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[Finishing up our GDC written coverage, we were going to pick just one lecture,
but we decided to just go with all of the major ones, as well as the big announcements - lots of
neat stuff to check through here.]
With Game Developers Conference 2010 now at an end, we've rounded up the top announcements, from
Sony Move through OnLive's release specifics, and write-ups of the biggest talks into one handy
news story.
The official GDC 2010 page on Gamasutra has more
than 100 news stories on one of the biggest events of the gaming year, but we're now highlighting
the biggest product-related announcements of the show.
This will be followed by our pick of the top ten most intriguing write-ups from the more than 450
sessions on display at this year's GDC in San Francisco - created by the UBM Techweb Game
Network, as is this website.
Here are some of the top announcements and write-ups from last week's show:
The Announcements
GDC: Sony's Motion
Controller Is 'PlayStation Move'
"At GDC on Wednesday, Sony revealed more details about its PS3 motion controller, which isn't
called Arc or Gem, but 'PlayStation Move,' a product Sony says will bring on 'the next generation
of motion gaming.'"
GDC: OnLive Gets Launch
Date, Reveals Initial Publishers
"Cloud-based game streaming service OnLive has announced an official U.S. launch date of June 17,
2010, including games from Electronic Arts, Ubisoft, 2K Games, THQ and Warner Bros. Interactive
Entertainment."
GDC: Microsoft Announces
XNA Game Studio 4.0
"Microsoft has announced version 4.0 of its XNA Game Studio development package, which includes
support for its new Windows Phone 7 Series, as well as enhancing features for Xbox 360 and PC
game development."
Valve Confirms Mac Versions
Of Steam, Valve Games
"Valve will release its Steam digital distribution service for Mac along with Mac-native versions
of its own games, the company confirmed today, calling the Mac a 'tier-1 platform.'"
GDC: Will Wright Peels Back
Layers Of Entertainment, Games
"Will Wright (The Sims, SimCity) explained how 'perspectives are more valuable than solutions' in
a fascinating talk during the closing hours of the Game Developers Conference 2010 on Saturday."
GDC: Jenova Chen's
HeavenVille Wins Game Design Challenge
"HeavenVille, Jenova Chen (Flower), took this year's top prize at the GDC Game Design Challenge,
which also featured games by designers Kim Swift, Heather Kelley, and Erin Robinson."
GDC: Sid Meier's Lessons On
Gamer Psychology
"'Gameplay is a psychological experience,' according to legendary Civilization creator Sid Meier,
who gave tips on taking advantage of player psychology during his GDC keynote Friday."
GDC: Blizzard's Core Game
Design Concepts
"Blizzard EVP of game design Rob Pardo shares Blizzard's core design concepts, offering examples
of places where the World of Warcraft developer succeeded and failed in creating compelling
multiplayer experiences."
GDC: Nintendo's Sakamoto's
Four Creative Tenets
"Nintendo's Yoshio Sakamoto explains the methodology that allows him to create two franchises as
polar-opposite as Metroid and Wario Ware -- and drops hints on Other M."
GDC: Peter Molyneux On
Simplifying And Enhancing Fable III
"Lionhead's Peter Molyneux talked about the 'angst' Lionhead went through on whether to de-RPG
Fable III -- and why and how the team went through that process, from a design perspective."
GDC: Indie Keynote -
Championing Immediacy And Depth
"Tiger Style co-founder Randy Smith (Spider: The Secret of Bryce Manor) delivered the keynote of
the Indie Games Summit, encouraging indie developers to embrace a philosophy of immediacy and
depth to hasten their popular ascendancy."
GDC: 2D Boy's Carmel On A
New Alternative For Indies
"At the 2010 Independent Gaming Summit at GDC, 2D Boy's Ron Carmel talked about why traditional
publishing just doesn't work for indies -- and why the newly-unveiled Indie Fund hopes to offer
alternatives."
NEW YORK/SAN FRANCISCO (Reuters) - Google Inc accused Viacom Inc of secretly uploading its videos
to YouTube even as the media conglomerate publicly denounced the online video site for copyright
infringement, according to court documents made public on Thursday.
NEW YORK/SAN FRANCISCO (Reuters) - Google Inc accused Viacom Inc of secretly uploading its videos
to YouTube even as the media conglomerate publicly denounced the online video site for copyright
infringement, according to court documents made public on Thursday.
For the last six years, Steve Jobs has wanted to tear down a mansion he owns in Woodside,
California. Last week he gained approval to do it, the San Francisco
Chronicle reports.
This isn't the first time Steve's been given the go-ahead. He was granted approval in 2004, and
last May from the local town council. Conservation groups have managed to delay the process each
time, saying it's a historical resource.
SAN FRANCISCO, March 18 /PRNewswire/ -- Today Cloud Connect, produced by UBM TechWeb, announced
that in its first year, the event exceeded expectations, welcoming 2,000 business executives, IT
professionals and developers to the Santa Clara Convention Center this week. An energetic show
floor with o
SAN FRANCISCO (Reuters) - Le leader mondial du commerce en ligne Amazon.com annonce le lancement
d'une application permettant aux livres électroniques de la liseuse Kindle d'être
lus sur les ordinateurs Mac d'Apple.Amazon tente de conforter sa position de...
