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Avec son humour habituel, Matt Groening(créateur des Simpsons) caricature la fameuse marque
au fruit en mettant en avant l'ouverture d'un quot;Mapple Storequot; dans le Centre commercial de
Springfield.
a href="http://adage.com/adages/post.php?article_id=132942"/aBart Simpson voices every Apple
user#039;s worst nightmare: that he or she is a trend-chasing loser whose pricey gadget-collecting
hobby is somehow making Bill Gates rich. pa
href="http://feedads.googleadservices.com/~a/XtWX2WRwmYH4qUaUdwAbU0oThRA/a"img
src="http://feedads.googleadservices.com/~a/XtWX2WRwmYH4qUaUdwAbU0oThRA/i" border="0"
ismap="true"/img/a/pimg src="http://feedproxy.google.com/~r/adage/complete/~4/XeSnZ7OscFY"
height="1" width="1"/
psmallStewart Meagher a href=""/a, Monday 1 December 2008. 14:57:00/small/ppi Lisa gets a Mapple
Mypod and a job from Steve Mobs /i/ppAPPEARING ON the Simpsons has always been considered a
cultural barometer. If you've been to Springfield and met TV's favourite dysfunctional yellow
family, you know you've really made it. And now Steve Jobs and his company Apple have been parodied
in the latest episode of the longest running cartoon series.../pimg width='1' height='1'
src='http://feeds.theinquirer.net/c/554/f/7127/s/27bebd8/mf.gif' border='0'/div
class='mf-viral'table border='0'trtd valign='middle'a
href="http://res.feedsportal.com/viral/sendemail2.html?title=Simpsons rip into
Applelink=http://www.theinquirer.net/feeds/rss/generic/en/GB/inq/latest/gb/inquirer/gb/inquirer/news/2008/12/01/simpsons-rip-apple"
target="_blank"img src="http://rss.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd
valign='middle'a href="http://res.feedsportal.com/viral/bookmark.cfm?title=Simpsons rip into
Applelink=http://www.theinquirer.net/feeds/rss/generic/en/GB/inq/latest/gb/inquirer/gb/inquirer/news/2008/12/01/simpsons-rip-apple"
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//a/td/tr/table/divbr/br/a
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src="http://da.feedsportal.com/r/24193242359/u/89/f/7127/c/554/s/41675736/a2.img" border="0"//a
Steve Jobs, Bill Gates und AOL: Niemand wurde bislang von den Simpson verschont. Wir zeigen Ihnen
die schönsten und bösesten Technik-Gags aus Springfield.img width='1' height='1'
src='http://rss.chip.de/c/573/f/7440/s/27be897/mf.gif' border='0'/br/br/a
href="http://da.feedsportal.com/r/24193241963/u/89/f/7440/c/573/s/41674903/a2.htm"img
src="http://da.feedsportal.com/r/24193241963/u/89/f/7440/c/573/s/41674903/a2.img" border="0"//a
Dans leur dernier épisode les Simpsons découvrent le Mapple Store ! (version sans
procès du Apple Store) et ses fameux MyPods ou MyPhones avec en bonus bien sur la
présentation du grand gourou de Mapple le très sexy Steve Mobs. img
src="http://feeds.feedburner.com/~r/Nokenny/~4/472666112" height="1" width="1"/
Troika is a multi-disciplinary art and design practice founded by Conny Freyer, Sebastien Noel
and Eva Rucki. In “Digital by Design”, Troika presents the most exciting smart
objects and their designers who push the boundaries of interactive technology and intelligent
design, creating new realms of experience, customization and beauty for consumers increasingly
looking for products that are much more than mere tools. This inspired and illuminating survey
presents a world of design in which the latest digital technologies are ultimately placed in the
hands of users, to enrich our lifestyles and experiences in new and unanticipated ways. No design
professional will be able to ignore this innovative book.
