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Unsigned Musician Sean Fournier Draws Over 25,000 Downloads in One Weekend

Digital Briefs: Sellaband, PositiveMusic, MSN

MSN Unsigned: An Uninspiring Attempt to Woo Indie Musicians

Mashable!

- 1 days and 15 hours ago

The Web has been huge for unsigned musicians. Many artists have leveraged social networking tools and music discovery services to find record deals, while others have built large online fan bases. Looking to capitalize on this trend, MSN has added a feature called “Unsigned” to its music channel in the UK, allowing artists to upload music videos and have their work featured on the site.

Unfortunately, that’s just about all Unsigned offers. As a visitor, you can do a simple browsing of the most recently uploaded videos or check out profiles for a few of the bands that MSN has decided to feature. But there are no interesting discovery features, no community, and not much content, other than a few generic articles about how to get a record deal. Additionally, the uploaded process is cumbersome â€“ MSN explains how to do it in a 13 step tutorial.

The one thing that MSN Unsigned does offer is traffic. MSN’s UK site boasts 5.4 million visitors every month. Is that enough to attract a few bands to upload videos? Absolutely. But AmieStreet, Sellaband, and the dozens of other websites targeting this crowd need not quiver in their boots over the arrival of Microsoft in their space.

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Microsoft Launches 'Unsigned' Band Site

ArenaFest Aims To Bring Social Networking, Unsigned Bands (And Lacrosse!) To Live Events

TechCrunch

- 1 days and 21 hours ago

Next summer, you and all your so-called friends from Facebook and MySpace will be able to finally meet in a giant arena, where you ill be able to play dating games, compete against each other in Guitar Hero or Lacrosse, listen to live bands, or check out the modeling contest. The event will be called ArenaFest, and will eventually be held at 50 major sports arenas around the country. Next summer, it will start with 10 arenas in places like Dallas, Detroit, Cleveland, Phoenix, and Anaheim.

ArenaFest will have several draws, including live sports, live music, and live contests. John Ossenmacher, CEO of ArenaWorks Entertainment, which operates ArenaFest, calls it ” our version of live social networking.” People who go will be able to interact with their friends on Facebook and MySpace. And their friends on those social networks will be able to interact with what’s going on inside the arena.

The sport at the event will be lacrosse, which is one of the fastest-growing sports in the U.S. “We are basically building a brand new sports league targeted at this 16-to-24 year old demographic,” says Ossenmacher. But that’s not all.

Live bands, both signed and unsigned acts, will play onstage. For the unsigned bands, ArenaWorks is partnering with SellaBand, the site where music fans can fund unsigned bands. Since its launch in 2006, SellaBand has raised $3 million for musicians to record nearly 30 albums. Now bands on the site will have a chance to tour as well. They will be able to sign up to apply for the ArenaFest slots. If they gather 200 fans, $10,000 towards an album, or the most weekly votes, they get to proceed to Round 2 and play a local venue. The best of those will then be screened by a professional jury, which will determine who will play at ArenaFest.

At ArenaFest, the audience will be encouraged to participate themselves through a variety of contest stations, including a Lacrosse Challenge, Guitar Hero, Next Top Model (to lure the ladies), Dodgeball, and Break Dancing (yes, break dancing). There will also be some sort of dating game.

All of this will cost just $27.50 per ticket, and the whole thing will be repeated weekly throughout the summer at the same venues to encourage the high school and college crowd to keep coming back. “We are changing the whole philosophy of how the arena system works,” says Ossenmacher. Fill up the cheap seats in between games.

Crunch Network: MobileCrunch Mobile Gadgets and Applications, Delivered Daily.

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- 2 days and 4 hours ago

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