Floola est un logiciel gratuit et multi plates-formes (Windows, Mac, Linux), qui va vous servir à gérer le contenu de votre iPo, sans iTunes ! De plus, ce dernier ne requiert aucune installation sur l’ordinateur, il suffit en effet de le copier dans de votre baladeur. Ce logiciel, qui vient de passer en version 4.0 permet le transfert des images, musiques, podcasts, vidéos et offre une compatibilité avec l’ensemble de la gamme iPod (classic, shuffle, nano) sauf l’iPod touch et l’iPhone. Une alternative assez basique, mais qui permet de se passer d’iTunes et de transférer du contenu sur votre baladeur depuis n’importe quel ordinateur…

• Site officiel pour télécharger la dernière version

via generation-NT

Copyright L8RMEDIA 1998-2008 - Tous droits réservés - L'intégralité des articles est à consulter sur generationmp3.com

Alisa Leonard-Hansen is a Senior Social Media Analyst within the strategy group at iCrossing. She can also be found blogging at both the iCrossing Great Finds blog and her own blog, The Web is Social.com.

With speculation around how you should monetize mostly a topic of conversation within the tech community, it always surprises me that a marketing perspective isn’t thrown into the mix. After all, it’s marketing dollars that you (and just about every other online entity) are relying on. So, taking a digital marketing perspective, I thought I’d throw a few thoughts into the discussion.

Note: this is not intended to be a “how to use Facebook to develop a social marketing strategy” discussion, but rather the intent is to explore how you could build a business model around your rich user data given what marketers desire in terms of effective marketing and what they’ll pay for (effective marketing= happy marketers who spend more $ on what works).

Your focus is flawed

So, you have one thing right: marketers pay to reach consumers, and the more targeting a platform can offer, the more marketers are willing to spend because of the promise of greater ROI. There is one flaw in your approach, however: you have been entirely focused on monetizing Facebook.com itself.

Now, while it may seem counter-intuitive, you ought to focus on monetizing your rich user data, and not necessarily the site itself. Wait–isn’t that the same thing? What is she saying? Just hear me out: You are not a content platform. You’re a communications utility, and while you’re a platform for UGC, you don’t provide a rich content experience. Users aren’t on your network to experience any kind of particular content–they are there to connect with friends and to essentially store personal data (whether they consciously know this or not).

Although some could argue that explicit and implicit user outputs (all that stuff you see in your newsfeed) IS the new “content,” we still have yet to see that this kind of UGC can be successfully monetized through advertising (translation, ROI for ad spend around UGC tends to be low).

Now, marketers have deployed lots of successful marketing initiatives within Facebook, but a majority of these involve leveraging your free Business Pages to drive conversation and engagement (read: free marketing). You’ve had it in your heads that if you let marketers set up free Business Pages, and draw in communities of brand enthusiasts who “Fan” these Pages, you can then upsell these brands into media buys. But the problem is that while great for engagement initiatives and fostering conversation around a brand (great for marketers!), Facebook is still not an optimal place for ad-spend, no matter how much attention is aggregated there. ROI from your ad spends tend to be relatively low for marketers. Again, it goes back to user intent and behavior.

So what should you do?

Essentially, Facebook is this giant data storage silo. It contains consumer data nearly as valuable as the credit card companies have (the kind of data marketers would pay nearly through the nose to have). It’s user data, not the dot com itself that you should consider your golden ticket.

Now, before anyone starts jumping up and down about the notion of “monetizing user data”– I’m not advocating that private user data be mass-harvested and sold ad hoc to marketers. Rather, what I am suggesting is that with the dawn of Facebook Connect, there may be a viable, ethical way to leverage this user data.

With Facebook Connect, you can essentially create a content network (and note the launch partners, major media companies) that could also support an ad-network. So now, with a Facebook Connect-enabled content/ad network, you have the holy grail of targeted advertising: contextually relevant content experience AND the kind of granular targetability based on user graph data that made the initial promise of social networks so huge for marketers. Basically, participating FBC sites could not only sell targeted ad inventory based on their content, but based on Facebook’s (opt-in) user data as well. This would not only give marketers what they want in terms of targeting, but you would get a cut of the ad revenue for being the arbiters of that valuable graph data.

Of course, even without a potential FBC ad-network, Facebook Connect helps brands and publishers provide a socially enhanced experience for their customers with a lower barrier to adoption than current one-off branded social networks. Not to mention, FBC enables the potential to drive a lot of new traffic to their site as a result of opt-in user actions (including purchases) being broadcast through the Facebook network.

