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p En match avancé de la 14e journée de NFL, San Diego n’a fait qu’une
bouchée d’Oakland la nuit dernière (34-7). /pdiv class="feedflare" a
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src="http://feeds.feedburner.com/~f/sport24?i=7weBO" border="0"/img/a /div
Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday night's
matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate this
much interest on its own. As described by the LA Times who attended the 3D
broadcast of Thursday night's "football" game at Burbank's 3ality
Digital cinema,
"The experience wasn't jaw-dropping, but it was noticeably better than a conventional broadcast.
The game was drama-free, yet the novelty of 3D made it hard for me to take my eyes off the
screen... The effect was subtle at times, but just as compelling as in "U2 3D," 3ality's concert
film of the Irish rockers. The most striking thing in both cases was how much more you could see in
three dimensions than in two."
The event wasn't glitch free, however. Two hiccups caused the satellite feeds to go black in
Boston, New York, and LA. and a few quick camera pans and poorly executed transitions had viewers
convulsing behind their polarized glasses. As a proof of concept though, viewers generally seemed
impressed which means more
of this in
in the future.
div align="center"img vspace="4" hspace="4" border="1"
src="http://www.blogcdn.com/www.engadgethd.com/media/2008/11/11-24-08-3d-glasses-movie.jpg" alt=""
/br //div Simmer down athletic supports, we didn't just call your beloved NFL boring. But Thursday
night's matchup between the Oakland Raiders and San Diego Chargers wasn't going to generate emthis
much/em interest on its own. As described by the LA Times who attended the a
href="http://www.engadget.com/2008/11/24/live-nfl-broadcast-to-air-in-3d-as-proof-of-concept/"3D
broadcast of Thursday night's "football" game/a at Burbank's a
href="http://www.engadgethd.com/2008/04/15/3ality-digital-performs-live-3d-broadcast-at-nab/"3ality
Digital/a cinema, br /blockquote"The experience wasn't jaw-dropping, but it was noticeably better
than a conventional broadcast. The game was drama-free, yet the novelty of 3D made it hard for me
to take my eyes off the screen... The effect was subtle at times, but just as compelling as in "U2
3D," 3ality's concert film of the Irish rockers. The most striking thing in both cases was how much
more you could see in three dimensions than in two."br //blockquoteThe event wasn't glitch free,
however. Two hiccups caused the satellite feeds to go black in Boston, New York, and LA. and a few
quick camera pans and poorly executed transitions had viewers convulsing behind their polarized
glasses. As a proof of concept though, viewers generally seemed impressed which means a
href="http://www.engadgethd.com/2008/03/19/fsn-southwest-preps-first-nba-regular-season-3d-broadcast/"more
of this/a in a
href="http://www.engadget.com/2008/12/03/bcs-championship-game-live-3d-broadcast-coming-to-ces-movie-the/"in
the future/a.br /br /[Via a
href="http://tech.yahoo.com/news/ap/20081205/ap_on_hi_te/nfl3d"Yahoo/a]pFiled under: a
href="http://www.engadget.com/category/hdtv/" rel="tag"HDTV/a, a
href="http://www.engadget.com/category/homeentertainment/" rel="tag"Home Entertainment/a/pp
style="padding:5px;background:#ddd;border:1px solid #ccc;clear:both;"a
href="http://www.engadget.com/2008/12/05/nfl-in-3d-good-technology-overcomes-bad-entertainment/"NFL
in 3D: Good technology overcomes bad entertainment/a originally appeared on a
href="http://www.engadget.com"Engadget/a on Fri, 05 Dec 2008 02:01:00 EST. Please see our a
href="http://www.weblogsinc.com/feed-terms/"terms for use of feeds/a./ph6 style="clear: both;
padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"/h6a
href=http://latimesblogs.latimes.com/technology/2008/12/the-nfl-live-an.htmlRead/anbsp;|nbsp;a
href="http://www.engadget.com/2008/12/05/nfl-in-3d-good-technology-overcomes-bad-entertainment/"
rel="bookmark" title="Permanent link to this entry"Permalink/anbsp;|nbsp;a
href="http://www.engadget.com/forward/1392097/" title="Send this entry to a friend via email"Email
this/anbsp;|nbsp;a
href="http://www.engadget.com/2008/12/05/nfl-in-3d-good-technology-overcomes-bad-entertainment/#comments"
title="View reader comments on this entry"Comments/a pa
href="http://feedads.googleadservices.com/~at/WiBMrEgRQDS9f9luHrx-LILoMI8/a"img
src="http://feedads.googleadservices.com/~at/WiBMrEgRQDS9f9luHrx-LILoMI8/i" border="0"
ismap="true"/img/a/pdiv class="feedflare" a