Full review soon, for now the contents looks like this…

1 / Design Nouveau – Digital forms and Electric
Beauty

Fredrikson Stallard / Paul Cocksedge / Joris Laarman / Hussein Chalayan / Ron
Arad / Sam Buxton / Stijn Ossevoort / Christopher Pearson / Takeshi Ishiguro / Geoffrey Mann /
Front / Moritz Waldemeyer / Loop.pH / James Clar / Simon Heijdens / Usman Haque / United Visual
Artists / realities:united / Troika
2 / Augmented Art – Narrative Technologies and
Immersive
 Experiences
Conrad Shawcross / Daniel Rozin / Mark Hansen & Ben Rubin / Rafael Lozano-Hemmer / Jim
Campbell / Jeppe Hein / Max Dean, Raffaello D’Andrea, Matt Donovan / Thomas McIntosh /
Julian Opie / James Carrigan / Michael Cross / Julius Popp / Björn Schülke / Sachiko
Kodama / Peter Vogel / minim++ / Greyworld / Tatsuo Miyajima / Paul DeMarinis / Troika
3 / Guerrilla Artfare –
 Disruption and Hardware
Hacking
Institute for Applied Autonomy / Graffiti Research Lab / Karolina Sobecka / Mitch Altman / Limor
Fried / HeHe / fur / Philip Worthington / rAndom International / Michael Golembewski / Jürg
Lehni / Simon Blackmore / Zach DeBord, Kim Jackson DeBord / Brian Duffy / Roger Ibars /

Schulze & Webb / Owl Project / Hulger / Science & Sons / Industrial
Facility / Mark Hauenstein / Luckybite / Ryota Kuwakubo / Troika
4 / Twilight Technologies – Critical Design and Alternative
Futures
Auger-Loizeau / Marie Sester / Noam Toran / Natalie Jeremijenko / Tim Stolzenburg / Tim Simpson /
Dunne & Raby / Aparna Rao / Crispin Jones / Alice Wang / Fernando Orellana / Kok-Chian Leong
/ Onkar Kular / Maywa Denki / Troika /
5 / Interviews
Dunne & Raby / Ron Arad / Steven Sacks / Machiko Kusahara
Véritable miroir des habitudes de consommation et pamphlet permanent de la
société, Les Simpson n'avaient encore jamais épinglé les produits et la
marque Apple. C'est désormais chose faite...
CULTURE - Malgré les variations de noms, on n'a aucun mal à reconnaître Apple
derrière le nom Mapple et Steve Jobs, le patron de l'entreprise, sous le nom de Steve
Mobs...
Hasard des calendriers et de l'actualité. Alors qu'aux Etats-Unis un employé d'un
hypermarché Wal-Mart a été piétiné à mort par des
milliers de clients obsédés par les soldes au moment où il ouvrait les
grilles du magasin, les télévisions américaines ont diffusé un nouvel
épisode des Simpson qui s'en prend à Apple pour dénoncer la
société de consommation (voir vidéo ci-dessous).
Les Simpsons ont proposé un épisode de (m)Apple hier aux États-Unis. Eh oui,
ils parlent aussi dApple. Steve Mob, MCube, MyPod, etc. Dans la vidéo, les Simpsons se
moquent des fans dApple. Et la blague est bien grasse - peut être pas pour les fans de
Is it TV sweeps week? Usually taunting the Apple community is a surefire way to to get a traffic
spike as the faithful rush to defend their choice of computer. (Fair disclosure: I use a Mac and
have had one since they first came out :-)
Here is a very funny episode of The Simpsons: "Mypods and Boomsticks," courtesy of Hulu (my
apologies to my non-US readers - you would need a US proxy to view the episode.)
Cher journal,br / br / La parodie d'Apple dans le dernier épisode US a fait le tour du net
mais je ne peux m'empêcher de faire passer les liens :br / * a
href=http://www.youtube.com/watch?v=jXjjh9bn1JIhttp://www.youtube.com/watch?v=jXjjh9bn1JI/a br / *
Et surtout a
href=http://www.youtube.com/watch?v=QBw4eReUc9Uhttp://www.youtube.com/watch?v=QBw4eReUc9U/a
où l'on voit une splendide allusion (inversée dirais-je) à la première
pub Apple inspirée de 1984 et où IBM était vu comme Big Brother a
href=http://www.youtube.com/watch?v=OYecfV3ubP8http://www.youtube.com/watch?v=OYecfV3ubP8/abr / br
/ En plus cela va faire plaisir aux lecteurs de DLFP vu qu'une grosse proportion d'entre eux sont
des Apple fanboys qui s'ignorent.