There is also the opportunity for e-tailers to capitalize on social graph data as part of their merchandising model. The benefit of graph data to the e-tailer includes the implicit endorsement of products by your users whose purchases are broadcast to their Facebook friends (again, only if the user opts-in to have their actions published), driving significant traffic, tapping into the power of consumer advocacy, and providing a more socially enhanced and user-friendly experience. Given the significant value this kind of data offers, you could leverage some kind of rev-share program for supplying this graph data to e-tailers (but again, users would have to opt-in!).

Create a value exchange!

Now, this brings me to one last point that my dear friend and brilliant colleague Ben Bose has suggested be baked into all of this– a value exchange for the end user. If it’s consumers’ graph data that is benefiting both supplier/marketer and Facebook, then it should also work for the benefit of the consumer. Perhaps users may be assigned “influence” scores based on their network, and the degree of influence they have over that network. These influence scores could earn them rewards– not unlike our credit card rewards. Of course, some services already have types of user rewards, including ThisNext and imeem, but this is something that could be propagated to a much larger degree with initiatives like Facebook Connect.

Yes, there are many counterpoints to these ideas, including the argument that open Web enthusiasts (myself included) would pose around the idea of Facebook (or MySpace) being proprietors of graph data versus users themselves. But rather than examining the differences between FBC and true data portability, this was a look at possibilities for Facebook Connect as a means to increase Facebook revenue.

Image courtesy of iStockPhoto, danleap

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Après tout, c'est peut-être a l'avenir de l'iPod shuffle : ne faire plus qu'un avec la volonté d'Apple de le transformer en accessoire de mode ! Du coup, le concept imaginé par le fameux designer Isamu Sanada prend tout son sens, puisqu'il s'agit d'un bracelet, doté de la fameuse molette, du bluetooth et bien entendu, d'une batterie interne qui se recharge via le dock d'une façon, heu, originale...br/ br/ Merci de passer nous voir pour lire cette actu en entier ;-) pa href="http://feeds.feedburner.com/~a/iTrafik?a=fF5IOF"img src="http://feeds.feedburner.com/~a/iTrafik?i=fF5IOF" border="0"/img/a/pimg src="http://feeds.feedburner.com/~r/iTrafik/~4/458521408" height="1" width="1"/

On Thursday November 6th when Egyptians were celebrating Obama's Victory, Al Ghad Party went up in flames. You can read about the initial blogosphere reactions here and here. Today I am sharing with you Wael Nawara's statements regarding the incident.

Nawara, who is a senior official at the party and among the detainees on the day of the fire, wrote in English and in Arabic about what really happened:

The so-called “National” newspapers, indeed all channels of the so-called “National” media, tried to portray the crime as a dispute between competing factions of El Ghad Party which ended up in smoke and flames. It was a cold-blooded communication strategy which aimed at discrediting the opposition and scaring the public. It also aimed at spreading a spirit of pessimism and apathy. They wanted to say, “... look how pathetic the opposition is. Look how dirty the tactics they use. How small the personal gains and political rivalry which motivate them.”

It was an intended message to the public. “You criticize the NDP so bitterly, look how pitiful the opposition is. You want to play politics, the only ‘clean' club in town, at least relatively-speaking, is the NDP.”

Wael Nawara cited incidents of how internal elections took place previously:

They failed to mention that El Ghad members have elected 3 different party presidents in the past 5 years. Ayman Nour was elected in Nov 2004, Ambassador Nagui El Ghatrifi was elected in Dec 2005, Attorney Ehab El Kholy was elected in March 2007, and El Ghad members were getting ready to elect a 4th president on 7th Nov 2008. I, and two other candidates, ran against Ehab El Kholy in the elections of March 2007. My friend and colleague, Ehab El Kholy, won by 16 votes, getting about 45% of the votes while I got 42% of the votes. I contested election results on the grounds that none of the candidates had a clear majority of 50% +1 vote, and requested another round between candidates of the highest votes, myself and Ehab El Kholy. I did so, peacefully, lawfully, inside the party, through the council of “Wise Men”, or El Ghad Senates, who act according to the Party's bylaws as an “Internal Court” to resolve internal disputes. The Senates took several weeks then announced their verdict in my favor. I waived my rights for a second round and conceded to Ehab El Kholy and worked under his command since then. I am telling this little story, just to show that we can compete and have differences, but we can choose to solve our differences amicably, peacefully, and lawfully. El Ghad is no utopian opposition party. It has its problems, internal conflicts and limitations. But to portray the massacre of Nov 6th as a confrontation between competing factions is a gross distortion of the matter.