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The first NFL game broadcast to theaters live in 3-D fumbled, then recovered Thursday night. Two
satellite glitches blacked out the broadcast to theaters in Boston, New York and Los Angeles in the
first half of the game between the Oakland Raiders and the San Diego Chargers.div class="feedflare"
a href="http://feeds.feedburner.com/~f/ibtimes/tech?a=xEQOO"img
src="http://feeds.feedburner.com/~f/ibtimes/tech?i=xEQOO" border="0"/img/a a
href="http://feeds.feedburner.com/~f/ibtimes/tech?a=yxs2o"img
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src="http://feeds.feedburner.com/~f/ibtimes/tech?i=Yewvo" border="0"/img/a /divimg
src="http://feeds.feedburner.com/~r/ibtimes/tech/~4/475429797" height="1" width="1"/
divimg alt=""
src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/35250?ns=guardianpageName=Society%3A+How+happiness+can+be+catchingch=Societyc3=The+Guardianc4=Health+%28Society%29%2CSociety%2CUK+newsc5=Society+Weekly%2CNot+commercially+useful%2CHealth+Societyc6=Sarah+Boseleyc7=2008_12_05c8=1129263c9=articlec10=GUc11=Societyc12=Healthc13=c14=h2=GU%2FSociety%2FHealth"
width="1" height="1" //divpHappiness is catching, new research has confirmed, and depends on how
cheerful about life your friends feel./ppHappiness is spread through social networks and exists in
clusters of close friends and neighbours, according to a study published today in the British
Medical Journal. Being around happy people at work does not help, the research found... - happiness
is most contagious in your street. Living next door to somebody who becomes happy can increase your
own chances of happiness by 34%./ppThe research was carried out by academics from the University of
California in San Diego, who used data from the Framingham heart study in Massachussetts, which has
been going since 1948. Most of the children and many of the grandchildren of the original
participants are regularly monitored to establish the state of their health./ppProfessors Nicholas
Christakis and James Fowler have carried out research on the impact of social networks on other
aspects of health and found that they influence obesity and smoking habits. The current study was
designed to find out whether happiness is peculiar to an individual or dependent on the people
around him or her. /ppThe researchers assessed the happiness of people (whom they termed egos) and
their friends, neighbours and relations (alters). They asked whether they agreed or disagreed with
four statements relating to the previous week: "I felt hopeful about the future," "I was happy," "I
enjoyed life," "I felt that I was just as good as other people." Happiness was a perfect score in
all four. The academics found it does not matter how many friends you have. /pp"Having additional
social contacts is helpful to the ego's happiness only if the extra social contacts are happy
themselves," said Chistakis and Fowler. What is important is how happy your friends are and how
close to you they live./pdiv style="float: left; margin-right: 10px; margin-bottom: 10px;"ullia
href="http://www.guardian.co.uk/society/health"Health/a/li/ul/diva
href="http://www.guardian.co.uk"guardian.co.uk/a copy; Guardian News Media Limited 2008 | Use of
this content is subject to our a
href="http://users.guardian.co.uk/help/article/0,,933909,00.html"Terms Conditions/a | a
href="http://www.guardian.co.uk/webfeeds/1,,1309488,00.html"More Feeds/a pa
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ismap="true"/img/a/p
pSome lucky viewers will feel as if theyre right on the field at tonights football game between the
Oakland Raiders and the San Diego Chargers, without going any farther than their local movie house.
In addition to the usual TV coverage, the game will be simulcast in 3-D to private theater
audiences in Los Angeles, New York and Boston by the Burbank, Calif., firm 3ality Digital. a
href=http://www.sciam.com/blog/60-second-science/post.cfm?id=live-nfl-football-goes-3-d-tonight-2008-12-04[More]/a
Jennifer Van Grove is a Social Media Strategist. She authors a blog about San Diego,
technology, startups and social media at JenniferVanGrove.com.
Circle of Moms is a social network
publicly debuting today for online moms looking to connect with other moms. With an already
active community of 850,000+ members, Circle of Moms is your typical destination social network
site, with features including photos and video, user-created groups, a LinkedIn-like Q&A
section, virtual gifts, and of course user profiles where moms can input profiles of their kids
to create a more dynamic site experience.
