To display the most relevant entries to you in priority,
vote for the stories you are interested in
()
and reject those that you are not interested in
()
. . . Reuters star reporter
Eric Auchard is leaving San Francisco and will work from London. After many months of delays
Eric finally got his papers through and leaves very soon. I'll see you in London Eric!
. . . Max Levchin, ex-PayPal, now Slide and Yelp, is no longer one of Silicon
Valley's most eligible bachelors. He recently got married to Nellie Minkova at the St. Regis,
just around the corner from his loft apartment and Slide's offices.
. . . Sramana Mitra writes in Forbes An SOS To Silicon Valley calling on our VCs to rejuvenate "an economy in dire straits."
And she also wants VCs to figure out the healthcare problem, and also education.
In 2007, the U.S. spent about $2.26 trillion on health care, or $7,439 per person. It spends
$1,000 per year per person in administrative costs, which puts the cost of the system at over
$250 billion. This jaw-dropping number stares at me like a bottomless sewage pit of wasted
resources, yet it's also an indicator of where technology can make huge improvements.
Education faces similar problems. Administrative costs eat up budgets, leaving little left over
for teachers.
. . .Leaders of Silicon Valley, your answer to all these questions should be "yes." Don't let the
current miasma of fear slow you down.
You have to lead. You have to create. You have to build. You have to invest.
You, Silicon Valley, need to pull the U.S. and world economies out of the mess that Wall Street
and Washington have created.
I know you can do it.
Good luck with that Sramana, you are looking for help in the wrong place, imho. Our VCs won't do
anything unless there are substantial profits to be had.
. . . VentureBeat continues to look for a VP of business Development--must have
strong online marketing skills.
psource: a
href=http://www.challenges.fr/finance_et_marches/20081010.CHA7271/ce_nest_pas_un_krach_cest_pire.htmlChallengesbr
//abr /Ce nest pas un krach, cest pire. Il faut davantage parler de crise systémique
bancaire. /p p style=text-align: justify;Comparons cette crise avec les différents krachs.
En 2000, on assistait à une surévaluation des actions en période de
récession, après que la bulle se soit dégonflée. En 1997, il sagissait
dun krach rampant lié à la récession. En 1987, le quot;faux krachquot;
était lié à la remontée des taux dintérêt, quand on
exigeait un rendement équivalent des actions. En 1929, enfin, on assistait à une
crise systémique./phr width=100% size=2 /pstrongpar François Chevallier,
économiste stratégiste chez VP Finance./strong/p
pimg src="http://www.gamasutra.com/db_area/images/news2001/20603/starcraft2.jpg" align="left"
hspace="5"/In a surprising announcement made during the currently-ongoing BlizzCon event in
Anaheim, California, Blizzard announced that it plans to release its upcoming RTS sequel StarCraft
II as a trilogy of games, each focusing on one of the franchise's playable races. The first of the
three releases will focus on game's Terran faction, and will be subtitled Terrans: Wings of
Liberty. The second and third, which executive VP of game design Rob Pardo likened to expansion
.../pdiv class="feedflare" a href="http://feeds.feedburner.com/~f/GamasutraNews?a=vPEAM"img
src="http://feeds.feedburner.com/~f/GamasutraNews?i=vPEAM" border="0"/img/a a
href="http://feeds.feedburner.com/~f/GamasutraNews?a=3cRqM"img
src="http://feeds.feedburner.com/~f/GamasutraNews?i=3cRqM" border="0"/img/a a
href="http://feeds.feedburner.com/~f/GamasutraNews?a=DiHOM"img
src="http://feeds.feedburner.com/~f/GamasutraNews?i=DiHOM" border="0"/img/a /divimg
src="http://feeds.feedburner.com/~r/GamasutraNews/~4/417263082" height="1" width="1"/
Sarah Palin was just found guilty by the Alaska legislative panel for abuse of power. It's now up
to Alaska's Senate and special commission to verify the ruling and take disciplinary measures
against Palin. McCain's camp had hoped Alaska would hold off on this until after the elections,
begging the question who gets to be VP if current VP can't keep job (and was that McCain's plan all
along?)
Just because you run a private company that does not have to file quarterly financial statements
with the SEC does not make it okay to cook your books. The CEO and CFO of Seattle-based CRM firm
Entellium found that out the hard way. They were arrested by the
FBI earlier this week for inflating their revenues and then lying to their board about it.
The company appears to be toast. It fired two thirds of its staff of 60 people in Seattle, and
its Website is down. We
are putting it in the deadpool.
The CEO, Paul Johnston, and CFO, Parrish Jones, kept two separate set of books. One they showed
the board, and the other was the real one. The fake one inflated revenues by $11.7 million over
the past three years. For instance, in 2006 they told the board that revenues were $3,950,362,
but they were really only $582,079. In 2007, the fake revenue number jumped to $6,291,705,
whereas the actual revenues were only $1,446,238. This deception continued until September 26,
2008 when the VP of human resources, Melisah Wojtacha, came across the fake board books while
cleaning out the desk of a former sales VP.
