Le comédien Seth Rogen produira une comédie autobiographique écrite par Will Reiser, ' I'm With Cancer '. En compagnie de ses partenaires d'écriture Evan Goldberg et Ben Karlin, Rogen produira pour [...]

Special Thursday Weekend Update: One of the funniest I've ever seen. The 'Really!?!' with Seth and Amy drops around the 2:15 mark.

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The first six shorts in Seth MacFarlane’s Cavalcade of Cartoon Comedy animated series were watched more than 14 million times during the show’s first three weeks, according to Media Rights Capital, one of the partners behind the series.

Fourteen million is an impressive number, but that’s not the full story. What’s most interesting about Cavalcade was its distribution strategy. The shorts are distributed via Seth MacFarlane’s sethcomedy.com, Seth MacFarlane’s YouTube Channel, Burger King’s (which sponsored the first ten episodes of the series) YouTube channel, as well as through the Google Content Network, which delivered the shorts as ad units to targeted web sites through Google AdSense.

What we don’t know is the breakdown of plays across this distribution network. We can count up the number of plays publicly listed on the two YouTube channels (more than 13 million, if you’re curious, but that includes plays after the first three weeks). Sethcomedy.com does not list playcounts, so we don’t know how many videos were watched there.

But the real unknown is how many plays were generated through AdSense delivery. Do the views show up in the YouTube channel counts? How effective is it as a distribution mechanism? We pinged YouTube and Media Rights Capital for answers, and will update when we hear back.

pCBS and YouTube have inked a deal to show full-length TV shows on the video site, starting out with old episodes of "Star Trek," "Beverly Hills 90210" and "MacGyver," and new episodes of "Dexter," "Californication" and "The Young And The Restless," a href="http://www.alleyinsider.com/2008/9/youtube-s-seth-macfarlane-channel-looking-like-a-hit"AdAge reports/a./p pIt's the first time YouTube is putting full-length shows from a partner with any sort of regularity, according to YouTube exec Jordan Hoffner said. He also said that more partners will be announced shortly./p pThe videos are playing in YouTube's new Theater Viewer, which plays at a higher quality, and it's going to have pre-roll, mid-roll and post-roll ads - unlike other YouTube content, which only has a href="http://www.alleyinsider.com/2008/10/eric-schmidt-s-secret-youtube-plan-unveiled-youtube-launches-post-roll-video-ads-goog-"post-rolls/a./p pThe player looks good, and CBS is making a smart move by putting its content on the most-watched video site. But note that CBS isn't making the same content available that it's giving to Hulu or other partners./p pimg src="/~~/f?id=48efa5ec796c7a0000a33ae8ctxt=wwwr1.2.1.0maxX=620maxY=319" border="0" alt="YouTubeCBS.jpg" title="YouTubeCBS.jpg" width="620" height="319" //p pstrongSee Also:/strongbr /a href="http://www.alleyinsider.com/2008/10/youtube-s-newest-money-making-scheme-affiliate-fees"YouTube's Newest Revenue Scheme: Affiliate Fees/abr /a href="http://www.alleyinsider.com/2008/10/eric-schmidt-s-secret-youtube-plan-unveiled-youtube-launches-post-roll-video-ads-goog-"Eric Schmidt's Secret YouTube Plan Unveiled? YouTube Launches Post-Roll Video Ads/abr /a href="http://www.alleyinsider.com/2008/9/youtube-s-seth-macfarlane-channel-looking-like-a-hit"YouTube's Seth MacFarlane Channel Looking Like A Hit /a/p pa href="http://feedads.googleadservices.com/~a/YxuRgQ5jq5Q870WYz28etHoKpy4/a"img src="http://feedads.googleadservices.com/~a/YxuRgQ5jq5Q870WYz28etHoKpy4/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=pniD23iA"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?i=pniD23iA" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=mltOGYXH"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=52" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=bfLIuT9j"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=80" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=n6977tzL"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?i=n6977tzL" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=qbdgAyWA"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=131" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=Swhr26Ch"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=336" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=OItZNvJL"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=41" border="0"/img/a a href="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?a=Lh03UNdX"img src="http://feedproxy.google.com/~f/typepad/alleyinsider/silicon_alley_insider?d=50" border="0"/img/a /divimg src="http://feedproxy.google.com/~r/typepad/alleyinsider/silicon_alley_insider/~4/W2UsKXILIiU" height="1" width="1"/

I predict that the news you are about to read will result in many people shocked, shocked! that someone would make a comedy about cancer. Even The Hollywood Reporter sounds a little uncertain about the news. But once you read the film's plot, I think you're going to see exactly what kind of movie this is.

