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div class="rxbodyfield"p page="1" class="ArticleBody"Dell believes that customers do not
necessarily need to build new datacenters, and is now offering to show customers how to optimize
their existing ones to extend their life span./pp align="right"a
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width="336" height="280" border="0" alt="" align="right"//a/pp page="1" class="ArticleBody"Dell
says that its expertise in this area came about two years ago, when it discovered it had reached
the capacity limits of its two datacenters in Austin Texas. Rather than going to the expense of
simply building a new datacenter, the company instead looked at whether it was possible to squeeze
more life out of its existing ones./pp page="1" class="ArticleBody"b[ Check out these#160;a
href="http://www.infoworld.com/article/08/11/18/Eleven_tips_for_datacenter_efficiency_1.html?source=fssr"11
tips for datacenter efficiency/a. And keep up on green IT trends with InfoWorld#39;s a
href="http://weblog.infoworld.com/sustainableit/?source=fssr"Sustainable IT blog/a and a
href="http://www.infoworld.com/newsletter/subscribe.html?source=fssr"Green Tech newsletter/a.
]/b/pp page="1" class="ArticleBody"quot;Michael Dell looks at building new buildings in order to
make money, and not making money in order to build buildings,quot; explained Rick Becker, VP,
Software and Solutions Enterprise Product Group at Dell./pp page="1" class="ArticleBody"Becker was
one of the men charged with overseeing the redevelopment of Dell#39;s datacenter resources. Dell
estimates that its own datacenter optimization has internally reduced costs by more than $29
million./pp page="1" class="ArticleBody"quot;When we optimized our own datacenters, we learnt a lot
of lessons,quot; Becker told Techworld. quot;And now we want to share these lessons with our
customers,quot; he added. To this end, Dell is offering customers a datacenter optimization
service./pp page="1" class="ArticleBody"Alongside the service, Dell is offering some simple advice,
in line with the company#39;s established policy of a target="_blank"
href="http://www.techworld.com/storage/news/index.cfm?newsid=105618"simplifying IT/a . This
includes the decommissioning old servers, consolidate existing equipment; virtualize as much as
possible, and re-equipping with new kit in order to take advantage of much better energy-efficient
technology./pp page="1" class="ArticleBody"On the consolidation point, Dell points out that many
companies have unnecessary servers running in their DCs, legacy of past projects, but which are not
shut down because managers don#39;t know what they are used for./pp page="1"
class="ArticleBody"Becker said that with a 70 percent server volume reduction, coupled with an
equipment refresh with energy-efficient products, a typical datacenter would see 50 to 70 percent
less energy use./pp page="1" class="ArticleBody"Becker also makes it clear that he is also a big
fan of virtualisation, and believes that this is one of the most important ways for companies to
reduce their server sprawl and optimise their server resources. quot;At Dell in 2006, we only had
543 virtual machines. Now the number is over 5,000,quot; he said./pp page="1"
class="ArticleBody"quot;We will also ask customers to raise the temperature of their
datacenters,quot; said Becker, pointing to the fact that most datacenters are currently too
cool./pp page="1" class="ArticleBody"Dell equipment can run at 25 degrees Celsius (77 Fahrenheit).
Indeed, Dell#39;s equipment is certified to run at 29.4 Celsius (85 Fahrenheit), but Becker says
that at 25.6 Celsius (78 Fahrenheit), it found that its fans ran at a greater speed and started
impacting on energy cost savings./pp page="1" class="ArticleBody"By its own estimate, Dell believes
it can help companies increase their DC computing capacity by 270 percent within the same power and
space footprint, using less hardware. Its message then to the market is spend now, in order to save
down the road./pp page="2" class="ArticleBody"But will anyone buy in to this argument considering
the current economic climate?/pp page="2" class="ArticleBody"Becker disagrees somewhat with the
gloomy forecasts touted by a target="_blank"
href="http://www.techworld.com/applications/news/index.cfm?newsid=107022"IDC/a and a
target="_blank"
href="http://www.techworld.com/midsizedbusiness/news/index.cfm?newsid=105682"Gartner/a . While
everyone seems to agree that the industry won#39;t experience the extreme cuts it suffered in 2001
after the dot-com bust, Becker feels that customers will not be holding off all their spending
plans, especially if Dell can demonstrate real ROI (return on investment) within a 12 to 18 month
period./pp page="2" class="ArticleBody"quot;Post September, IT has suddenly become the key enabler
on how companies can remain viable,quot; said Becker. quot;We can show the ROI that customers can
achieve, plus we have financing options available./pp page="2" class="ArticleBody"If companies can
reduce the amount of people needed (by adding in more automation), as well as trimming their real
estate costs, there is much less expense. The finance guys absolutely get that. That is what we
mean when we say, simplify and save,quot; he said./pp page="2" class="ArticleBody"a target="_blank"
href="http://www.techworld.com/index.jsp"emTechworld/em/a emis an InfoWorld affiliate./em/p/divbr
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