The scandal in Seattle is particularly embarrassing for Ignition
Partners, the VC fund made up of former Microsoft hotshots who put in $19.7 million of the
total $50 million that Entellium had raised. Ignition’s Jonathan Roberts sat on
Entellium’s board (as did former Cisco CIO Pete Solvik, now
a managing director at Sigma Partners). Did they not have outside auditors verify the accounting?
pMartha Stewart Living Omnimedia (a
href="http://finance.paidcontent.org/paidcontent?Page=QUOTETicker=MSO" class="ticker"
title="MSO"NYSE: MSO/a) has named former InStyle.com exec Gail Horwood to the new role of SVP
Digital Programming and Strategy. Horwood will oversee MSLO's digital properties, including MSLO
sites a href="http://www.marthastewart.com" title="marthastewart.com"marthastewart.com/a and a
href="http://www.wholeliving.com" title="wholeliving.com"wholeliving.com/a. In addition to guiding
the sites' editorial strategy, Horwood will work with the merchandising team on driving the online
retail business.nbsp; /p p Horwood is the first major digital hire since Wenda Harris Millard and
Robin Marino were named co-CEOs after Susan Lyne a
href="http://www.paidcontent.org/entry/419-mslo-ceo-lyne-steps-down-millard-and-marino-named-co-ceos/"
title="stepped down"stepped down/a this summer. (The company has made one other executive hire
since the Millard and Marino took over: Patsy Pollack was brought in as EVP of Merchandising in
August.) Before serving as executive director at InStyle.com, Horwood was executive director,
creative development at Time Inc. Interactive and VP, global content at Zagat Survey and
editor-in-chief of CondeNet's food site a href="http://www.epicurious.com/"
title="Epicurious"Epicurious/a. a
href="http://phx.corporate-ir.net/phoenix.zhtml?c=96022p=irol-newsArticleID=1208293highlight="
title="Release"Release/a /p pstrongRelated/strong/p ul class="related" lia
href="http://www.paidcontent.org/entry/419-mso-co-ceos-millard-650k-base-salary-100-percent-target-bonus"
title="Filings Watch: MSLO Co-CEOs Millard; $650K Base Salary; 100 Percent Target Bonus"Filings
Watch: MSLO Co-CEOs Millard; $650K Base Salary; 100 Percent Target Bonus/a/li lia
href="http://www.paidcontent.org/entry/419-mslo-ceo-lyne-steps-down-millard-and-marino-named-co-ceos/"
title="Industry Moves: MSLO CEO Lyne Steps Down; Millard and Marino Named Co-CEOs"Industry Moves:
MSLO CEO Lyne Steps Down; Millard and Marino Named Co-CEOs/a/li /ul piCheck out the best business
jobs in digital media. a href="http://jobs.paidcontent.org/"Go here/a for paidContent.org Job
Board./i/p pa href="http://feeds.feedburner.com/~a/pcorg?a=OBb503"img
src="http://feeds.feedburner.com/~a/pcorg?i=OBb503" border="0"/img/a/pdiv class="feedflare" a
href="http://feeds.feedburner.com/~f/pcorg?a=ry3LM"img
src="http://feeds.feedburner.com/~f/pcorg?i=ry3LM" border="0"/img/a a
href="http://feeds.feedburner.com/~f/pcorg?a=WfqdM"img
src="http://feeds.feedburner.com/~f/pcorg?i=WfqdM" border="0"/img/a a
href="http://feeds.feedburner.com/~f/pcorg?a=oO0Om"img
src="http://feeds.feedburner.com/~f/pcorg?i=oO0Om" border="0"/img/a a
href="http://feeds.feedburner.com/~f/pcorg?a=Ii07M"img
src="http://feeds.feedburner.com/~f/pcorg?i=Ii07M" border="0"/img/a a
href="http://feeds.feedburner.com/~f/pcorg?a=RkpyM"img
src="http://feeds.feedburner.com/~f/pcorg?i=RkpyM" border="0"/img/a /divimg
src="http://feeds.feedburner.com/~r/pcorg/~4/416885449" height="1" width="1"/
In an interview with Beet TV, the senior VP, for online content and development at National
Geographic, Rob Covey, said that user generated content plays a central role in the
publication#8217;s multimedia coverage. Users can share their videos on the user-generated video
hub Everyday Explorers, which was recently released in beta, and built with online [...]img
width='1' height='1' src='http://rss.feedsportal.com/c/367/f/5716/s/216a6ff/mf.gif' border='0'/div
class='mf-viral'table border='0'trtd valign='middle'a
href="http://res.feedsportal.com/viral/sendemail2.html?title=National Geographic is embracing
user-generated content with photo and music
sharinglink=http://blogs.journalism.co.uk/editors/?p=3529" target="_blank"img
src="http://rss.feedsportal.com/images/emailthis2.gif" border="0" //a/tdtd valign='middle'a
href="http://res.feedsportal.com/viral/bookmark.cfm?title=National Geographic is embracing
user-generated content with photo and music
sharinglink=http://blogs.journalism.co.uk/editors/?p=3529" target="_blank"img
src="http://rss.feedsportal.com/images/bookmark.gif" border="0" //a/td/tr/table/divbr/br/a
href="http://da.feedsportal.com/r/21182812698/f/5716/c/367/s/35038975/a2.htm"img
src="http://da.feedsportal.com/r/21182812698/f/5716/c/367/s/35038975/a2.img" border="0"//a
pimg alt="JanRain" src="http://www.readwriteweb.com/imgJanRain.jpg" width="150" height="68" /a
href="http://openid.net" title="OpenID"OpenID/a adoption has been lopsided. Getting sites to offer
OpenIDs has been relatively popular. Google, Yahoo!, MySpace, and countless others provide OpenID
addresses for their users. Even AOL users have an OpenID. Far less popular? Allowing users to
access their accounts on those services with an OpenID. /p pBut a href="http://www.janrain.com"
title="JanRain"JanRain/a is hoping to change that with the release of a