Mandate Pictures has bought I'm With Cancer, an autobiographical comedy by Will Reiser. Seth Rogen, the busiest man in Hollywood, is set to costar and produce the film alongside his writing-producing partner Evan Goldberg and The Daily Show's Ben Karlin.

Reiser's script is based on his own battle with cancer, and is centered around an up-and-coming 25-year-old who discovers he has the disease. I think you know where this is going. This isn't going to be some spoof of serious illness, or run with the idea that coming down with cancer is funny. Cancer is going to be about a young man trying to deal with something that could kill him, finding the humor in hospital situations, and using it to stay sane. Laughter is the best medicine, and all that. Given that Reiser obviously conquered his disease to co-produce this movie, I bet it will even have a happy ending. You know what I'm also willing to bet on? Medicinal marijuana jokes. If there isn't at least one, I will eat this post.

Filed under: Comedy, Independent, Casting, Deals, Scripts, Newsstand

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On ne rirait pas spontanément du cancer, mais Seth Rogen, lui, n'en a pas peur. L'acteur américain, repéré notamment dans En cloque, mode d'emploi, vient en effet de signer avec les studios Mandate Pictures [...]

pimg src="http://www.readwriteweb.com/images/rww_enterprise.jpg" /I recently outlined why a title="I'm fucking sick of the ROI in social media debate" href="http://onlinemarketerblog.com/2008/10/06/im-fcking-sick-of-the-roi-of-web-20-debate/" target="_blank"I'm sick of the 'ROI in web 2.0' discussion/a. To be specific, the debate as to whether there is one at all./p pIn that post, I gave examples of how naysayers reacted to social media tools in the past - and how they were left in the dust of those who experimented with these web 2.0 tools. So, where do these naysayers come from? Why is there a resistance to web 2.0? In this post I'll explain how to sell social media to those people and/or your boss!/p p align="right"emSponsor/embr /a href='http://d.openx.org/ck.php?n=12114amp;cb=12114' target='_blank'img src='http://d.openx.org/avw.php?zoneid=861amp;cb=12114amp;n=12114' border='0' alt='' align="right" //a/p pemThis is a guest post by DJ Francis, founder and author of a href="http://www.OnlineMarketerBlog.com" target="_blank"OnlineMarketerBlog.com/a/em/p pstrongYour Responsibility/strong/p pSeth Godin says it's not because a title="Probably Not Stupid by Seth Godin" href="http://sethgodin.typepad.com/seths_blog/2008/09/probably-not-st.html" target="_blank"your boss is stupid/a. It's not that your boss is ignorant of Facebook, but that they know the 30-second spot. Seth says that the best way of changing the world is to open the close-minded and you do that by presenting more data in a palatable way. It's your job to teach your boss about web 2.0 tools./p pHere are some suggestions for ways other companies have used social media tools. Consider how these could apply to your business. Be creative and don't think about what you emcould/em do - think about emwhat your customers want/em. Then determine which social media tools can help you deliver what they want./p pstrongWays To Sell Social Media Tools To Your Boss/strong/p pstrong1. Keeping Up With The Joneses/strong/p pYour boss doesn't want to get left behind and it's getting more likely that s/he's seen some of this fancy social media stuff at work. a title="Social media in the Inc. 500" href="http://www.umassd.edu/cmr/studiesresearch/blogstudy5.cfm" target="_blank"Dr. Nora Ganim Barnes and Eric Mattson/a report that familiarity with and usage of social media within the business world (the Inc. 500 in this particular study) has nearly doubled in the past 12 months./p pThis means that your boss is likely primed for a conversation about using social media in your business. You just need to fit a web 2.0 tactics to your current business objectives. Your boss might just be looking for someone to lead the charge./p pBarnes and Mattson report that "When queried on the importance of social media, 26% of the respondents [Inc. 500 members] in 2007 felt social media is 'very important' to their business and marketing strategy. That figure rose to 44% in approximately one year."/p pstrong2. Listening (Customer/Market Research)/strong/p pSocial media offers infinite market research, branding, and listening opportunities. I dare you to search for "[Your brand] sucks" and see what you find. Listening - a simple yet often over-looked aspect of human life - may be the Web 2.0 killer app and smart companies are catching on./p pa title="TNS/Cymfony" href="http://www.newcommreview.com/?p=1153" target="_blank"TNS/Cymfony/a found that "Revolutionaries" - companies that focused on listening rather than selling - "have a more sophisticated approach to creating strong relationships with consumers and as a result are gaining a competitive edge," said Chief Strategy and Marketing Officer Jim Nail. (Bill Green at a title="Make the logo bigger" href="http://makethelogobigger.blogspot.com/2008/03/monetizing-social-media.html" target="_blank"MakeTheLogoBigger/a concurs that social media leads to listening that eventually leads to monetization.)/p pWhen I heard AOL had bought Bebo earlier this year I cringed just thinking about the energetic startup in the clutches of a Web 1.0 holdover. From a title="The Economist on Bebo" href="http://www.economist.com/displaystory.cfm?story_id=10880936" target="_blank"The Economist/a: "The non sequitur is to assume that the new service will be a revenue-generating business in its own right." But the service could be amazingly valuable if marketers used it as a listening mechanism./p p!