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Just a little over a year ago, Honeyshed launched its beta
site, promising to blend the merchandise-moving capabilities of QVC with the video stylings of
MTV. We weren’t fans of
it then (to put it mildly), but with the site officially out of beta as of last week and a
year’s worth of experience under its belt, have things gotten any better?
In a word: no.
As AdAge pointed out rather
eloquently, the problem is that Honeyshed just tries SO hard to be hip and winds up failing
miserably. Honeyshed is built on the idea that people know they are being marketed to, so why not
make the proposition transparent? Wear the fact that you are shilling products on your sleeve and
try to wrap that mercantile message in entertaining and goofy skitz that the kidz will like.
The problem with Honeyshed is encapsulated within a video segment trying to sell you a fog
machine (!). One of the video’s hosts, “Pok Boogey,” proclaims, “You walk
into a party, you bring a fog machine, you’re the sh-t.” Does anyone actually believe
that?
Honeyshed has put itself in an awkward conundrum. It believes it has more integrity and appeal to
jaded youth because it’s so up-front about its commercial ambitions. But that authenticity
is immediately lost when a group of goofy people talk about how you need a fog machine.
I spoke with Honeyshed CEO Stephen Greifer who admitted the site had some issues finding traction
this past year. “We never really generated much audience,” he said. Though he
wouldn’t provide any stats, Greifer “wouldn’t object” to the metrics
listed in a recent AdWeek
article that said Honeyshed never drew more than 7,000 visitors a month.
Despite the setbacks, Greifer is a big believer in Honeyshed’s future. He told us the
company now has 150 brand marketers and has filmed more than 400 content segments devoted to
hawking products in categories like fashion, beauty, and gadgets.
Greifer said Honeyshed will make money by charging companies the production cost to make a video
segment, as well as through sponsorships and a CPM+ model whereby advertisers pay based on a
yet-to-be defined level of engagement with the ad (for example, higher rates if a viewer watches
the video all the way through). So far Puma is the biggest brand name paying to be on the site
(there is a Volvo spot, but the car company didn’t pay for it).
While still a separate entity, Honeyshed is still financially supported and solely funded by
giganto ad agency network Publicis. Honeyshed isn’t profitable yet and Greifer didn’t
have a deadline by which the site needed to become successful. “We need to see what the
trajectory is around how we’re able to build audience,” he said. “To put an
exact time frame on that is difficult.”
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The history of James Bond films is the history of our fascination with technology:
booby-trapped briefcases, jetpacks, cars with machine guns and ejector seats, super-magnet watches,
cars driven by remote control, acid-filled fountain pens, cars that become invisible, sharks with
frickin' lasers... Sorry, wrong spy movie franchise on that last example. But you get the point,
one that's been made several times during the remarkable 46-year-long run of the 007 films.
centerimg border=0 title="sWAP Phone Watch" alt="sWAP Phone Watch"
src="http://www.uberphones.com/photos/2008/11/swap.jpg" style="margin: 0 0 0 0;" //center br/pIt
looks like mobile phone watches will never go out of style as people keep trying to find a winning
formula for a mobile phone watch. The sWAP mobile phone watch certainly isn’t going to come
cheap, as it costs £249, and you’ll get:/p ul li1.3 megapixel camera/li liMP3
playback/li li1.5" TFT color touchscreen display/li liBluetooth connectivity/li liBuilt-in alarm
clock/li liStylus/li liSMS and MMS support/li li128MB internal memory/li limicroSD memory card
slot/li /ul pa href="http://feedads.googleadservices.com/~a/xjI1rOsZugx4UozhLmUxqmxiOMg/a"img
src="http://feedads.googleadservices.com/~a/xjI1rOsZugx4UozhLmUxqmxiOMg/i" border="0"
ismap="true"/img/a/p
Forget diamonds - one Swiss watchmaker is betting on watches made from moon dust, parts of the
Apollo 11 rocket and bits of spacesuits to capture consumer cash as an economic slow down
bites.
More than 600 watchmakers have the Swiss brand stamp, so Geneva-based Romain Jerome aims to use
"inaccessible materials" to set its products apart from rivals such as Richemont's Vacheron
Constantin and independent watchmaker Patek Philippe.
"We chose the space conquest," he said. "Going to the moon was the biggest adventure of human
kind."
The group will make 1969 watches - matching the year of Neil Armstrong's and Buzz Aldrin's first
journey to the moon - for the "Moon Dust-DNA" collection.
The watches, which start at $US15,000 and can cost as much as $US500,000, will be launched in
Geneva on Wednesday and presented to customers at next year's Baselworld, the largest annual fair
for the watch and jewelry industry. Cool idea and everything, I want moon dust and space stuff to
be so common that they're not luxury items. How does one acquire moon dust? Does NASA even sell it
to anyone? a
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We can supply various shoes and clothes, such as like Nike shoes, Jordan I-XX , Timberland shoes,
Hoodies, Jeans,T-shirts, Watches, IPOD, Handbags,Jewelry,ect.We have all colours and sizes for your
select from.br / We can delivery within 24 hours upon receiving your payment. you are expected to
receive the shoes within a week.br / Please feel free to contact us.br / TEL: 86-0594-6932896br /
EMAL: chen_ameng21@yahoo.com.cnbr / WEB: www.good-nike.com br / MSN: bestshoes88@hotmail.combr /
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