href="http://www.janrain.com/products/rpx" title="JanRain RPX"RPX/a, a new subscription-based
service that simplifies implementing OpenID. RPX promises to result in more OpenID login
opportunities on the Web - and a revenue stream for JanRain./p p align="right"emSponsor/embr /a
href='http://d.openx.org/ck.php?n=12126amp;cb=12126' target='_blank'img
src='http://d.openx.org/avw.php?zoneid=861amp;cb=12126amp;n=12126' border='0' alt='' align="right"
//a/p pJanRain has been involved in OpenID development since 2005. During that time, it has
received a wealth feedback on OpenID implementations. /p pEarlier this year, that feedback
motivated JanRain to a
href="http://www.readwriteweb.com/archives/openid_usability_problems.php"simplify the usability of
OpenID logins for users/a. Now, they're turning that same "ease of use" attention to the sites that
want to implement OpenID. The result of that effort? RPX, which provides plug-and-play OpenID
logins for any site, delivered via a a href="http://en.wikipedia.org/wiki/Software_as_a_Service"
title="Software as a Service"software as a service (SaaS) model/a./p p"We've heard loud and clear
that companies want to simplify the registration and sign-in process," said Tore Steen, VP of
Business Development at JanRain. "They definitely see the value of accepting OpenIDs, but there
hasn't been a clear path for adopting OpenID and other open authentication standards. With RPX,
JanRain is providing that path with a simple SaaS implementation."/p pa
href="http://www.janrain.com/press/2008/suitelaunch" title="JanRain RPX"According to JanRain/a, RPX
makes accepting OpenID logins (and a href="http://oauth.net/" title="OAuth"OAuth/a requests) as
simple as subscribing and making a few code changes:/p blockquoteIf your website can make HTTPS
calls and can parse either XML or JSON, then it can use RPX. You can get RPX up and running in
under a day. /blockquote pFor JanRain's customers, RPX carries the benefits of lowering
implementation and maintenance costs. Companies gain access to the technology they want while the
onus of staying up-to-date on the latest code changes and dealing with other maintenance issues
resides with JanRain. /p pFor JanRain, however, the product solves a completely different issue:
producing revenue. Offering OpenID services as SaaS, JanRain gains the ability to charge customers
a subscription fee based on the number of OpenID logins in play. If the service takes off, so could
JanRain./p pTo date, lack of use cases and general confusion about OpenID implementation techniques
have been effective deterrents to more widespread OpenID adoption. It will be interesting to see if
the introduction of JanRain's solution - combining ease-of-use with a subscription model that
companies understand - breaks that logjam. /p stronga
href="http://www.readwriteweb.com/archives/openid_gets_saasy_janrain_work.php#comments-open"Discuss/a/strong
pa href="http://feedads.googleadservices.com/~a/IR7-eKII5E7Y4HcyLNNZK7J53l4/a"img
src="http://feedads.googleadservices.com/~a/IR7-eKII5E7Y4HcyLNNZK7J53l4/i" border="0"
ismap="true"/img/a/pdiv class="feedflare" a
href="http://feedproxy.google.com/~f/readwriteweb?a=G4QY11we"img
src="http://feedproxy.google.com/~f/readwriteweb?i=G4QY11we" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=xnu9HyUo"img
src="http://feedproxy.google.com/~f/readwriteweb?d=41" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=p7WfvQTf"img
src="http://feedproxy.google.com/~f/readwriteweb?i=p7WfvQTf" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=xBox3VxP"img
src="http://feedproxy.google.com/~f/readwriteweb?i=xBox3VxP" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=HncqnmFp"img
src="http://feedproxy.google.com/~f/readwriteweb?i=HncqnmFp" border="0"/img/a /divimg
src="http://feedproxy.google.com/~r/readwriteweb/~4/vOPTez_u-9s" height="1" width="1"/
img src="http://www.edge-online.com/files/imagecache/article_homepage_large_144x108/fallout3_3.jpg"
alt="Fallout 3 PC Specs Revealed" title="Fallout 3 PC Specs Revealed" class="imagecache
imagecache-article_homepage_large_144x108" /br /pstrongBethesda Softworks confirmed that the
highly-anticipated post-apocalyptic RPG Fallout 3 has gone gold, and will arrive in North America
on October 28, in Europe and Australia on October 30 and in the UK on October 31./strong/p
pquot;Won't be long now,quot; said Bethesda VP of PR and marketing Pete Hines./p pThe game will be
available for Xbox 360, PS3 and PC./p pThe developer also released the PC specs:/p pstrongMinimum
System Requirements:/strong/p pWindows XP/Vistabr /1GB System RAM (XP)/ 2GB System RAM (Vista)/p pa
href="http://www.edge-online.com/news/fallout-3-pc-specs-revealed"read more/a/p
In October 9 articles,
The New York Times and
The Washington Post quoted Cindy McCain's claim that Sen. Barack Obama's "vote to not
fund my son while he was serving sent a cold chill through my body," but did not note that McCain
himself voted against legislation to fund the wars in Iraq and Afghanistan, as Obama pointed out
during the first presidential
debate on September 26. While both articles noted that Obama voted against troop funding
because the legislation did not include a withdrawal timetable, they did not note McCain's vote.