He also clarified the positions of former party members Mousa Mostafa Mousa and Ragab Helal Hemida:

The attack on El Ghad party by a group of thugs had nothing to do with who heads the party. Mousa Mostafa Mousa and Ragab Helal Hemida were both dismissed from the party on 18th Sep 2005, as per the verdict of the party's Senate, ratified by the Higher Council, the president - then Dr Ayman Nour- and by the General Assemblies of 20th Sep 2005 and 30th Dec 2005.

The attack on El Ghad Party on 6th Nov 2008 was a campaign commissioned by Mousa but encouraged by the security apparatus, which strives to eradicate any form of real opposition in Egypt. Ragab Helal Hemida, who came hand in hand with thugs and criminals to burn down El Ghad building, supervised a similar campaign on Al Ahrar party several years ago. He is an expert, a special agent which the regime uses to destroy and splinter opposition parties.

Nawara goes on to narrate what really happened supporting his version of the story by pictures published in El Badeel Newspaper:

In the first few days, after the events of Nov 6th, the so-called “National” newspapers spared no efforts in smearing our reputation in a filthy character-assassination campaign. Leaders of the “real” Ghad party were made to look as criminals and arsons. But when El Badeel newspaper started to publish photos from the crime scene showing Mousa and Ragab heading a group of thugs who started burning El Ghad building down, throwing rocks at the party's headquarters, setting clothes on fire and throwing them at El Ghad, then wrestled with firemen trying to prevent them from putting out the fire, then started smashing cars parked under the building, then started to lute our offices and smash furniture and antiques stolen from inside, then started dancing in Talaat Harb Square celebrating their victory in setting the building ablaze, etc., etc., etc. …, all of this happening in broad daylight, in the busiest spot of downtown Cairo, under a total absence of police in uniform.

The police mysteriously disappeared, despite advance warnings and official complaints filed by El Ghad leaders asking for protection after Mousa bluntly announced that he will attack the General Assembly. Talaat Harb Square, which is usually packed with security forces, suddenly became a Thug-land. In fact, traffic police stopped traffic to allow the attackers to proceed and complete the job at hand.

When all those photos became public … when Gameela Ismail, Vice-President and spokesperson of El Ghad, came out on Orbit and Dream Channels and showed those photos to millions of Egyptian viewers … everyone wondered … how come that only El Ghad leaders, who were trapped inside, who luckily escaped death by a slim margin, were accused of causing the damage, when in fact they were the very victims facing possible death, just a few hours before?

Then, and only then, did the Attorney General decide to call Mousa for questioning. Only then, did the regime start to notice, that the crime is too embarrassing to shove under the rug. But calling Mousa for questioning is hardly an achievement. Mousa is just a pitiful “glove” to some other mysterious hand which is determined to crush all opposition.

At the end he wonders:

 … until when, will this invisible hand remain invisible and immune from questioning? Until when will this hand stay outside the realm of the law?

To those who are concerned I would like to ask a question. This pathetic lawlessness which ruled the streets of downtown Cairo on the day of November 6th, 2008; whose responsibility was it? Are we just going to throw the blame on poor Mousa, Ragab and a few other thugs? Come on. I am sure that the regime can do better than that. I think the crime deserves a bigger sacrifice.

Think a little. You can actually benefit from the situation. By putting the blame on some minister or another the regime can also get rid of him. This is a bonus at times like these. After all, let us face it, the “minister” in concern is becoming a burden on the regime and all too powerful to remain in office. After all, news of a likely cabinet shuffle is flying around. The regime is a survivor. I hope it will present a bigger lamb to the sacrifice this time.

Visit the official site www.mtv.com/videos/misc/215085/dances-from-tha-hood-cupid-shuffle.jhtml#id=1583080 Tweetie shows us another old school dance: The Prep.© 2008 MTV Networks

Auteur : MTV
Tags : MTV MTV2 MTV Shorts Shorts Hoodfab The How To Show Dances From Tha Hood Dances From The Hood Sway's Hip Hop Owners Manual Damien's Other Show Damien Sway Buttahman Dissed
Envoyé : 19 novembre 2008
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Category: Music
Released: Nov 18, 2008
Price: $2.99

Description:
Listen to all of the iTunes Top 100 tracks, updated weekly. Who has the #1 song on iTunes this week? What song is climbing the iTunes chart? With this new application from nuTsie, the current iTunes Top 100 tracks are streamed directly to your phone complete with album art and song ranking list. The latest hits are automatically added to your app, keeping your iPhone the freshest around. Think about it... for the cost of one iTunes song, you can hear the full tracks for the top songs in iTunes each week. The list is based on the iTunes Top 100 -- quickly becoming the chart for what's hot in music. If you hear a song you like, select the "buy song" button and you'll be taken directly to that song in the iTunes store. Top 100 requires a connection to a 3G, Edge, or Wi-fi network to stream the music to your iPhone or iPod Touch. It plays the music in shuffle mode much like a web radio station. Compatible with iPhone and iPod Touch. Requires operating system version 2.1 or later

Website: http://www.nutsie.com/iphone
Support Website: http://www.nutsie.com/iphone

Note: The description above is the official one supplied by the application developer and does not necessarily represent the views or opinions of this site or its staff.


