosystem, from global corporations and diverse
service vendors to start-ups and grassroots projects. Our growing lineup of speakers, program
committee members, and sponsors represent a wide array of some of the most influential companies
and projects in the MySQL community. Register now and save an additional 15% at: en.oreilly.com/mysql2010. Use discount code
mys10msh.
April 12-15, 2010, Washington, DC: Attend the Advanced Learning
Institute’s Forum on Social
Media for Recruiting in Government & Defense: Using Web 2.0 Technologies To Attract,
Retain, And Engage Top Talent To Become An Employer Of Choice, to learn how to incorporate the
power of social media into your organization’s recruiting strategy, along with helpful
tools, practical tips and techniques to get started. Hear practical advice, firsthand, from
leading government agencies and organizations such as the: Internal Revenue Service; Library of
Congress; Booz Allen Hamilton; Sodexo, Inc.; U.S. Air Force; Peace Corps; Arbita, Inc.; Panetta
Communications; CollegeRecruiter.com; Bold Interactive; Campbell-Ewald; Brazen Careerist &
CampusGov. Mention Mashable when registering to save $200.
April 12-16, 2010, New York, NY: Attend New York Entrepreneur Week (NYEW), a non-profit movement formed around a single
belief: entrepreneurs change the world. The New York Entrepreneur Week movement gives you the
opportunity to actively engage the foremost entrepreneurs, investors and dealmakers both in the
State and from around the world. Now is the time for entrepreneurs who have the will and drive to
prove they can achieve anything, to stand up and come together in New York State for another
groundbreaking NYEW event. Receive 75% off with code: Mashable 2010.
April 16-17, 2010, Royal Oak, MI: FutureMidwest, the region’s largest two-day technology and knowledge
conference, is aimed at helping professionals successfully add digital strategies to their
communications programs. Technology and online tools have dramatically changed the way we do
business. FutureMidwest will highlight the effect this transition has had on companies. The
conference will feature presentations, group breakout sessions, relationship-building
opportunities and influencers who are redefining business in the digital age. For a 50% discount,
e-mail your name to hello AT FutureMidwest DOT com with the subject line “It’s
Happening Mashable.” Then go to the Web site and register as a student.
April 16-18, 2010 Montreal, Quebec, Canada: The iPhone Boot Camp offers a three day
workshop on iPhone and iPad Development, covering basic to advanced features such as web
services, database, core location and animation, audio and camera and augmented reality. The
workshops are limited to fifteen developers and is a full 24 hours of training. The iPhone Boot
Camp is a well established certificate training program that has trained over 200 iPhone
developers in dozens of cities since 2008. Our instructors are all developers with several apps
in the store and experienced trainers using proven course material. Most developers are able to
develop an app for sale in the app store after completing the training. The(...)
Cette semaine, l'affaire Xbox Live concerne trois jeux disponibles en leur temps sur Xbox et
proposés jusqu'alors sur le Marché Xbox Live pour 1200 Points Microsoft (un peu moins
de 15 euros). Désormais, [...]
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Social networking has finally become something valuable
for brick-and-mortar businesses. Smartphones and location-based social networks allow users to
interact, share, meet up, and recommend places based on their physical coordinates. This
real-world connection to social media can mean more foot traffic and profits for business owners.
It’s a brand new week, which means
it’s time for Mashable’s guide to upcoming social media and web events, parties, and
conferences. For more upcoming event listings, check out Mashable’s 
Recommandations
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and reject those that you are not interested in
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