Neither the Times nor the Post noted that McCain
voted against a March 2007
bill that would have funded the wars in Afghanistan and Iraq and would have
provided more than $1 billion in additional funds to the Department of Veterans Affairs --
along with all but two of his fellow Republican senators.
During the September 26 debate, McCain stated that Obama "did the incredible thing of voting to
cut off the funds for the troops in Iraq and Afghanistan." Obama responded: "Senator McCain
opposed funding for troops in legislation that had a timetable, because he didn't believe in a
timetable. I opposed funding a mission that had no timetable, and was open-ended, giving a blank
check to George Bush. We had a difference on the timetable. We didn't have a difference on
whether or not we were going to be funding troops."
Similarly, MSNBC played the clip of Cindy McCain's claim on the October 9 edition of Morning
Joe, and co-host Mika Brzezinski stated: "There's been so much talk about the strategy of
the McCain campaign; that to me seems like a smart one. I mean that's real, relevant." Co-host
Joe Scarborough agreed, saying, "That's smart, that's relevant, that is -- that's legitimate, and
that resonates much better than William Ayers." However, neither Brzezinski nor Scarborough noted
McCain's vote against the March 2007 bill. Later in the segment, Scarborough asked Obama campaign
communications director Robert Gibbs, "[I]s it unfair to make the kind of statement that Cindy
McCain made about Barack Obama -- abandoning the troops in the field by not voting to fund them?"
Gibbs replied, in part: "I can't imagine what Cindy McCain's reaction must have been when John
McCain walked down to the Senate floor and also voted against funding the troops in Iraq."
By contrast, on the October 8 edition of NBC's Nightly News, chief foreign affairs
correspondent Andrea Mitchell played a clip of Cindy McCain's comments and then noted: "In fact,
Obama voted against money for the troops once, in May 2007 -- he said because the bill didn't
include a timetable for withdrawal. But John McCain also voted against a troop-funding bill two
months earlier for the opposite reason: because that bill called for a troop withdrawal."
From the October 9 New York Times article:
''The day that Senator Obama decided to cast a vote to not fund my son while he was serving sent
a cold chill through my body, let me tell you,'' Mrs. McCain said. ''I would suggest that Senator Obama change shoes with me for just one
day.'' Mrs. McCain was referring to a vote against
troop financing that Mr. Obama cast in 2007 because the legislation did not include a timetable
for withdrawal; Mr. Obama has voted for all other war-spending bills since he entered the Senate
in 2005.
From the October 9 Washington Post article:
The McCain campaign's attacks on Obama's judgment and readiness came often and from a number of
surrogates. Cindy McCain led the way, accusing the Democrat of voting against funding U.S. troops
in Iraq, which at one time included the McCains' son.
"The day that Senator Obama decided to cast a vote to not fund my son when he was serving sent a
cold chill through my body," Cindy McCain told a
crowd of several thousand supporters in Bethlehem, Pa. "I would suggest Senator Obama change
shoes with me for just one day and see what it means to have a loved one serving in the armed
services."
The Obama campaign said McCain has distorted his vote, which was an attempt to force Bush to come
up with a plan to withdraw troops from Iraq by setting a cutoff date.
From the October 9 edition of MSNBC's Morning Joe:
CINDY McCAIN [video clip]: The day that Senator Obama decided to cast a vote to not fund my son
when he was serving sent a cold chill through my body. Let me tell you, I would suggest Senator
Obama change shoes with me for just one day.
BRZEZINSKI: Welcome back. There's been so much talk about the strategy of the McCain campaign;
that to me seems like a smart one. I mean that's real, relevant.
SCARBOROUGH: That's smart, that's relevant, that is -- that's legitimate, and that resonates much
better than William Ayers.
BRZEZINSKI: I wonder who we can ask about that.
SCARBOROUGH: And, also, Joe Biden made the same charge, basically, during the Democratic debates,
so you can go there. That being said, if this race were being run on Iraq, military issues, the
war on terror - John McCain would be ahead. It's the economy, the economy, the economy, but
that's been the problem.
BRZEZINSKI: Well, we could ask the campaigns about this.
[...]
SCARBOROUGH: Robert Gibbs, is it unfair to make the kind of statement that Cindy McCain made
about Barack Obama -- abandoning the troops in the field by not voting to fund them?
GIBBS: Well, look, Barack Obama obviously understands and honors the commitment and the sacrifice
that our men and women in uniform make. I can't imagine what Cindy McCain's reaction must have
been when John McCain walked down to the Senate floor and also voted against funding the troops
in Iraq.
From the October 8 edition of NBC's Nightly News:
BRIAN WILLIAMS (anchor): Now, a related topic: presidential politics. And about last night --
looks like 63 million of us watched on television, more than the first presidential debate, but
fewer viewers than that Biden/Palin VP debate. There were no devastating or towering moments in
the Obama/McCain debate in Nashville last night. All we heard beforehand was that McCain was most
comfortable in the so-called "town hall" format, though many viewers saw something less than
that. As it turned out, two moments from last night loomed large today as the campaigns went back
on the road with just 27 days to go now until the election. Our report tonight from NBC's Andrea
Mitchell.