Just Another Mommy and Me Network?
In many ways, Circle of Moms simply recycles social network standby features. The 1,000 plus
communities look and feel similar to Facebook groups, and they’re also reminiscent of
similar highly-targeted communities already thriving on CafeMom.
The Stay at Home Moms community, however, is incredibly active for a group born just one
month ago. This particular community boasts 41,188 members who are contributing questions,
comments, and engaging online at a high frequency; there are currently 842 conversation threads
in this community alone.
Cosmetically speaking, the overall look and feel of Circle of Moms is pretty underwhelming. The
site is bland and is in desperate need of a face-lift, and the text ads certainly don’t add
any pizazz to the sparse design. Appearances aside, however, Circle of Moms has a few
mommy-specific gems worthy of mention.
Mommy Influencers: Community Evangelists and Brand Advocates
I spent a few minutes chatting with Ephraim Luft, CEO, to talk about Circle of Moms impressive
growth since their initial launch in October of 2008. According to Luft, all 850,000 members are
a direct result of 100% viral growth made possible through the Facebook application and core site
invite features.
Luft went on to mention that he and his team have spent countless hours developing relationships
with influencer moms who are members of the site. These moms have then gone out and spread the
word to their communities, making the site impressively active and rewarding for all those moms
who want to connect and solve the challenges of motherhood together. In addition to the
respectable member base, Luft asserts that there are over 700,000 child profiles each with
child-specific data, including date of birth, that help make each mother’s experience on
the site completely unique to her own needs.
Luft and team have also conducted research on mom behaviors both onsite and off; they discovered
that not only are moms more likely to trust the opinions of other moms, but they’re also
motivated to have brand-specific conversations on products and services related to their
children. These conversations, which are already happening (just glance at the search results for
Gerber), create a ripe playground that allows for custom brand advertising opportunities with
chatty moms. Circle of Moms will officially launch their first brand sponsorship next week, and
Luft believes this will be the first of many mutually beneficial brand sponsorships to follow.
Niche Social Shopping at its Best
Circle of Moms also has enormous potential to outshine the tried-and-true hot mommy communities like
CafeMom, with their incorporation of an extremely useful gift recommendation engine that
brings social shopping to a powerful purchasing
community—moms.
As a would-be mom, I dreamed up a baby named Jean Peck who painlessly came into my life in August
2008. When I navigated to the gifts section of the website, I found a few products recommended
for my child, some with user-ratings, and all of which I could either ask my Circle of Moms
communities about or immediately purchase from Amazon.com.
Just introduced last week, the gifts section offers moms the convenience of using their network
to tackle the challenges associated with purchase decisions. Luft said that the section was
introduced because he noticed that much of the conversations happening onsite were centered
around product reviews. In the future, Circle of Moms plans to incorporate social shopping
elements across the web property and allow for user wish-lists.
Real Moms, What Do You Think?
Not being an actual mom myself, it’s hard for me to review the actual content on the site.
I’m certainly impressed by the activity level of the community members, and their
willingness to embrace me and my questions. But, moms, does this site solve your
motherhood-related challenges? Are you already using the site? What do you love or hate about it?
Let us know your thoughts in the comments.
---
Related Articles at Mashable | All That's New on the Web:
Jennifer Van Grove is a Social Media Strategist. She authors a blog about San Diego,
technology, startups and social media at JenniferVanGrove.com.
Google Maps has become the standard mapping
utility for everything from getting directions and finding nearby food options to viewing the
surface of the moon. Are you getting the most out of your Google Maps experience? Keep reading to
get some helpful hints on how to maximize (or minimize) all your mapping desires.
Make sure to leave us a comment and let us know about the Google Maps mashups, tips, and
tweaks you love.
The Basics Search
Be specific. You’ll find what you’re looking for if you type exactly what it is you
want to map. If you’re looking for gas stations, which is especially handy when using the
mobile version on the road, just type “gas.” Based on your present view (city, state,
zip etc), you’ll see gas stations pop up in the same vicinity. Once you’ve clicked on
a specific location you can get directions, search nearby, save for later, or edit the location
by either flagging it as inappropriate, moving it, or claiming it as your own business.
Don’t forget to drag the little man icon onto the map for street view (where available), or
select “More” to view photos and/or wikipedia entries associated with your search.
