Le phénomène “entreprise 2.0″ gagnant en maturité, les réflexions sur le “qu’est ce que c’est” ne monopolisent plus l’espace et l’on voit poindre des réflexions sur la logique organisationnelle, la logique financière, les retours d’expérience et le “comment on fait”.

Même s’il existe des grandes lignes directrices, il existe autant de manière de réussir qu’il existe d’entreprise, la dimension organisationnelle et managériale de l’entreprise 2.0 faisant que tout dépend de l’entreprise concernée, de sa culture, de ses Hommes. Par contre les multiples retours d’expérience nous amènent peu à peu à savoir ce qu’il ne faut surtout pas faire.

C’est un des points principaux que j’ai retenu de cette étude McKinsey qui quelque part corrobore ce qu’on peut observer et lire çà et là : il y a ceux qui démarrent par une logique organisationnelle et managériale et ceux qui démarrent par les outils. Ou plus concrêtement : il y a ceux qui ont des objectifs clairs et qui ont besoin des outils en  question pour les atteindre et ceux qui se jettent sur un concept à la mode et essaient ensuite de lui trouver un projet, quitte à nommer “équipe pilote” des gens qui n’ont aucun besoin spécial, sont de fait peu concernés et font de la nouvelle plateforme le pot de fleur de l’intranet : c’est joli, ça décore mais on vraiment autre chose à faire au quotidien que l’arroser.

Le même sentiment prévaut dès qu’on parle d’outils sociaux, qu’il s’agisse d’outils à destination des collaborateurs ou des clients. Dans Groundswell, Charlene Li nous raconte une anecdote similaire. Quelqu’un d’une grande chaine de magasin lui dit : “notre concurrent lance une communauté en ligne, doit on faire la même chose ?”. “Cela dépend, quels sont vos objectifs ?”. Silence. “Qu’est ce que vous voulez faire ?”. “Je n’en sait rien, mais si ils y vont on doit y aller”. S’en suit un dialogue de sourd qui met en évidence un point essentiel : l’objectif du monsieur n’est pas orienté business, il n’a aucune idée ce ce qu’il veut faire grâce à l’outil en question. Il veut juste “y être”.

Vous vous souvenez des nombreux articles où je m’insurge contre la tendance trop prononcée qu’ont les entreprises de confondre la fin et les moyens. C’en est un excellent exemple : l’outil devient une finalité alors qu’il ne doit être qu’un moyen. On se donne pour objectif de le mettre en place et une fois cet objectif atteint on se rend compte qu’on ne l’utilise pas. Evident puisque son alignement avec les objectifs et son intégration dans les actions qui permettent leur atteinte n’ont pas été pensés en amont. Bonjour le ROI.

Comme le dit Charlene Li, on se retrouve à faire du “reverse engeneering” c’est à dire trouver à posteriori une utilité aux choses. C’est chronophage, ça consomme des ressources, ça diffuse de l’incertitude et au mieux on arrive à un projet branlant et mal ficelé qui ne passera pas le cap de la première évaluation.

Etant donné que c’est dans les vieux pots qu’on fait la meilleure soupe, je préfère la méthodologie du “breakdown”. On part d’un problème et on décline : pour arriver à mon objectif il faut que, cela suppose que… on continue ainsi jusqu’à avoir un arbre qui nous permet de valider à la fois ce qu’il faut faire, ce qui est possible dans l’état actuel des choses et ce qu’il faut rendre possible. Les outils apparaitront alors à leur place, comme étant une partie de la solution, on saura à quoi ils servent, ce qu’ils supportent et ce qu’il faut pour qu’ils soient utilisés.

A l’inverse il faut éviter ce que je qualifie d’automédication : je ne diagnostique pas mon mal et je vais piocher au hasard à la pharmacie pour utiliser le dernier traitement à la mode. Remarquez que cela n’est pas propore à l’E.20… “Bonjour docteur, vous pouvez me prescrire les comprimés roses bonbon”. “Vous avez quoi ?”. “Heu rien…mais ils sont jolis et ils ont bon gout”.” Vous ne souffrez pas ?”.”Heu…dites moi ce qu’il soigne je trouverai bien quelques symptômes chez moi ou un membre de ma famille”. Au mieux on ne soigne rien. Au pire on est face à une contre indication médicale. Bien joué. Tout le monde y perd : le patient qui peut se retrouver vraiment malade (encore heureux….c’est la sécu qui paie alors que dans l’entreprise la question de l’investissement est tout sauf triviale), le médecin qui engage sa responsabilité professionnelle et le laboratoire dont la réputation en prend un coup alors qu’il n’y est absolument pour rien.

Bref on en revient aux fondamentaux, à ce qui doit prévaloir pour tout projet : se demander pourquoi avant de se demander comment, et faire du projet un moyen au service de l’organisation et non une fin en soi.

