Silicon Alley Insider  -
2 days and 22 hours ago
pimg class="float_right" src="/~~/f?id=4901f465796c7a3d006ca5acmaxX=225maxY=237" border="0"
alt="denton_pie.jpg" title="denton_pie.jpg" width="225" height="237" /About a month ago, Gawker
Media owner Nick Denton scared the crap out of everyone saying ad revenues could plummet as much as
40% during the current downturn./p pSince then, Gawker Media's revenues are actually up -- just
under 40%, he says./p pSpecifically, Gawker Media's November 2008 ad revenues were 39% higher than
than they were in November 2007./p pSo wherefrom all this growth amid all the gloom?/p p(Before we
continue, let's all pause to wonder if and how much Denton benefits from his own doom and gloom
public service announcements. For one, it must nice to be able to blame the pain associated with
always painful business model adjustments on a macroeconomic climate. For two, do his
pronouncements every petrify the competition into paralysis? Don't know, but don't doubt that
people feel them emphysically/em.)/p pDenton attributes about 20% of the gains to adding Google ads
to each site's search results. Other big drivers include more sponsored posts and larger ad units,
such as marquee-takeovers and expanded leaderboards./p p"High-end sites need to run bigger and
richer ads -- the same way that glossy magazines run gorgeous spreads," says Denton./p pThe good
November hasn't put Denton out of his pessimitic mood. Gawker laid off three writers and an
editorial assistant this morning anyway. The cuts come from popular and profitible Gawker sites
Gawker.com, Jezebel and Gizmodo./p p"You could argue that we're being perversely conservative,"
owner Nick Denton tells us./p pa
href="http://www.mediabistro.com/fishbowlny/on/new_staff_cuts_at_gawker_gizmodo_and_jezebel_102157.asp"MediaBistro
broke the news and has the details/a:/p p style="padding-left: 30px;"Gawker editor stronga
href="http://www.mediabistro.com/Sheila-McClear-profile.html"Sheila McClear/a/strong, weekend
editor stronga href="http://www.mediabistro.com/Alex-Carnevale-profile.html"Alex
Carnevale/a/strong, and Jezebel editorial assistant stronga
href="http://www.mediabistro.com/Maria-Mercedes-Lara-profile.html"Maria-Mercedes Lara/a/strong have
all been let go, while three other editors at Jezebel are being made into part-time employees. At
Gizmodo, Gawker Media's top traffic-getter, reporter stronga
href="http://www.mediabistro.com/Benny-Goldman-profile.html"Benny Goldman/a/strong was laid off.
Last week, video assistant stronga href="http://www.mediabistro.com/Nick-McGlynn-profile.html"Nick
McGlynn/a/strong was fired after more than a year at Gawker./p pstrongSee Also:/stronga
href="http://www.alleyinsider.com/2008/11/how-to-layoff-employees-and-not-get-sued-"br /How To Lay
Off Employees (And Not Get Sued)/a/p pa
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