MITCHELL: In Bethlehem, Pennsylvania, today, the Republican candidate's wife, Cindy McCain,
accused Barack Obama of not supporting the troops in Iraq, including her son.
CINDY McCAIN [video clip]: The day that Senator Obama decided to cast a vote to not fund my son
when he was serving sent a cold chill through my body.
MITCHELL: In fact, Obama voted against money for the troops once, in May 2007 -- he said because
the bill didn't include a timetable for withdrawal. But John McCain also voted against a
troop-funding bill two months earlier for the opposite reason: because that bill called for a
troop withdrawal.
The day after their second debate, John McCain also kept up his attack on Obama.
a href="http://www.lisp50.org/schedule/schedule/teitelman_files/conference.jpg"img
src="http://www.lisp50.org/schedule/schedule/teitelman_files/conference.jpg" border="0" alt=""
//abr /spanWarren Teitelman/spanbr /Dr. Warren Teitelman received his B.S. in Mathematics from
CalTech in 1962, and his M.S. in 1963 and Ph.D. in 1966 from M.I.T., there being no program in
computer science at M.I.T. at that time. He joined Bolt Beranek and Newman in 1966, where, as DARPA
principal investigator, he was responsible for the design, implementation, and support of BBN-Lisp.
He left BBN in 1972 to join Xerox PARC where he continued as DARPA principal investigator now
responsible for Interlisp. Interlisp pioneered many of the concepts and functionality of modern
IDEs (integrated development environment).br /br /For this work, he received the ACM Software
Systems Award for 1993: "For pioneering work in programming environments that integrated
source-language debuggers, fully compatible integrated interpreter/compiler, automatic change
management, structure-based editing, logging facilities. Interactive graphics, and
analysis/profiling tools in the Interlisp System."br /br /Dr. Teitelman left Xerox Parc in 1984,
and joined Sun Microsystems where he was a Distinguished Engineer and Director of Window Systems,
responsible for SunWindows, Sunview, Open Windows, XView, Open Look Toolkit, News, X11-News server,
The News Toolkit. In 1990, he became Sun's Director of Multimedia.br /br /He left Sun in 1992, and
after brief stints at Rational Corporation - Director of C++ Development Environment, Lucid
Corporation - Vice President of Engineering, and Caere Corporation - Vice President of Engineering,
he joined BayStone Software in 1995 as VP of Engineering and CTO. BayStone was acquired by Remedy
Corporation in 1998. He joined Google in 2003.br /br /spanTransforming Lisp into a Programming
Environment/spanbr /Dr. Teitelman was first introduced to Lisp during his graduate studies at
M.I.T. He wrote the software portion of his dissertation using Lisp 1.5. on MIT's CTSS (Compatible
Time Sharing System). As a result of that experience, he became interested in transforming Lisp
from a programming language into a programming environment. His talk will describe this passage
which covered the years 1966 - 1980, and saw the introduction of many innovative features, such as
history, spelling correction and undo, analysis and profiling tools, integrated interpreter and
compiler, the first Lisp-based client-server window system, and more.
Greenbox Technology is creating an interactive energy management platform that enables households
to save money and reduce their carbon footprint.
CEO’s Pitch:
Greenbox founders tackle the challenge of global warming by designing an intuitive,
information-rich, interactive Web-based platform that homeowners can use to track energy use in
real time. Even small reductions in energy consumption can collectively amount to billions of
dollars in savings. The Greenbox platform will also feature community interaction tools, making
energy use reduction a neighborhood challenge.
Mashable’s Take:
Based out of San Bruno, California, and launched as a limited trial in the first half of 2008,
Greenbox is premised on the simple idea that the ability to monitor one’s energy usage in
the home, matched with per-client solutions on how to cut down on the proverbial carbon
footprint, will help to propagate green living in a
substantive way.
As many homeowners now recognize, the cost of energy is quite high. To the point that it’s
financially beneficial to adjust consumption. Greenbox’s role as an Web-based energy
monitor is to put a stream of data in the hands of its users in order that they keep informed of
activity, rather than, say, having to consult with efficiency specialists as to their particular
situation. Yes, the popular lightbulb swap to less hungry and more long-lasting lamps helps
matters, but Greenbox’s place as consistent watchdog, so to speak. “We remove the
guesswork,” is how the company phrases it.
Indeed, this is not a referral service, pointing you in the direction of products and services
that will help you to quickly satisfy your eco-conscious mind. Greenbox is really akin to having
a personal pedometer for the roof over your head, telling you how far you’ve gone with
energy usage at any given moment. You can watch it any time you please, or register for email
and/or SMS alerts relaying information regarding “high or unusual usage or changes in
electricity prices”
Greenbox is still developing a very limited trial rollout to select registrants. VP of marketing
Matt Smith said to The New York Times earlier this week that just two dozen households have reported
lower energy bills as a result Greenbox’s implementation. But it invites people to sign up
to be notified as to developments in their particular area or residence. It expects to be
“regionally available” in the months ahead.
Editor’s Note:This post is part of an ongoing series at Mashable -
The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have
your startup considered for inclusion, please see the details here.