Ca n’est pas à l’entreprise d’essayer de trouver une utilité à des outils, c’est aux outils de servir les desseins de l’entreprise.

En bref il faut passer du “web 2.0 powered by enterprise” à “enterprise (em)powered by web 2.0″.

Articles sur le même sujet

• Utilisation du web 2.0 dans les grandes entreprises : le succès passe par la logique organisationnelle (3)
• Quand le 2.0 se dissout dans l’entreprise (5)
• La Serendipité n’exclut pas le contrôle : ou quelques règles pour contrôler le hasard dans les réseaux informels (2)
• L’entreprise 2.0 sans l’entreprise…franchement ça n’est pas sérieux (1)
• Courrier des lecteurs : qui cherche une baguette magique dans les nuages ne récoltera qu’une mauvaise averse (0)

http://www.avclub.com/content/featur...terman_reviews

Guest reviewer Chuck Klosterman is the author of five books, including Fargo Rock City: A Heavy Metal Odyssey In Rural North Dakota and the new novel Downtown Owl. There is no one in the world more qualified to review the exhaustingly anticipated new Guns N' Roses album than he is.

Not sure if you've read any of Chuck's books, but they are awesome. He's my favorite author, a huge G n' R fan and he gave the album a 1700 word review. Really interesting stuff and an insight into the humorous, intelligent quality of his writing. :cool:

pIci: du rock avec le nouvel album des Guns#8217;n Roses, de grosses cylindreacute;es avec le salon Moto Leacute;gende et du foot avec le PSG et Creacute;teil./ppa href=http://www.ouifm.fr/ouicast/pod/http://ns300170.ovh.net/podcast/JDP20081122.mp3File Download (0:00 min / 5.1 MB)/a

Spinner.com has posted 10 photos from inside the booklet for GUNS N' ROSES' long-awaited new album, Chinese Democracy.

LOS ANGELES Le nouvel album de Guns N'Roses, qui sort enfin dans le commerce ce week-end, va devoir prouver que cet ancien groupe phare du hard-rock n'a rien perdu de son attrait, malgré les 12 ans d'attente ...

a href="http://en.wikipedia.org/wiki/Chinese_Democracy#Delays"Chinese Democracy/a, the sixth studio album by Guns N’ Roses, is being released this Sunday, after over a decade of delays. Chuck Klosterman a href="http://www.avclub.com/content/feature/chuck_klosterman_reviews"liked it/a. John Pareles from the New York Times a href="http://www.nytimes.com/2008/11/23/arts/music/23pare.html?_r=3pagewanted=1hp"did not/a. You can decide for yourself by listening to it a href="http://www.myspace.com/gunsnroses"here/a. Or you can pick it up this Sunday at Best Buy. But make sure you collect your a href="http://www.google.com/hostednews/ap/article/ALeqM5gc9S2shf_wKwjH11jMbO9iJGbjlAD94J1EH00"free Dr Pepper/a. br / a href="http://www.metafilter.com/75879/If-you-play-the-CD-backwards-on-your-PC-it-installs-Duke-Nukem-Forever"Previously/a and a href="http://www.metafilter.com/70286/Still-no-similar-offers-for-actual-democracy-in-China"previously/a.

On Sunday, Guns 'N' Roses fans finally get to collect earnings on Dr Pepper's bet that the tumultuous band would never finish Chinese Democracy -- for 24 hours. After that, the freebies revert to huge traffic for the soft-drink manufacturer's servers.

"We never thought this day would come," Dr Pepper's vice president of marketing Tony Jacobs told Variety, speaking no doubt of November 23, which also happens to be Chinese Democracy's release date. "But now that it's here, all we can say is: The Dr Pepper's on us."

Clever.

Dr Pepper's marketing stunt may be over as soon as it starts, but the band already offered its blessing back in March on its website. And Guns 'N' Roses wasn't even in on it. So it says.

After the hype settles, what matters is how Chinese Democracy tastes, not Dr Pepper. Axl Rose played the waiting game. Did he win it?

Photo: GNR @ MySpace

• Dr Pepper to Make Good on Chinese Democracy Stunt
• Dr Pepper Bets Against Chinese Democracy
• Guns N' Roses' Chinese Democracy Launches on MySpace
• Lawyer: Guns N' Roses Uploader to Walk
• Guns N' Roses Leaker's Fate Rests in the Band's Hands
• FBI Visits Leaker of Guns N' Roses' Chinese Democracy
• Blog Leaks Tracks From Guns N' Roses' Chinese Democracy

Dean Goodman of Reuters reports: GUNS N' ROSES fans in China will have to go underground to get their hands on a copy of the band's first album in 17 years, Chinese Democracy, which will be released worldwide on Sunday, November 23.