I had the chance to sit down with Craigslist Founder Craig Newmark recently at his favorite
breakfast spot in San Francisco, just a block or two from the house where Craigslist was launched
15 years ago this
month. We talked about a number of his favorite topics, including the bird feeders he keeps
having to replace (because the squirrels he likes to post about on Twitter destroy some 10-15 of them every
year), his love of dogs (he doesn’t own one himself, but keeps dog treats with him to feed
the various neighborhood pets he runs into during the day, most of whom he knows by name) and
— last but not least — what he thinks is the next big problem the web has to solve.
And what is that? The question of who to trust online, according to Newmark. To solve it, he
believes that what the web needs is a “distributed trust network” that allows us to
manage our online relationships and reputations. I just happened to have a Flip video camera with
me, so I convinced him to let me capture a few minutes of him discussing this concept; I’ve
embedded the clip below.
Newmark called some form of distributed trust system “the killingest of killer apps”
for the web over the next decade (he said he wasn’t sure that was the best way to describe
it, but was trying out to see how it sounded). He talked about “reputation and trust ruling
the web, just the way it does in real life,” and how he was looking to big players such as
Google, Facebook and Amazon as the kinds of entities that would have the scale to handle such a
distributed trust or reputation management network. And he said that despite some occasional
missteps by both Google and Facebook when it came to privacy (Google Buzz and Facebook Beacon,
respectively), he believed that both were acting in good faith and had a policy of “not
being evil.”
The Craigslist founder also said that he saw a place for government to be involved in this
process — something he hoped he would be able to help with — but that there would
need to be a private-public partnership to provide checks and balances. And he hoped that the
major players such as Google and Facebook would co-operate to create some kind of universal
standard or platform to support such a trust or reputation network, rather than fighting with
each other. Newmark said that as a society we needed to “get our act together and make this
happen,” adding with a wink that the idea for the distributed trust network was all part of
his “hidden agenda to move ahead on the web to try and save the world.”
SAN FRANCISCO (Reuters) - Online retailer Amazon.com Inc said on Thursday it released an
application to allow its Kindle e-books to be read on Apple Inc Mac computers.
Jack Dorsey’sSquare was unveiled last December
as an innovative way to let people quickly and easily accept physical credit card payments from
their mobile phone.
Since then, Square, which has been in limited beta, has been used in a variety of use cases. E.g.
philanthopic organization charity:water recently used
Square at the SXSW festival to collect donations.
A local flower cart in San Francisco is using Square to take payments from customers. Denim, a
jeans store in New York is using Square to take payments from shoppers. We even used Square at
this year’s Crunchies
to raise money for the UCSF Foundation.
Here’s how Square works: A small device attaches to the phone via the headset/microphone
jack. The device gets the power it needs to send data to the phone from the swipe of the card,
and sends the information over the microphone connection. The device is compatible with both the
iPhone and Android. It’s similar in some ways to PayPal, but anyone can now accept physical
credit card payments, too. With no contracts or monthly fees. People are sent receipts by text
and email. If you haven’t seen Square in action, check out this video.
And now, a new use case has popped up for Square: political fundraising.
Square is currently being used in two campaigns. Silicon Valley VC Josh Becker, who is running for state assembly in
California’s 21st district, has been using Square at fundraising events. And lawyer
Reshma Saujani, who is running for Congress in New
York’s 14th district, is using Square at campaign fundraising events, including at an event
in San Francisco on Friday.
Square is ideal for taking money at political fundraisers for several reasons.
Currently, if you want to donate money at a fundraising event, you often have to fill out a form
and hand over a check or cash at the event. If you don’t have your checkbook or cash handy
(which, many of us don’t), credit cards are the only option. You can write down your credit
card number and info for fundraisers to charge at a later date, but you have to trust that the
fundraiser keeps track of that information and paper.
With Square, there is both a convenience added for both the payee and fundraiser. The donation is
instantly processed, and Square will send the receipt via SMS or email to the payee. Of course,
political contributions and donations are a little more complicated because of the reporting
requirements associated with donations.
For many types of donations, you need to take the donator’s name, occupation, address, and
other information. Currently Square doesn’t allow users to input all of this information
but Dorsey says that they are releasing Square’s API to allow fundraisers to build
additional applications on top of Square, where they could input all of the necessary data. Once
this is enabled, Square will allows fundraisers to eliminate paper collection and payments all
together.
Dorsey says he’s already getting significant interest from politicians and political
candidates across the country, but because Square is in limited beta, is being selective about
how the service is distributed. Dorsey expects Square to be open to the public sometime in the
next few months.
Valued at $40
million even before launch, Square is off to an impressive start. And technology’s most
notable investors and leaders seem to think so as well.
COPENHAGUE et SAN FRANCISCO, March 18, 2010 /PRNewswire/ -- CCBR - SYNARC, principal fournisseur
mondial de systèmes d'imagerie centralisée, d'analyses de marqueurs
moléculaires et de recherches cliniques multinationales pour ...
Activists from GetEqual in San Francisco and Washington D.C. staged sit-ins at the Federal
Building and at Nancy Pelosi's office, respectively, to draw attention to the need for the
passage of the Employment Non-Discrimination Act, GetEqual co-founder Kip Williams announced in a
YouTube video this afternoon.
A 'blog swarm' targeting Pelosi's office, in which we participated, also took place today.
The activists are live-tweetings from the sit-ins at hashtag #getenda.