Greenbox Technology is creating an interactive energy management platform that enables households
to save money and reduce their carbon footprint.
CEO’s Pitch:
Greenbox founders tackle the challenge of global warming by designing an intuitive,
information-rich, interactive Web-based platform that homeowners can use to track energy use in
real time. Even small reductions in energy consumption can collectively amount to billions of
dollars in savings. The Greenbox platform will also feature community interaction tools, making
energy use reduction a neighborhood challenge.
Mashable’s Take:
Based out of San Bruno, California, and launched as a limited trial in the first half of 2008,
Greenbox is premised on the simple idea that the ability to monitor one’s energy usage in
the home, matched with per-client solutions on how to cut down on the proverbial carbon
footprint, will help to propagate green living in a
substantive way.
As many homeowners now recognize, the cost of energy is quite high. To the point that it’s
financially beneficial to adjust consumption. Greenbox’s role as an Web-based energy
monitor is to put a stream of data in the hands of its users in order that they keep informed of
activity, rather than, say, having to consult with efficiency specialists as to their particular
situation. Yes, the popular lightbulb swap to less hungry and more long-lasting lamps helps
matters, but Greenbox’s place as consistent watchdog, so to speak. “We remove the
guesswork,” is how the company phrases it.
Indeed, this is not a referral service, pointing you in the direction of products and services
that will help you to quickly satisfy your eco-conscious mind. Greenbox is really akin to having
a personal pedometer for the roof over your head, telling you how far you’ve gone with
energy usage at any given moment. You can watch it any time you please, or register for email
and/or SMS alerts relaying information regarding “high or unusual usage or changes in
electricity prices”
Greenbox is still developing a very limited trial rollout to select registrants. VP of marketing
Matt Smith said to The New York Times earlier this week that just two dozen households have reported
lower energy bills as a result Greenbox’s implementation. But it invites people to sign up
to be notified as to developments in their particular area or residence. It expects to be
“regionally available” in the months ahead.
Editor’s Note:This post is part of an ongoing series at Mashable -
The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have
your startup considered for inclusion, please see the details here.
pimg src="http://www.readwriteweb.com/images/mint_logo.jpg" /Given the U.S. economic crisis, people
are looking for new and better ways to get a handle on their personal finances. We recently
profiled a
href="http://www.readwriteweb.com/archives/banking_20_money_management_in_the_cloud.php"10 money
management web applications/a that promise to do everything from analyzing your spending behavior
to saving you money by negotiating lower rates on credit cards./p pThe proliferation of these types
of apps would have you believe there's a big demand for web-based financial tools. But is there
really? We would hope so, considering how their advanced technology can provide detailed analysis
about your money (or lack thereof). However, we secretly wondered if the only people logging in to
sites like Mint.com and the like are the young kids of Gen Y. Do adults with mortgages, credit card
debt, and 401Ks even know how to use these tools? /p p align="right"emSponsor/embr /a
href='http://d.openx.org/ck.php?n=12117amp;cb=12117' target='_blank'img
src='http://d.openx.org/avw.php?zoneid=861amp;cb=12117amp;n=12117' border='0' alt='' align="right"
//a/p h2Are Banking 2.0 Users Really That Young?/h2 pTo find out who's using the banking 2.0 tools
and why, we started with a href="http://www.mint.com"Mint.com/a, who recently gave us a peek into
their company's data. As a
href="http://venturebeat.com/2008/10/06/mintcom-users-are-feeling-the-hurt-pinching-pennies/"VentureBeat/a
noted, Mint.com's nearly 500,000 users are cutting down on expenses - they've spent an average of
$300 less per month in August than in January this year, a 6% drop. However, they believed that
early users of this site and those like it were sure to be emyounger/em and more emtech-savvy/em.
We believe they are tech-savvy, too, since it does require the use of computer and browser, and we
know that a href="http://blog.wired.com/27bstroke6/2008/09/obama-campaign.html"not everyone can
handle such complications/a. But we wondered: how young are the users really?#160; /p h2Mint.com Is
Slowly Aging/h2 pAlthough a href="http://www.mint.com"Mint.com/a doesn't require you to fill out
anything more than a zip code and email address in order to sign up, they've conducted multiple
user surveys in order to get a grasp on their company's demographic data. The end result of those
surveys has given them a good idea of who uses the site. /p pMint.com admits that they, as a web
company, did indeed "launch young." In the beginning, their audience was primarily Generation Y.