Keyboard Shortcuts
You can use your keyboard’s arrow keys to move your view slightly North (up arrow), South
(down arrow), East (right arrow), or West (left arrow).
For a bigger jump, use the page up and page down keys to dramatically move North and South. The
home key will jump West and the end key will help you navigate further East.
Likewise, the + key will zoom in and the - key will zoom out. You can also zoom in and out with a
mouse or the two finger touch (up and down) on a Mac. Simple right?
Advanced Tricks Map an Exact Intersection
Should you choose to map a specific intersection without street numbers, simply type
“STREET1 at STREET2, CITY, STATE” for a map of that intersection.
I personally prefer Ubiquity
for my mapping shortcuts. You can select an address on any page, initiate the Ubiquity command
screen, qualify your query with “map,” adjust the map to your liking, and insert it
in an email. Love it!
Reference API Tutorials
Should you choose to leverage the API to create your own concoctions, you might want to reference both the Google Maps API Tutorial, and Google Map Parameters mapki to
the get the most out of your mashup.
More Advanced Tricks
The PCMechanic video below has a few handy tips for using Google Maps, including configuring
Firefox for quick access to google maps (:30), using saved locations (1:12), and finding
latitude/longitude coordinates (1:55).
Maptastic Mashups
One of the coolest things about Google Maps is that users can create and submit their own custom
maps, which means you can have immediate access to these super cool mashups simply by clicking
“My Maps” (it’s right next to “Get Directions”). Think of this area
as your own online map community. It’s where you can find your saved places, search
in-between destinations, and browse pretty useful utilities from weather information to
disaster-related maps.
Search in-between
Search in-between is so simple, but so incredibly useful. Just add it your
maps, select it, type in exactly what you want (like “gas”), add the two location end
points, and you’ll get a map of all the gas stations on your route. This is an especially
convenient app for road trips (I used the search in-between feature on my two cross-country
drives, it really comes in handy when navigating unfamiliar territories).
Plus, if you have an iPhone you can utilize the iPhoneSender Safari bookmarklet or Firefox extension to save all your fabulous
search queries and send them via email, with a phone-friendly link, for safe keeping and easy
access on the go.
GasBuddy
GasBuddy, from GasBuddy.com, is a featured mashup that lets you type in the city, state, or zip
where you want to search for gas prices and locations. It’s another standby for me. Cheap
gas is a godsend in this economy, and GasBuddy is my little angel.
Places of Interest
Places of Interest is another nifty little tool that maps pretty much
anything of interest including bars, ATMs, food (by food type), and even places of worship. This
custom map supports viewing of up to 5 different options at one time.
The action-sports enthusiast may enjoy Outdoor tracks by GPSies.com, which includes custom maps for a variety of
activities including hiking and jogging trails, geocaching locales, and maps for more intense
adventure seekers interested in climbing, mountain biking, and winter sports.
Google Moon
For the moon walker in you, there’s always Google Moon. With geologic and topographic charts, and elevation options,
you’ll feel like a real universe aficionado.
Mashups You Love
I always poll my smart and savvy Twitter network when I need to find the best in web-related
goodies. They recommend:
HousingMaps.com
A clever little mashup, HousingMaps.com
shows Craigslist listings across the country. Users can filter by city, price, housing type,
listings with pictures, and any additional keywords. The end result is a detailed map with
housing options side-by-side with a color coded text list. (Recommended by @searchguru)
Gmaps Pedometer
Gmaps Pedometer is a simple site
that lets you calculate the distance between specific points you plot on the map. You can turn
mile markers, elevation, and the calorie counter on or off based on your personal needs. In
addition, you can save your favorite routes for future reference. (Recommended by @shanehale7 & @CatherineLarsen)
Robocall Tracker
The Twitter Robocall Tracker: Map of
Robocalls is a mashup of a variety of open APIs with the purpose of plotting reported
robocalls (you know those annoying prerecorded calls you can’t avoid). Users can report a
call, view other reported calls by locale, and listen to the actual audio from a handful of
reported calls. All reported incidents are screened and associated with the name of the Twitter
user who submitted the original report. (Created by @EndTheRoboCalls)
Mobile Map Goodness
The beauty of Google Maps is that you’re not restricted to browsing at home. Google Maps for mobile works
on a wide variety of phones including the iPhone, and all phones with Windows Mobile and Android
operating systems. The mobile version supports a majority of the standard Google Maps
functionality including My Location (regardless of whether or not your phone has GPS), Street
View, Directions (public transit), walking, or driving, Business Listings, and Traffic
information.