The “location wars”
between rival mobile check-in services, the unmet
expectations of the Twitter keynote and the hordes of newbies crowding out regulars (as they
do every year) were some of the leading threads at SXSW
this year. And — rightfully so — everyone was talking about them. Meanwhile, from the
outside, skeptics pooh-poohed geeks
getting drunk on promo budgets while pretending that changing the world had anything to do with
why they were there. Also fair. But somewhere in between those two takeaways fall my three
highlights from SXSW, which I think showed us the way social technology will work in the near
future:
Foursquare tattoos seemed as ubiquitous at SXSW as people staring down at their phones when they
walked into a room.
While the competition among location-based services will hopefully result in a winner, loser
or combination thereof sooner than later (because honestly, who cares),
using either Foursquare or Gowalla in Austin this past week was a really cool experience.
Rather than seeing scattered updates from the few friends you have who happen to avidly use
social media, at SXSW location-based services were able to take a larger-scale pulse
of where people were moving. So as you walked down the hall, the wisdom of crowds
would tell you that 300 people were listening to a session in Ballroom D, or that 200 were
already drinking over at Six Lounge. Sure, that just pushes hordes towards hordes, but it
also reveals a vibrant ecosystem — and felt completely different than using mobile
social sites at home.
It was totally awesome to have reliable and quick AT&T phone service and mobile
Internet. As I tweeted
on my first day in town, “My breakout stars of #sxsw so far: excellent, ubiquitous Wi-Fi and great
AT&T service. No joke.” And trying to use my iPhone upon returning to San Francisco
has made it all the more obvious how awful we have it by comparison. It’s no fun to be
a second-class mobile citizen after you’ve gotten a taste of what could be. I
completely support MG at TechCrunch’s take: “Dear AT&T, Whatever You’re
Doing At SXSW, Please Do It In San Francisco.”
A snapshot of Austin check-ins from SimpleGeo's Vicarious.ly mashup
You’ve undoubtedly heard horror stories about exposing the backchannel of audience
conversation during conference panels and how that detracts and
distracts from the core content. But I had a really excellent experience engaging
with tweets during the panel I moderated. First of all, the crowd helped direct us to
choose a less unwieldy hashtag than the one assigned — #contentme instead of
#contentrelevanttome. Then I kept a Twitter search page open to see what people
were saying. When the tweetstream was drowned out by fun facts about coincidences on Hunch given
by panelist Hugo Liu, the company’s chief scientist (for instance, if you tell Hunch you
like to dance, there’s a very high correlation that you’ll also say you like using
Macs), it got harder for me to pick out audience questions. So I asked them to direct the
questions to me by mentioning @lizgannes in a tweet. When I got too many questions to process, I
was able to choose the ones that had been retweeted by other people on Twitter (who may have not
even been in the room).
That’s kind of a long story, but the point is that I hadn’t actually planned to do
any of it. But because so many people in the room were using Twitter at the same time, we were
able to use it to better tweak the panel on the fly in order to address their needs. (Though I
did feel afterwards that I should watch a video of the panel; multitasking is damn hard!)
Godfathers of Swedish modern metal SOILWORK will embark on a North American headlining tour this
summer with San Francisco Bay Area thrash legends DEATH ANGEL.
Voici une vidéo "troll" comme Sony sait en préparer par moment. Elle ne concerne pas
un jeu, mais le PlayStation Move, présenté très récemment lors de la
dernière GDC de San Francisco. Le…
La toute récente Game Developers Conference de San Francisco fut l'occasion pour Sony de
révéler en détails son Playstation Move, mais les rumeurs concernant le
développement d'une Nintendo DS2 ont également gagné en intensité et en
détails.
The U.S. Postal Service temporarily blocked the mailing of a bulk newsletter from anti-gay group
Family Research Institute advocating against the
military's "Don't Ask, Don't Tell" policy, saying the content was "obscene" and "incited
force-able resistance against the government," KKTV reports:
"Local postal officials sent the newsletter to Washington for review. Wednesday morning, the
United States Postal Service Pricing and Classifications board overruled the local interpretation
that the newsletter violated guidelines for a non-profit bulk mailing rate. FRI will now be
allowed to mail out their newsletter at a non-profit rate, which is 3 cents less than the
standard mailing rate."
Read the content of the mailing (I think it's obscene too, but not for any reasons that would get
it banned from mailing),
AFTER THE JUMP...
****CONTENT OF MAILING FROM ANTI-GAY FAMILY RESEARCH INSTITUTE****
Dear Supporter,
Well, a Democrat is President, and gays-in-the-military is up again for debate! This
month’s newsletter deals with this issue, as do the excerpts of the following Feb. 8 letter
from a Captain to Admiral Mullen, Chairman of the Joint Chiefs of Staff:
“This letter is in response to your shocking statement last week that you advocate
homosexuals openly serving in the military services. I seriously question the wisdom of your
position... I am a retired Navy Captain... and... in my more than 31 years of active duty, I
commanded two ships, served as Executive Officer on two ships, commanded Coastal Squadron ONE
(Swift Boats) in Vietnam, and was Chief Staff Officer on an Amphibious Squadron.... I received a
Juris Doctorate from the Hastings College of Law. Like you, I encountered homosexuals throughout
my Navy career and in civilian life. Unlike you, I do not find they are more deserving than
non-homosexuals or that they constitute a viable or necessary body of troops for the defense of
our country.