To put Chinese Democracy in some perspective: it arrives 17 years after the twin Use Your Illusions, the last set of original music by Guns N’ Roses. Seventeen years prior to the Illusions, it was 1974, back before the Ramones and Sex Pistols, back before Aerosmith had Rocks and Toys in the Attic, back before Queen had A Night at the Opera — back before almost anything that Axl Rose worships even existed. Generations have passed in these 17 years but not for Axl. He cut himself off from the world following the trouble-ridden Illusion tour, retreating to the Hollywood Hills, swapping every original GNR member in favor for contract players culled from his mid-’90s musical obsessions — Tommy Stinson from the Replacements, Robin Finck from Nine Inch Nails, Buckethead from guitar magazines — as he turned into rock’s Charles Foster Kane, a genius in self-imposed exile spending millions to make his own Xanadu, Chinese Democracy.

Like Xanadu, Chinese Democracy is a monument to man’s might, but where Kane sought to bring the world underneath his roof, Axl labored to create an ideal version of his inner world, working endlessly on a set of songs about his heartbreak, persecution and paranoia, topics well-mined on the Illusions. Using the pompous ten-minute epics “Estranged” and “November Rain” as his foundation, Axl strips away all remnants of the old, snake-dancing GNR, shedding the black humor and blues, replacing any good times with vindictive spleen in the vein of “You Could Be Mine.” All this melodrama and malevolence feels familiar and, surprisingly, so does much of Chinese Democracy, even for those listeners that didn’t hear the portions of the record as leaked demos and live tracks. Despite a few surface flourishes - all the endless, evident hours spent on ProTools, a hip-hop loop here, a Spanish six-string there, absurd elastic guitar effects - this is an album unconcerned with the future of rock & roll. One listen and it’s abundantly clear that Axl spent the decade-plus in the studio refining, not reinventing, obsessing over a handful of tracks, spending an inordinate amount of timing chasing the sound his head - that’s it, no more, no less.

Such maniacal indulgence is ridiculous but strangely understandable: Rose received unlimited time and money to create this album, so why not take full advantage and obsess over every last detail? The odd thing is, he spent all this time and money on an album that is deliberately not a grand masterpiece — a record that pushes limits or digs deep — but merely a set of 14 songs. Compared to the chaotic Use Your Illusions, Chinese Democracy feels strangely modest, but that’s because it’s a single polished album, not a double album so over-stuffed it duplicates songs. Modest is an odd word for an album a decade-plus in the making, but Axl’s intent is oddly simple: he sees GNR not as a gutter-rock band but as a pomp-rock vehicle for him to lash out against all those that don’t trust him, whether it’s failed friends, lapsed fans, ex-lovers, former managers, fired band mates or rock critics. Chinese Democracy is the best articulation of this megalomania as could be possible, so the only thing to quibble about is his execution which occasionally is perplexing, particularly when Rose slides into hammy vocal inflections or encourages complicated guitar that only guitarists appreciate (it’s telling that the only memorable phrases from Robin Finck, Buckethead or Bumblefoot or whoever are ones that mimic Slash’s full-throated melodic growl). Even with these odd flourishes, it’s hard not to marvel, either in respect or bewilderment, at dense, immaculate wall of god knows how many guitars, synthesizers, vocals and strings.

The production is so dense it’s hard to warm to, but it fits the music. These aren’t songs that grab and hold, they’re songs that unfold, so much so that Chinese Democracy may seem a little underwhelming upon its first listen: it’s not just the years of pent-up anticipation, it’s that Axl spent so much time creating the music — constructing the structure then filling out the frame — that there’s no easy way into the album. That, combined with the realization that Axl isn’t trying to reinvent GNR, just finishing what he started on the Illusions, can make Chinese Democracy seem mildly anticlimactic but Rose spent a decade plus working on this — he deserves to not have it dismissed on a cursory listen. Give it time, listening like it was 1998 not 2008, and the album does give up some terrific music - music that is overblown but not overdone. True, those good moments are the song that have kicked around the internet for the entirety of the new millennium: the slinky, spiteful “Better,” slowly building into its fury; the quite gorgeous, if heavy handed, “Street of Dreams;” “There was a Time,” which overcomes its acronym and lack of chorus on its sheer drama,; “Catcher in the Rye,” the lightest, brightest moment here; the slow, grinding “I.R.S.;” and “Madagascar,” a ludicrous rueful rumination that finds space for quotations from Martin Luther King amidst its trip-hop pulse. These aren’t innovations, they’re extensions of “Breakdown” and “Estranged,” epics that require some work to decode because Axl forces the listener to meet him on his own terms. This all-consuming artistic narcissism has become Rose’s defining trait, not letting him move forward, only to relentlessly explore the same territory over and over again. And this solipsism turns Chinese Democracy into something strangely, surprisingly simple: it won’t change music, won’t change any lives, it’s just 14 more songs about loneliness and persecution. Or as Axl put it in an apology for canceled concerts in 2006, “In the end, it’s just an album.” And it’s a good album, no less and no more.