However, over the past year, their user base has been gradually aging. At launch, the average age
of the user on the site was 27, the same as their CEO at the time, Aaron Patzer. Today, the average
age is 28, only a year higher, a year later. So are they really growing up?/p pMaybe they're not
aging overall as a site, but when you look at the breakdowns by age range, you can see that some of
the older age groups are trending upwards. Look at the 40-year-olds and up, for example - there is
some growth to be seen there. Below, you can see a chart that tracks changes between September,
2007 and July, 2008:/p pimg src="http://www.readwriteweb.com/images/mint_user_chart.png" //p
pAnother trend that points to the aging of Mint users is the fact that more users now report owning
their primary residence. strongIn December 2007, that number was 39%. Today, 43% report that they
own their own home./strong /p h2Why It Works: You Can emActually Save Money/em/h2 pimg
align="right" src="http://www.readwriteweb.com/images/money_cash.jpg" /a
href="http://www.readwriteweb.com/archives/mint_launches_site_redesign.php"When we first reported/a
Mint.com's announcement that they had saved users over strong$100 million while managing $12
billion in transactions/strong, a
href="http://www.readwriteweb.com/archives/mint_launches_site_redesign.php#comment-64014"some of
you/a were skeptical. But the company is maintaining those numbers are accurate. This is in part to
due the fact that when you take into consideration the number of accounts maintained at Mint
(checking, savings, credit card, 401K, mortgages, car loans, etc.) and the number of users (now
about half a million), it isn't very hard to push that number up. However, it's also high thanks to
Mint.com's wealthier-than-the-average-American user base. As of July 2008, the user's average
income level was over $100,000/year and 39% had investment assets over $50,000. /p pBut that's not
to say that Mint is only a tool for the wealthy tech elite - emanyone/em can save money with the
service. According to a company representative, strong1 out of every 10 Mint.com users changes
accounts/strong after signing up for the service. This means that those users are tapping into
Mint.com's feature where the service recommends them a better offer. For example, a person with a
credit card who charges a lot of airline tickets might be offered a different card with travel
points. Another person might be recommended to switch from their Bank of America savings account to
ING where they would get a better rate, perhaps. And yet another person might be recommended a
credit card with a lower rate. And don't be mistaken - those recommendations aren't simply taking
into account the introductory period where the credit card company slashes the rate to entice you,
but looks at the credit card rate over the course of an entire year before determining whether it
would really save the user money. /p h2What About The Other Startups In This Space?/h2 pGiven
Mint.com's user base of around 500,000 and their traffic numbers, they are one of the biggest, if
not the biggest, personal finance/money management web service. They achieved this growth through
smart advertising campaigns that reached out to the mainstream, especially women, in magazines like
SELF, Real Simple, and Reader's Digest. That appeared to have worked - today, strong40% of new
users on the site are women/strong. /p pSo, what about the others? We reached out to some of the
other banking 2.0 sites to see what sort of data they had, too. Out of the ten apps we previously
featured, only Wesabe, Rudder, Geezeo, Xero, and Expensr had data on hand. a
href="http://www.shryk.com/Default.aspx?tabid=100"iThryv/a is still preparing to launch and the
rest did not respond to our request. /p pustrongHere's how those sites compared:/strong/u/p pa
href="http://www.wesabe.com/"Wesabe/a/p ul liOver 100,000 users/li li56% male, 44% female /li
liMedian income: $60-80K /li liAge: 60% are 30 or younger /li liMisc. - 75% have a college degree
or higher, 43% are married /li /ul pa href="http://rudder.com/"Rudder/a/p ul liThe company just
launched at DEMO last month, but already have 15,000 users./li liThey don't collect demographic
info./li /ul pa href="https://www.geezeo.com/"Geezeo/a/p ul li30,000 users/li li54% male, 46%
female/li li30% 18 - 34 years old/li li38% 35 - 49 years old/li liSite attracts a
href="http://www.quantcast.com/geezeo.com/demographics"less affluent/a users /li liMore info a
href="http://www.quantcast.com/geezeo.com"here/a/li /ul pa href="http://www.xero.com/"Xero/a/p ul
lia href="http://www.nzx.com/markets/NZSX/XRO/announcements/4712542"Xero has/a 2200 paying
customers/li liTheir number of customers has grown 132% since March 31, 2008/li liXero will not
disclose demographic data./li /ul pa href="https://www.expensr.com/"Expensr/a/p ul li25,000
users/li liUsers in their 20's: 66%/li liUsers in their 30's: 24%/li /ul h2Great Tools, Now If Only
Banks Would Tell People They Existed.../h2 pOverall, we can tell there are some general trends here
- banking 2.0 sites are still young, but are starting to gain traction among older users. More
women are starting to use these applications which makes sense, give that they are typically a
href="http://adage.com/article?article_id=47030"the ones holding the household purse strings/a. /p
pHowever, we think that there should be more of a push by financial institutions to recommend these
types of tools to their customers, instead of sticking with the old stand-bys that include desktop
software applications like Quicken. As Alistair Newton, Research VP and Industry Services Director
at Gartner a href="http://www.gartner.com/it/page.jsp?id=619512"noted earlier this year/a, em"with
banks coming under increasing pressure to deliver a range of short-term cost savings, the ways that
banks interact with their customers will become increasingly important in managing costs downwards.