“My experience is Naval... the best analogy to a ship at sea is a prison.... During my
enlisted service, homosexuals seemed to be a clumsy lot. They had a tendency to repeatedly fall
headfirst down an engine room ladder. Some were even known to trip on deck and “fall”
overboard. The crew had a way of policing themselves to eliminate homosexual advances.... It has
been my experience that if sexual favors are available aboard ship, some enterprising sailor,
petty officer, or officer will find a way to take advantage of the offer. There is usually a
senior/junior relationship in such exchanges and the senior partner will reward the junior with
preferential treatment, such as duty assignments, watches, leave, liberty, and advancement. Such
preferential treatment can’t be hidden from other crewmembers and tends to destroy the
chain of command, discipline and morale. If a Chief Petty Officer, for example, is having sexual
relations with a non-rated sailor, it will have an adverse impact on those petty officers between
the two in the chain of command.... That sexual misconduct in the Navy exists to this day is
obvious. I recall that a lesbian ring was discovered on the USS NORTON SOUND back in the late
60’s or early 70’s. At about the same time my wife, now a retired Navy Commander,...
was aware of many cases of homosexuality involving the WAVES assigned to the Barracks. I also
recall that one of the cruisers returning from the First Gulf War reported 40% of the female
crewmembers were pregnant after a six-month deployment.
“In all my years of service, I never encountered a Commanding Officer who
‘asked’ a subordinate if he was a homosexual.... In regard to
heterosexual behavior, the UCMJ also proscribes common law marriage under the heading of Unlawful
Cohabitation (with or without evidence of sexual intercourse). It sanctions adultery and
prostitution (for both the prostitute and the patron). In the case of an officer, merely
“consorting with a notorious prostitute” constitutes an offense, again even without
evidence of sexual intercourse. The problem is that common law marriage is legal in 11 states and
the District of Columbia. I don’t believe that adultery is a criminal offense in any state
today. And in my home state of Nevada, even prostitution is legal. I don’t recall you
asking Congress to legalize heterosexual sodomy, adultery, prostitution, or common law marriage.
There are many punitive articles in the UCMJ that have no relationship to the satisfactory
performance of military duties, yet you single out homosexuals for preferred treatment. Again, I
must ask ‘why?’
“The argument I hear most often expounded by the homophiles is that the
‘Don’t Ask, Don’t Tell’ policy deprives the military of
outstanding young men and women who want nothing more than to defend their country and that they
have the ability to operate a radar, or a gas turbine, or a gun as well as a heterosexual. That
can’t be true.... But, even if it were true, are homosexuals really worth the
administrative problems they would create by their mere existence? The Navy, today, does not
willingly accept GED holders... Minor criminal records are a bar to enlistment. Visible tattoos
and piercings are not permitted. Are these aberrations more damning than sodomy? Is it your
contention that cohabitors, adulterers, prostitutes, young men and women with tattoos, those with
only GEDs, or the obese cannot serve as well as homosexuals? If so, what is your empirical
evidence to support such an argument? If we get to pick and choose which laws we uphold, which
laws are next on the line to ignore? Carnal Knowledge? I would think a service man or woman who
has sex with a minor (Carnal Knowledge) could perform military duties as well, if not better,
than a homosexual. At least we don’t have children in combat, or in the military at large,
for them to accost....
“Have you considered the likelihood that some of the homosexuals will request sex change
procedures... Do you also advocate same-sex marriage or ‘partnerships?’
Will the homosexual’s partner be entitled to dependents’ benefits, including health
care, BAQ, military base access, and commissary and exchange privileges? Will they be entitled to
military housing? Would they be entitled to sex change procedures at government expense?
“While serving as Executive Officer on USS CATAMOUNT (LSD-17) in 1967, one of the Radarmen
was arrested by local police. While inventorying his personal effects a photograph of the sailor
performing fellatio on another male was discovered. The police turned the photo over to the Shore
Patrol, who forwarded it to me. During an investigation it was determined that five of the
ship’s Radarmen were involved in a male prostitution ring. They declared that while in
Radarman Class ‘A’ School at Treasure Island, their instructors
convinced them that they could augment their military pay by providing homosexual services to
gays in San Francisco. They took advantage of the opportunity presented and continued such
activity in San Diego. CATAMOUNT sailed absent several Radarmen and the Class
‘A’ School lost several instructors. Are these otherwise competent
Radarmen the type of sailors you want on your ships? I hope not!
Lawrence R. Jefferis, Captain, U. S. Navy (Ret.), Las Vegas, NV 89117
After months of shedding more or less dead skin, Yahoo has grabbed some credit cards card and went
out shopping for something to boost its social strategy. Hours of window shopping later, Yahoo has
returned home holding a paper that will soon make it the owner of Citizen Sports
(citizensports.com), a site with over 39 million users in the US which provides sports news,
information and programming.
Based in San Francisco, Citizen Sports also links to social networks like Facebook, MySpace and hi5
via specific apps to bank on the social network trend and access a bigger user base. Through the
acquisition, which is rumored to be valued at up to $50 million, Yahoo! Sports content will be
integrated into Citizen Sports' network, while Yahoo! Sports users will get access to the social
features offered by Citizen Sports apps.
"Yahoo! is in a unique position to combine our deep expertise in content and aggregation technology
to offer a highly personalized social experience," said Bryan Lamkin, senior vice president,
Consumer Products Group, Yahoo!. "Sports has been among the earliest online categories to
experience rapid social proliferation, and the combination of Citizen Sports leading products with
our world-class sports experience on Yahoo! Sports is a win-win for sports fans globally."
