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Avec l’annonce d’un déploiement de voitures électriques à Hawaii, Better Place pense sauver, dans l’ordre, les îles volcaniques, les Etats-Unis et enfin la planète.

Le patron de Better Place, Shai Agassi, un ancien du logiciel de Silicon Valley, a annoncé hier avec Linda Lingle, gouverneur d’Hawaii, leurs plans futurs.

L’accord stipule que la société d’électricité Hawaiian Electric Company travaillera avec Better Place pour bâtir une infrastructure de transports, comprenant des stations de recharge et d’échange de batteries.

Les premières voitures électriques devraient fouler le sable des plages de Hawaii d’ici 18 mois, avec une disponibilité sur le marché de la grande consommation prévue en 2012. Les îles du Pacifique viennent ainsi rejoindre des pays comme Israël, le Danemark, l’Australie ou l’état de Californie dont la politique tend à favoriser les déploiements de voitures électriques.

Linda Lingle a déclaré toute excitée que cette annonce était un grand pas en avant vers l’indépendance énergétique de son pays. Hawaii s’est fixé le but d’atteindre 70% d’énergie propre consommée.

Shai Agassi pense que les prototypes de voitures électriques, dérivées des SUV Nissan Rogue, conviennent parfaitement à Hawaii qui dispose de sources d’énergies renouvelables importantes, comme le solaire, l’éolien pou les énergies marémotrice et géothermique. Il pense que ce sera un exemple pour les Etats-Unis.

Ben, bonne chance.

L’Inq
Globes

Traduction et adaptation d’un article de Sylvie Barak pour INQ.

pimg src="http://farm4.static.flickr.com/3141/3080311410_8d83fc14b8_o.jpg" width="150" height="118" alt="scanning_barcode" /With the rise of app-laden smartphones like the iPhone and Google's Android OS, now on T-Mobile's G1, many penny-pinching shoppers have downloaded barcode scanning applications onto their mobile devices. These apps allow consumers to compare the prices of merchandise on a store's shelf to competing stores in the area just by taking pictures with their smartphone's camera. The prices are instantly retrieved and displayed on the mobile phone so consumers can know embefore/em they buy if they're getting a good deal. /p p align="right"emSponsor/embr /a href='http://d.openx.org/ck.php?n=12798amp;cb=12798' target='_blank'img src='http://d.openx.org/avw.php?zoneid=861amp;cb=12798amp;n=12798' border='0' alt='' align="right" //a/p pAlthough consumers may be catching on to this barcode-scanning trend, some stores are still in the dark. For example, a href="http://www.biggu.com/2008/12/01/first-shopsavvy-ban-target/"a Target store in Michigan recently requested a shopper to stop scanning merchandise/a, saying it went against store policy. The customer reported the event to the application's makers, a href="http://www.biggu.com/about-big-in-japan"Big in Japan/a, whose app a href="http://www.biggu.com/applications/"Shop Savvy/a is a popular download for Android handsets. /p pBig in Japan called the Target store in question and spoke to the manager, who indicated that she was not aware of the policy. We also contacted Target's corporate headquarters to confirm Target's policy, or lack thereof, but we first had to explain the application to the company representative. They had never heard of such a thing before! (As it turns out, Target has no policy whatsoever on barcode scanning their merchandise.)/p pThe same customer also noted they had visited Sam's Club, where they demonstrated the application to a store employee who seemed "confounded that such technology even existed," wrote the user. /p h2Instant Price Match Is Retail's Future/h2 pimg src="http://farm4.static.flickr.com/3033/3080299622_eae3d15aab_m.jpg" width="129" height="240" alt="shopsavvy" align="right"Although this is just anecdotal evidence from one customer, it's entirely believable that without concrete store policies in place, you're going to encounter rogue employees here and there who have no idea what you're doing and will ask you to stop. /p pOn the flip side, stores that do get hip to this trend may decide to implement store policies that ban scanning, once they realize that customers could discover their high prices. a href="http://adverlab.blogspot.com/2008/07/future-of-retail-instant-price-match.html"A post on AdLab/a for example, a blog about advertising and marketing, suggests retailers do just that. They also recommend retailers should consider investing in a a a href="http://www.methodshop.com/gadgets/reviews/celljammers/index.shtml"cell phone jammer/a. They even provide a a href="http://bp1.blogger.com/_XJseql2u5l0/SHhTYVu2qnI/AAAAAAAACYA/e3-W9Rs04o0/s1600-h/no_iphones.png"quot;No iPhones on Premisesquot; sign/a for printout./p pThat doesn't seem to be a very proactive way of dealing with the technology. In fact, it reminds us of how both the music and movie industry attempted to quash the pirating of songs and films: they just tried to make it stop. Instead of going a route destined for failure and trying to shut down barcode scanning altogether, retailers could choose to embrace the trend. They could offer easy-to-find barcodes on their promotional items with signage encouraging customers to compare the price instantly with other stores in the area. They could make barcode scanning the new advertising circular. /p pHopefully, stories like those of the Shop Savvy customer will remain isolated incidents and no other store employees will bother customers looking to save money. If you've used barcode scanning applications and have experiences to share, please let us know in the comments./p stronga href="http://www.readwriteweb.com/archives/stores_clueless_about_mobile_barcode_scanning_applications.php#comments-open"Discuss/a/strong pa href="http://feedads.googleadservices.com/~at/X-N8xt6rhPbFQJdufaJvB4EX-hE/a"img src="http://feedads.googleadservices.com/~at/X-N8xt6rhPbFQJdufaJvB4EX-hE/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feedproxy.google.com/~f/readwriteweb?a=W24bngP9"img src="http://feedproxy.google.com/~f/readwriteweb?d=1035" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=yNJQwnT7"img src="http://feedproxy.google.com/~f/readwriteweb?d=41" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=crZG87xm"img src="http://feedproxy.google.com/~f/readwriteweb?i=crZG87xm" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=0IlyIfbt"img src="http://feedproxy.google.com/~f/readwriteweb?i=0IlyIfbt" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=HEIEqyIq"img src="http://feedproxy.google.com/~f/readwriteweb?i=HEIEqyIq" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=9Ni98sgg"img src="http://feedproxy.google.com/~f/readwriteweb?d=52" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=ZYqIPScb"img src="http://feedproxy.google.com/~f/readwriteweb?d=1034" border="0"/img/a /divimg src="http://feedproxy.google.com/~r/readwriteweb/~4/SjBdxiZX6mM" height="1" width="1"/