--nextpage--/p pstrong3. Responding/strong/p pSocial media gives marketers the chance to give quick feedback and break down unnecessary walls. Businesses are using a title="Twitter" href="http://twitter.com/" target="_blank"Twitter/a to personalize a brand (a title="Zappos on Twitter" href="http://twitter.com/zappos" target="_blank"@Zappos/a), quickly solve customer's problems (a title="ComCast on Twitter" href="http://twitter.com/ComcastCares" target="_blank"@ComcastCares/a), and create more immersive interactive media experiences (a title="_S_A_R_A_H_ on Twitter" href="http://twitter.com/_S_A_R_A_H_" target="_blank"@_S_A_R_A_H_/a from the Sci Fi Channel's a title="Sci Fi channel's Eureka" href="http://www.scifi.com/eureka/" target="_blank"emEureka/em/a)./p pAnd these comprise only one social media tool. Response ideas are endless considering the vast array of tools at your disposal./p pAnd speaking of response, the best way to get that is.../p pstrong4. Talking To Actual Customers/strong/p pSome bosses - maybe yours - are so removed from their customers that they get a kick out of hearing from them. After all, if you spent 20 years getting your customer feedback from memos, you can imagine how disconcerting but exciting it would be to hear from, you know, a real human./p pI recommend starting with positive feedback. Grab a sampling of social media feedback from your customers (just Google your company name or check a title="Yelp.com" href="http://www.yelp.com" target="_blank"Yelp.com/a, if nothing else). a title="MarketingVox and customer reviews" href="http://www.marketingvox.com/online-reviewers-driven-mostly-by-altruism-cmos-need-not-fear-wom-034838/" target="_blank"MarketingVox/a reports that reviews are usually positive - 87% of them, in fact. Print out a few and put them in front of your boss. Seeing glowing customer feedback will only get your boss more interested in hearing from customers./p pIn the up-coming book a title="Paul Gillin's Secrets of Social Media Marketing" href="http://www.amazon.com/gp/product/1884956858?ie=UTF8amp;tag=onlinemarketerblog-20amp;linkCode=xm2amp;camp=1789amp;creativeASIN=1884956858" target="_blank"emSecrets of Social Media Marketing/em/a, author Paul Gillan describes it this way: "Once they start taking direct feedback from customers, they tend to get addicted. Direct customer relations is like a drug."/p p!--nextpage--/p pstrong5. Set The Boss' Sights Long-Term/strong/p pWhen discussions of ROI come up, a time frame almost always comes up. "What will we get in the next quarter for this investment of time or resources?" "I want monthly reports on this expenditure."/p pThis discussion is worthwhile and statistics should be kept to track progress. However, you will have more success in social media if you set your boss' expectations to cover a longer period of time. Engagement is a long-term project./p pa title="Conversation Agent" href="http://www.conversationagent.com/2008/10/roi-of-social-media-is-not-a-one-time-deal.html" target="_blank"Valeria/a claims that engagement and impact on retention can take two years to measure. That's not to say you won't see results before then. Lewis Green talks over at a title="Lewis Green and the real ROI of blogging" href="http://www.mpdailyfix.com/2008/06/the_real_roi_of_blogging.html" target="_blank"MarketingProfs/a about the ROI his company received from their blog. But manage your boss' expectations and keep them looking at the long-term goal./p pBL Ochman put it succinctly in a title="BL Ochman interview" href="http://www.plannedlegacy.com/newsletter/social-media-marketing-for-non-profits-bl-ochman-JDRF.html" target="_blank"this interview/a:br / blockquote"You need to have realistic expectations, and know that conversational marketing produces results over time. It is not a quick fix or a magic bullet. Instead, social media must be integrated into the overall marketing plan for the long haul. And over time, you can build traffic, sales and your customer/donor base with these new tools."/blockquotebr / strongSo What?/strong/p pIn most instances, when marketers talk about measurement or ROI of social media, they are trying to fit a square peg into a round hole. You can't apply a Web 1.0 gestalt in a world where the audience cannot only respond, but can also generate more content than any single company./p pInstead of measuring how well we are pushing our message onto potential customers, we should instead gauge our success on the number of conversations listened to, problems resolved, and useful suggestions received from the community of customers we already have./p pYour challenge is bringing your boss around to this worldview. And it is a worldview, not just some notion. It changes the way you interact with the world, so it's no small task. Likewise, it's a big job, so you'd better get cracking right now./p pstrongSocial Media Linked To Trust/strong/p pDon't forget that the reason to sell social media to your boss is so that you can begin to build a cache of trust with your customers. In truth, that trust is the real return on investment. The more they trust you, the more they will buy from you and respect your opinions./p pIan Schafer, CEO of Deep Focus, said in a title="Ian Schafer in AdWeek" href="http://www.adweek.com/aw/content_display/news/agency/e3ibbacf24cbb5b53e808754445d8161984" target="_blank"AdWeek/a that "The other risk is that in the zeal to track, marketers and agencies will lose sight of the need to trust that getting closer to customers is a worthy goal in and of itself."/p pMarketers seem obsessed with assigning value to interactions on social media sites. But real success comes when you value the interaction itself./p pHave you sold your boss on social media tools already? How did you accomplish that? Please leave suggestions in the comments section below. And if you haven't already, a title="Subscribe" href="http://www.OnlineMarketerBlog.com/subscribe" target="_blank"subscribe/a, where I regularly blog on these topics./p pemDJ Francis is the founder and author of a href="http://www.OnlineMarketerBlog.com" target="_blank"OnlineMarketerBlog.com/a - a business blog at the intersection of marketing, copywriting, and social media./em/p stronga href="http://www.readwriteweb.com/archives/5_ways_to_sell_social_media_to_your_boss.php#comments-open"Discuss/a/strong pa href="http://feedads.googleadservices.com/~a/dDdVtdeZVKzfILX90NbwH6Guuck/a"img src="http://feedads.googleadservices.com/~a/dDdVtdeZVKzfILX90NbwH6Guuck/i" border="0" ismap="true"/img/a/pdiv class="feedflare" a href="http://feedproxy.google.com/~f/readwriteweb?a=AyiYrodl"img src="http://feedproxy.google.com/~f/readwriteweb?i=AyiYrodl" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=HgAWKyeA"img src="http://feedproxy.google.com/~f/readwriteweb?d=41" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=9ho2lM9i"img src="http://feedproxy.google.com/~f/readwriteweb?i=9ho2lM9i" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=UpoCOHpw"img src="http://feedproxy.google.com/~f/readwriteweb?i=UpoCOHpw" border="0"/img/a a href="http://feedproxy.google.com/~f/readwriteweb?a=dfrpddqJ"img src="http://feedproxy.google.com/~f/readwriteweb?i=dfrpddqJ" border="0"/img/a /divimg src="http://feedproxy.google.com/~r/readwriteweb/~4/AEBaC2-Q850" height="1" width="1"/