Yahoo is expected to close the Citizen Sports deal in Q2.
Hi5 president and CTO Alex St John has said that OnLive won't work – a fact that he
says is too bad because "it's the right notion and the wrong execution."
Talking to GamesIndustry.biz at this year's GDC in San Francisco, St John said that now people
have more than one TV screen in their homes and 3D chips are in a multitude of devices, the idea
of having a games console which sits in the living room is outdated.
However, he argued against the solution being game-streaming services such as OnLive, saying that
problems such as latency hadn't been solved.
SAN FRANCISCO (Reuters) - Google Inc is working with Intel Corp and Sony Corp to develop a new
class of Internet-enabled televisions and set top boxes, according to a media report.
The CE Linux Forum (CELF) is once again sponsoring a free technical demonstration room for embedded
open source projects at this year's Embedded Linux Conference (ELC) on Apr. 13 in San Francisco.
Demonstrations should cover embedded technology that offers software available under GPL or LGPL
compatible licenses, says CELF....
You might have missed your chance to rub elbows with indie game designers and artists at Game Over 3's
opening night last Friday, buy you can pretend like you were actually there with this new video
walkthrough of the gallery uploaded by Giant Robot San Francisco.
The clip presents dozens of great pieces that we haven't featured here yet despite our many posts
on the show, including Derek Yu's bloody Doom portraits and Anthony Wu's fabulous
Grim Fandango painting (after the break). You can see them all yourself still, as Game
Over 3 runs until April 14th.
And if you're nowhere near San Francisco and unable to visit the gallery, Attract Mode has some
great photos from the opening
and walls at GRSF. Expect the shop to also post
all the pieces (and sell any artwork that no one has purchased yet) online soon.
I've been a huge fan of Robbie Conal ever since Mark asked me to profile him for The Happy Mutant
Handbook back in 1995. Conal is the Los Angeles-based artist who creates unflattering portraits of
(mostly white, male, right-leaning) political and other public figures -- think Reagan, Bush I and
II, and their cronies -- and prints them on 2-by-3-foot posters. Then in the dead of night, he and
his posse paste 'em up, guerrilla-style, in U.S. cities, in bus shelters and construction sites
where, in the morning, folks on their way to work get an eyeful of funny, gritty, cheeky political
satire. I first went "postering" with Robbie in San Francisco, and can testify it's
some of the most fun I've ever had with my clothes on. I've done it several times since, and still
have a gloop of dried wheat paste in the trunk of my Honda. ...
The debate, which could influence smart grid policies across the country, underscores an
important difference between the two things Google wants utilities to provide
— energy “usage” data versus “pricing
information.” Electricity usage is a real thing that can be measured in real time with
magnets and wires, either by a smart meter or lots of other devices. Electricity prices, on the
other hand, are contrived, during or after the fact, by a convoluted market that has to keep
demand and supply perfectly balanced at all times. Delivering pricing data in real time will be
challenging for smart meter networks as they’re currently being deployed. So in other
words, for utilities, delivering power comes first, figuring out who pays for it (and how much)
comes later.
Most utility customers pay steady, regulated rates, and don’t get to see these complex
price fluctuations — at least, not yet. But even getting slightly more complex
tiered or time-of-use prices to customers through their smart meters could be problematic for
current utility networks, given that most smart meter deployments today aren’t
set up to handle that. As Lee Krevat, director of smart grid initiatives at San Diego Gas
& Electric, put it in an interview this week, “We didn’t put in an Internet to
each meter, or broadband to each meter — and ‘real
time’ really implies broadband to give near real time pricing data.”
Most smart meter networks, including those being deployed by California’s big utilities,
are lower-bandwidth and designed to be
read every 15 minutes or hourly, not in real time. While there are ways to get faster or more
current price information to homeowners, Krevat doesn’t see such a network being the best,
or most cost-effective, way, to do it.
After all, “The rates exist on our Web site. The rate schedule doesn’t change very
often,” he said. “Do you want to spend your bandwidth transmitting something that
could be figured out at a customer end point based on their consumption data?”
Or, to put it another way, would utility customers support paying for the ability to see pricing
data? The customers are the ones who pay for utilities’ smart meter system upgrades through
increased rates. That certainly differentiates the utilities’ incentives from Google, which
wants usage and pricing data opened to third party systems like its PowerMeter home energy
management platform. Google promises PowerMeter will be free, but building a system that can
provide it with data may still cost customers in one way or another.
SDG&E is working with Google’s PowerMeter and has about 125 customers testing it out
— but right now they’re using day-old energy usage information, and
currently PowerMeter doesn’t deliver any real-time pricing information. Eventually,
California’s three big utilities plan to turn on their smart meters’ home area
network (HAN) connections, but they’re doing a lot of testing first. Krevat said
that’s an important first step in designing a system that’s both cheap and effective
— “Understanding the model for how the customer wants to use it is the
first step,” he said. “Then you can decide the technical solution.”
Ted Reguly, SDG&E’s smart meter program director, said customers mainly want some kind
of current bill calculation, as well as some kind of pre-set alert when that monthly tally gets
too high. Someday people will want to hook up smart appliances and other in-home energy controls
to the smart meter via the HAN. But as SDG&E noted in its comments to the CPUC filed in
March, “the Smart Meter system as currently designed requires more than HAN to provide
customer access to near real time information on prices.”
