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yelvington.com - Steve Yelvington's weblog -
11 hours and 17 minutes ago
pI've previously mentioned some of the a href=http://www.yelvington.com/node/508assumptions and
assertions/a behind the site management toolkit we're developing at Morris. One key assumption is
that editors should be able to determine page layouts -- something that's just not possible with a
lot of template-driven content management systems. Here's how we're making that work./p pEditors
begin by seeing the site pretty much as everyone else would./p pimg
src=http://www.yelvington.com/files/jax300.png alt=New homepage//p pBut if you look closely -- and
if you have the permissions that comes with an editor's role -- you see a series of tabs across the
top of the main content area on the homepage. /p pimg
src=http://www.yelvington.com/files/tabs300.png alt=Tabs show if you have permissions//p pWhen you
click on the content tab, you get a layout dummy. This is accomplished using the Drupal contributed
Panels module, written by Earl Miles./p pimg src=http://www.yelvington.com/files/layout300.png
alt=Page in layout-dummy mode//p pElements can be added, temporarily disabled (notice the ones that
are darkened), dragged and dropped from cell to cell, and so forth. This makes it possible to
easily relocate or replace components./p pBut it's not something that you should emhave/em to do in
order to update and maintain a site throughout the workday. The actual components displayed on the
page are dynamic blocks. Their are determined by applying business rules to the underlying data
(stories, images, blog posts, etc.) /p pFor example, one block might list half a dozen of the most
recent AP national news stories, while another might feature a picture and headline from the story
currently top-ranked by editors. When fresh content is available, the site can automatically change
without human intervention./p pThese blocks are all defined and generated using another Drupal
contributed module, Views. It's also written by Earl Miles, recently honored as a
href=http://drupal.org/earl-miles-merlinofchaos-2008-MVP-OSCMS-Drupal-packt-awardDrupal MVP./a Web
producers can learn Views, but it's not something I'd want to have to teach to the copy desk. /p pA
lot of the work that's been going on in Jacksonville over the last month or so has been the
development of a library of these Views components and corresponding HTML template work to tailor
their output./p pThis combination of Views, Blocks and Panels is used to manage not only the home
page, but also major section fronts such as Sports, News and Interact. /p pBut editors -- not Web
geeks, but journalists -- also can create such pages from scratch. It's a straightforward process.
You start out by selecting a layout grid from a library./p pimg
src=http://www.yelvington.com/files/create_layout300.png alt=New pages can choose from a set of
options//p pIf you don't like any of the choices, you can also create a custom layout by specifying
the number of rows, then the number of columns in each row, and the widths (in pixels or
percentages). It's just a matter of filling out a form and no HTML is required. /p pThe resulting
grid then can be populated with blocks from the library, or arbitrary content blocks. If you create
arbitrary content blocks, you're beginning to get into a requirement that you understand some HTML,
but you're still insulated from the complexity of the complete page./p pThe page is automatically
wrapped in the site's standard design, including the required advertising positions, navigation,
and branding./p pThis makes it possible to quickly create topics pages or special presentations for
complex major news stories. /p pExisting pages can be copied, reworked in a private mode until
they're finished, and then swapped into the live positions. This makes it possible to have a really
special homepage when it's time to publish a really special project./p pI'll have some more detail
on these tools in coming days./p

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Silicon Alley Insider -
18 hours and 54 minutes ago
pimg class="float_right" src="/~~/f?id=4900a23c796c7afc0024ed1fmaxX=290maxY=155" border="0"
alt="Titanic.jpg" title="Titanic.jpg" width="290" height="155" /The dean of newspaper analysts,
Alan Mutter, says that a
href="http://newsosaur.blogspot.com/2008/12/where-extreme-cuts-may-come-at-papers.html"demolished
newspaper companies are finally preparing to make extreme cost cuts to save themselves/a. The level
of these cuts will vary depending on the speed with which the companies' revenues disappear, but at
least the industry appears to finally be moving beyond denial:/p p style="padding-left:
30px;"[P]ublishers are systematically reviewing every aspect of their businesses with an eye to
saving a buck any way they can.br /br /They are preparing cascading contingency plans that can be
implemented according to the degree that sales might decline. The industry's revenue crisis is
detailed a
href="http://newsosaur.blogspot.com/2008/11/newspapers-eye-extreme-cuts-as-crisis.html"here/a in
the first installment of this series... Here's a glimpse of what may lie ahead:br /br /The list of
potential expense reductions includes strongsqueezing staffing, shuttering bureaus, carving out
layers of middle management, telescoping multiple sections of the paper into one, tightening
newshole, scrapping syndicated features and wire serevices, axing op-ed pages and book sections and
eliminating classified ads on certain days of the week./strongbr /br /In an example of what could
become commonplace, the Newark Star-Ledger stronga
href="http://www.breitbart.com/article.php?id=D9415AC00show_article=1"reduced headcount/a by almost
half in the fall by threatening to close the paper by the end of the year if its cost-cutting
targets were not met/strong. The reduction was enabled through enriched severance benefits and
concessions from labor unions throughout the plant.br /br /Another alternative will be to strongask
employees to accept voluntary pay cuts, to agree to work longer hours, and to ease manning
requirements and other work rules. Bonuses may be reduced or eliminated/strong for the fortunate
few who still would have qualified for them.br /br /Publishers will strongoutsource anything that
makes sense, including ad sales, ad composition, copyediting, page layout, printing, customer
service, fleet maintenance and delivery/strong.br /br /Many newspapers will look to strongselling
their historic downtown edifices/strong to raise operating capital and repay debt. If they can't
outsource printing, they will move their presses to the warehouse district of town and relocate the
administrative, ad and editorial staffs to rental space in class-B locations.br /br /Continuing a
trend that began this year, publishers will be seeking to strongpartner with neighboring papers
/strongto save costs on ad sales, content generation, printing and delivery.br /br /If the economy
deteriorates too far too fast, partnerships of convenience may give way tostrong outright
mergers/strong in markets shared by multiple newspapers.br /br /This would be especially likely in
cities where one or both of the properties is financially distressed, enabling the publishers to
argue that the traditional antitrust objections to such transactions should be waived in the
interests of preserving the editorial voice of at least one surviving publication. To make a merger
more palatable to regulatrs, the publishers might agree for a while to have the surviving paper
continue printing some features carried over from the one that does out of business...br /br
/Things could get particularly dicey for individual, free-standing publishing companies like the
Star Tribune, Boston Herald and Philadelphia Media Holdings, the latter of which may find it
increasingly difficult to sustain the publication of both the Inquirer and Daily News.br /br /Even
though this is the worst time in history to be selling or financing a newspaper company, several
operators, including Copley, Cox and Journal Register, have put publications on the block. Journal
Register, which was among the first of the many precariously financed publishers to default on its
debt, has stated that it will close papers it cannot sell.br /br /Companies like GateHouse Media,
Lee Enterprises, McClatchy, MediaNews, Morris, New York Times Co., Philadelphia Media, Star Tribune
and Tribune are obligated to improve their profitability in the coming years to repay the principal
and interest on money they have borrowed to make acquisitions.br /br /In the event the publishers
are unable to meet those obligations, their creditors will move in to slash expenses; attempt to
sell off assets to generate cash, and take every other step necessary to sustain the properties as
going concerns.br /br /This will last as long as the newspapers continue to generate operating
profits. But it is highly unlikely in this environment that any creditor would provide additional
cash to prop up a money-losing newspaper./p pRead more on a
href="http://newsosaur.blogspot.com/2008/12/where-extreme-cuts-may-come-at-papers.html"Reflections
of a Newsosaur /a/p pstrongSee Also: /strongbr /a
href="http://www.alleyinsider.com/2008/11/cash-crunch-at-new-york-times-nyt-400-million-due-in-may"New
York Times Cash Crunch: $400 Million Due In May/a/p pa
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