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Visit the official site www.vh1.com/shows/dyn/celebrity_rehab_with_dr_drew/series.jhtml As the celebrity patients check in, Dr. Drew meets with each of them one-on-one. First to arrive is actor Gary Busey, then Amber Smith, Rodney King, Tawny Kitaen, Guns 'n' Roses drummer Steven Adler, Sean Stewart, Nikki McKibbin and Jeff Conaway. Gary Busey informs Dr. Drew that he is "not here seeking treatment," but is instead expecting to act as an addition to Drew and his staff.© 2008 MTV Networks

Auteur : VH1
Tags : Celebrity Rehab Dr. Drew Drugs Rehab Movies Movie Trailers previews Pop Culture Celebreality Music Flavor Flav Web Junk Video Videos VH1 Celebrity Best Week Ever Funny Gossip Comedy
Envoyé : 21 novembre 2008
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p2pnet news view #124; P2P #124; Music:- Do we live in totally different universes #8212; Us and Them? Today, new albums from Paul McCartney and Guns N#8217; Roses will #8220;debut online on MySpace,#8221;" says Reuters. Where has Reuters been? McCartney hasn#8217;t done anything worth listening to since the Beatles disbanded, and  Chinese Democracy fron the digusting Guns N#8217; [...]

In the latest episode of Talking Metal, hosts Mark Strigl and John Ostronomy complete their final countdown to the world's most-anticipated album, GUNS N' ROSES' Chinese Democracy.

MySpace scored two high-profile album streams this week: Chinese Democracy by Guns N' Roses and Electric Arguments by The Fireman (Paul McCartney and Youth). MySpace playcount indicators show that many listeners are only sticking around on MySpace to play the first few tracks on both albums. On both pages, playcounts generally decline from track to track over the courses of the albums.

Coolfer wonders whether people have developed a case of "MySpace premiere fatigue" and can no longer be bothered to listen to more than the first few tracks on either of these high-profile releases. You can skip directly to any track on either album on the site, but the default setting is to play the tracks in the same sequence in which they appear on the album, which the blog acknowledges is a major reason for the drop-off. In these times of multitasking and short attention spans, we're likely to find something else to do during the 45 minutes or so it takes to listen to an album, especially with the whole internet sitting right there to distract us.

To be fair, neither album first appeared on MySpace (most of Chinese Democracy leaked through a blog and all of Electric Arguments was first available on NPR). MySpace was the first place the Guns N' Roses album was available, so the drop-off there does indicate that people tend to stop listening as the album progresses, even if they are excited about a totally new release.

But "MySpace preview fatigue" as a general phenomenon? Doubtful.

As the copy becomes worthless, the only thing of value is its original source, which draws traffic, advertising revenue and opportunities to sell merchandise, tickets, related albums and so on. Besides, the 'ground zero' location for any album has the potential to become the venue for subsequent conversation about the album, creating more traffic and opportunities down the line.

Premieres could be the sole aspect of recorded music that will grow in value as time goes on.

As an aside, Guns N' Roses' listens have already climbed into the hundreds of thousands, while The Fireman's songs linger in the the four-digit range. There are many reasons for this, including that fans have been awaiting Guns N' Roses' release for over a  decade while McCartney and Youth didn't even reveal that they were behind The Fireman project until after their second album. Plus, much of McCartney's core audience already heard his album on-demand since Tuesday on NPR (if they need to hear it online at all) where some of us maintain the premiere actually occurred.

Guns N' Roses, whose MySpace motto is "Chinese Democracy in stores Nov 23rd. Only at Best Buy," already had over 400,000 fans on MySpace before the premiere, as a MySpace spokeswoman told us. Apparently, not even half of them have bothered to hear the album yet (the last track, "Prostitute," currently clocks in with 159,712 plays).

See Also:

• Guns N' Roses' Chinese Democracy Launches on MySpace
• Lawyer: Guns N' Roses Uploader to Walk
• Guns N' Roses Leaker's Fate Rests in the Band's Hands
• FBI Visits Leaker of Guns N' Roses' Chinese Democracy
• MySpace Music Sees Major Money in Free Tunes
• Blog Leaks Tracks From Guns N' Roses' Chinese Democracy
• MySpace Music Adds User Playlists, Amazon Links

Après plus de quinze ans d'absence, les Guns N' Roses sont de retour en cette fin d'année 2008 avec un nouvel opus, Chinese Democracy, dans les bacs le 22 novembre ! Découvrez le teaser sur AOL Musique...

MySpace is gaining solid, first-day traffic on its exclusive, pre-release album stream of Chinese Democracy.  The Guns N' Roses...