Beyond these issues, it will be important to clarify what Google means by “pricing
information,” Reguly said. Does Google mean the flat rates homeowners are scheduled to pay,
or the actual prices that they end up paying after the bill is finalized? “You might think
the cost of electricity is X, but it’s really Y because of bill settlement two or three
days later,” he said — and getting the more accurate figures to
customers in real time would require utilities to completely overhaul the batch
processing-based back-office billing systems they now use.
Andy Tang, PG&E’s smart grid chief, said during a recent energy symposium in Berkeley,
Calif. that asking utilities to replace their batch-based systems with real-time systems was
“impossible” in such a short timeframe, at least not at costs that regulators would
be willing to pass on to customers. Tang also expressed some frustration with Google’s push
for deadlines for delivering real-time pricing, given that the federal government is still
working on standards for all the smart grid systems to make this possible, he said. As PG&E
wrote in its comments to the CPUC, “No amount of cajoling or wishing by one vendor or
another that it happen by an arbitrary date can change the need for development of such uniform
standards.”
Emerging Standards
Just how those standards will emerge remains to be seen. ZigBee, the wireless technology
that’s taken a lead
in smart meter-HAN connectivity, is working on a second iteration of its Smart Energy Profile
specification for energy data that will include some pricing information, Reguly said. For
commercial and industrial customers, open demand response technologies like Lawrence
Berkeley National Laboratory’s OpenADR or EnerNOC’s PowerTalk, are expected to embed price signals as
part of an automated system to turn down devices to help utilities reduce peak loads.
All three California utilities have asked CPUC to avoid any hard deadlines in favor of looser
policy guidance. But the issue COULD comE to every state. The Federal Communications
Commission’s new U.S. National Broadband
Plan includes some
strong words for state utility regulators to encourage utilities to deliver real time pricing
data to consumers. To wit:
“States should require electric utilities to provide consumers access to, and control of,
their own digital energy information, including real-time information from smart meters and
historical consumption, price and bill data over the Internet. If states fail to develop reasonable
policies over the next 18 months, Congress should consider national legislation to cover consumer
privacy and the accessibility of energy data.”
Just how the CPUC decides to take up Google’s deadline — as well as how
it comes to define pricing data in the process — will be closely watched
topics in the smart grid industry. Stay tuned for more details later this week.
But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially-savvy
companies to find people like you. This week and every week, Mashable features its coveted job
board listings for a variety of positions in the web, social media space, and beyond. Have a look
at what’s good and new on our job boards:
Mashable Job Board ListingsSenior SEO Strategist at Infuse Creative in Santa Monica, CA
The Senior SEO Strategist and Provider develops and provides effective Search Engine Optimization
strategies for client websites, with the goal of generating increased targeted Web traffic and
higher lead generation.
Intermediate-Senior Social Media Specialist at Infuse Creative in Santa Monica, CA.
An Intermediate Social Media Marketing Specialist works with our search marketing and
optimization senior leads and teams as well as client agencies, support people, and in some cases
the clients themselves.
Website Project Manager at TIG Global in Chevy Chase, MD.
As a result of continued growth and expansion, we are currently seeking a Website Project Manager
– a highly organized individual that can manage multiple interactive efforts
in a fast-paced ever-changing environment.
Share Our Strength is currently seeking an Online Community Director to lead all aspects of the
organization’s web-based activism and constituent engagement.
Author Community Manager at Eleven Learning in Cambridge, MA.
Now we’re searching for someone with both textbook industry experience and a familiarity
with social media who can help us design and run our next product: a social network for textbook
authors and adopters.
Senior Ruby on Rails Developer at Gravit in Park City, UT.
We are looking for an experienced software engineer with a strong background in Ruby, Rails, and
Javascript to help design and develop a web application that supports heavy traffic.
Social Media Online Marketing Manager at Media Storm in New York, NY.
As a Social Media Online Marketing Manager, you will lead the development of strategies and
objectives for building and executing year-round brand engagement via social media.
Social Marketing Strategy Manager at IMRE, LLC in MD.
IMRE, an agency of marketing experts in the Healthcare, Home & Building and Financial
Services industries is seeking a dynamic and fearless Social Marketing Strategy Manager to join
our growing team.
Responsibilities include research, assistance with graphics and promotional initiatives, lead
generation, creating new business presentations and proposals, and more.
Director/VP of Sales and Business Development at Comedy.com in Santa Monica, CA.
Comedy.com, the “guide to what’s funny right now,” is looking to hire a
Director (or VP depending on experience level) of Sales and Business Development in its Santa
Monica office.
Mashable has a variety of web 2.0, application development, business development, and social
networking job opportunities available. Check them out at Mashable’s Job Board.
Got a job posting to share with our readers? Post a job to Mashable today ($99 for a 30 day
listing) and get it highlighted every week on Mashable.com (in addition to exposure all day every
day in the Mashable marketplace).
Sequoia Capital partner Mark Kvamme, citing examples from campaigns run on Funny or Die and
AdMob, told an audience of marketers at OMMA Global in San
Francisco today, “If you can harness social media marketing, you don’t have to pay
for advertising any more.”