divimg alt=""
src="http://hits.guardian.co.uk/b/ss/guardiangu-feeds/1/H.15.1/57203?ns=guardianpageName=Art+and+design%3A+Turner+prize+strikes+it+Leckeych=Art+and+designc3=guardian.co.ukc4=Turner+prize%2CArt+and+design%2CArt+%28visual+arts+only%29%2CCulture+section%2CAwards+and+prizes+%28Culture%29c5=Art%2CNot+commercially+usefulc6=Mark+Brownc7=2008_12_01c8=1127084c9=articlec10=GUc11=Art+and+designc12=Turner+prizec13=c14=h2=GU%2FArt+and+design%2FTurner+prize"
width="1" height="1" //divpA witty meditation on the nature of film in popular culture taking in
Felix the Cat, Homer Simpson, Titanic the movie and Philip Guston, tonight helped Mark Leckey win
what is still acknowledged as the country's most important contemporary art
prize./ppBirkenhead-born Leckey, professor of film studies at Frankfurt's Städelschule, was
presented with the Turner prize and its attendant £25,000 cheque by Nick Cave at a ceremony
at Tate Britain, in London, broadcast live on Channel 4./ppFor a prize that has thrived on outraged
headlines about unmade beds and lights being turned on and off, the most controversial thing about
this year's Turner prize was its lack of controversy. The most that critics could muster was
half-hearted tut-tutting over an exhibit that featured a naked mannequin on the toilet. Many
critics complained the exhibition was too dry, too academic and, worst of all, too dull./ppIt did
not stop people coming to see it - 60,000 over the last two months - but none of the shortlisted
artists were widely known to the general public. Leckey was the only man on a list which also
included Goshka Macuga, Cathy Wilkes and Runa Islam. On top of the honour, money and party, getting
the prize will significantly raise Leckey's profile as he joins a list of previous winners that
includes names such as Chris Ofili, Damien Hirst, Rachel Whiteread and Antony Gormley./ppIf the
comment cards left by the public were anything to go by, Leckey was the people's winner. The
44-year-old, London-based artist is a magpie who rifles at will through popular culture to create
his own works. The stand-out piece for the Turner prize exhibition was Cinema-in-the-Round, which
shows the artist lecturing in a deadpan voice on the nature of the filmed image in popular culture,
referencing everything from Georg Baselitz, James Cameron and Felix the Cat to the episode of The
Simpsons when Homer goes out into the human world./ppAnother of Leckey's works in the exhibition is
Made in 'Eaven in which Leckey appears to have recreated Jeff Koons's well-known stainless steel
work Rabbit. It also appears to be in Leckey's flat./ppOf the losing artists, who will each receive
£5,000, there had been strong support for video artist Runa Islam. Among her works on display
is First Day of Spring, featuring rickshaw wallahs paid by the artist to sit and stare, something
they do with impressive ease. Another film features a woman smashing crockery in very slow motion.
And another has a motion sensor camera programmed to write out the word "cinematography" in a
workshop./ppThe outsiders were Macuga and Wilkes. Macuga had raided the Tate archives to create
works that explored the relationship between artist lovers Paul Nash and Eileen Agar. Wilkes
created a work called I Give You All My Money, made up of naked mannequins, a supermarket till, and
all manner of arranged detritus including dirty cups, horseshoes and roof tiling./ppIt was the kind
of work that would have irritated former culture minister Kim Howells, who six years ago labelled
the Turner prize "conceptual bullshit". Prince Charles agreed and wrote a congratulatory letter
praising his "refreshing common sense" adding: "[The Turner prize] has contaminated the art
establishment for so long." /ppBut there was little to get critics as worked up as they have in
previous years. The Observer's Laura Cumming complained: "This year feels bloodless, academic and
quiet." /ppCertainly there was no repeat of 2001 when Martin Creed won for a light that went on and
off, leaving critics aghast. Other memorable Turner prize exhibits include Whiteread's House - now
in Washington DC's National Gallery of Art - Tracey Emin's dishevelled, stained bed, the a
href="http://www.tate.org.uk/britain/turnerprize/2003/chapman.htm"Chapman Brothers' blow up dolls
and dildo sculpture Death/a, and a
href="http://www.guardian.co.uk/artanddesign/2006/dec/04/turnerprize2006.turnerprize1"Tomma Abts/a
who won in 2006 for, shock, painted canvases./ppLeckey had been nominated on the basis of solo
shows in Dijon and Cologne. A statement from the Tate said judges were impressed by "the
intelligent, energetic and seductive nature of the work. With wit and originality, Leckey has found
a variety of forms to communicate his fascination with visual culture." /ppThe panel was chaired by
Tate Britain director Stephen Deuchar and included architect David Adjaye, Suzanne Cotter, curator
of Modern Art Oxford, Jennifer Higgie, editor of Frieze and Daniel Birnbaum, director of the same
academy where Leckey teaches./ppThe Tate has stressed that the winning choice was a group decision.
