Organizers of this May's GDC Canada event in Vancouver, BC have confirmed the first social
game and iPhone lectures for the event, with speakers from Zynga (Farmville), iPhone
experts IUGO, and Diner Dash creator Nick Fortugno discussing major emerging markets.
Registration is now open for the event at the Vancouver Convention Centre, which talkes place on
May 6th and 7th -- with early,
reduced-price passes only available until the end of March.
This year, new tracks will focus on more hot games industry topics including digital
distribution, social games, and iPhone games.
Some of the initially announced highlights for these vital tracks, many of which are bringing
major creators to speak to the Canadian market for the first time, are as follows:
- In 'Building Social
Games: Games at the Speed of Light', Zynga VP and Farmville GM Bill Mooney discusses
how "The social gaming market is exploding - viral propagation across the world, low barriers to
entry which create agile competitors, and a rapidly changing and imperfectly understood
marketplace." In this key lecture, Mooney "walks through key learnings from his time making
[major] Zynga franchises Mafia Wars and FarmVille."
- A lectures called 'A Tale of 14 Apps:
IUGO's App Store Journey' sees Sarah Thomson, business development director of the Toy
Bot Diaries and Zombie Attack! iPhone game creator discuss "what is working on the
App Store and what isn’t, what factors, internal and external, contribute to an app’s
success or failure."
- Presenting a lecture called 'The Art of
Conversion: How to Manage Players through Your Game Service', Playmatics co-founder Nick
Fortugno (lead designer of casual smash Diner Dash) and Media Shifters' Andrew Mayer
will discuss new digital models of monetizing game players, including "converting platform users
into game players, converting players into viral advocates, and, most importantly, converting
your user base into paying customers."
The event will also once again host tracks about game design, business and production,
programming, and visual arts. GDC Canada, presented by Reboot Communications and this website's
parent the UBM Techweb Game Network, will also host evening networking events, as well as an expo
hall.
More information on the 2010 GDC Canada event, including pricing specifics, lectures announced to
date and registration deadlines, are available on the
official GDC Canada website.