Kvamme, whose
experience in advertising dates back to the 1980s, when he led advertising agency CKS Group,
justified his argument using Neil Borden’s “Marketing Mix” theory. He said Borden’s
elements of promotion — advertising, direct marketing, PR, point of sale and word of mouth
— are still valid for marketers today, just in different ways.
The biggest difference can be found in the word of mouth category, said Kvamme, who subsequently
called it a tremendous — and cheap — opportunity. “If you take what’s
going on on Facebook, on LinkedIn, on Twitter, on Digg, the masses are starting to make their own
media, and it’s basically free,” he noted. “So if you can figure out how to
work in this world, you can get your message out very quickly.”
Funny or Die’s (one of Kvamme’s Sequoia
investments) recent Presidential
Reunion, which brought together actors who’d portrayed U.S. presidents throughout the
years on “Saturday Night Live” at a cost of $20,000 (primarily flying all the
participants in), according to Kvamme, yielded some 3 million views.
Presidential Reunion was a bit of a passion project for Funny or Die co-founder Will Ferrell, but
Kvamme also pointed to last summer’s relatively unsuccessful movie “The Goods”
starring Jeremy Piven (and produced by Funny or Die co-founder Adam McKay), the expected box
office returns for which were lifted 15 percent through a Funny or Die campaign including prizes
for retweets on Twitter (which led to the movie becoming a Twitter trending topic), featuring on
the front page of Funny or Die and its Facebook fan page, two appearances on the front-page of
Digg for custom Funny or Die content, live-tweeting from the premiere and a live conversation
with McKay on Ustream. It generated “several million dollars in sales for something [the
studio] probably didn’t pay Funny or Die enough for,” said Kvamme.
But the next big opportunity is in mobile, said Kvamme, using AdMob to illustrate (again, another Sequoia company, but at least one
that’s had a successful exit, with Google beating out Apple to buy it for $750 million). With
more than twice the global penetration of the Internet, mobile — especially smartphones
— represent an opportunity to harken back to that “Marketing Mix” theory,
because they can encapsulate all the elements of promotion from one single screen that’s
attached to its owner at all times. An AdMob campaign for the movie “Wolfman” had ads
on mobile media sites ad within applications that users could click on in order to get more
information, share it with their friends, buy tickets directly and set up a mobile calendar
alert.
Sure, Kvamme is pitching his own investments here, but to his credit he said that one of his
favorite and most-visited sites is search.twitter.com, for keeping up with what people are
talking about online. He also talked about Facebook’s opportunity to become the new mass
media — with half its 400 million users logging in every day, “that’s almost
like what broadcast television was 20 or 30 years ago” — and to dominate and grow the
market if it ever does launch its own payment platform inside its trusted environment, just as
PayPal revolutionized eBay.
I've come to the conclusion that people are attending
cons wrong. At least I think that must be the problem, since they find them so very draining.
People I know prepare for comic conventions as if they are prepping for the Iditarod,
rather than a relaxing weekend with like-minded people.
Growing up in Europe, we'd make fun of the Americans and the way they'd go on vacation. "We
saw 4 countries in 2 days!" they would proudly exclaim, as if running at top speed through
an entire country was something to be applauded. The aim of a vacation in Europe is to soak up
the foreign culture, which can only be done by spending leisurely hours wandering cities and
villages, eating in local cafés, shopping in weird markets, and generally doing nothing
much for as long as possible. Rather than zipping from one country to another, we try to spend as
long as possible in one place, winding down and generally getting the speedy pace of modern life
out of our systems.
This is how I grew up thinking of vacations, and this is still how I approach
all of them, including the ones at comic book conventions. It's only this year
that I realize how different my attitude is to my friends and colleagues, who push themselves to
the very limit. I see now that the trepidation and anxiety with which they anticipate this season
is entirely down to their own approach to it. There are many intimidating articles with "useful
tips" about how to "survive" comic cons, and it is well-intentioned advice like this which can
spread this kind of feverish approach to comic book convention attendance.
This last weekend at the Emerald City ComicCon in Seattle I took
a relaxing couple of day off from work spending time with friends around the comic books we all
love. Since my flight arrived late on Friday (bit of rain in San Francisco held us up for 3
hours, which really makes you wonder how any planes get off the ground in the UK, but I
digress...) I didn't get in till 2am, so I slept in till 11am on Saturday and wandered to the
convention center. Now in theory I'd have loved to have been out bright and early to enjoy as
much of the convention as possible, but let's be realistic for a second, this is a week in which
I moved house and switched jobs. Having a nice hotel room meant sleeping in and taking a
leisurely shower, it was necessary to my mental and physical health. Would a couple of hours
spent on-line to get in have made my experience any better? And those couple of hours gained
inside the con; would they impact my life dramatically enough to be worth losing sleep over? Not
in my opinion.
Once inside, I met up with my brother Sam (who had been dragging his sleep-deprived arse
around for hours), and we went to say hello to some people. We managed to visit Josh
Ellingson, Darick Roberston, and Ben Templesmith for little chats before
we decided that what we really needed was a slap-up lunch. Sam and I left the convention center
and went down the street to a nifty sushi place I'd passed earlier. We knew that any food
obtained in the center wouldn't be as good, and we needed some fresh air (plus a break from the
swarming masses of people wasn't too bad either). After that I went back for a couple of hours,
which gave me time to say catch up with my old friends from iFanboy, as well as saying hello to
Mike and Laura Allred. Towards the end of the day I met Nathan Fox and
had to force myself not to buy artwork (moving house has made me realize that I own too much
stuff), but I still managed to get a fab little drawing of Zodiac out of him.