Wikitude AR Travel Guide for Android
G1 owners (and future Android users) have the added bonus of being able to play with Wikitude AR Travel Guide, an augmented
reality app with location-based Wikipedia content. I haven’t had the opportunity to test
it, but according to their website, one bonus is that “users may hold the phone’s
camera against a spectacular mountain range and see the names and heights displayed as overlay
mapped with the mountains in the camera.” Check out the video below for a really neat peek
at what this app can do. Um yeah, can I get that on my iPhone please?!?
Now It’s Your Turn…
Tell us about the mashups you use, the tricks you live by, and the tweaks that make you weak in
the knees.
---
Related Articles at Mashable | All That's New on the Web:
The city of Annandale in New York City's Staten Island borough awarded $3.75
million yesterday to Robert Walsh, a former firefighter, as settlement for an assault with a
metal chair by fellow firefighter Michael Silvestri after what Walsh described as two years of
ongoing anti-gay harassment:
"Walsh, 45, formerly of Annadale, sued the city and former firefighter Michael Silvestri for $100
million over 'permanent injuries' he says he suffered when Silvestri smashed a metal chair in the
side of Walsh's head at Tottenville's Engine Co. 151/Ladder Co. 76 firehouse on Dec. 31, 2003.
Attorneys had been scheduled to begin summations tomorrow morning following the two-week-long
civil trial in which a jury listened to doctors and witnesses testify through videotaped
depositions. Walsh took the stand last week and told jurors the attack followed nearly two years
of Silvestri hurling anti-gay slurs that were ignored or laughed off by firehouse supervisors."
Here’s the latest installment of a weekly reader interactive segment on the blog, where I
answer reader-submitted e-mails to bcronin@comicbookresources.com (and other e-mails that
don’t require responses).
Enjoy!
Mailbag entries were a bit slim this week - it was almost as if people were spending the
Thanksgiving holiday with their families rather than sending me mailbag entries - how dare they!!
Friendly publicist David got me hip to a cool new thing NBM is doing - a blog for all NBM’s
comic creators! And since NBM has such awesome people as Rick Geary, Neil Kleid, Ted Rall and
Lewis Trondheim, that’s a pretty sweet sounding blog!
Check it out here.
________________________________________________
Some new podcast called the Handsome Genius Club sent me a link to their podcast site. Here it is!
________________________________________________
ed!=Awesome! took issue with the #1 fight on the Top 25 Comic Book Battles, and sent me a link
from his website where he explains why Batman could never defeat Superman. Here is the link. I think he
seemed to believe that I picked the results myself - I did not - they were voted on by you, the
readers!
________________________________________________
Our favorite young comic book hopeful, Chris Jones, wrote in to show some pages from the comic he
is shopping around:
I talk a lot about the comic I’m working on, and I’d figure you might want to know
what it WAS, and make sure that I wasn’t just pissing into the wind with flights of fancy.
Well, here are the first couple of scripts, and some art for the second issue, drawn by the
wonderful Serena Guerra. If you think it’s worth showing off on the blog or in the letters
section, you can do that, or don’t if you think it’s garbage, or simply choose to
ignore the whole thing. Enjoy!
It’s not like I have a lot of other letters here, Chris, so sure, let’s show everyone
your comic!
________________________________________________
Comic book blog Destructo Co. is doing a holiday scavenger hunt to benefit Hero Initiative!
Here’s what they’re doing:
Here’s how ComiXmas works: On Saturday, December 13, 2008 at 12:00 pm (CST) Destructo Co.
will post our Xmas Wish List containing a combination of 12 Hidden Items and Trivia Questions
online. You have 24 hours to collect as many of the hidden items and answer as many of the trivia
questions as you can. One of the items participants must supply is proof of their donation to The
Hero Initiative in the amount of at least $1. The first participant to submit the most correct
items and answers to comixmas@destructoco.com (email must contain “ComiXmas List” in
the subject line) before 12:00 pm (CST) on December 14, 2008 wins a grand prize of 12 FREE COMIC
BOOK SUBSCRIPTIONS from Marvel, DC or a combination of both. All proceeds from the event will go
to benefit The Hero Initiative. Contact Destructo Co. at ComiXmas@destructoco.com with any
questions. See the Official Rules for complete details before participating.