We've talked at length about the difference between a href="http://www.techdirt.com/articles/20070503/012939.shtml"infinite goods and scarce goods/a in various areas, and how you should spread the infinite ideas to make the scarce goods more valuable, but here's a great quote that puts that in perspective when it comes to books. a href="http://www.mathewingram.com/work/2008/10/08/seth-godins-advice-for-aspiring-authors/"Mathew Ingram/a points us to an a href="http://www.gapingvoid.com/Moveable_Type/archives/004678.html" target="_new"interview with entrepreneur and author Seth Godin/a, where he notes: blockquotei "Books are souvenirs that hold ideas. Ideas are free. If no one knows about your idea, you fail. If your idea doesn't spread, you fail. If your idea spreads but no one wants to own the souvenir edition, you fail." /i/blockquote That's a beautifully succinct way of explaining the entire concept, though I think that the last bit (about getting people to own the souvenir edition) may be changing as well -- and other business models will start to show up. br /br / a href="http://techdirt.com/articles/20081008/1512472495.shtml"Permalink/a | a href="http://techdirt.com/articles/20081008/1512472495.shtml#comments"Comments/a | a href="http://techdirt.com/article.php?sid=20081008/1512472495op=sharethis"Email This Story/a br / br style="clear: both;"/ a href="http://www.pheedo.com/click.phdo?s=62d170e610d00907f7685b6d4cdd155c"img alt="" style="border: 0;" border="0" src="http://www.pheedo.com/img.phdo?s=62d170e610d00907f7685b6d4cdd155c"//a img src="http://www.pheedo.com/feeds/tracker.php?i=62d170e610d00907f7685b6d4cdd155c" style="display: none;" border="0" height="1" width="1" alt=""/div class="feedflare" a href="http://feeds.techdirt.com/~f/techdirt/feed?a=QWvYm"img src="http://feeds.techdirt.com/~f/techdirt/feed?i=QWvYm" border="0"/img/a /divimg src="http://feeds.techdirt.com/~r/techdirt/feed/~4/416288575" height="1" width="1"/

Le cancer dédramatisé ?