In a statement it said: "Both the Turner prize 2008 jury and Tate were made aware at the shortlist
meeting that Daniel Birnbaum is director of the Staatliche Hochschule für Bildende Kunste in
Frankfurt and that Mark Leckey is a part-time professor of film studies at the art school,
currently on sabbatical. The shortlist and the winner of the prize is decided collectively through
a series of discussions until the jury arrives at a consensus."/pdiv style="float: left;
margin-right: 10px; margin-bottom: 10px;"ullia
href="http://www.guardian.co.uk/artanddesign/turnerprize"Turner prize/a/lilia
href="http://www.guardian.co.uk/artanddesign/art"Art/a/lilia
href="http://www.guardian.co.uk/culture/awardsandprizes"Awards and prizes/a/li/ul/diva
href="http://www.guardian.co.uk"guardian.co.uk/a copy; Guardian News Media Limited 2008 | Use of
this content is subject to our a
href="http://users.guardian.co.uk/help/article/0,,933909,00.html"Terms Conditions/a | a
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Well, in the world of "The Simpsons," he does. And he's gay, lives at the bottom of the sea, and
runs a company called "Mapple". pa
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Mapple comes to Springfield as the Simpsons skewer Steve Jobs, those white earbuds, and the
pristine shopping environment that is an Apple retail store.
Mapple comes to Springfield as the Simpsons skewer Steve Jobs, those white earbuds, and the
pristine shopping environment that is an Apple retail store.img
src=http://dw.com.com/clear/c.gif?ts=1115768950edId=3prtnr=CNET%20Networks,%20Inc.oid=2100-null-ptId=2547onId=nullsId=17asId=astId=1CTYPE=rss_feedsCVAL=
border=0 height=1 width=1 alt= /
Mapple comes to Springfield as the Simpsons skewer Steve Jobs, those white earbuds, and the
pristine shopping environment that is an Apple retail store.
This article has been published at RLSLOG.net - visit our
site for full content.
No one is safe from satire on The Simpsons. The animated series, which just
began its 20th season, has lampooned just about every large company, celebrity and pretty much
every aspect of pop culture. Last night’s episode featured a six minute segment that
parodied Apple Inc. at the start of the show. In Episode 7 the Simpsons travel to
the Springfield Mall to discover that a giant “Mapple” Store has been erected inside.
The massive glass cube structure looks like a spitting image of the 5th Avenue Apple Store in New
York. Lisa Simpson walks inside and notes that “it’s so sterile!” and the
one-liners go from there.
The mock store is loaded with MyPods, MyPhones, a Brainiac Bar and the MyCube, a machine
“fueled by dreams and powered by imagination.” The cube glows to confirm that
it’s off. Its a very good natured jab at Cupertino and there’s something funny in it
for just about everyone. You can watch the complete episode at Fox on Demand (with
commercials), it starts at about 02:00 or download it from links under our post. Optionally the video is
also on YouTube (parts 1, 2) but it’s getting slow and probably won’t be up for long.
In the world of The Simpsons, Apple chief executive Steve Jobs is gay, lives at the bottom of the
sea, and pees on every iPhone made. Oh, sorry -- did we say Steve Jobs? We meant Steve Mobs. You
know, of Mapple.