That’s about it, but in case you were wondering, you don’t have to participate in the
scavenger hunt to donate. Every little bit helps. Good luck and thanks for your support!
Happy Holidays! - The Destructo Co. Staff
Check out their site here for more details.
________________________________________________
Good ol’ Bright-Raven is having a holiday sale at his DeviantArt website! Some pretty darn
cheap prices there! Check it out here.
________________________________________________
The nice publicist Margaret wrote in to remind folks about IDW’s big Customer Appreciation
sale!
DECEMBER 6, 10 AM - 3 PM. The sale will be held in IDW’s parking lot, 5080 Santa Fe St, San
Diego, CA 92109.
________________________________________________
Another nice publicist, Margot, showed me this neat Wanted game.
If you do, be sure to send me an e-mail to bcronin@comicbookresources.com with the subject
heading “Mailbag” if you want to be included in next week’s mailbag!
Bien idiot celui qui croit tout ce que la pub raconte... Cet axiome de bon sens a été
réitéré par Apple dans un document adressé à la justice dans une
affaire l'opposant à un résident de San Diego, se plaignant de la publicité
« mensongère » de l'iPhone 3G. William Gillis a déposé sa plainte
en septembre (lire cette dépêche) contre Apple et ATT à propos notamment de la
campagne de pub vantant les...br/ br/ Merci de passer nous voir pour lire cette actu en entier ;-)
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réitéré par Apple dans un document adressé à la justice dans une
affaire l'opposant à un résident de San Diego, se plaignant de la publicité
« mensongère » de l'iPhone 3G. William Gillis a (...) pa
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Heroes Against Hunger headliners The Eben Brooks Band will be hosting a series of December shows
to benefit the San Diego Food Bank. (PRWeb Dec 4, 2008)
So when administrators at Rancho Bernardo, his suburban San Diego high school, announced the
district was cutting spending on supplies by nearly a third, Farber had a problem. At 3 cents a
page, his tests would cost more than $500 a year. His copying budget: $316. But he wanted to give
students enough practice for the big tests they'll face in the spring, such as the Advanced
Placement exam. nbsp; nbsp; Clever marketing or a sorry sign of the American education system? You
decide.
Like everybody, we sometimes get a little frustrated with our cellphones. Probably one of the
most annoying things is when we drop our phones once and they stop working. At Nokia’s
hardware damage labs in San Diego, they physically test their phones for extreme uses. They test
things like flip tension, water resistance, and even UV resistance. Recently, the folks over at
MobileCrunch were given a tour of these labs and were nice enough to post an
in-depth article about what they saw. In addition to the impact testing video above, there
are many more videos posted that demonstrate the tests they perform.
pimg class="float_right" src="/~~/f?id=4936dbc0796c7a4d005f8c4emaxX=240maxY=143" border="0"
alt="redbullplane.jpg" title="redbullplane.jpg" width="240" height="143" /Second Life has a
href="http://www.alleyinsider.com/2008/11/why-reuters-left-second-life-and-how-linden-lab-can-fix-it"stalled/a
and Google (GOOG) has a
href="http://www.alleyinsider.com/2008/11/how-google-could-have-made-lively-work"shut down
Lively/a, but the hope that 3D online spaces can attract advertisers just won't die./p pNext up
with virtual world advertising dollars: Red Bull, which is partnering with Sony (SNE) to put a
tropical island and airplane racing game on the PS3 virtual world "Home." Red Bull hosts real-life
air shows too, so the concept isn't out of the blue./p pDespite a spotty track record for virtual
world advertising, Red Bull is on to a good idea. The problem marketers ran into in Second Life was
they'd spend big bucks on a virtual storefront, and when people showed up there would be nothing to
do./p pYou can't build fun things for avatars in Second Life because the user interface is so
primitive that even walking is difficult. Both Pontiac and Acura tried giving away Second Life cars
based on real-life models, but the virtual cars steered worse than early-80s arcade games like
"Pole Position" and people junked them after five minutes./p pFor most corporations, Second Life
meant deserted "virtual stores" that became an embarrassment for the companies involved. The
handful of successful real world presences in Second Life -- both a
href="http://secondlife.reuters.com/stories/2008/05/20/cw-television-films-gossip-girl-machinisodes-in-second-life/"the
CW's "Gossip Girl" region/a and a recreation of the set from a
href="http://secondlife.reuters.com/stories/2008/01/10/showtime-mulls-exp