Get it on iTunes: Top 100

Category: Music
Released: Nov 18, 2008
Price: $2.99

Description:
Listen to all of the iTunes Top 100 Rock tracks, updated weekly. Who has the #1 song in Rock this week? What song is climbing the charts? With this new application from nuTsie, the current iTunes Top 100 Rock tracks are streamed directly to your phone complete with album art and song ranking list. The latest hits are automatically added to your app, keeping your iPhone the freshest around. Think about it... for the cost of one iTunes song, you can hear the full tracks for the top songs in Rock each week. The list is based on the iTunes Top 100 for Rock -- quickly becoming the chart for what's hot in music. If you hear a song you like, select the "buy song" button and you'll be taken directly to that song in the iTunes store. Rock 100 requires a connection to a 3G, Edge, or Wi-fi network to stream the music to your iPhone or iPod Touch. It plays the music in shuffle mode much like a web radio station.

Website: http://nutsie.com/iphone
Support Website: http://nutsie.com/iphone

Note: The description above is the official one supplied by the application developer and does not necessarily represent the views or opinions of this site or its staff.


Get it on iTunes: Rock Weekly Top 100

via MacNN:

The Apple store is currently offering a generous selection refurbished items from iPods to Apple accessories. The 1GB iPod shuffle stores up to 240 songs, is priced at $39 and comes in silver, blue, green, and purple. MacBooks start as low as $999 for the 2.4GHz model with 2GB of RAM and a 160GB hard drive. Also starting at $999 is the 20-inch 2.4GHz iMac with 1GB of memory and 250GB hard drive...


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The Apple store is currently offering a generous selection refurbished items from iPods to Apple accessories. The 1GB iPod shuffle stores up to 240 songs, is priced at $39 and comes in silver, blue, green, and purple. MacBooks start as low as $999 for the 2.4GHz model with 2GB of RAM and a 160GB hard drive. Also starting at $999 is the 20-inch 2.4GHz iMac with 1GB of memory and 250GB hard drive...

img class=face src=http://planet.ubuntu.com/heads/michael.png alt= Today I released a new version of wxBanker, which is a lightweight personal finance manager. It is basically a digital checkbook register for multiple accounts; think of GnuCash but easier and more lightweight. It is written in Python/wxPython and runs on Linux, OSX, and Windows. Check out my a href=http://mrooney.blogspot.com/2008/10/wxbanker-03-released.htmlprevious post on wxBanker/a for a slightly more in depth functionality overview and screen shots.br /br /The main focus of this new version was localization. It now ships with translations for 8 languages (4 of them basically complete, thanks translators!), and also supports displaying the amounts in currencies other than USD including EUR and GBP. It also sports a few of the typical bug fixes / usability improvements you would expect in a new release.br /br /Another feature new to 0.4 is a setup.py, which allows Linux users to install it easily by running sudo python setup.py install in the folder, and wxBanker will install itself including a shortcut in Applications - Office in Gnome, and store your data in ~/.wxbanker. If you are upgrading from a previous release, I recommend moving your bank.db file to ~/.wxbanker/bank.db for the easiest transition, which will also future-proof you from needing to shuffle it around in the future!br /br /I also thought I'd highlight the launchpad integration I added awhile ago in 0.3, since I saw a recent planet post regarding Inkscape doing something similar. In the Help menu I've added convenient links to view and ask questions, and report bugs:br /br /a href=http://1.bp.blogspot.com/_HU7L5oFDSeA/SSMHc1gcrUI/AAAAAAAAABU/jjuKFPoTNeg/s1600-h/wxbanker-help.pngimg src=http://1.bp.blogspot.com/_HU7L5oFDSeA/SSMHc1gcrUI/AAAAAAAAABU/jjuKFPoTNeg/s320/wxbanker-help.png alt= id=BLOGGER_PHOTO_ID_5270064180934520130 border=0 //abr /If you have been looking to start taking control of your finances, give wxBanker a try: a href=https://launchpad.net/wxbanker/trunk/0.4https://launchpad.net/wxbanker/trunk/0.4/a (or 'bzr co lp:wxbanker -r 86' for the seasoned). If you find problems or have ideas, please let me know via launchpad bugs/blueprints, blog comments, or email; if you know another language, help translate by following the Translations link on Launchpad! And remember, when you use wxBanker to count your pennies, the dollars will follow!