There are a variety of ways in which banks can help customers save money and better manage their
exposure to debt while saving the bank money by encouraging greater use of self-service
applications."/em /p pGartner also maintains that communities such as Mint.com, Wesabe, and Geezeo
can be of long-term benefit to banks, especially as they help the more debt-exposed clients to
manage their funds more effectively. /p pWe couldn't agree more. Our hope is that in light of the
country's economic meltdown, these apps will get the push they deserve. /p psmallemImage credit:
Cash, courtesy of: a href="http://www.flickr.com/photos/spcbrass/"spcbrass/a/em/small/p stronga
href="http://www.readwriteweb.com/archives/who_really_uses_mint_anyway.php#comments-open"Discuss/a/strong
pa href="http://feedads.googleadservices.com/~a/i3S6l9eNsRqBzWaAmrdMtxu1jOM/a"img
src="http://feedads.googleadservices.com/~a/i3S6l9eNsRqBzWaAmrdMtxu1jOM/i" border="0"
ismap="true"/img/a/pdiv class="feedflare" a
href="http://feedproxy.google.com/~f/readwriteweb?a=CVWRZoVl"img
src="http://feedproxy.google.com/~f/readwriteweb?i=CVWRZoVl" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=v6uKoL6M"img
src="http://feedproxy.google.com/~f/readwriteweb?d=41" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=J6ZvnWNX"img
src="http://feedproxy.google.com/~f/readwriteweb?i=J6ZvnWNX" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=V106NeHa"img
src="http://feedproxy.google.com/~f/readwriteweb?i=V106NeHa" border="0"/img/a a
href="http://feedproxy.google.com/~f/readwriteweb?a=Xpl84GqD"img
src="http://feedproxy.google.com/~f/readwriteweb?i=Xpl84GqD" border="0"/img/a /divimg
src="http://feedproxy.google.com/~r/readwriteweb/~4/aGh9mVv0X38" height="1" width="1"/
It always surprises me when I hear about various tech startups that eventually resorted to outright
scamming. I can understand the pressures of running a startup as things get tough, but I can't ever
imagine resorting to outright making up revenue. Yet, whenever an economic downturn hits, these
stories start popping up. You may recall back in 2001 when the hot startup Critical Path was caught
a href="http://www.techdirt.com/articles/20010405/1726215.shtml"making up about 10% of its
revenue/a. A day later, one of the biggest speech recognition companies of the time, Lernout #038;
Hauspie, announced that its Korean division a
href="http://www.techdirt.com/articles/20010406/1055246.shtml"had made up almost all of its
revenue/a. In that case, it resulted in the end of L#038;H completely, as well as a
href="http://www.crm-daily.com/perl/story/10138.html" target="_new"jailtime/a for the CEO. br /br /
It looks like we may be getting another such story. Just a few weeks ago, CRM provider Entellium
was a
href="http://www.marketwatch.com/news/story/entellium-launches-rave-crm-storefront/story.aspx?guid={B1DAFCAC-3405-4478-BDEC-0EAF6DE2B23D}#038;dist=hppr"
target="_new"announcing new products/a (which they spammed us with a press release about). On
October 1st, we received another email pitch from Entellium, urging us to download its software for
a free 30-day trial. That same day, the company's a
href="http://seattletimes.nwsource.com/html/businesstechnology/2008221247_webintellium02.html"
target="_new" target="_new"CEO and CFO suddenly quit/a. A couple days later, most of the company's
employees were a
href="http://seattletimes.nwsource.com/html/businesstechnology/2008227093_entellium04.html"
target="_new"laid off/a and told that the company was out of money. br /br / The whole thing seemed
quite odd, especially considering that the company had raised over $50 million, had just launched
this product and everything seemed to have been moving forward. Late Wednesday, however, the
details came out. It turned out that the two execs who quit, Paul Johnston and Parrish Jones a
href="http://ap.google.com/article/ALeqM5g8gBlkOTAlAvnpngy8_81fpcsknAD93MLV7O0" target="_new"had
been flat out lying to its board and its investors concerning revenue/a for years. For example,
since 2006, the company made less than $3.8 million, but told the board it brought in $15.5
million. That's not just a slight fudging of the numbers -- that's extreme fraud, which was used to
help the company raise that $50 million. br /br / The biggest question, though, is where were the
board and the investors on this. It's difficult to see how investors would hand over more than $50
million without ever conducting an audit. They simply believed the two execs. It's also worth
noting how the fraud unraveled. Apparently, the VP of HR was cleaning out the desk of the former
head of sales, and discovered the bogus set of books that the CEO #038; CFO had been showing the
board. She turned them over to the company's comptroller, who gave them to a board member -- which
resulted in the board pretty quickly calling the CEO to let him know that they were sending over
their own "contract" CFO to "check some things out." That was the point at which the two execs
resigned. br /br / You always hope that these stories are simply cases of bad seeds, and that there
aren't others doing the same, but it'll be worth watching to see if we start hearing other similar
stories. They seem to come in bunches. br /br / a
href="http://techdirt.com/articles/20081008/2148102498.shtml"Permalink/a | a
href="http://techdirt.com/articles/20081008/2148102498.shtml#comments"Comments/a | a
href="http://techdirt.com/article.php?sid=20081008/2148102498op=sharethis"Email This Story/a br /
br style="clear: both;"/ a
href="http://www.pheedo.com/click.phdo?s=2f1d2858913c1e4722de2fd710f576f0"img alt="" style="border:
0;" border="0" src="http://www.pheedo.com/img.phdo?s=2f1d2858913c1e4722de2fd710f576f0"//a img
src="http://www.pheedo.com/feeds/tracker.php?i=2f1d2858913c1e4722de2fd710f576f0" style="display:
none;" border="0" height="1" width="1" alt=""/div class="feedflare" a
href="http://feeds.techdirt.com/~f/techdirt/feed?a=05m0m"img
src="http://feeds.techdirt.com/~f/techdirt/feed?i=05m0m" border="0"/img/a /divimg
src="http://feeds.techdirt.com/~r/techdirt/feed/~4/415755492" height="1" width="1"/