The next day I slept in again. I knew I only had one
hour at the convention until I had to catch my flight back to San Francisco, but I knew that this
would be plenty of time. In that one hour I had the best little talk with Kieron Gillen,
(who understands about haircuts, as evinced by the marvelous dos in Phonogram), and a
fascinating talk with Jim Rugg about his book Afrodisiac, (and his theories
about the internet, access to information, and the implications upon the class structure.) Almost
in passing I met Steven Seagle and found out that he wrote House of Secrets -
which I was crazy about when it was coming out, but because I'm terrible with names, had entirely
missed that - so I was delighted to talk to him. After that I had time for a quick glance at
comic books and trades on sale. Unless it's something rare or strange I don't want to drag heavy
books home, so I didn't buy anything. At the end of the day it's more fun to buy books from my
favorite comic shop and support local business.
...
Now all told, I probably spent 5, maybe 6 hours at the convention. It was relaxing, lots of fun,
and I feel like I got exactly as much culture and commentary as I could deal with in a day and a
half. Imagine how it could have gone, if I'd approached it as the "pros" do: My two solid 8 hour
days of intense exploration would have precluded all of those chance encounters, or made them
intensely rushed. In addition, I would have been too tired to socialize in the evenings (which is
half the fun) and I would have returned to San Francisco to a half-moved-in house feeling very
unprepared.
For me, the classic approach to cons was summed up
by a con-virgin I saw leaving on Saturday. When I asked what she thought of her first comic book
convention, she looked at me with haunted, frantic eyes and paused before saying; "... this
morning was very intense, there were so many people and so much stuff that I almost had a panic
attack... I left for a little break and then came back... So I managed the whole day, but I don't
think I want to come to another one of these." What a shame! The poor woman was shattered and
quite reasonably so. She was in that stuffy convention center for hours and I can't understand
why she'd make her first convention experience so horrible. Perhaps it's that all of the advice
she got came from people who go to these things with the intention of maximizing
their experience of comic conventions, i.e. quantity over quality of experience.
I think perhaps It's time for a new approach to conventions. We're adults and we need someone to
write the "Zen and the Art of Comic Con" or something like that. You know the kind of
thing, where you get to eat breakfast in bed, meander about and take lots of breaks. I'd take a
pass at it, but in all honesty it might be the kind of thing that we'll spoil by laying down
rules for it. Half the fun of my comic book convention vacations is doing what I want on my own
schedule, and I can't figure out how to write a list of how-to's for that, unless it's Aleister
Crowley's "Do what thou wilt shall be the whole of the law."
Un peu plus de 3 ans après le lancement de la Nintendo Wii, Sony vient d’annoncer
officiellement lors de la Game Developers Conference de San Francisco, le lancement de
Playstation Move, sa manette de détection de mouvements pour PS3…
Prévue pour fonctionner avec le Playstation Eye (successeur de l’Eye Toy sur
PS3) et avec son « Subcontroller » (l’équivalent du
Nunckuck de la Wii), la Playstation Move sera disponible à a fin de
l’année 2010 au prix de 100$, et fonctionnera avec des titres comme Dukes
Motion Fighters, SOCOM 4, Sports Champion, The Shoot, Move Party !, ou encore TV
Superstars…
Photos de ces jeux et démo de la Playstation Move dans la suite.
L’arrivée de Microsoft (avec son projet
Natal) et de Sony sur ce marché ultra-occupé par Nintendo, prouve bien qu’il
existe une tendance de fond… Même si le combat sera probablement difficile, les deux
géants ne s’aventureraient pas sur ce terrain si c’était voué à
l’échec…
... un footeux t'chis qui plus est.. Donc un gars bien... Mais qu'est-il allez faire à San
Francisco ?
"il n'y a pas de meilleur job, que celui lié à sa passion.." Et la passion de
Stéphane c'est le foot de type européen, qu'on appelle aux USA le "soccer" (que veut
dire ce mot ?)... Après un passage chez Six Apart (la société qui édite
typepad, la célèbre plateforme de bloging utilisée pour édiiter ce blog),
Stéphane est revenu à ses premières amours : le foot... Car pas moins de 24
millions d'Américains jouent au foot... Il existe pour le cinéma IMDB (Internet Movies
DataBase)... L'objectif de Footbalisitc, est de faire la même chose mais pour le foot... Un
site de destination du football au niveau occidental... si ce n'est plus...
Comment est organisé le football américain ? Combien gagne un footballeur professionnel
aux USA (très, très nettement moins qu'en Europe)... Pourquoi un syndicat des joueurs ?
Quel est le business model de Footbalistic ? (publicité, abonnement premium, e-commerce,
pari sportif..). Quid du football et de la mobilité ? Les réseaux sociaux et le foot
font-ils bon ménage ?
Comment fonctionne l'écosystème des Français dans la Silicon Valley ? (vous ne
devineriez jamais)... Et à la date de ce e-billautshow, la famille Delbecque attendait un
imminent heureux événement...
Pour contacter Stéphane Delbecque : stefgalaad(arobase)gmail.com
Global warming and the recession may have delivered a one-two punch to many consumers' travel
plans, but that doesn't mean people can't still enjoy an exotic escape of a different kind. Enter
Destination Dinners, a San Francisco company that...
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